Who Uses This Software?

Freshmarketer is an all-in-one conversion rate optimization tool for all goal-oriented digital marketers and digital marketing agencies.


Average Ratings

15 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $159.00/month
    See pricing details
  • Free Version
    Yes
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Freshworks
  • www.freshworks.com/marketing-automation/conversion-rate-optimization/
  • Founded 2010
  • United States

About Freshmarketer

Freshmarketer is an all-in-one conversion rate optimization tool designed for goal-oriented digital marketers. Convert your website visitors through highly robust features like heatmaps, A/B testing, session replay and more.


Freshmarketer Features

  • Behavioral Mapping
  • Dashboard
  • Dynamic Maps
  • Element Analytics
  • Embeddable Maps
  • For Sales
  • For Science
  • Radial Mapping
  • Territorial Mapping
  • Website Analytics
  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages / Web Forms
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Surveys
  • Test Scheduling
  • Visual Editor

Freshmarketer Reviews Recently Reviewed!


All-in-one tool for marketers

Nov 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: As a marketer, freshmarketer is what always helps me and my team. It offers you with multiple apps and features which means you don't have to buy all those apps individually. For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc. You don't need a separate split testing or conversion optimization or survey tool if you are using freshmarketer.

So it does save a lot of money at the end of the day which is a big plus.

Chrome extension is really helpful. You can create and manage campaigns right from your browser.

You can use it free for life but with limited features.

Cons: 1. It is expensive. There is a free plan but it is too basic in nature and you won't be able to use the best features. And when you want to switch to the paid plan, it gets really pricey.

2. There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving.

Overall: I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses.

Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc.

Apr 24, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Really simple to setup either the connection to the app and tests.

- Lots of features to experiment with.

- Nice user interface.

- Great documentation.

Cons: - Since it is based on JS, may be slow some times

- The pricing can be high

- Can be a little confusing to set up a split test for the first time.

- Documentation hard to find

Overall: It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions

A better option to know who sees your website.

Dec 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Freshmarketer offers different tools such as A / B tests included in heat maps to obtain more specific analysis of those who visit your website, in this way we can better understand the behavior of those who visit us.

Cons: I think Freshmarketer needs to update certain things to improve the performance of its interface and that each user has a better experience.

Overall: This software is intuitive, which has turned digital marketing to new experiences in which we focus in another way and point of view on what our customers need and need, simply with an analysis or tests on heat maps.

I recommend Freshmarketer

Oct 10, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: dynamic tool very affordable, with interesting features where we could make maps of the applications, forms of single page.

also offers us an Optimizely business function to add custom attributes is wonderful

Cons: I can not think of any their A / B test tools are really powerful and customer support is excellent

Simple, non-intimidating dashboard yet well-rounded applications package

Apr 12, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I like it most for its heatmaps, funnel analysis and session replay recordings. I prefer A/B Testing through a different software, but this one is decent; I do appreciate that they've recently introduced AB test settings to auto-allocate 100% traffic to the winning variation and auto-pause the experiment upon the announcement of the winning version.

It's a non-intimidating interface and I'd recommend it to the relative beginner and small/medium businesses. The pricing is decent, and though I don't use the customer support that much, I find it reassuring to know that they are available 24/7.

Cons: A tiny hiccup on the heatmaps is using them on pages with infinite scroll. Freshmarketer do however regularly seem to listen to customer feedback as they issue regular updates rather frequently. Thumbs up for that.

Capterra loader

Very good tools for digital media and with A / B tests

Sep 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It really is an excellent software, with tools designed especially for digital advertisers, giving the options to perform A / B tests. The heat maps are quite useful, Freshmarketer is easy to use and has a good user interface.

Cons: I have nothing against this software, my doubts were quickly addressed when I needed help.

Capterra loader

Useful, easy and cost-effective

Feb 16, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: URL clubbing for a single step in funnel

Clicks on sections shown as percentage of the total clicks

Simple UI

Cons: Set up and onboarding should be made easier

Should have an advanced feature of account based attribution

Capterra loader

Wilford

Oct 30, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: This app I really easy to set up compared to other apps of its kind. It also has a lot of features which you can play around with to get your desired outcomes.

Cons: I found that the first test is not easy to set up. There is a lot of self learning to get through but once you have that, you are on your way.'

Great Product and Customer Support

Apr 25, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Its easy to use and understand. It helps in getting the insights that we actually need. Plus the customer support is always ready to help anytime.

Cons: Nothing really. Uptil now i havent faced any issues with the product. The UI is amazing also. Thanks for the support.

FreshMarketer is a great heatmap and site analysis tool

Jul 26, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: It provides a clean, easy read of heatmaps and funnel analysis for each website you set up on there. Customer replays are also super helpful to help understand how people are interacting with the page.

Cons: Sometimes it can be a little difficult to set experiments up and using the A/B editing tool isn't the easiest for someone who is new to the software.

Good Feature Set But Poor Implementation

Feb 28, 2018
2/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Integrated form analysis. You can create custom funnels. You can see the heatmaps for your experiment variations. It's cheaper than most alternatives.

Cons: Technically not very great. I've had problems every single time I created experiments (or even form analysis). So I've heard that "we analysed this and it seems it's an issue from our side" sentence more than once and unfortunately support was not very fast. You can use this if you are a small to medium size company and you have time to spare.

Capterra loader

A must-have tool when you get started to know what your audience does on your site.

Apr 30, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Heat maps & session recording gave us many insights that were unknown until we used the tool to learn from the data.

Cons: Wish the UI was easier and more marketer friendly. Right now it is functionally very strong but not easy for a new user to understand. Fortunately, their team was very supportive in helping us over multiple online calls to assist with any doubts.

Capterra loader

This software is cheaper than others alterntatives.

Mar 28, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Freshmarketer offers features like heatmaps, session replay, A/B testing, among others. Also It permits integrated form analysis.

Cons: Freshmarketer offers features like heatmaps, session replay, A/B testing, among others. Also It permits integrated form analysis. The support team does not anwer quickly.

Jul 23, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money

I can only recommend it

Nov 29, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: Interesting set of features, reasonable price and good customer support.

Cons: I had a few glitches when creating experiments, but had those fixed via customer support.