Beaconsoft

Beacon


4 / 5
1 review

Who Uses This Software?

Beacon is designed for marketing teams of all sizes. Ideal for marketing agencies with teams that handle multiple social accounts, as well as business looking to transform their digital campaigns.


Average Ratings

1 Review

  • 4 / 5
    Overall

  • 4 / 5
    Ease of Use
  • Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • Beaconsoft
  • www.thisisbeacon.com
  • Founded 2017
  • United Kingdom

About Beacon

Transform your digital marketing campaigns with actionable information using Beacon. Beacon is a practical, easy-to-use marketing dashboard and platform that allows you to take control of your digital marketing campaigns - to learn, improve and transform the effectiveness of your multi channel digital marketing. Optimise your marketing spend and maximise your business success by delivering the actionable information to do more of what works and less of what doesn't.


Beacon Features

  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

Beacon Reviews Recently Reviewed!


One-stop Social Media Analytics

Mar 11, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Want to identify which social channels/posts drive the most traffic or engagement?

Easy to get the required data with no excessive digging into the profiles one by one.

Set targets, measure and evaluate.

Cons: The customizing options for the reports could be more elaborate.

Vendor Response

by Beaconsoft on March 12, 2019

Thank you for your review.

I note your comment and it is an area we have been working on. The latest release has the ability to export data for more sophisticated reporting, which should address your observation.

Note also that Beacon now covers the full spectrum of digital channels including email, PPC, SMS as well as social channels, giving actionable insights across all channels within a digital campaign for overall campaign improvement.