# Page 21 | HubSpot Marketing Hub Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 21 - Is HubSpot Marketing Hub the right Marketing Automation solution for you? Explore 6217 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/171840/HubSpot-Marketing/reviews --- HubSpot Marketing Hub 4.5 (6217) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 21 - Reviews of HubSpot Marketing Hub ## Showing most helpful reviews Showing 501-525 of 6217 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Director of Marketing Higher Education Used the software for: 2+ years ### "Great Marketing Automation Software for the Small Business or Educational Institution" October 7, 2019 4.0 Hubspot is an affordable marketing automation solution that works well for our small team. While it lacks some of the features or usability of its more expensive competitors, the tools can be leveraged to powerfully enhance the reach of a small marketing and admissions/sales team. The Hubspot Academy is a treasure trove of valuable educational and inspirational resources. For a small business/institution exploring marketing automation, Hubspot is a phenomenal place to begin. Pros Hubspot provides a self-service marketing automation solution that allows us to expand our admissions team exponentially by building workflows of automated emails, text messaging, and direct mail (with third-party integrations) that are triggered by a variety of criteria. It allows us to be sure that every prospect is receiving regular communication from our office, allowing the admissions reps to focus on only the leads that demonstrate the highest likelihood of enrollment. Cons Limitations within the tool require a variety of workarounds, some of which are laborious. Duplicate entries are common due to Hubspot using email as the unique identifier (Hubspot has added a contact ID to help address this, along with tools to sort through duplicates). Hubspot's workflow tool is basic by comparison with some of the more costly and sophisticated marketing automation solutions. Alternatives considered [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Reason for choosing HubSpot Marketing Hub Price Review Source LK Luke K. Marketing Specialist Transportation/Trucking/Railroad Used the software for: 2+ years ### "The BEST Marketing and Lead Generating Tracking Software OUT THERE" November 10, 2023 5.0 I love HubSpot, it is worth every penny for our company. Pros As a marketing professional, the customizable lead tracking and management is incredible! Thank you! Cons Some find it hard to set up but I have the time you put to get this going correctly, the insane rewards is worth every minute or hour. Reason for choosing HubSpot Marketing Hub I had past experience with HubSpot and made sure my new employer adopted it when it made sense to. Review Source SA Sharmin A. Admin Food Production Used the software for: 6-12 months ### "Streamline Your Marketing Efforts with HubSpot Marketing Hub" April 3, 2023 5.0 Overall, my experience with HubSpot Marketing Hub has been positive. The platform has allowed me to streamline my marketing efforts and gain valuable insights into the effectiveness of my campaigns. While there are some limitations to the platform, the comprehensive set of features and integrations with other HubSpot products make it a valuable investment for businesses looking to create a unified marketing, sales, and customer service platform. Pros Comprehensive set of marketing tools including email marketing, social media management, landing pages, lead tracking, and more.Intuitive and easy-to-use interface that doesn't require extensive technical expertise.The ability to create customized workflows and automate repetitive marketing tasks.Robust reporting and analytics that provide insights into the performance of your marketing campaigns.Integration with other HubSpot products, such as CRM and Sales Hub, to create a unified marketing, sales, and customer service platform. Cons The cost can be prohibitive for smaller businesses or startups, with pricing based on the number of contacts in your database.Some features, such as website design and advanced analytics, may require additional add-ons or upgrades to access.The learning curve can be steep for users who are new to marketing automation software or not familiar with inbound marketing strategies.Limited customization options for some features, such as email templates and landing pages, may limit creativity or branding opportunities. Review Source AW Amy W. Business Development & Marketing Construction Used the software for: 1-2 years ### "Hubspot Marketing Hub" December 1, 2022 4.0 Extremely pleased with the daily ease of use, prompting and automation. More on boarding/accountability would be beneficial. Pros Everything is in one place and integrates with the website and social platforms Cons The vastness of it, hard to keep on track of everything that it can do. Quality data in can be difficult with a small business. Alternatives considered [NetSuite](https://www.capterra.com/p/135757/NetSuite/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[monday.com](https://www.capterra.com/p/147657/monday-com/) Reason