# Booking Automation Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Booking Automation the right Vacation Rental solution for you? Explore 36 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/171972/Booking-Automation/reviews

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Booking Automation

4.9 (36)

[View alternatives](https://www.capterra.com/p/171972/Booking-Automation/alternatives/)

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Last updated March 13th, 2026

# Reviews of Booking Automation

Ease of use

4.7

Customer Service

4.9

## Pros and Cons in Reviews

JA

Jordan A

Owner OperatorReal Estate, 2 - 10 employeesUsed the software for: 6-12 months.

“The customer service is sensational...builds complete confidence in my ability to master the full utility of the software“

December 7, 2021

Mike K

CEOHospitality, 2 - 10 employeesUsed the software for: More than 2 years.

“Probably the feature that we were most amazed with was the click and drag interface for moving existing reservations around.“

May 26, 2020

Mike K

CEOHospitality, 2 - 10 employeesUsed the software for: More than 2 years.

“Booking Automation continuously landed in the top spot for ease of use, technical support, and cost for features.“

May 26, 2020

AC

Anthony C

FounderReal Estate, 2 - 10 employeesUsed the software for: 6-12 months.

“Really good, i could setup multi units, pricing, automation.“

August 14, 2020

## Showing most helpful reviews

Showing 1-25 of 36 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Mike K.  
CEO  
Hospitality  
Used the software for: 2+ years

### "Simply the easiest and most comprehensive platform we reviewed"

May 26, 2020

5.0

Book It Now was a feature that many of our clients had asked for and Booking Automation took care of this from day 1. The 2nd feature we really thought highly of was the ability to add endless triggered emails and customize them easily. For example - the day of booking - 3 days before arrival - day of arrival - 1 day after departure. Really amazing software to be sure.

Pros

Our company is VacaRent and we own the website \[SENSITIVE CONTENT HIDDEN\] (an advertising site for vacation homes for rent as well as hotels and resorts) Back in 2019 we decided we would include a property management platform along with a channel resource manager to our clients who list their properties on our site for free. We spent months evaluating numerous other PMS platforms and some of them were exceptional while others were difficult. Booking Automation continuously landed in the top spot for ease of use, technical support, and cost for features. With their well documented API we were able to easily integrate the 2 platforms (theirs and ours) together allowing our clients to seamlessly upload and download new reservations as well as providing financial reports, triggered emails, channel management and much more. Probably the feature that we were most amazed with was the click and drag interface for moving existing reservations around. No platform we reviewed had this feature and it was virtually assured from that moment on Booking Automation was the final choice.

Cons

It would be easy to say the onboarding is complicated as many others have written, but honestly we have removed all of this from the setup and made it simple to handle. In the end, we just assign a user ID and password and from there our clients only have to concern themselves with taking reservations and generating revenue. But yes, I will concede, when we first started out, it was complicated. Now... not so much.

Reason for choosing Booking Automation

Price Features Ease of use Technical Support (5 stars all the way)

Review Source

IC

Ian C.  
Owner  
Hospitality  
Used the software for: 1-2 years

### "You can’t go wrong "

February 11, 2020

5.0

We came to BA from another software platform due to numerous issues with the other software. BA was there from the outset to help us make the transition and get up and running in very little time. Their support staff have been there all along helping overcome challenges and providing helpful suggestions when things don’t go as planned.

Pros

BA offers an extremely wide, and growing, suite of features that make managing various properties a breeze. There is a learning curve but once you figure it out it’s a fantastic platform. Having used others that are easier to setup, the pay off with BA is that it works consistently. We tried other software and routinely had issues.

Cons

It’s a steep learning curve (that is still very worth it) but it is a steep one.

Switched from

[Tokeet](https://www.capterra.com/p/155340/Tokeet/)

We were experience repeated functionality issues and errors including the software indicating that certain task had been performed when they hadn’t.

Review Source

MG

Mark G.  
Vacation rental assistant  
Hospitality  
Used the software for: Less than 6 months

### "There are better channel management app"

August 14, 2018

3.0

I rather use other channel management app, it's not user-friendly and the interface is poor and outdated.

Pros

I had an experience using the app, I was an assistant using BA. Can have the same feature as any other app but nothing so special about it.

