--- title: "HubSpot Marketing Hub Pricing 2026 | Capterra" description: "Learn more about HubSpot Marketing Hub pricing plans including starting price, free versions and trials." source_url: "https://www.capterra.com/p/171840/HubSpot-Marketing/pricing/" page_type: "pricing" language: "en" --- # HubSpot Marketing Hub Pricing - Overall rating: 4.5 out of 5 from [6,251 reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) - Starting at $15.00 per month - Free trial: Available - Free version: Available - Credit card required: No --- ## How much does HubSpot Marketing Hub cost? HubSpot Marketing Hub has **3 different plans**. The pricing **starts at $15 per user per month** with a free plan available. ### Marketing Hub Starter - Price: $15.00 - Billing: Per User, Per Month #### Marketing Hub Starter plan includes: - Live chat - Conversational bots - Forms - Calls-to-action (CTAs) - Required fields - Payments - Multiple currencies - Subdomain and country code top-level domain availability - Multi-language content creation - Facebook Messenger - Email marketing - Ad retargeting - Form automation - Custom properties - CRM segments - Shared inbox - Team email - Ad management - Messaging insights [Beta] - Mobile optimization - SEO recommendations - Website traffic analytics - Reporting dashboard ### Marketing Hub Professional - Price: $890.00 - Billing: Other, Per Month #### Marketing Hub Professional plan includes: - Social post agent [Beta] - Social publishing & monitoring - Lead scoring - Product library - Video hosting and Management (up to 50 videos) - Google Search Console Integration - AI Email - Smart Content for marketing email - Programmable email [Beta] - AI segment suggestions [Beta] - WhatsApp - SMS - Omni-channel marketing automation - ABM tools and automation - Target accounts home - Salesforce integration - Logged-in visitor identification - Duplicate management - Calculated properties - Transactional email (add-on) - Dedicated IP (add-on) - Marketing Studio [Beta] - Association labels - Custom views in shared inbox - Collaboration tools - Permission sets - SEO analytics - A/B testing - Marketing asset comparison reporting - Contact create attribution - Filtered analytics view - Custom reporting ### Marketing Hub Enterprise - Price: $3600.00 - Billing: Other, Per Month #### Marketing Hub Enterprise plan includes: - Email engagement optimization [Beta] - Send time optimizaiton - audience [Beta] - Advanced personalization - New audients segments explorer - Lookalike audience segments - HubDB for marketing email - Salesforce custom object sync - Custom objects - Custom objects - Custom events - Custom events visualizer - Journey automation [Beta] - Single sign-on - Sandbox account - Log in as another user - Admin notifications management - Multi-account management (data mirroring + asset copying) - Organize teams - Brands (add-on) - AI social inbox insights [Beta] - Multi-touch revenue attribution - Customer journey analytics --- ## Is HubSpot Marketing Hub worth the price? ### Value for Money - Overall rating: 4.2 out of 5 - Good or excellent value for money: 80% AI summary based on 160 value-for-money rating reviews: Some users say HubSpot Marketing Hub offers good value for money, especially for established businesses and startups eligible for discounts. They appreciate the free version, which includes useful features like sales funnel management, unlimited users, and the ability to track customer interactions. However, some reviewers feel that HubSpot Marketing Hub's pricing structure can be prohibitive for smaller businesses or startups. #### Rating breakdown - Ease of use: 4.3 - Customer service: 4.4 - Features: 4.4 - Ease of deployment: 4.3 - Likelihood to recommend: 78% Based on 6,251 total HubSpot Marketing Hub reviews. --- ## How does HubSpot Marketing Hub compare to other alternatives? HubSpot Marketing Hub starts at $15 per user per month. Explore how its pricing and plan options compare with top alternatives below. HubSpot Marketing Hub pricing comparison | Product | Plans | Starting price | Free version | Free trial | Value for Money | | --- | --- | --- | --- | --- | --- | | HubSpot Marketing Hub — 4.5 out of 5 ([6,251 reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)) | 3 plans | $15.00 /user/mo | Available | Available | 4.2 | | [Brevo](https://www.capterra.com/p/132996/brevo/) — 4.6 out of 5 ([3,512 reviews](https://www.capterra.com/p/132996/brevo/reviews/)) | 4 plans | $9.00 /usage/mo | Available | Not available | 4.5 | | [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) — 4.5 out of 5 ([17,673 reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)) | 4 plans | $13.00 /mo | Available | Available | 4.4 | | [MailerLite](https://www.capterra.com/p/136603/MailerLite/) — 4.7 out of 5 ([2,322 reviews](https://www.capterra.com/p/136603/MailerLite/reviews/)) | 3 plans | $12.00 /mo | Available | Available | 4.7 | | [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) — 4.6 out of 5 ([2,568 reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)) | 4 plans | $15.00 /mo | Not available | Available | 4.3 | --- ## What reviewers say about HubSpot Marketing Hub's pricing ### What they like - **HubSpot Marketing Hub offers good value for money** Especially for established businesses and startups eligible for discounts. They appreciate the free version, which includes useful features like sales funnel management, unlimited users, and the ability to track customer interactions. - **The platform's scalability and comprehensive tools for marketing** Sales, and customer service justify the cost for many. Some users report that the free trial and flexible pricing plans help businesses assess the platform's suitability before committing financially. - **The platform's advanced capabilities can optimize finances and operations** Providing a significant return on investment. ### What holds them back - **HubSpot Marketing Hub's pricing structure can be prohibitive for smaller businesses or startups** They mention that advanced features are often locked behind higher-tier subscriptions, which can be frustrating and expensive. - **The cost increases significantly as the number of contacts grows** And the platform can become costly when scaling up. Reviewers also note that the pricing curve between different plans is steep, and some features are hidden behind paywalls, making it challenging to access all desired functionalities without substantial investment. ## Price & value in reviewers' words * * * 4 out of 5 stars > "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just gets too expensive." Reviewer: Kate W. Role: Office Manager * * * 4 out of 5 stars > "The platform delivers excellent performance and reliable customer support, but the steep pricing remains a hurdle for growing teams." Reviewer: BRIJ K. Role: IT Exedutive * * * 1 out of 5 stars > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an annual contract. When the product failed for us, they refused to look at our evidence and us on obvious misrepresentation." Reviewer: James P. Role: Owner * * * 5 out of 5 stars > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." Reviewer: Tony U. Role: Head of Growth Marketing [Check all reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)