# Page 2 | Shopify Plus Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Shopify Plus the right eCommerce solution for you? Explore 121 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/171845/Shopify-Plus/reviews --- Shopify Plus 4.7 (121) [View alternatives](https://www.capterra.com/p/171845/Shopify-Plus/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Shopify Plus ## Showing most helpful reviews Showing 26-50 of 121 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MG Michael G. IT Leiter Internet Used the software for: 6-12 months ### "Viel versprochen, technisch aber oft enttäuschend – besonders bei Ladezeit & Apps" July 16, 2025 3.0 Unsere Erfahrung mit Shopify ist gemischt. Grundsätzlich funktioniert das System, aber es wirkt technisch nicht ausgereift genug für wachsende oder anspruchsvollere Shops. Viele Probleme lassen sich nur über Drittanbieter-Apps lösen – und wenn diese nicht stabil laufen, steht man schnell vor echten Herausforderungen. Für einfache Shops okay, für skalierende Marken eher frustrierend. Pros Shopify bietet einen schnellen Einstieg ins E-Commerce, viele Design-Vorlagen und eine große Auswahl an Apps. Das Backend ist übersichtlich, besonders für kleinere Teams ohne große IT-Erfahrung gut bedienbar. Cons Die allgemeine Performance ist enttäuschend: Unser Shop lädt spürbar langsam, die Suchfunktion reagiert oft erst nach mehreren Sekunden. Zudem sind viele wichtige Funktionen nur über zusätzliche (kostenpflichtige) Apps möglich – z. B. "Bogos Free Gift", die bei uns leider regelmäßig fehlerhaft arbeitet. Das führt zu frustrierten Kunden und unnötigem Supportaufwand. Switched from [Shopware](https://www.capterra.com/p/145605/Shopware/) Angeblich wäre Shopify 1000 mal besser schneller und bietet mehr Möglichkeiten... NEIN tut es nicht Review Source DT Deniz T. Head of IT Retail Used the software for: 1-2 years ### "Gut durchdachtes Shopsystem" June 15, 2025 5.0 Generell zufrieden mit Shopify. Das System ist recht teuer und mit ein paar zusätzlichen Apps hat man schnell mehrere hundert Euro monatliche zusatzkosten. Pros Sehr gut durchdachtes Shopsystem. Sehr gute Auswahl an Apps für zusätzliche Funktionalität. Es gibt fast nicht was es nicht gibt. Cons Manche Funktionen würde ich mir nativ wünschen und nicht als kostenpflichtige App, aber das ist nunmal Geschäftsmodell. Alternatives considered [Shop-Ware](https://www.capterra.com/p/153469/Shop-Ware/) Reason for choosing Shopify Plus Weiter verbreitetes und besseres und moderneres System Review Source SO Sophie O. head of ecommerce Retail Used the software for: 1-2 years ### "Un réel gain de temps" March 18, 2025 5.0 Nous sommes passés de Magento à Shopify Plus, depuis, nous gagnons beaucoup de temps quotidiennement pour gérer notre catalogue produit et le site internet d'une manière générale. Nous n'avons plus de bugs, ni de régressions. Nous avons réellement économiser du temps de gestion du site. Pros Facilité de mise en place , plateforme pensée pour le e-commerce, une multitude d'applications compatibles qui permet d'enrichir le site Cons Nous avons été dans les premiers à passer sur le nouveau checkout et nous avons eu quelques difficultés comme l'installation des points relais. Depuis tout est résolu Switched from [Magento 2 Order Management](https://www.capterra.com/p/10010071/Magento-2-Order-Management/) Moins adapté à une problématique ecommerce. Review Source SM Safia M. Project Lead Marketing and Advertising Used the software for: 1-2 years ### "Promising Partnership with Shopify Plus" April 29, 2025 5.0 Good so far. They have been dedicated to help the agency I work at with strategies to close leads. Pros You get better support. You have a dedicated shopify customer success manager and can get technical help from the team. Cons Probably the stress on the amount of leads you need to brind to Shopify to stay on the Partners Program. Review Source AB Anwar B. Senior Ecommerce Tech Specialist Marketing and Advertising Used the software for: 6-12 months ### "Shopify Plus Review" November 28, 2024 5.0 Great overall experience using Plus, lots of customisation options, and various Themes to choose from, there are also great audience tools to gather user data and then use this in advertising campaigns. plus the lower transaction fees are fab Pros Shopify Plus is great if you receive a lot of monthly sales and orders/traffic. there are a host of customisation tools available to use, its also very easy to navigate Cons Shopify Plus has limited payment and shipping gateways available Review Source MS Mikaela S. Assistant Manager Consumer Goods Used the software for: 6-12 months ### "I love Shopify Plus!! " April 11, 2025 5.0 