for choosing HubSpot Marketing Hub Pricing, Marketing Component, flexibility between Hub packages Switched from [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) More functionality, Marketing Hub Review Source Janalee S. Owner & Managing Director Marketing and Advertising Used the software for: 1-2 years ### "Makes it easy to manage your digital marketing all in one place" February 2, 2016 5.0 We investigated HubSpot as a way to help us be more efficient in managing our client's digital marketing efforts, which had become time consuming using multiple different platforms. With HubSpot, we're able to keep everyone focused on the same goals across the various channels (email, blog, social, PPC) and view the results all in one place. Better yet, it gives us a platform where we can collect all this information on a contact and company basis, making it easier for us to see the interactions we're having with a single contact across the board. Reporting has become easier, and it's much easier now to make an impact with our marketing efforts with everything centralized. Pros The system is pretty intuitive, more so than other platforms we've used. You don't need to learn multiple platforms (different email clients like MailChimp, Constant Contact, etc, plus WordPress, Blogger, and all the social outlets), just keep up with the one and launch everything from the same place. There are helpful guides along the way that ensure you're following best practices, and warnings when you're not. We are heavy users, ultimately deciding to become a HubSpot Certified Partner Agency due to the efficiencies and value. Much easier than other marketing automation suites we've used in the past, including Marketo and SalesFusion. And if you do need help, their Support line is phenomenal, incredibly personable and willing to take the time to help. Cons As with most applications, the software can be a bit "hinky" sometimes, getting hung up or taking too long to process. Usually they flag the situation though, so you know what's going on and that they're working on it. If there's no flag, we report it, and they get someone working on it right away - nice to be taken seriously. The reporting generally requires that we need to take screenshots instead of using the ppt that the system auto-generates at month end - it's just not detailed enough for most of our clients. Sometimes it's difficult to keep up with all the system updates/upgrades, so be ready to invest some time in the training or find a partner to help. Review Source CC Catrina C. Web Marketing Manager Retail Used the software for: 2+ years ### "Hubspot Marketing Hub Keeps Everything In One Place" November 16, 2021 5.0 Really great ongoing experience - we love the updates and can't wait to see new ways we can use it. Pros I love that all my data is in one place and can see a snapshot of a moment in time or identify trends over longer periods. Having our entire team familiar with the software is also helpful. Cons All of the features can be overwhelming. We implemented two years ago and are still learning to use it in different ways. Alternatives considered [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Reason for choosing HubSpot Marketing Hub Seemed to be a better fit as far as customizations for our organization. Review Source Casey S. Vice President Logistics and Supply Chain Used the software for: 1-2 years ### "Hubspot is the best" November 20, 2023 5.0 amazing and easy, I love my account rep! Pros easy to use and awesome helpful templates Cons There really is nothing i dislike about hubspot Reason for choosing HubSpot Marketing Hub the customer support and the ease of the product as well as features Review Source Michael E. Director of Product Management Information Technology and Services Used the software for: 1-2 years ### "Hubspot the Integration Engine for your Marketing needs" July 21, 2022 4.0 Overall this is a good tool for making, monitoring, and tracking marketing activities. It is not as good at sales activities. Pros Allows you to have a central location for all of your marketing information and be able to plan out a whole year's worth of campaigns. Cons Get ready for some reading and you tube time if you don't want to pay for training. Everything isn't as intuitive as I would have hoped. Review Source IO Inés O. Estratega Digital Marketing and Advertising Used the software for: 1-2 years ### "Optimización con HubSpot" May 20, 2023 5.0 Es versátil de forma práctica ha hecho que mi trabajo se automatice optimizando los esfuerzos para ajustar cada uno de los detalles de mis estrategias de marketing digital. Pros La integración de las herramientas social media, marketing e emailing contando con la trazabilidad de cada prospecto. Cons Hasta el momento no he encontrado algo que me demuestre que no puedo realizar dentro de la plataforma. Review Source JG Josh G. Account-Based Marketing Specialist Financial Services Used the software for: 1-2 years ### "Easy-to-use but robust software that