--- title: "Best HubSpot Marketing Hub Alternatives 2026 | Capterra" description: "Looking for alternatives to HubSpot Marketing Hub? Find out how HubSpot Marketing Hub stacks up against its competitors with real user reviews, pricing information, and what features they offer." source_url: "https://www.capterra.com/p/171840/HubSpot-Marketing/alternatives/" page_type: "alternatives" language: "en" publication_date: "2026-10-22" --- # HubSpot Marketing Hub alternatives Last updated on October 22nd, 2026 The best HubSpot Marketing Hub alternatives are Systeme.io (best overall), EmailOctopus (best free plan), monday AI Work Platform (best budget option), and Brevo (most reviewed). Together they hold 12,451 verified Capterra reviews, with overall ratings from 4.6 to 4.8 out of 5. HubSpot Marketing Hub itself holds 4.5 out of 5 across 6,262 reviews. ### HubSpot Marketing Hub - Rating: 4.5 out of 5 (6,262 reviews) - Ease of use: 4.3 out of 5 - Starting price: $15.00 /user/mo - Key features: 10 of 11 top category features --- ## Top alternatives HubSpot Marketing Hub alternatives compared | Product | Rating difference | Ease of use | Starting price | Key features | | --- | --- | --- | --- | --- | | [monday AI Work Platform](https://www.capterra.com/p/147657/monday-com/) — 4.6 out of 5 (6,134 reviews) | Rated 0.1 higher than this product | 4.5 out of 5 | $9.00 /user/mo | 6 of 11 top category features | | [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) — 4.3 out of 5 (720 reviews) | Rated 0.2 lower than this product | 3.8 out of 5 | Not available | 10 of 11 top category features | | [Omnisend](https://www.capterra.com/p/153508/Omnisend/) — 4.7 out of 5 (837 reviews) | Rated 0.2 higher than this product | 4.6 out of 5 | $16.00 /usage/mo | 9 of 11 top category features | | [Brevo](https://www.capterra.com/p/132996/brevo/) — 4.6 out of 5 (3,528 reviews) | Rated 0.1 higher than this product | 4.6 out of 5 | $9.00 /usage/mo | 9 of 11 top category features | | [MailerLite](https://www.capterra.com/p/136603/MailerLite/) — 4.7 out of 5 (2,344 reviews) | Rated 0.2 higher than this product | 4.6 out of 5 | $12.00 /mo | 9 of 11 top category features | | [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) — 4.6 out of 5 (2,574 reviews) | Rated 0.1 higher than this product | 4.2 out of 5 | $15.00 /mo | 11 of 11 top category features | | [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) — 4.3 out of 5 (2,956 reviews) | Rated 0.2 lower than this product | 4.3 out of 5 | $12.00 /usage/mo | 9 of 11 top category features | | [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/) — 4.8 out of 5 (657 reviews) | Rated 0.3 higher than this product | 4.7 out of 5 | $9.00 /feature/mo | 4 of 11 top category features | | [Systeme.io](https://www.capterra.com/p/198994/Systeme/) — 4.8 out of 5 (2,132 reviews) | Rated 0.3 higher than this product | 4.6 out of 5 | $17.00 /mo | 8 of 11 top category features | | [MailerFind](https://www.capterra.com/p/10001468/MailerFind/) — 4.7 out of 5 (549 reviews) | Rated 0.2 higher than this product | 4.7 out of 5 | €97.00 /mo | 1 of 11 top category features | --- ## Top Free alternatives to HubSpot Marketing Hub The best free alternatives to HubSpot Marketing Hub are monday AI Work Platform, Marketo Engage, and Omnisend — all three offer a free plan alongside paid tiers. ### [monday AI Work Platform](https://www.capterra.com/p/147657/monday-com/) — 4.6 out of 5 (6,134 reviews) - Free options: Free trial, Free version - Starting price: $9.00 /user/mo ### [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) — 4.3 out of 5 (720 reviews) - Free options: Free trial - Starting price: Not available ### [Omnisend](https://www.capterra.com/p/153508/Omnisend/) — 4.7 out of 5 (837 reviews) - Free options: Free version - Starting price: $16.00 /usage/mo --- ## Top alternatives for SMBs Among reviewers from companies with 1-200 employees, the highest-rated HubSpot Marketing Hub alternatives are Omnisend (4.7), MailerLite (4.7), and EmailOctopus (4.7). ### [Omnisend](https://www.capterra.com/p/153508/Omnisend/) - 537 SMB reviewers say - Overall rating: 4.7 out of 5 across 537 SMB reviews - Ease of use: 4.6 out of 5 across 537 SMB reviews > "Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only." — Frank A., Head of Digital (March 29, 2026) ### [MailerLite](https://www.capterra.com/p/136603/MailerLite/) - 980 SMB reviewers say - Overall rating: 4.7 out of 5 across 980 SMB reviews - Ease of use: 4.6 out of 5 across 979 SMB reviews > "I wish they would use industry conversion rates out of 1000 subs for the free plan." — Chris L., Operations (February 23, 2026) ### [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/) - 329 SMB reviewers say - Overall rating: 4.7 out of 5 across 329 SMB reviews - Ease of use: 4.7 out of 5 across 329 SMB reviews > "Easy initial setup" — Juan d., CMO (February 18, 2026) --- ## Why do teams switch from HubSpot Marketing Hub? Of the 101 Capterra reviewers who reported switching away from HubSpot Marketing Hub, the most common destinations were ActiveCampaign, Brevo, Marketo Engage, and monday AI Work Platform. ### What users preferred ### [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) - 4.6 out of 5 (2,574 reviews) — 46 reviewers switched here > "ActiveCampaign is a great solution for small and medium-sized businesses who need centralized management and visibility into their email marketing campaigns. I enjoy the ease with which I can create professional-looking email marketing campaigns that I know will be sent on time, every time. The ability to monitor the efficacy of individual campaigns provides me with the information I need to fine-tune my plan and try out new avenues. It's the one business resource whose worth I've never questioned. All of my clients are right at my disposal." — Saskia M., Senior Director Sales Marketing (August 17, 2023) ### [Brevo](https://www.capterra.com/p/132996/brevo/) - 4.6 out of 5 (3,528 reviews) — 35 reviewers switched here > "Muy costoso y tenia tantas funcionalidades que nadie de mi equipo sabia usarlas o explotarlas" — Dani M., Business development (June 23, 2026) ### [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) - 4.3 out of 5 (720 reviews) — 11 reviewers switched here > "Hubspot fell short when it came to data and analytics" — Haley S., Marketing Manager (June 30, 2025) ### [monday AI Work Platform](https://www.capterra.com/p/147657/monday-com/) - 4.6 out of 5 (6,134 reviews) — 9 reviewers switched here > "Moved companies and this is their entire platform." — Mallory W., Sales Account Manager (May 5, 2026) --- ## Find software for your specific use case ### Marketing Automation - [Aroscop](https://www.capterra.com/p/239585/Aroscop/) - [CleverTap](https://www.capterra.com/p/155737/CleverTap/) — 4.4 out of 5 (68 reviews) - [PostMonster](https://www.capterra.com/p/267522/PostMonster/) ### Email Marketing - [Hibu](https://www.capterra.com/p/207701/Hibu/) — 4.5 out of 5 (167 reviews) - [Mailjet](https://www.capterra.com/p/130105/Mailjet/) — 4.2 out of 5 (457 reviews) - [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) — 4.3 out of 5 (720 reviews) ### Social Media Marketing - [Hibu](https://www.capterra.com/p/207701/Hibu/) — 4.5 out of 5 (167 reviews) - [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) — 4.2 out of 5 (255 reviews) - [Birdeye](https://www.capterra.com/p/152997/BirdEye/) — 4.7 out of 5 (709 reviews) ### Landing Page - [Adobe Experience Manager](https://www.capterra.com/p/142300/Adobe-Experience-Manager/) — 4.4 out of 5 (158 reviews) - [ShortStack](https://www.capterra.com/p/154791/ShortStack/) — 4.4 out of 5 (157 reviews) - [Zoho LandingPage](https://www.capterra.com/p/10005661/Zoho-LandingPage/) — 4.7 out of 5 (124 reviews) ### SEO - [Hibu](https://www.capterra.com/p/207701/Hibu/) — 4.5 out of 5 (167 reviews) - [WebMeUp](https://www.capterra.com/p/127617/WebMeUp/) — 5.0 out of 5 (2 reviews) - [Wix](https://www.capterra.com/p/169007/Wix/) — 4.4 out of 5 (10,819 reviews) ---