--- title: "Shopify Plus Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Shopify Plus the right eCommerce solution for you? Explore 121 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/171845/Shopify-Plus/reviews/" page_type: "reviews" language: "en" publication_date: "2026-11-03" --- Shopify Plus 4.7 (127) [View alternatives](https://www.capterra.com/p/171845/Shopify-Plus/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated November 3rd, 2026 # Reviews of Shopify Plus Ease of use 4.6 Customer Service 4.4 ## Pros and Cons in Reviews HD Hannah D Warehouse Assistant ManagerApparel & Fashion, 2 - 10 employeesUsed the software for: More than 2 years. “Shopify is a one stop shop and without it we would not be where we are today, the apps and channels that can be integrated into the software that work seamless make our day to day so simple. Whether you are a small business or large Shopify will cater to your every need.“ April 28, 2025 NM Natasha M ControllerRetail, 11 - 50 employeesUsed the software for: More than 2 years. “They assign you a n account manager but they really can’t help, promise you the world then move on, and give you a new person who does the same thing.“ May 19, 2025 RV Rahul V IT and Cybersecurity CoordinatorInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years. “We were able to drop in our own custom checkout logic, SSO, and automated workflow without impacting perf.“ June 22, 2025 AP April P Senior ManagerApparel & Fashion, 11 - 50 employeesUsed the software for: 1-2 years. “We were promised support throughout to grow our store but it went away once the platform was fully set up.“ May 2, 2025 HD Hannah D Warehouse Assistant ManagerApparel & Fashion, 2 - 10 employeesUsed the software for: More than 2 years. “Shopify is a one stop shop and without it we would not be where we are today, the apps and channels that can be integrated into the software that work seamless make our day to day so simple.“ April 28, 2025 KM Kristen M OwnerWholesale, Self-employedUsed the software for: I used a free trial. “I can't really do what I want to in the behind the scenes things .“ April 14, 2025 HD Hannah D Warehouse Assistant ManagerApparel & Fashion, 2 - 10 employeesUsed the software for: More than 2 years. “Shopify plus caters to the businesses unique needs and workflows.“ April 28, 2025 AP April P Senior ManagerApparel & Fashion, 11 - 50 employeesUsed the software for: 1-2 years. “We have a hard time using the full value of the platform.“ May 2, 2025 ## Showing most helpful reviews Showing 1-25 of 127 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Laxmi S. Senior Marketing Assistant Used the software for: 1-3 years ### "Good experience with Shopify Plus" November 6, 2026 4.0 Shopify Plus is designed to address the specific needs and challenges faced by high-volume and enterprise-level businesses in the e-commerce space. Here are some of the problems that Shopify Plus aims to solve. Pros Some notable features of Shopify Plus Wholesale Channel: Allows businesses to set up a separate wholesale storefront with unique pricing and discounts for wholesale customers. Internationalization: Shopify Plus provides features to help businesses expand globally, including multiple language support, localized currency handling, and international payment options. Advanced Security: The platform includes features like Level 1 PCI DSS compliance and advanced security measures to ensure the safety of customer data and transactions. Scalability: Shopify Plus is designed to handle high levels of traffic, making it suitable for large and rapidly growing businesses. Headless Commerce Support: Shopify Plus supports headless commerce architecture, allowing businesses to decouple the frontend and backend for more flexibility and a customized user experience. Cons Support for Emerging Markets: While Shopify Plus is strong in established markets, its support for emerging or niche markets might not be as comprehensive. Limited Design Freedom for Checkout Pages: Shopify Plus users have less control over the design and customization of the checkout pages compared to other areas of the store. This limitation is in place to maintain security and compliance. Dependency on Shopify Ecosystem: Some businesses might find themselves locked into the Shopify ecosystem, making it challenging to switch to a different platform in the future if their needs change. Review Source Gayatri R. Finance Lead - Founders' Office Used the software for: 1-3 years ### "Stable at High Traffic, Easy to Manage, and Scales with Your Business" November 5, 2026 4.5 It removes the need to build and maintain our own store tech, keeps the site stable during sales, and brings orders, inventory and integrations into one place, saving time and helping the business scale. Pros It’s stable at high traffic, easy to manage, has an app for almost everything, and scales with the business without needing a big tech team. Cons It is expensive once app subscriptions are added, native reporting is basic, and many local features need third-party apps. Review Source R Reviewer Head of IT Used the software for: 1-3 years ### "Gut durchdachtes Shopsystem" December 1, 2025 5.0 Generell zufrieden mit Shopify. Das System ist recht teuer und mit ein paar zusätzlichen Apps hat man schnell mehrere hundert Euro monatliche zusatzkosten. Pros Sehr gut durchdachtes Shopsystem. Sehr gute Auswahl an Apps für zusätzliche Funktionalität. Es gibt fast nicht was es nicht gibt. Cons Manche Funktionen würde ich mir nativ wünschen und nicht als kostenpflichtige App, aber das ist nunmal Geschäftsmodell. Review Source Will R. COO Used the software for: 1-3 years ### "They overpriced, oversold, and under-delivered on Plus for SMBs " November 28, 2025 1.0 Pros The ability to customize checkout and enjoy lower CC processing fees, as well as other basic features they gate-keep behind plus Cons They fraudulently represented the features and benefits included including priority support and merchant success teams that literally do not exist beyond "growth manager" sales reps reaching out to up-sell you on taking loans or buying other services. Furthermore