Who Uses This Software?

Marketing departments. Startup CEO´s.


Average Ratings

27 Reviews

  • 3.5 / 5
    Overall

  • 3.5 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $39.99/month/user
  • Free Version
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Data Gran
  • www.datagran.io
  • Founded 2017
  • United States

About Ad optimizer

Advertisement optimization software designed to produce advertisements quickly and produce analytics on their performance.


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Ad optimizer Features

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Posts Scheduling

Ad optimizer Reviews Recently Reviewed!


Seems like a great tool but I found little value in AdOptimizer

Jul 12, 2018
3/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Customer support is very good and the overall content available to you is satisfactory. They produce a number of blog and post entries that are well worth reading.

Cons: The software, in my view, is overhyped. What it is effectively doing is running a huge bunch of Ads and choosing which ones work best. The issue? You have to write the copy, content and keywords yourself. Which basically means, you are paying for them to try different variants of content you wrote yourself. And pay you will, the minimum investment is about 300EUR, before you start showing Ads. After the learning period, you are left with an optimised campaign but depending on your input i.e. Keywords, the resulting campaign could simply be what you would have run anyway.

The tool needs to optimise the whole process, not just run Ads and choose the best. In terms of machine learning, you should at the very least have access to similar industries and Ad creators to optimise them as well. Otherwise, I can't really see the value here.

Far too many variables at play here. The ROI is also suspect, you have to spend so much to run the learning platform that you'd want to already have a significant conversation rate to make it worthwhile.

Bottom line, its a very simple program made sound complex. Was my CTR high for the optimised campaign? Yes, but it did no better than the 18 months of manually made campaigns before it.

Overall: Being honest, I got very little benefit from this software.

That's why we can't use it.

Aug 07, 2018
3/5
Overall

4 / 5
Ease of Use

2 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money

Comments: Sadly I'm having doubts with AdOptimizer.

The most problematic thing is the Datagran Facebook business permissions for the accounts I want to use AdOptimizer with.

Since my agency works with some of the biggest brands in Hungary, account safety is the biggest concern for us.

We just can't give full permissions to a 3rd party business manager.

I have contacted the support regarding this question and I got an answer telling me "this is how it works." No it is not.

You are competing directly with AdEspresso, a certified Facebook marketig partner, so they can be trusted more easily, and even they don't need these kind of permissions.

I don't even know why do you need page editor privileges if I only want to make a few ads. Page advertises should be enough.

AdEspresso can do this trough access my Facebook account and works with the permissions I have (Page and Ad account advertiser).

We will never give full permission to any of our accounts for Datagran Business manager, so in this form, AdOptimiser is worhtless for us.

Also the minimum campaign budget is problematic. I understand that the AI needs data to kick in, but it should be much lower.

Hungary is a small country and Facebook ads are cheep. Minimum campaign budget can make about 200 000 user uniqe reach and about 2500-3000 actions. If the AI needs this much data to start optimizing, then I'm better off doing it manually. Yes, it can be used with normal campaings but we are doing lots of smaller campaings.

Truly works

Oct 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: -it saves me money: the simple fact of the matter is, this product shaved money off my cost per click.

- saves me time: no more micromanaging my adverts

Cons: Sometimes the UI is a bit frustrating; so, for instance, when I'm creating a Facebook advert, I'll sometimes still use the ads manager to pick interests and then, once I've decided on them, input them in adoptimizer

Capterra-loader

This is like magic for ads!

Jul 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This software is incredible! You only have to create different variations, set the budget, and launch your campaign, after a few days the platform will start doing its magic. With the data collected, they will create a series of variations (in my case the average is more than 30 variations for 4 starting ads) and the platform will start going to show those ads to their respective audience depending of the results.

Cons: You have to set a minimum budget in order to use the platform, depending on the ads you are running because the platform needs the ads running for at least one month in order to get better results.

Customer Service is GREAT, and extremely responsive and helpful!

Jul 18, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Customer Service reps have been SUPER responsive at helping and explaining things. As with any new software, there is a slight learning curve to understand the pieces initially. It's easy to set up after some initial stumbles.

Cons: Would like to see an option for a printable report on ad performance. Ability to send report on autopilot would also be an added bonus.

Overall: Easy FB ad set up, with results!

Capterra-loader

Used it for a couple of clients and haven't seen any benefits yet. It has been 3 months up to now

Jul 16, 2018
2/5
Overall

4 / 5
Ease of Use

2 / 5
Features & Functionality

4 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: Automation in ad combinations is pretty much the only benefit we've seen from this tool, very little to no optimization up to now

Cons: There's still a lot of functionality needed for it to be an useful tool, very limited vs FB BM, lead forms are limited, and public creation as well

Overall: Fee up to now, apart from the automatic ad combination and testing, not much AI there, we are disappointed with the optimization capabilities

Capterra-loader

The optimization is good, however, I ran into a couple of problems and bugs

Jul 13, 2018
4/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Some features are free. The optimizer works well and our campaign using adOptimizer was quite successful.

Cons: The limited usability. I think AdOptimizer should perfect the product a bit more before releasing it. I ran into couple of bugs (my images wouldn't show on the preview, I couldn't edit the creatives on my campaign, there were some payment issues etc.)

Overall: You get efficient spending on Facebook ads.

Capterra-loader

Lots of Potential

Jul 16, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: For Facebook Ads, Ad Optimzer automates the process of testing different demographic segments which saves lots of time.

The Ad Optimizer interface is a simplified version of the Facebook Ads Manager.

Support is prompt through chat.

