Helping businesses choose
better software since 1999
better software since 1999
Guides & Research
Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Capterra carefully verified over 2 million reviews to bring you authentic software and services experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. Learn more.
Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software and service providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. Learn more.
HubSpot provides an all-in-one platform of tools to help businesses generate more leads for their business. Forms, landing pages, email marketing, SEO tools, social media marketing, blogging -- it's all available in the software so you can generate leads and grow your business. Plus, analytics tools are baked right in, so you can measure and continually improve your lead generation efforts. Sign up for free, and enjoy the benefits of using all-in-one lead generation software.
Provider
HubSpot
Located In
United States
Foundation
2012
Open API
Yes
Deployment
Cloud, SaaS, Web-Based
Mobile Apps
Android, iOS
Training
Webinars, Videos, In Person, Live Online, Documentation
Support
Email/Help Desk, Chat, Phone Support, 24/7 (Live rep), FAQs/Forum, Knowledge Base
Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.
Content Source: HubSpot Marketing Hub
Based on other buyer's searches, these are the products that could be a good fit for you.
Reviewers find HubSpot's email management features beneficial, particularly praising its email scheduling, templates, and automation capabilities. They appreciate the ease of creating professional emails, automating email workflows, and tracking email performance. However, users also report challenges with email template limitations, design issues, and occasional deliverability problems, which can hinder their email marketing efforts.
Users are enthusiastic about HubSpot Marketing Hub's lead management capabilities, noting its effectiveness in lead generation, tracking, and nurturing. They value the seamless CRM integration, which allows for efficient management of contacts and sales performance. Reviewers also highlight the platform's robust features for capturing, scoring, and converting leads, which significantly contribute to their business growth and productivity.
Pros
This is amazing all in one marketing platform. This is great marketing platform to be connected with clients.
Analytics tracking and lead capture are super easy to use and implement. I find the reporting on communication and reading analytics super useful and impactful in strategic planning.
In general, I would describe this very wonderful experience with your company, which is distinguished by its wonderful style and dealings, and this is the most important thing to me.
I love the workflows and granular data you can dig into with Hubspot. It makes marketing tasks very exciting and fun to design.
Cons
For the non advanced/experienced users, some features can be confusing, also, we had some problems with email delivery. Pricing for Brazil is extremely high, due to currency exchange.
Sometimes the lessons are a bit hard for me and a lot of information could be a bit confusing.
Also, workflows can be confused in their elaboration. Recomendation: Test before you start on.
Does not have integration with Microsoft ads so tracking the performance of search ads in Bing is difficult. Most landing page templates are ugly and hard to configure.
Most Recent Video User Review for HubSpot Marketing Hub
SEE ALL VIDEO REVIEWS
Easy & Fast Reliability.
Yongmei H.
"HubSpot's Marketing Hub: A Marketer's Dream"
Overall: We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers.
Pros: In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool, and analytics.
Cons: Despite the fact that there are a number of provided templates with different kinds of preset reports, targeting very special areas with very special criteria may be very difficult.
"The best space to achieve continuous tracking and winning new deals."
Overall: With HubSpot all your updates in one place, boost collaboration and engagement around everything that's driving new deals.
Pros: HubSpot is easy to use, its amazing dashboards help me seamlessly collaborate and manage my marketing tasks. HubSpot keeps everything in one place, clear and easy to track. I love how it seamlessly connects email, calendar, keeping my team and I on the same page at all times. I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting. The live analytics let me instantly adjust campaigns and see results improve immediately. I love how I can pull up reports that show everything about the opportunities our team is working on.
Cons: HubSpot has everything we need, simplifies tasks without complications. Incorporating some charts can help us understand the current situation faster.
"Hubspot - a sophisticated tool for a higher Budget range"
Overall: Hubspot is a great tool with a lot of features if you invest quite a bit of Marketing Budget
Pros: It is a very sophisticated tool with a lot of features, and it has a great reputation
Cons: The price - if you don't pay a lot of money the features are limited
"great for a larger business"
Overall: It's been very useful for landing pages, templates and organising contacts and Comms with clients.
Pros: It's a very comprehensive CRM and is useful for organising your contacts
Cons: Many features are paid and their payment tiers are unsustainable for a small business.
"HubSpot marketing hub review. "
Overall: I like the easy to use interface, and all in one solution, and the scalability of it can be good for big and small businesses.
Pros: Easy to use interface, and all in one solution, combines tools for marketing, sales, customer services and more, this works well with me as I'm not technical skilled.
Cons: The cost of it can become more expensive as you scale.