I love using Shopify Plus! Super easy to navigate!! Pros I love using Shopify Plus! Great customization options!! Cons I have had no issues with Shopify Plus. It works great! Review Source sT simon T. Client Development Manager Internet Used the software for: 6-12 months ### "Shopify Plus makes alot more money " November 2, 2024 5.0 reduced bounce rate and abandoned basket. Increased revenue alongside alot more store funtionality Pros The 2 things i get most from are the customisable checkout process with upsell functionality and the seasonal store designs Cons I havent found a downside to it yet. The support is fantastic and our assigned account manager is fantastic Review Source VR Verified Reviewer Owner Publishing Used the software for: 6-12 months ### "No reason to not start with Shopify" June 24, 2024 5.0 I think it's the only and best way to get started with eCommerce business, with the number of options for the price. Sometimes I make mistakes with software and it takes me a lot of time to switch to better solutions, but with Shopify I think it's a good investment of time into building a shop with them. Pros I love how you get hundreds of features for really low price and I see no competition to that. Recently Shopify added even more value with AI. It speeds a lot of things, I can quickly fill different fields, email automations, product pages with it and with no additional cost. Also they are expanding with e-mail automation and I don't have to use 3rd party software for e-mails anymore, which saves me even more money. Cons The only thing I disliked so far is that as a new user to the platform you can get overwhelmed with features and it would be really useful to hide some or have some kind of clickthrough on-site tutorials. Sometimes they also make changes to the interface and it can be confusing what happened, but I guess it depends how often you use the software to learn what is what. Switched from [Shoplo](https://www.capterra.com/p/159869/Shoplo/) Shopify is tenfold more value and features than any competition. Review Source JN Joshua N. Application Specialist Retail Used the software for: 2+ years ### "Helped us during the pandemic and continues to help us today" July 1, 2024 5.0 Pros We were able to integrate it with our ERP platform to enable online orders through a store front. There are so many different applications that are on the marketplace that can enhance your store in ways you didn't imagine. It was also quite easy to integrate with our 3PL as they had already developed an app through the Shopify platform. During the pandemic, it opened up the avenue for us to sell online especially when non-essential stores were not allowed to open and Melbourne being lockdown for such a long period. Cons Nothing, it was quite simple to use however we did have some small hiccups with integrating with our ERP Review Source PG Penny G. Director of Ecomm Apparel & Fashion Used the software for: 2+ years ### "Shopify Plus - overall the best choice" May 16, 2024 5.0 Overall it's very good. One thing they really need is a better inventory control experience. It's very limited and clunky. Pros It's easy to plug in apps to customize your site functionality and user experience. Cons Shopify no longer refunds fees when an order is cancelled or refunded. This is a huge cost to vendors. In general support is good but sometimes it takes a little back an forth to get a solution. Alternatives considered [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) Reason for choosing Shopify Plus Better overall features. I don't remember specifically because it's been a few years. Review Source OM Ollie M. Lead SEO Director Marketing and Advertising Used the software for: Less than 6 months ### "Easy to use eCommerce platform " June 16, 2024 4.0 Pros Simple to upload as many products to the online shop. The layout and navigation of the website is brilliant from a users perspective. Straightforward to change the settings so that live items on the site are those which are In Stock. Cons Would be better if it was more SEO friendly and able to add numerous content sections to a page. Review Source GH Greg H. Head of Worldwide Ecommerce Environmental Services Used the software for: 6-12 months ### "A Robust Ecommerce Platform for companies large and small" February 7, 2022 5.0 Shopify Plus has been a game changer for us. Conversion rates improved 50% after deployment. Site speed is phenomenal, the dashboards are great, uptime is great, and access to the app catalog cuts development time down to a matter of days. We have deployed more features and services in less than a year, something which would have taken multiple years at 