Cons

Not user friendly, and the interface is so poor and outdated you won't love using it.

Review Source

AM

Antonia M.  
Engineer  
Civil Engineering  
Used the software for: I used a free trial

### "Adaptable management solution"

October 20, 2024

4.0

Booking Automation offers a robust and adaptable property management solution

Pros

Integrate several places like PayPal, QuickBooks, and Google Analytics

Cons

sometimes for new users isdifficult to navigate and set up. its extensive features can be overwhelming.

Review Source

VR

Verified Reviewer  
Senior Project Manager  
Real Estate  
Used the software for: 2+ years

### "Instant Customer Support with every feature you can dream of"

November 21, 2018

5.0

Used the software for over 2 years now. The features are made for professional property managers and hosts looking to scale. The integrations with Bcom, Expedia, Airbnb and others are very powerful.

Pros

Amazing features Very thoughtful functionality, you can tell this is designed by a property manager Customer Support is excellent Channel Manager & Linking is very simple

Cons

User Interface can have some improvement, but excellent customer support gets you through any trouble

Review Source

Dawit T.  
Manager  
Real Estate  
Used the software for: 2+ years

### "Best short term automated software out!"

December 24, 2018

5.0

Automated emails and texts that were sent out to guests, is the most useful part of BA. BA has been very secure when it comes to payment information.

Pros

The functionality of different programs that are attached to BA. The program is overall flawless.

Cons

BA could be a bit more eye appealing on the website.

Review Source

VR

Verified Reviewer  
CEO  
Hospitality  
Used the software for: I used a free trial

### "Best Customer Service Ever!"

December 11, 2018

5.0

I have about 8 properties that manage or cohost on AirBnb and I wanted to expand my reach to Expedia, Booking.com, and VRBO, without risking double bookings. I also have to do accounting to cohosts or owners and needed an easy way to calculate revenue. This software helps with that, and hopefully will make communications with guests automated and easy too.

Pros

To be honest, I am still learning the software and making sure that I have it all set up correctly. The interface isn't perfect and pretty, but it is intuitive and easy to learn. The BEST thing, however, is the customer service. My rep helped me get everything set up in the beginning and responds to all of my questions within a very short amount of time! He is so fast and knowledgeable, and it has made this learning curve and experience stellar! I highly recommend it!

Cons

Some items are unclear what they pertain to, and some things I feel like I need some coding skills. But I am still learning my way around the software.

Review Source

VR

Verified Reviewer  
Vacation rental agent  
Hospitality  
Used the software for: 2+ years

### "Super product with amazing functionalities"

January 6, 2020

5.0

Pros

Super customer care You can reach out to them through live phone call with screen share, ticket , email or chat.

Cons

The system is bit hard to understand because they have lot of functionalities

Review Source

VR

Verified Reviewer  
Realtor  
Real Estate  
Used the software for: 2+ years

### "Must have!!!"

December 18, 2018

5.0

Pros

Detailed with various options depending on the level of oversight and control you’d like over your properties

Cons

Nothing this product has been a life saver

Review Source

Jonathan O.  
Realtor  
Real Estate  
Used the software for: 1-2 years

### "Been a BookingAutomation user for over a year now and it has made my life a lot easier!"

February 22, 2018

5.0

Time Management Cleaning Organization Reservations Organization Invoicing Calender Layout Calender Sync seamlessly across multiple marketing sites

Pros

Given me the ability to focus on growth and the things that matter most in continuing to grow my business.

Review Source

EC

Eli C.  
Owner  
Real Estate  
Used the software for: 6-12 months

### "I loved the way representative took care of me till I was on my feet and understood the software "

May 24, 2018

5.0

I could finely use booking.com and Airbnb Also it is easy to control I made more money , just I think it is expensive plus charge attention is not included in the price

Pros

Easy and stable I love the way it builds I love the help support.

