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HubSpot Marketing Hub

Reviews of HubSpot Marketing Hub

4.5 (6154)
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HubSpot Marketing Hub Reviews

Showing 25 of 6154 reviews
Overall
4.5
Ease of Use
4.3
Customer Service
4.4

About HubSpot Marketing Hub

HubSpot provides an all-in-one platform of tools to help businesses generate more leads for their business. Forms, landing pages, email marketing, SEO tools, social media marketing, blogging -- it's all available in the software so you can generate leads and grow your business. Plus, analytics tools are baked right in, so you can measure and continually improve your lead generation efforts. Sign up for free, and enjoy the benefits of using all-in-one lead generation software. Learn more about HubSpot Marketing Hub

Pros

  • This is amazing all in one marketing platform. This is great marketing platform to be connected with clients.

  • Analytics tracking and lead capture are super easy to use and implement. I find the reporting on communication and reading analytics super useful and impactful in strategic planning.

  • In general, I would describe this very wonderful experience with your company, which is distinguished by its wonderful style and dealings, and this is the most important thing to me.

  • I love the workflows and granular data you can dig into with Hubspot. It makes marketing tasks very exciting and fun to design.

Cons

  • For the non advanced/experienced users, some features can be confusing, also, we had some problems with email delivery. Pricing for Brazil is extremely high, due to currency exchange.

  • Sometimes the lessons are a bit hard for me and a lot of information could be a bit confusing.

  • Also, workflows can be confused in their elaboration. Recomendation: Test before you start on.

  • Does not have integration with Microsoft ads so tracking the performance of search ads in Bing is difficult. Most landing page templates are ugly and hard to configure.

Most Recent Video User Review for HubSpot Marketing Hub

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Video Review

Easy & Fast Reliability.

5.0
Posted on December 5, 2023POSTED BY:

Yongmei H.

Operations ManagerAccounting
Reviewer Source

Showing Most Helpful

Showing 25 of 6154 reviews

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Gisel B. avatar
Gisel B.
Marketing and Digital Communication Specialist
Libraries, 5,001-10,000 employees
Used the software for: 1-2 years
Overall Rating
4.0
Ease of Use
4.0
Customer Service
4.0
Features
4.0
Value for Money
4.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
September 26, 2024

"HubSpot's Marketing Hub: A Marketer's Dream"

Overall: We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers.

Pros: In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool, and analytics.

Cons: Despite the fact that there are a number of provided templates with different kinds of preset reports, targeting very special areas with very special criteria may be very difficult.

Switched From: Google Analytics 360
Reasons for Switching to HubSpot Marketing Hub: Before this, our marketing tools included Google Analytics and Mailchimp integrated into our website. Although these tools were efficient separately, they did not seem well coordinated as we wanted for an integrated system. With HubSpot, we did not require other tools to monitor our marketing campaigns because the program offered a more elaborate analysis.
Andrea A.
Senior Account Executive
Renewables & Environment, 201-500 employees
Used the software for: 1-2 years
Overall Rating
4.0
Ease of Use
4.0
Customer Service
3.0
Features
5.0
Value for Money
4.0
Likelihood to Recommend
7/10
Reviewer Source
Source: Capterra
November 12, 2024

"Great Tool for Streamlined Marketing"

Overall: Overall, my experience with HubSpot Marketing Hub has been great. It’s an intuitive platform that really simplifies managing and scaling marketing efforts. The tools work well together, which makes it easy to create, automate, and track campaigns all in one place. There’s definitely a learning curve with all the features, but once you get the hang of it, it’s a powerful system. It’s helped our team stay organized and has definitely boosted our marketing efficiency.

Pros: What I like most about HubSpot Marketing Hub is how easy it makes everything by keeping all my marketing tools in one place. The platform is super user-friendly, so it doesn’t take long to get campaigns up and running. I especially love the automation features—they save so much time by handling things like email sequences and follow-ups automatically. Plus, having the CRM integration makes tracking customer interactions and targeting much simpler.

Cons: What I like least about HubSpot Marketing Hub is how quickly the costs can add up, especially as you grow and need more features or contacts. Some of the more advanced tools are only available on higher-tier plans, which can feel limiting. Also, while the platform has a lot of features, it can sometimes feel a bit overwhelming to navigate, especially for new users.