3-4x the cost on our prior platform. Pros Ease of use and cost. We went from a commerce solution that required 3-4 developers, took weeks to months to deploy simple features. We now have one we developer that can deploy key features in a matter of hours or days at a quarter of the cost of the previous platform. The thousand of apps also provide additional features that can be rolled out quickly and effectively, creating a robust website in a manner of weeks from the beginning of the engagement. Cons Hard to complain about the platform. To expedite the development and roll-out we choose a theme that was a close fit to how we wanted the site to look and function. However there are not an unlimited number of themes and while we are happy with the results so far, we are limited in terms of some design elements that we want to try out and test out. Overall not a large problem. Reason for choosing Shopify Plus Cost and the recommendation of peers in the industry. Switched from [WordPress](https://www.capterra.com/p/131687/WordPress/) We did not employ Woo Commerce, but rather had a customized solution built into our ERP platform (a mistake). Shopify was chosen due to a number of factors; cost, multiple site support, speed, and recommendations from dozens of retailers that we spoke with. Review Source GC Garrick C. Founder Retail Used the software for: 2+ years ### "Works great for our e-commerce site" September 21, 2022 5.0 Pros Shopify plus made it so easy to get an online web presence started with the abilities to take orders and collect money right away. Cons I feel like the tier levels are a bit pricey a bit too soon. They have tailored their pricing structure towards larger "small businesses." Review Source SJ Shreyank J. Web Developer Wholesale Used the software for: 2+ years ### "Only software you will ever need to manage your business across the globe" July 8, 2021 5.0 I am a developer using this over the past years and the journey by far was awesome, almost learned all the gotchas and tips and tricks and with every update, Shopify plus is improving its capabilities and making the business handle the problem easier, Shopify support for plus is also excellent and offers a solution to all of. your problems and that is to on 24x7. Pros It has some awesome features like detailed analytics which can help you increase sales, also you have the capabilities you can compare them across all of them. They have inbuilt flow software to create the automation you will ever need. you can manage the POS store sales and online sales on one platform and with many abilities on customizing your storefronts and checkout and integrates with every popular software in the market. For the developers, it has the scripts section which can create custom solutions without using an app. Cons I think the pricing for the plus is a lot expensive and hence only suitable for businesses that operate at a larger scale, I believe they should be reliable so that the medium-range or smaller tier can also accommodate this software. Reason for choosing Shopify Plus Shopify was growing in the market as an eCommerce giant and offers many great benefits for setting up and starting your business within few hours and have capabilities to manage everything from one place which makes the operation department and IT's life a lot easier Switched from [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) The flexibility and features Shopify offers on the go Review Source KH Katherine H. UI/UX analyst Retail Used the software for: 1-2 years ### "The easiest way to build your online business" September 4, 2021 5.0 Overall we are pretty happy with the platform, compared to the other platforms out there it suits our needs and helps us to manage our business and strategize for growth. Pros What I like the most, is that the platform is super intuitive for different levels of e-commerce professionals and entrepreneurs looking to start a business. Shopify grows with you are your business grows too, offering more features and functionalities to suit your needs. Cons One thing I do believe Shopify has a big room for improvement is the way to visualize reports, specially showing a way to visualize how different collections perform and within one collection which product is selling the best and the worst. And that by default shopify stores are slower compared to online stores built from scratch, developing. Review Source Andy R. IT Manager Retail Used the software for: 1-2 years ### "No opne gets sacked for choosing Shopify Plus....wth good reason" May 12, 2022 5.0 This is an amazing Ecommerce eco-system. Conversion rate improved by 50% over our self-hosted, self managed