delivers value for any-sized copmany" April 25, 2018 5.0 Tracking all data from content to marketing automation within a single platform is extremely helpful for us. We've been able to align more in our inbound and outbound efforts and have the ability to create simple or sophisticated marketing plans with HubSpot. Pros Customized dashboard for a quick snapshot to help track our department's KPIs Support is responsive and always prompt to help answer your inquiries. They are currently in beta for live chat and I love that instant answers to your problems. They also send email follow-ups to make sure you're happy. Knowledge-base is excellent to help solve problems you come across on the platform or in marketing in general. HubSpot Academy is an excellent resource to learn about important topics in Marketing, Sales, and Design. They're always updating materials for the courses and you get certified at the end of so many lessons, which is a bonus for any LinkedIn profile or resume. Robust amount of features and tactics to use within the platform but not necessary to use them all. Great for any-sized companies. Ability to request product features from the community User-friendly Workflows tool that allows you to create a workflow process using different elements of data. Cons Changes are always rolling out, which can be hard to keep up-to-date on them all Not fully prepared for features getting removed, renamed or consolidated. We have to play catch-up at times to adjust to what has changed. Design Manager is confusing for someone without coding knowledge. Really wish they would integrate a drop and drag feature to create simple emails and landing pages, most importantly. Reporting from the Sales vs. Marketing dashboard can be confusing. I get two different metrics in certain cases, but it's because one's default is different than the other. Can't create lists of accounts/companies, for company's running an ABM program. Can't add external landing pages to Campaigns in HubSpot, only HubSpot created landing pages, which makes reporting cumbersome. Review Source BR Brenda R. Business Development Representative Staffing and Recruiting Used the software for: 1-2 years ### "All-in-one integrated platform" September 7, 2023 5.0 It is honestly great, but it is a little pricey. Pros The marketing Hub has everything a proper marketer needs to make any business succeed. It integrated SEO, Blog, Landing Pages, Social Media, and Emails - and made it easy to replicate and promote posts on all platforms simultaneously. The best part is that the Sales hub was closely connected, it was very easy to identify sales-qualified leads and immediately send them to the sales dept to be worked on. Cons Everyone who works on the platform, and all community managers need to be on the same page, otherwise, it will create conflicts with the scheduling of the posts and won't look like they came from the same business. Review Source VR Verified Reviewer Marketing Automation Specialist Individual & Family Services Used the software for: 6-12 months ### "Easy but expensive in the long run" March 26, 2024 5.0 Pros You may pick HubSpot as your first CRM and email marketing tool and learn very quickly. It's powerful and easy to use at the same time. It has an extensive list of integrations. Cons In the long run, it can be quite expensive. The offer many things but are not included, they are add-ons. Like SMS, toll numbers, and dedicated domain. Review Source KP Katherine P. Content Writer Health, Wellness and Fitness Used the software for: 6-12 months ### "HubSpot Marketing Hub Review" March 30, 2023 5.0 Pros I love the way Hubspot Marketing Hub has allowed me to bring my marketing efforts to a whole new level. It offers a variety of features and tools that enable me to create customized content and manage campaigns easily. I'm also impressed by the way it offers insights on campaigns, such as analyzing customer data, A/B testing, and more. These tools have helped me better understand and track the success of my campaigns. Moreover, I love that Hubspot's intuitive interface makes it easy to use for marketing newbies like me. Cons I least like the pricing of Hubspot Marketing Hub. While it is one of the most comprehensive and powerful marketing automation tools available, it is also one of the most expensive ones on the market. It can be too costly for small businesses and startups who don't have the same kind of resources available as larger companies. Review Source IE Ismail E. developer Writing and Editing Used the software for: 1-2 years ### " incredible app and helping so much" October 27, 2023 4.0 Pros for me what I most like about its user-friendly interface and intuitive features, making it accessible to both marketing professionals and beginners. Cons it's a good app but relatively expensive, especially for small businesses or startups. The pricing can vary depending on the specific features and services required. Review Source JP Johnny P. Marketing and Sales Manager Education Management Used the software for: 2+ years ### "Great CRM that looks modern and is