after we cancelled Plus, they kept billing us for one of its features (POS PRO) that transitioned into a separate active subscription that we never authorized or used, charging us $5k+ over a year that they refuse to refund. Review Source Samaksh M. Tech & Architecture Used the software for: Less than 1 year 4.5 November 9, 2026 AI summary based on a full review Shopify Plus enhances the online selling experience by consolidating store management and customer engagement on a single platform. A noted limitation is the need for more contemporary website themes to keep up with current design trends. Log in to unlock the full review, detailed ratings, and pros & cons Joe S. Director of IT Used the software for: 5+ years 4.5 November 5, 2026 AI summary based on a full review This commerce platform is praised for its continuous updates and adaptability, contributing to user growth in direct consumer sales. A minor issue noted is that the marketplace apps can be overly simple to install, potentially affecting performance. Log in to unlock the full review, detailed ratings, and pros & cons Mario Enrique V. Support agent Used the software for: 1-3 years 5.0 November 5, 2026 AI summary based on a full review Users benefit from straightforward access to customer information, which simplifies the search process. There are no significant drawbacks noted, as all necessary information is readily available. Log in to unlock the full review, detailed ratings, and pros & cons Maria Y. Operations Lead 5.0 November 5, 2026 AI summary based on a full review The reviewer highlights the practical benefit of consolidating multiple shops in one location, which simplifies management. They also note that some themes could use enhancements. Log in to unlock the full review, detailed ratings, and pros & cons Country L. Director of Sales and Business Development Used the software for: 1-3 years ### "You can turn Shopify into whatever you want (legally)" August 4, 2025 5.0 Shopify Plus has been great for our small business. We are able to pretty much use it as our entire ERP. Impressive. Pros What I like most about Shopify Plus is that it truly delivers the full value of every dollar you spend, provided you make the best use of it. Cons Shopify is built with Ruby on Rails, which then has it's own templating language called Liquid. If you don't like coding, this may not be for you. Review Source Raphael F. Head of Ecommerce Used the software for: 1-3 years ### "The best CMS" July 22, 2025 5.0 Pros easy of use, pricing, and every third party integrates wit hit. Also we can have 9 stores within the same shopify plus pricing Cons There's nothing we don't appreciate, we love everything and would not switch to any other solutions at this time. Review Source Brian M. Data Analyst and IT Used the software for: 3-5 years ### "Good Solution for E-commerce" June 13, 2025 5.0 My overall experience with Shopify has been great. The customer support hasnt been needed often, but when it has been used, the employees have been very helpful. We will continue using Shopify plus for the foreseeable future. Pros I like the ability to customize the most about shopify plus. As a growing business with complex needs, customization has been important. I also like the customer supper and ability to access beta programs. Cons 100 Variant limit is the worst thing about shopify plus. Though, as I understand it, that limit is about to be removed. Review Source VR Verified Reviewer Business Manager Used the software for: 1-3 years ### "Shopify with Home Appliances Plus" March 22, 2023 5.0 It was average. The app is great. Its the customer support that needs improving. Pros Easy to use, very user friendly. Quick check especially when tracking orders. Cons The chat system. There's no summary of the emails that were sent daily, weekly and monthly. Review Source SHLOK S. Freelance Developer Used the software for: Less than 1 year ### "Great for E-commerce" July 27, 2021 4.0 We had a very good experience and our work was done very swiftly. Pros The Process to start a new website using Shopify is very easy. It is also very simple for new users with no developing skills to start with Shopify. Integration with most apps is very convenient and can be easily handled. Cons Some of the features need some time to understand and need good knowledge about a particular feature. Review Source Bonnie J. Ceo Used the software for: I used a free trial ### "Yeah look not much different to not plus " February 20, 2023 4.0 Pretty positive besides my site being hacked Pros I like the features that are offered for the platform and I really like the integrations you can use in the software. Cons I just don't think it's worth the money and It's not much different to the non plus version. Review Source R Reviewer Senior Manager Used the software for: 1-3 years ### "Great for bigger business." May 5, 2025 3.0 Overall, we had an okay experience. There were some features that we really loved but a lot of the features we wanted, we still needed to purchase apps for. We wish there was more support throughout the entire time we were with Plus. Pros I enjoyed having the checkout liquid to customize the checkout process. I also enjoyed having access to the launch pad app. Cons The price for us wasn't worth it. It's incredibly expensive and i think it's more useful for B2B business. We have a hard time using the full value of the platform. We were promised support throughout to grow our store but it went away once the platform was fully set up. Review Source R Reviewer Warehouse Assistant Manager Used the software for: 3-5 years ### "Willow Boutique LLC Shopify Plus " April 29, 2025 5.0 Pros Shopify is a one stop shop and without it we would not be where we are today, the apps and channels that can be integrated into the software that work seamless make our day to day so simple. Whether you are a small business or large Shopify will cater to your every need. Navigating Shopify plus is seamless as well, all the information that you could need all in one place. Fast bug fixes, whenever shopify crashes it is back up within 2-5 minutes and no outreach is needed ever. Thats