Susanne U.
Head of Marketing
Information Technology and Services, 11-50 employees
Used the software for: 1-2 years
Overall Rating
3.0
Ease of Use
3.0
Customer Service
3.0
Features
4.0
Value for Money
3.0
Likelihood to Recommend
7/10
Reviewer Source
Source: Capterra
December 13, 2024

"Hubspot - a sophisticated tool for a higher Budget range"

Overall: Hubspot is a great tool with a lot of features if you invest quite a bit of Marketing Budget

Pros: It is a very sophisticated tool with a lot of features, and it has a great reputation

Cons: The price - if you don't pay a lot of money the features are limited

Alternatives Considered: Mailchimp
Reasons for Choosing HubSpot Marketing Hub: Because Hubspot had better features and was overall easier to use
Stephenie G.
Sales and Marketing Manager
Management Consulting, 11-50 employees
Used the software for: 1-2 years
Overall Rating
3.0
Ease of Use
5.0
Customer Service
5.0
Features
3.0
Value for Money
5.0
Likelihood to Recommend
7/10
Reviewer Source
Source: Capterra
November 11, 2024

"Overall- we really enjoy Hubspot."

Overall: Overall- we really enjoy Hubspot. There are different options to choose from, regarding hubspot packages which was very useful. It makes the site a fit for clients large and small.

Pros: Onboarding was a breeze and the team at Hubspot are always willing to hop on a call when questions arise.

Cons: The calling feature in Hubspot can be a little wonky.

Calvin Z. avatar
Calvin Z.
Marketing Manager
Marketing and Advertising, 1-10 employees
Used the software for: 1-2 years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
4.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
December 1, 2024

"HubSpot marketing hub review. "

Overall: I like the easy to use interface, and all in one solution, and the scalability of it can be good for big and small businesses.

Pros: Easy to use interface, and all in one solution, combines tools for marketing, sales, customer services and more, this works well with me as I'm not technical skilled.

Cons: The cost of it can become more expensive as you scale.

Mary T.
President
Accounting, 1-10 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
November 19, 2024

"Awesome... Must have"

Pros: What stands out most about HubSpot Marketing Hub is its intuitive and user-friendly interface. The seamless integration of tools like email marketing, social media management, and analytics within a single platform simplifies workflows significantly. The marketing automation features are particularly impressive, allowing for streamlined campaign management and better lead nurturing. The built-in CRM ensures smooth communication between marketing and sales teams, enhancing overall efficiency.

Cons: One drawback is the cost, especially for small businesses or startups. As you scale up, the pricing for advanced features in higher tiers can be prohibitive. Additionally, while the platform offers a variety of features, some customization options and advanced functionalities could be more robust, particularly for enterprises requiring highly tailored solutions. This platform excels in simplifying marketing processes, but budget-conscious users or those with niche requirements might find certain limitations.

Allie T.
Talent Acquisition Specialist
Staffing and Recruiting, 51-200 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
December 3, 2024

"I love being able to manage all of my email templates and social content in one place!"

Overall: Overall I have has a great experience with Hubspot Marketing. I do a mixture of operations and marketing duties during my day and my experience in the marketing module has helped me in areas of operations as well. The social content scheduling aspect of it has been seamless!

Pros: I love being able to manage all of my email templates and social content in one place. I also love using the social feature to pre-schedule all of my social media content on various different platforms.

Cons: I wish there was more customization options when it comes to email templates. Feel somewhat limited on the design elements for email templates.

Cindy K.
Freelancer
Marketing and Advertising, Self-employed
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
4.0
Features
5.0
Value for Money
4.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
November 13, 2024

"HubSpot Marketing Hub: A Stellar Start with a Steep Upgrade"

Overall: My experience with the tool and team is great. I notice there is better support over the phone than via chat.

Pros: It's easy to use, the Hubspot support team is very helpful and there are a lot of resources online.

Cons: it can be expensive. the subscription prices increase substantially from the basic package to the next. The basic package is a great starter but you'll find yourself needing the upgrade soon enough.