Cons

Some small function that still doesn't work Like the auto action mailing that Doesn't send pictures, still, have to do it manually And emails to customers from Airbnb still doesn't work

Review Source

GGC

G G C.  
Owner  
Hospitality  
Used the software for: Less than 6 months

### "Great software if you would like to automate your business"

July 31, 2019

5.0

great service great team super fast when you need them, to be honest, you must try it if you want to grow in your business

Pros

the amount of options you have for everything

Cons

that they don't have unified inbox but they are already working on this and will be release soon :)

Reason for choosing Booking Automation

That the software is all in one

Review Source

eV

erfan V.  
engineer  
Construction  
Used the software for: I used a free trial

### "user friendly"

September 18, 2024

5.0

it was very helpful i enjoyed a lot and ok

Pros

very user friendly and very good to use

Cons

nothing exactly .maybe it has some delay to respond

Review Source

JA

Jordan A.  
Owner Operator  
Real Estate  
Used the software for: 6-12 months

### "Incredible Customer Service!"

December 7, 2021

5.0

The 24/7 customer service experience is amazing. Not only are the responses timely and thorough, but the staff also goes above and beyond to research my question before providing a detailed description with illustrated screen shots to walk me through step-by-step. In one instance, the customer service rep provided me with a narrated video walking me through the process on the back side of my actual account. Heads and shoulders above the competition in their ability and commitment to helping managers become fluent with their software.

Pros

The customer service is sensational...builds complete confidence in my ability to master the full utility of the software

Cons

The customization is useful eventually, but overwhelming for a beginner with the software. I would appreciate more recommendations for critical default settings during onboarding assistance

Review Source

CY

Cathy Y.  
Operations Director  
Hospitality  
Used the software for: 2+ years

### "Mind Blowing Product"

May 24, 2018

5.0

BA is our entire business and everything runs on it.

Pros

This is our 4th year of using booking automation, we have grown from just 10 properties to 50+ and we are thankful we found this gem. It is very advanced and robust software which is the reason we have been able to scale our operation. The functionality and flexibility of the product never cease to amaze me

Cons

It takes a while to learn about all the features of the software, 4 years later we are still discovering cool features we wish we found out earlier

Review Source

VL

Viler L.  
Director  
Real Estate  
Used the software for: 1-2 years

### "This tool saves me a lot of time while managing my AirBnBs"

December 20, 2018

5.0

Highly recommend this tool to any serious short term rental manager who values their time.

Pros

They have thought of every possible feature that can save you time while managing your short-term rentals. The dashboard page is my favorite is it summarizes everything I need to know in one place. The charge-automation feature is a huge time saver as well - it used to take me 3+ hours every night to charge all my booking.com and Expedia credit cards for my bookings. Now its only a few minutes.

Cons

Given all the features there is a bit of a learning curve. While the tool does everything well, it could use a face-lift to make it look nicer.

Review Source

AC

Anthony C.  
Founder  
Real Estate  
Used the software for: 6-12 months

### "Extremely powerfull !"

August 14, 2020

5.0

Really good, i could setup multi units, pricing, automation. This is really powerful for a competitive price!

Pros

I have to say that this tools is extremely powerful. It can do almost anything you dream of!

Cons

Can be overwhelming at the beginning, but when you pass that, OMG what a change!

Reason for choosing Booking Automation

The automation and the customization

Review Source

PS

Paul S.  
Proprietor  
Leisure, Travel & Tourism  
Used the software for: Less than 6 months

### "Booking Automation is probably the most comprehensive system I've found"

January 4, 2019

5.0

I wanted an online booking and payment system for my holiday cottages and I've looked quite closely at five different booking/online payment systems and this is by far the most comprehensive. Compared to the others I looked at it is a little more expensive, but not by much, and you certainly get what you pay for. The online live support is a nice feature and certainly the software would be very difficult to master if someone wasn't on hand to guide you through some of it. Be prepared to try - read - try - get live support - try - read, and so on as it's got to be one of the best systems of it's kind out there but needs a lot of patience to gain confidence. I'm hoping that it will automate most of the procedures that I've been doing manually for several years and linking with other online booking agents will be very important in this changing world of holiday booking.

Pros

This does just about everything that you should need it to. If you would like the application to provide a feature, it probably will, just wade through the manual or ask the team.

Cons

Being incredibly comprehensive does mean that it is quite a steep learning curve but I'm getting there. It's best just to jump in with just one property and see how that works.