top notch! Universally Shopify is being used by businesses throughout the world, making starting a business easy and fun! Shopify plus caters to the businesses unique needs and workflows. Cons Not much to put here, sometimes shopify will update how or where something is shown on the page. Without notice of the change it can cause a little bit of confusion if you are not able to locate the change or adjustment it can be frustrating but nothing that has caused us too much admin to solve. Review Source R Reviewer IT and Cybersecurity Coordinator Used the software for: 3-5 years ### "Shopify plus gave us the ability to scale without sacrificing control." June 23, 2025 5.0 From a cybersecurity and ops standpoint, Shopify Plus helped soothe our compliance risk, while providing the robust capacity the marketing team required to confidently run high-volume campaigns. Pros I liked Shopify Plus as an IT lead for their enterprise level security and the flexibility of the API. We were able to drop in our own custom checkout logic, SSO, and automated workflow without impacting perf. Cons The price scheme is steep, particularly for functions that often involve third-party apps. I also feel support response is slower during peak seasons. Review Source R Reviewer Controller Used the software for: 3-5 years ### "Excellent E-Commerce platform " May 21, 2025 5.0 Extremely happy with it, so many integrations, reporting tools, ease of use for everyone including those not technically inclined. Pros So user friendly, up to date with newest innovations and trends, multiple integrations you can use, very efficient reporting Cons They assign you a n account manager but they really can’t help, promise you the world then move on, and give you a new person who does the same thing. Review Source Safia M. Project Lead Used the software for: 1-3 years ### "Promising Partnership with Shopify Plus" May 1, 2025 5.0 Good so far. They have been dedicated to help the agency I work at with strategies to close leads. Pros You get better support. You have a dedicated shopify customer success manager and can get technical help from the team. Cons Probably the stress on the amount of leads you need to brind to Shopify to stay on the Partners Program. Review Source Ashkan K. Senior executive Used the software for: 1-3 years ### "Shopify plus review " November 13, 2024 5.0 Pros Shopify Plus includes features like customizable checkout experiences, automated workflows, and advanced security options, which are essential for large enterprises. Cons If merchants choose to use payment gateways other than Shopify Payments, they incur additional transaction fees. This can add up and impact profit margins. Review Source Garrick C. Founder Used the software for: 3-5 years ### "Works great for our e-commerce site" September 27, 2022 5.0 Pros Shopify plus made it so easy to get an online web presence started with the abilities to take orders and collect money right away. Cons I feel like the tier levels are a bit pricey a bit too soon. They have tailored their pricing structure towards larger "small businesses." Review Source VR Verified Reviewer Director of Marketing Used the software for: 1-3 years ### "Great for businesses that do not employ an entire sales & web development team" January 28, 2019 5.0 Overall I really like working within Shopify and Shopify Plus. There are a decent amount of features for most businesses to establish a healthy online presence outside of today's e-commerce giants. Pros I really enjoy the fact that Shopify makes e-commerce accessible to anyone who wants to start a business. As a marketing professional, I feel that I have a leg up when it comes to online selling, but even for those who are new to the game can catch on quickly with Shopify and Shopify Plus. Creating product listings is very easy and intuitive, unlike Amazon where you have to jump through 10,000 hoops and hope that they approve your listing. Cons I do not like that a large majority of the website themes are overseen by outside companies. I understand that Shopify does this to offer more options to their customers in terms of website design, but I feel that there should be standards as to how customer service is to be delivered for their products. Shopify will sometimes help from their end when they can, but odds are if you're using an app or theme from an outside developer, there is little they can do to help if the developer is not responsive to an issue. Review Source R Reviewer vendas Used the software for: 1-3 years ### "The best platform for e-comerce" April 18, 2023 5.0 Overall very satisfied with the platform, I can update the values and the way i display the products as I prefer, this is great! Pros The possibility of being able to customize and editatas all products individually. Cons You should mind the settings saved when changing the theme, sometimes we need to review the settings if we change the theme. Review Source Jose E. eCommerce Manager Used the software for: 3-5 years ### "Good and Powerful Platform of Simple Business Structure" August 21, 2024 4.0 Pros If the implementation is standard then Shopify Plus is a great option with many out of the box features and easy integrations via 3rd party apps. Cons If the implementation is very customized, like it is for our business, then Shopify Plus can be complicated to work with vs other eCommerce Platforms than allow for greater customization. Review Source Verified Reviewer Marketing Technologist/Campaign Manager Used the software for: 3-5 years ### "Excellent basic eCommerce platform" April 18, 2019 5.0 Pros Out of the box, it's everything you need to get started at an enterprise level. The app store provides you with basically everything else an eCommerce business would need to create a rounded off website experience. Love the omnichannel integrations built in - saves a lot of time. Cons Some of the capabilities that are apps probably should be holistic. I don't love how the native emails are laid out either. You can't create custom ones and therefore Shopify really pushes MailChimp and other integrated ESPs. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.