Elizabeth E.
Vp Chief Publishing Officer
Media Production, 11-50 employees
Used the software for: 6-12 months
Overall Rating
5.0
Ease of Use
5.0
Customer Service
3.0
Features
4.0
Value for Money
3.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
November 13, 2024

"HubSpot Marketing Hub Review"

Overall: My experience with HubSpot Marketing Hub has been mostly positive. it is very easy to use and it keeps everything in one place, like social media, emails and content creation. The built-in analytics were great for helping me make better decisions. I also liked how it connected well with the HubSpot CRM to keep the team on the same page. It’s been a helpful tool that made my marketing tasks easier and more organized."

Pros: What I like the most is having a lot in just one tool. I mean Social media marketing, email marketing and also being able to analyze what is working and what is not yielding results.

Cons: I do not have features I do not have and the moment.

Gabriel S. avatar
Gabriel S.
Director of Digital Strategy
Marketing and Advertising, 501-1,000 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
4.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
December 11, 2024

"Great inbound and outbound marketing tool with many offerings and wonderful support "

Overall: I've leveraged this product for a variety of uses including content marketing, CRM, competitor analysis, and both inbound and outbound marketing.

Pros: It's intuitive, expansive, covers off on most marketing needs of a respective company no matter the size, and has great support.

Cons: Probably the price, which is understandable given the diversity of needs met by the platform.

Melisa M.
eCommerce and Technology Manager
Arts and Crafts, 11-50 employees
Used the software for: 1-2 years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
August 27, 2024

"A Very Flexible Option at a Reasonable Price"

Overall: Overall, our experience has been very positive. We have been able to do quite a bit with the basic setup plus custom objects. Any time I need to integrate another platform, it's pretty straightforward.

Pros: It's a really powerful tool that integrates well with the rest of our tech stack.

Cons: The menus and navigation are confusing at the best of times. They don't label things the most intuitive names and move things around frequently, so if you don't keep up with their emails and info articles, sometimes you're in for a real surprise when you go to find a feature/menu item.`

Switched From: Listrak
Reasons for Switching to HubSpot Marketing Hub: We needed a CRM and Listrak's CRM is pretty terrible and an afterthought. It also takes a developer to implement any of their forms. They actually were making their GOOD automation tools obsolete in favor of a less-powerful tool.
Andy C.
Digital Marketing Executive
Primary/Secondary Education, 201-500 employees
Used the software for: 6-12 months
Overall Rating
5.0
Ease of Use
4.0
Customer Service
5.0
Features
5.0
Value for Money
4.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
September 2, 2024

"Excited to develop our processes "

Overall: Covering automation, emails and social media it has been an incredible useful tool when used in conjunction with contact data. There could be improvements as some features are limited or long winded.

Pros: The ability to manage individual campaigns from a single area and also track the effectiveness relative to contacts.

Cons: A high price point and the need to manage contacts to stay within price brackets. Marketing emails could be better along with the ability to use deal and contact info together.

Alternatives Considered: Zoho CRM, iSAMS, monday CRM and Salesforce Sales Cloud
Reasons for Choosing HubSpot Marketing Hub: Overall it offered the best value of money against ease of implementation. The integrations were extensive too.
Verified Reviewer
customer support
Electrical/Electronic Manufacturing, 11-50 employees
Used the software for: 1-2 years
Overall Rating
3.0
Ease of Use
4.0
Customer Service
2.0
Features
3.0
Value for Money
3.0
Likelihood to Recommend
6/10
Reviewer Source
Source: Capterra
August 24, 2024

"Balanced Review of HubSpot CRM"

Overall: solid CRM choice that combines ease of use with powerful features, making it a standout option for organizations looking to enhance their customer relationship management and streamline their sales processes.

Pros: HubSpot excels in many areas, some users might find its pricing structure and advanced feature sets to be on the higher side, particularly for smaller businesses or startups. Additionally, while the core functionality is strong, there may be a learning curve associated with leveraging more advanced features or customizations.

Cons: Depending on the service plan, but we experienced longer response times for customer support, particularly for those on lower-tier plans.

Alternatives Considered: Salesforce Sales Cloud
Reasons for Choosing HubSpot Marketing Hub: HubSpot showcasing center point offers a natural and simple to-explore interface that works on complex advertising undertakings, making it available for both prepared advertisers and novices.
Abhishek M. avatar
Abhishek M.
Manager Outreach and Communications
Education Management, 51-200 employees
Used the software for: 6-12 months
Overall Rating
4.0
Ease of Use
4.0
Customer Service
2.0
Features
3.0
Value for Money
3.0
Likelihood to Recommend
6/10
Reviewer Source
Source: Capterra
May 14, 2024

"User friendly but moderate learning curve "

Overall: Our overall conversion rate increased for 18% to 29% after we started using hubspot... We still have to completely utilize the features and I am sure we will hit over 35% in next year..