Review Source

AU

Ann U.  
tourism  
Hospitality  
Used the software for: I used a free trial

### "Booking Automation"

December 13, 2018

5.0

if a person has listed his property in Air b n b , or booking.com or home away ,etc .. and lots of complication to take care bookings, I recommend booking automation to avoid any mistake in bookings and much more comfortably ,since the host will have all his bookings from different places only in one master calendar .

Pros

my company team really liked the support from booking automation. They actually do the job for client to set up all listings and that makes it very much easy . they are always available to help for any question or any guiding . The best part of that is the channel manager that has integration to all rental pages . if a person has listed his property in Air b n b , or booking.com or home away ,etc .. and lots of complication to take care bookings, I recommend booking automation to avoid any mistake in bookings and much more comfortablity ,since the host will have all his bookings from different places only in one master calendar .

Cons

perhaps the price is bit high and would be great if they consider discount or offer to their permanant customers .

Review Source

AH

Aaron H.  
Owner  
Real Estate  
Used the software for: 2+ years

### "Fantastic system, everything I need in one location!"

June 4, 2018

5.0

Calendar management of my properties using multiple booking platforms.

Pros

Ease of use, and the ability to manage all my properties on one screen. I can set my rates, select which dates to make available, and organize cleanings across all properties.

Cons

What I like the least about this software is the occasional double booking, but that doesn't happen very often.

Review Source

pB

peter B.  
Director  
Hospitality  
Used the software for: Less than 6 months

### "Switching to Booking Automation "

January 3, 2019

5.0

I decided to move now for scaling purposes. Kigo was good for starting off and the 3% 5% model worked when I first started, but long term this model is far too expensive for what is a posh calendar after all. Booking Automation will allow me to grow quickly, the fees are reasonable. I also found the integration with price labs to be very simple.

Pros

It’s is easy to use and much better value than my previous channel manager kigo. It’s integration with Airbnb and BDC is very easy. When changing over it’s quite stressful and the support person walked me through the process and got it done in a day. I was live the whole time and doesn’t miss one booking.

Cons

I’m still not sur if there are any cons. I’m still understanding the extra person fee, I’d like to add to my own bookings but so far customer support has showed me what I needed.

Review Source

MD

Marseah D.  
owner  
Real Estate  
Used the software for: Less than 6 months

### "Our rep is the selling point at this point"

March 13, 2019

5.0

Our rep has made this transition smooth and seamless. We would not have opted to sign up if he had not been so detailed and helpful. We were with Snap channel manager before finding your company and there is no comparison. You are head and shoulders above their software and most notably their customer service. This made the difference for us. Our rep's eagerness to assist and educate us is exceptional. HE is 5 star!!!

Pros

The ease of different platforms working together and communicating between each other. The ability to edit reservation or listing info. Also ability to edit and visually see dates and units in the screen view. Hands on onboarding support is phenomenal as well as the ease.

Cons

At this time there are no cons. The only thing I would suggest is if you could import complete listings from active platforms into new ones

Review Source

Eden K.  
Real Estate Agent  
  
Used the software for: Less than 6 months

### "Efficient, practical, and makes my work manageable"

May 23, 2018

5.0

Time managment and controlling all my dailt activies

Pros

I can View, review, cancel, update Scheduling, and managing all my booking in a page, its simple and user friendly, and updates me with all the changes

Cons

None, so far, i will add when i use the software over a year. As the time goes by, would like to see an updated vetsion

Review Source

SK

Sarah K.  
Operations Manager  
  
Used the software for: 1-2 years

### "Best channel manager I have used!"

June 15, 2018

5.0

Time!

Pros

\- Flexible pricing - Mobile-friendly - Real time Channel manager - Secure payment collection from guests - Personalised communication with guests

Cons

\- Not all lock system integrations have been setup yet (August Locks) - With multiple log in accounts for our team, the main one is the only one that can be used to create new listings, would prefer all logins to allow this

Review Source

NY

Noah Y.  
Property manager  
Real Estate  
Used the software for: 1-2 years

### "Amazing software "

December 18, 2018

5.0

My business has been on autopilot since I started using this software

Pros

I love how you can integrate all channels onto one calendar so it's almost impossible to get double bookings

Cons

I had trouble setting up everything at first then was promptly contacted by the technical consultants. We had an online tutorial on how to set up and operate, it was straight forward and quite simple

Review Source

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