previous site. It's not cheap but the support is excellent. Pros \* scalable architecture that grows automatically with traffic and usage \* excellent payment gateways and checkout \* strong templating and control language \* comprehensive RESTful API \* excellent range of third party apps Cons \* Shopify works hard to keep full backward compatibility but is frustrating when they don't \* Often bring features available in 3rd-party apps into the core product, but often not as well implemented as the 3rd party causing confusion when features are replicated Reason for choosing Shopify Plus Price, reliability and features Review Source VR Verified Reviewer Business Manager Staffing and Recruiting Used the software for: 1-2 years ### "Shopify with Home Appliances Plus" March 16, 2023 5.0 It was average. The app is great. Its the customer support that needs improving. Pros Easy to use, very user friendly. Quick check especially when tracking orders. Cons The chat system. There's no summary of the emails that were sent daily, weekly and monthly. Alternatives considered [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) Reason for choosing Shopify Plus Shopify is easy to use. Switched from [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) There was no option to track out chat system. Review Source KS Kavita S. Admin Food & Beverages Used the software for: Less than 6 months ### "Amazingly easy to setup your first webshop using shopify" March 21, 2022 4.0 Online grocery store with recipes, blogs , partnership with other vendors to sell cross products. Appointment bookings. Pros Shopify is amazingly easy to setup and to get started, the default templates are sufficient to create better than a basic design. The blogs and knowledge articles are quite helpful to learn about different entities. The availability of thousands of apps on shopify app store gives you the possibility to put your imagination to your website. I wanted to create a website with products, recipes, videos link to blogs, out of stock reminders etc and every function was easily possible using apps. Another limitation is: I have a appointment booking system but none of the app allows/requests for a confirmation from the user. For e.g. I wanted to offer the possibilities for the user to book appointments but without making any payments in advance. For this purpose, user is just needed to enter their details like name and email address. But without really getting a confirmation this system can be used to create false appointments quite easily by providing any email ids. Ideally a confirmation is a must by the email address to get verified. But this is not available with any of the apps. Cons There is one special feature i fond missing for my scenario where i wanted to allow for local pickup from stores but the store should be able to scan a barcode or some order number from the user to verify the order details and then at the same time after successful delivery be able to complete the order themselves. This was not possible easily. Alternatives considered [Wix](https://www.capterra.com/p/169007/Wix/)[WordPress](https://www.capterra.com/p/131687/WordPress/) Reason for choosing Shopify Plus Quite easy to use and vast amount of apps on the shopify app store to achieve whatever you want. Review Source VR Verified Reviewer Director of Marketing Consumer Goods Used the software for: 1-2 years ### "Great for businesses that do not employ an entire sales & web development team" January 25, 2019 5.0 Overall I really like working within Shopify and Shopify Plus. There are a decent amount of features for most businesses to establish a healthy online presence outside of today's e-commerce giants. Pros I really enjoy the fact that Shopify makes e-commerce accessible to anyone who wants to start a business. As a marketing professional, I feel that I have a leg up when it comes to online selling, but even for those who are new to the game can catch on quickly with Shopify and Shopify Plus. Creating product listings is very easy and intuitive, unlike Amazon where you have to jump through 10,000 hoops and hope that they approve your listing. Cons I do not like that a large majority of the website themes are overseen by outside companies. I understand that Shopify does this to offer more options to their customers in terms of website design, but I feel that there should be standards as to how customer service is to be delivered for their products. Shopify will sometimes help from their end when they can, but odds are if you're using an app or theme from an outside developer, there is little they can do to help if the developer is not responsive to an issue. Review Source