Pros: User friendly interface with all major features available in basic subscription.. campaign management is very easy and tracking campaign results is very detailed and analytics is very helpful. Email marketing and communication tool is very easy to use and creating email template is very easy and one can design responsive email templates with easy drop and design tool.

Cons: The platform itself has some learning curve..one need some moderate time to learn each and every feature. Though they have video tutorials but still you may need to take some YouTube tutorial if you have never used a marketing tool before..

Alternatives Considered: Zoho CRM and LeadSquared
Reasons for Choosing HubSpot Marketing Hub: Hubspot have better features compared to price charged by other options .
Nabil B.
Director
Marketing and Advertising, 1-10 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
4.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
October 11, 2024

"Fantastic products - incredible support"

Overall: Wide range of products that are being updated constantly, exceptional support available. Have used HubSpot for 10+ years now.

Pros: Huge suite of tools that are constantly adapting and being updated to keep with the current market. Exceptional support available.

Cons: Price can be quite steep, and you often pay for tools you may not make full use of.

Reasons for Choosing HubSpot Marketing Hub: Overall the UI is modern and much more user friendly, makes daily use a breeze.
James N.
Marketing Assistant
Legal Services, 51-200 employees
Used the software for: 1-2 years
Overall Rating
5.0
Ease of Use
4.0
Customer Service
4.0
Features
5.0
Value for Money
4.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
August 4, 2024

"Perfect CRM Platform"

Overall: HubSpots software is amazing for my team/company, as it allows us to collect and store all the data we need.

Pros: Versatility and functionality of the software. I love the fact there’s so much you can do and ways to do things on the CRM. We are able to store data and visualise to show certain members of our team.

Cons: Sometimes the navigation can be confusing for people who haven’t used the software before. Takes some time getting use to.

Switched From: Bigin by Zoho CRM
Reasons for Switching to HubSpot Marketing Hub: Privacy issue and wanted a bigger platform as we have various offices around the world.
Natalie G.
Senior Marketing Manager
Computer Software, 11-50 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
4.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
July 12, 2024

"The only marketing CRM I'll ever use"

Pros: It's incredibly user friendly and HubSpot has the best support and help center.

Cons: I don't love the new navigation/toolbar! I don't think it's super intuitive. Maybe I just need to get used to it since I used the old nav for 7+ years, but it could use some improvements.

Reasons for Choosing HubSpot Marketing Hub: Hubspot is the best in the game - I never even considered alternatives.
Aviral G. avatar
Aviral G.
Manager
Business Supplies and Equipment, 51-200 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
5.0
Customer Service
4.0
Features
5.0
Value for Money
4.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
August 1, 2024

"All in one Marketing tool"

Overall: Overall a superb tool for marketing activities. Mostly hubspot has almost every feature required for a marketing software but lacks some small things also like in their email tool they don't have ''Paint brush'' option like you have in word and this makes it difficult to adjust the formatting of a written email in one go, they are massive company and integrating such a small thing should not be an issue for them.

Pros: Hubspot is the market leader in terms of marketing automation software, I have been using it for 7 years now. I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and you can use this forms anywhere with just a help of link.

Cons: It is indeed a very good tool but very expensive and difficult for small companies with small marketing budgets to accomodate Hubspot in theri marketing budget.

Tyler C.
Paid Media Strategist
Computer Software, 1,001-5,000 employees
Used the software for: 1-2 years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
October 24, 2024

"The perfect CRM for new businesses "

Overall: I've recommended HubSpot to my clients for its ease of use and simplicity to set up. They also have simple integrations with SSO that make managing your contact lists super easy.

Pros: I like the affordable pricing plans they have, and even with a basic plan you can pass through up to 10 unique UTMs to better measure conversions throughout your funnel more efficiently,

Cons: I like everything about it for a small to mid sized business.