easy to learn" January 13, 2023 5.0 Pros Ease of use. Various functionalities. Great customer service if you are on a paid plan. Cons No texting automations and lack of colour coding. Also don't like that we can't add features a la carte. If you want one small feature from either their marketing or sales packages, you are forced to buy the entire package which can get very expensive. Alternatives considered [LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing HubSpot Marketing Hub We were already using HubSpot and knew how to use the software. Review Source LF LeAnne F. Managing Director Accounting Used the software for: 1-2 years ### "Data & Marketing Connection with HubSpot" April 6, 2024 4.0 There was a learning curve with the software and the more I used it the more intuitive it became. Now it is much faster to put together a focused and polished marketing campaign. Because it easier to do email campaigns, I send them out more often and keep in better touch with my network. Pros Contacting customers and reaching them with marketing campaigns easily can be done with the Marketing Hub. It allows a more personal touch that the receipients have noticed and have made positive comments about. Cons Needing to incur more cost to add features that were not part of orginal package. Review Source VR Verified Reviewer Marketing Director Professional Training & Coaching Used the software for: 2+ years ### "Get all in one Hub" July 26, 2022 5.0 Pros The tracking and reporting are great across the platform from lead gen to conversion and keep contacts engaged. The ability to track through the entire funnel or "wheel" is great. Really helps us zero in stages where we can improve the process and test new tactics. Cons I wish some third party integrations were first party but HubSpot seems to be making strides in listening to the community and user needs and creating good first-party solutions. Alternatives considered [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Review Source Tariq S. human resource manager Construction Used the software for: I used a free trial ### "The best company ever in its field" October 17, 2023 5.0 In general, I would describe this very wonderful experience with your company, which is distinguished by its wonderful style and dealings, and this is the most important thing to me Pros I was impressed with the method of work, the quick response, and the quick work Cons Dealing, manner of dealing, and style are the most important to me, and this is what I found with you Review Source John K. Manager Solutions Analytics / Lead Database Developer Used the software for: 2+ years ### "I worked with clients of our marketing agency to integrate HubSpot & optimize it's usage for them." December 14, 2017 4.0 It allowed us to quickly implement user-specific content for our clients' websites. Pros It's fairly easy for anyone with moderate tech skills to get up and running with HubSpot, and it produced noticeable improvements across virtually all commonly measured key performance indicators for our customers. Integrating HubSpot was relatively quick and easy, and we were able to work with our clients to launch basic customized user content on their websites within a few days. Their all-in-one inbound marketing software is also quite flexible and scalable, so our clients were able to steadily build out more campaigns and customized user content as they were able to dedicate more time and resources to using HubSpot. It's also worth mentioning that there are multiple pricing tiers which have vastly different features depending on the price, and the bulk of my experience was with the 2 highest pricing tiers (Professional & Enterprise), so lower pricing tiers aren't nearly as robust, and probably wouldn't be nearly as scalable or effective, but you can always upgrade to higher tiers should you need additional functionality. There is even a free tier with minimal functionality that newer users can try out at first, and then upgrade to the higher tiers if they think that it's worthwhile. Cons The various types of rules for serving automated content to users are good, but it's impossible to build out more complicated rules that involve using multiple criteria to create more complex user flows that branch out based on differing user behaviors. It would also help if there were a way to create new automated content campaigns in bulk using different criteria somehow, like filling out and uploading an Excel template or something like that. Review Source VR Verified Reviewer CEO Staffing and Recruiting Used the software for: 6-12 months ### "Como nós enxergamos o Hubspot e porque temos utilizado ha tanto tempo em nossa companhia" May 23, 2022 5.0 Atualmente temos boas experiências com a ferramenta. Conseguimos acompanhar o desempenho de nossos colaboradores através das exportações das planilhas com dados do individual ao geral. Pros Conheci a plataforma há alguns anos atrás, através de um cliente que prestávamos um serviço. Visualmente tem uma similaridade muito grande com outra plataforma de Gestão, porém, essa outra plataforma