Eric L. CEO Design Used the software for: 2+ years ### "Several advantages for businesses looking to scale and expand" June 24, 2023 5.0 When thinking about Shopify Plus, it's critical to assess the unique needs, finances, and resources of your company. Even though it has many advantages for growing firms, it might not always be the best option. Make an informed selection by carefully analyzing your demands and weighing the advantages and downsides. Pros Scalability, a range of advanced features, Dedicated Support, Security and Reliability- It's important to note that Shopify Plus is primarily geared towards larger businesses with more complex needs and higher transaction volumes. Cons A higher price, Customization Limitations, Limited Ownership, Dependency on Third-Party Apps Review Source MB Mac B. Sales Channel Coordinator Consumer Goods Used the software for: 2+ years ### "Great Software for small to medium sized businesses" September 25, 2022 4.0 Overall, it’s really great for our business. It has supported our growth and we see a long future with the software. Pros Shopify has been great for our b2b business. It has a ton of great features that allow for a bunch of customization and integrations. Being the size that it is, there are so many CRM’s that integrate with it too, making it great to use with HubSpot. Overall, it is great for growing businesses. Cons There are a lot of integrations for shopify that I feel should just have been apart of shopify itself. The ability to lock certain pages on your website should just be standard rather than relying on an app. It would allow for way less time researching apps and more time using the platform itself. Review Source John P. Owner Publishing Used the software for: 1-2 years ### "Changed my business" February 16, 2023 5.0 Pros I like the ease of use. It integrates into everything I need it for - website, social media , POS. This brought our small business up to a new level! Cons It is a little expensive and months we don’t use it as much we are still paying a high premium especially for POS Review Source RS Rodger S. Director of Marketing Retail Used the software for: 2+ years ### "Shopify for All!" November 5, 2021 5.0 Shopify changed our view on ecommerce. from headache to a large plus for the company. Pros Shopify is very easy to use and set up. Shopify Plus has alot of support for users. live chat/email. Cons The cost. if you dont need all the features it can be a little pricey. Would be great to have some more videos on setting up Switched from [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) Magento was to expensive and needed constant maintenance. Review Source AM Asif M. Sales and Marketing Director Pharmaceuticals Used the software for: 6-12 months ### "It is no doubt one of the best ecommerce platform for small and medium sized businesses" July 17, 2022 4.0 We have used Shopify Plus for our e-commerce store to boost the UX of the page and increase conversions, it is very easy to use and has resulted in increased loyalty by customers in just a few months of using Shopify. Pros The platform is great for the growth of businesses, it is straightforward to use with an excellent user interface. It is one of the best platforms for B2B/B2C e-commerce, providing a great online shopping experience to visitors. Great to find out the past purchases by customers and use them for retargeting purposes, excellent at providing discounts and vouchers. Cons Templates are editable but need JSON coding knowledge, which is a challenge for designers. Customer support is slower than other e-commerce platforms, there are limitations for optimising the experiences for visitors which can be fixed in the near future. Review Source VR Verified Reviewer UI/UX Engineering & Design (Product) Internet Used the software for: 2+ years ### "Super easy unless you hit a feature wall" October 22, 2018 5.0 If I had thenpower to change pur business model to make Shopify work for us again, I would. If you just want to sell wisgets with a sweet custom store, look no further. Pros I imagine 90% of people will find that their needs are met with the out-of-the-box software. The ease of ramping up is far beyond the competition. However, if your business needs go outside of expected ecommerce patterns, you hae to buy or build a kluge of custom plugins. Eventually we had to abandon Shopify to build our own platform, but we were well-served for a long time, and frankly I miss it. Cons Like most off the shelf software, it can’t be everything to everyone. In our case, we couldn’t build our mixed model of hardware/software onetime/subscription billing. Review Source Similar Products Featured