Verified Reviewer
Human Resources Admin
Human Resources, 10,001+ employees
Used the software for: 6-12 months
Overall Rating
5.0
Ease of Use
5.0
Features
4.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
May 2, 2024

"HubSpot for Marketing Campaigns is the perfect tool to don't waste your money"

Overall: So far it has been a good tool for me and for the companies I have worked with. I have not tried all the tools that offers but overall it is a good deal.

Pros: its ability to provide personalized communication, which helps businesses connect with their audience on a more personal level. This personalized approach can lead to higher engagement and better relationships with customers. You decide what to communicate with your audience and Hubspot brings it to the next level.

Cons: I have tried the mobile app but it was not very user friendly

Tomi R.
CEO
International Trade and Development, 1-10 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
4.0
Features
4.0
Value for Money
3.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
August 7, 2024

"Happy with HubSpot Marketing Hub"

Overall: I've been using HubSpot for years. I've evaluated other platforms that claim to cover the same areas as HubSpot, but they don't come close. More competition would be good of course, but I'm happy with HubSpot

Pros: HubSpot Marketing Hub has pretty much everything you might need from Email marketing to website/landingpage/blog management and social media postings. Having everything under one tool is very important for me

Cons: There are some limitations that come along the packages and can restrict the operations as some of the best features require an upgrade. But you definitely get started with the free/"cheap" packages as well.

Ngwanagae Sabina M.
Designer
Fine Art, 11-50 employees
Used the software for: Less than 6 months
Overall Rating
5.0
Ease of Use
5.0
Customer Service
4.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
July 30, 2024

"To go with HubSpot Marketing Hub!"

Overall: I truly love their program and I recement people to use this HubSpot marketing it make your worker easy, fast and professional. this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation.

Pros: The contacts to email and social marketing it's efficient and user friendly. I sometimes had a problem to login, but they assisted me fast. Marketing hubs allow us to aggregate our efforts to a single location and tool. The ability to build, deliver and track in one location is amazing.

Cons: HubSpot has annual contracts, meaning you that you have to pay for the complete period even if you terminate early

Kaitlin C. avatar
Kaitlin C.
Ceo
Consumer Services, 1-10 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
September 5, 2024

"Greatest small business resource "

Pros: Hub spot has made marketing cost effective basic and pain free. Not mention the has best perks and offers when it comes to other useful business essentials. The seamless integrations the quick feedback 100! My go to

Cons: There is not a thing I dislike about hubspot.

Nikki B. avatar
Nikki B.
Aviation Marketing Coordinator
Design, 1,001-5,000 employees
Used the software for: 6-12 months
Overall Rating
4.0
Ease of Use
5.0
Customer Service
3.0
Features
3.0
Value for Money
2.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
March 5, 2024

"Highly productive and successful in terms of aviation marketing"

Overall: Over the past 12 months as an Aviation Marketing Coordinator, I've had an exceptional experience using HubSpot Marketing Hub. The tool has been instrumental in the comprehensive management of our campaigns, from creation to lead tracking. Task automation has significantly optimized my time, allowing me to focus on more strategic and creative strategies.

Pros: The integration of HubSpot Marketing Hub has been a notable advantage in my role. The tool facilitates efficient campaign management, lead tracking, and content personalization. Its seamless integration with our CRM enhances collaboration and provides real-time analytics, thus optimizing our marketing strategies.

Cons: However, it's important to mention that, initially, it may require a learning curve to fully leverage all features. Additionally, some advanced features might involve additional costs.

Joseph P. avatar
Joseph P.
Marketing Manager
Accounting, 51-200 employees
Used the software for: 1-2 years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
October 4, 2024

"HubSpot Marketing is excellent but pricey"

Pros: Excellent all in one platform for forms, opted in email campaigns, prospect tracking, and website analytics

Cons: It is expensive to get access to everything

Video User Reviews for HubSpot Marketing Hub

Listen to customers review their experience with HubSpot Marketing Hub.
Easy & Fast Reliability.
By Yongmei H.December 5, 2023
Great For Franchises.
By Lisa S.September 19, 2023
The Perfect Spot For Any Marketing Team.
Prateek G. avatar
By Prateek G.September 15, 2023
Effective tool that can save your business time
By Luke W.September 14, 2023
Hubspot A Functional CRM.
By Jenn W.September 1, 2023
Love HubSpot Marketing Hub - Dislike the way they handle contacts
Brent W P. avatar
By Brent W P.July 26, 2022