possui um investimento muito alto. A princípio implementamos como uma ferramenta econômica, mas hoje acreditamos no potencial de organização dos leads e acompanhamento do nosso funil de vendas. Assim, podemos obter melhores resultados em faturamento e em acompanhamento individual de cada colaborador através das extrações de planilhas. Cons Acredito que uma integração interna das janelas. Porque, precisamos /podemos , cadastrar diversos negócios e contatos diferentes dentro de cada negócio e para voltar para o Lead principal e registrarmos as atividades há uma volta muito grande. Encontrar uma forma de centralizar estes acesso em uma única tela/visualização poderá tornar a ferramenta ainda mais atrativa Reason for choosing HubSpot Marketing Hub Inicialmente por questão de custo. Mas hoje a ferramenta entrega todas as funcionalidades que precisamos para desempenhar e com acompanhamento bem assíduo sobre os resultados. Switched from [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Custo Review Source LF Louisa F. Head of Marketing Computer Software Used the software for: 1-2 years ### "Great Marketing Tool" November 27, 2023 5.0 Pros We've switched to Hubspot Marketing Hub almost 2 years ago and we're really happy with it. It fulfills all our marketing needs and it's great combined with the Sales Hub. The customer support is outstanding and reactive and we have a CSM in touch with our team is we ever need anything. Cons I just wish we could select more than one contact at once using the shift key. Reason for choosing HubSpot Marketing Hub Because it's known to be the best on the market for our price point. Review Source VR Verified Reviewer Recruitment Manager Staffing and Recruiting Used the software for: 2+ years ### "Awesome whether your a single person or huge company" July 6, 2023 5.0 Pros With all the features I was ready to be intimidated by using HubSpot however, the tutorials and guidance on offer is excellent and whilst not the cheapest platform it is by far one of the most complete Cons As above price isnt the cheapest however, not really a con given that the price offers real value for money as long as you are willing to "learn" the product Review Source LP Laura P. Communications Manager Hospital & Health Care Used the software for: 1-2 years ### "HubSpot Marketing Hub's Features are Powerful" April 22, 2024 5.0 Pros HubSpot Marketing Hub has been a reliable automation solution for marketing purposes. I love the sensational capabilities of HubSpot Marketing Hub. Cons HubSpot Marketing Hub has been excellent. I do not have complains. Review Source VR Verified Reviewer Demand Generation Marketing Manage E-Learning Used the software for: 1-2 years ### "Great Marketing Automation Tool for Small Teams" September 17, 2019 4.0 HubSpot allows us to communicate with our database, create landing pages, website form, and track what people are doing on our website. It gives us great insight on who is interested in learning more about our company and makes it simple for us to communicate with prospects. Pros I love the marketplace for email templates, landing page templates, etc. As a small company, we do not have the resources to build out our own templates from scratch so this is extremely helpful. Their support is pretty top-notch! Everytime I reach out, they are very responsive and I've even had some people go above and beyond for support. This is so helpful to me and my team. Cons The reporting functionality is limiting and the workflows seem more like workarounds rather than a true integration functionality. It's very difficult to pull some basic reports on form submission and I am unable to pull a report for multi-channel attribution. We use the workflows to integrate with Salesforce and it honestly feels like a workaround rather than a true integration set-up. If you're editing a workflow and something going wrong, you have the potential of impacting your whole database. Their social media publishing abilities are limited. It's not a main reason why we use this so we rely on something else for social. Alternatives considered [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Reason for choosing HubSpot Marketing Hub HubSpot was much cheaper. We did not feel we had a team big enough to roll out Marketo. Review Source VR Verified Reviewer Customer Success Associate Information Technology and Services Used the software for: 6-12 months ### "One stop for all your Marketing needs" January 19, 2023 5.0 Great Marketing software for us we have been able to run multiple successful campaigns using Hubspot without any difficulties. Pros The capability to do custom emails, and landing pages for our different marketing campaigns, and create custom lists using various parameters like the industry to segregate a group of leads for a targeted campaign. Cons It can be a bit much to operate HubSpot in the beginning as there is so much you can do with it. You will be used to it after a while but it will take you some time and hands-on experience to use HubSpot to its full potential. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.