Cons: The simplified interface of Ad Optimizer comes with a con: You don't have access to the full feature set of Facebook ad formats, probably because of API limitations.

I experienced lots of issues trying to set up my account to manage multiple client accounts. Maybe they resolved this issue but it was not resolved when I was using the software.

You need to spend a minimum of budget for the AI to work its magic.

Overall: Saved time by automating the process of testing different demographic segments on Facebook Ads.

Cumbersome and not seeing the value

Aug 01, 2018
3/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

4 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 1.0/10 Not
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Pros: Excellent customer service. Very responsive when I've sent emails and needed to schedule calls when my social media manager was unable to resolve things through chat.

Cons: My FB manager and I found the tool not intuitive. We had to step up multiple calls with support to set up campaign and then also run the campaign. We have now run the entire campaign and are not sure what comes next. The information we have received regarding the best running campaign we could have easily gotten from ads manager. At this point we haven't seen the value of the tool. Over all the software runs slowly and greatly slows down getting campaigns set up and running in FB.

A powerful and simple to use tool to automate digital marketing.

Jul 12, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: We really like the ability to optimize our digital marketing with minimal work and oversight on our part. We're not digital marketing experts, but with Ad optimizer we're getting outstanding ROI on our ads for a much lower cost than hiring a digital marketing agency.

Cons: The dashboard and visible campaign statistics could be better. For Facebook ads, you can see the full statistics for the campaigns inside of Facebook, but it would be nice to see the all of the stats for all of the channels inside of datagran.

Overall: Optimize digital marketing with minimal effort and cost. It's a huge time saver.

I hate that I feel I can't control my own ads!

Jul 12, 2018
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

2 / 5
Customer Support

1 / 5
Value for Money

Pros: It looks easy to use - when it works! But so far, I have tried to run two ads. One I wanted to change the dates, and I couldn't - I had to contact support. 2. I wanted to start a new ad. It says it is started, but nothing at all is happening and I didn't even get anything from facebook that they are reviewing it

Cons: It doesn't work very well! I started an ad two days ago, that didn't actually start. I contacted support one day ago and haven't heard anything back. I'm really not feeling like the software even works!!

Overall: None at all!

Capterra-loader

Datagran is a very helpful tool that costs much less than its value to us.

Jul 12, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The features. There's just not another tool that does what Datagran does. The ability to test and optimize ads and targeting in real time is invaluable.

Cons: I haven't come across any downsides yet. That doesn't mean it's perfect, I just haven't used it long enough to find any flaws.

Overall: We use paid ads for lead generation, but there's a lot of guess work, manual testing, and slow changes. Datagran uses AI so I trust the results, it's in real-time so the changes are made very quickly, and it's all data-driven, which is a marketer's dream.

Great but could be awesome

Jul 12, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I love the idea about saving with machine learning for Facebook Ads and Instagram Ads, also works with AdWords. And it's great to take advantage of that to make ads more efficient and get better results.

Cons: I have had bad luck, because in the time I have used adoptimizer, they had some bugs that affected my ads and they don't deliver results as expected. They fixed the bugs but the campaigns didn't performed as good as before the bugs.

Overall: Machine learning and testing of ads daily.

Things don't work. Functionality is sub par.

Jul 12, 2018
1/5
Overall

5 / 5
Ease of Use

2 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 1.0/10 Not
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Pros: Ease of use? this sofware is extremely easy to use, but mostly this is because many of the more robust features of ad platforms are not included.

Cons: Things constantly breaking. Features don't match Ad platform features. You cannot have saved audiences in social. You cannot search by zip code. A lot of other functionality is missing.

Also, My campaign just turned off for no reason for a whole weekend without notification.

Overall: almost none.

It doesn't allow choosing right customer

Jul 12, 2018
2/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

3 / 5
Customer Support

1 / 5
Value for Money

Pros: Easy to create ads. Nothing else to it. It creates its own ads after training. That one i liked much. But nothing else really.

Cons: It doesn't allow choosing right customer with narrow down. Narrowing down customer is really necessary for right customer targeting. But it doesn't support. It doesn't load my previous ads either.

Capterra-loader

Hit a home run on my first use!

Jul 12, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The software is set it and forget it, and it helps greatly to combat ad fatigue by switching up the creative over time and optimizing for conversions.

Cons: There are several features that I'd like to be able to customize more, and some reporting that can be improved, but I'm sure those will be built in time.

Capterra-loader

It's amazing what AdOptimizer does. My sales increase dramatically.

Jul 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It really works, unlike other services that say it works when it's actually all bluff. I also like that I am able to do the work myself.

Cons: It needs a more updated design maybe? I'd like to see that the website design makes justice to how awesome the service is.

Overall: More sales and brand awareness.

a good but a very costly affair

Jul 17, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: ease of use. makes me feel like it is a child's play. love the way suggestions and reviews are given

Cons: The cost is not optimized and the budget is not under our control. the budgeting is automated that make it difficult to understand and control

Overall: Easy reporting, easy advertising, and analysis

Horrible and useless

Jul 12, 2018
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Pros: None. Nothing good can be said. Avoid at all costs. Even the conditions of writing this review is annoying.

Cons: Tested two campaigns. No results. No reports. No analysis as described. No nothing. Reached out to customer support. Maybe is was my error. Guess what - no response. Wish I could get my money back.

Overall: None at all.

Capterra-loader

Very easy to create optimizations :-)

Jul 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Work only with the basics, create the idea of the ads and the systemw will continue to improve the ads for you.

Cons: You need to wait a week to start looking for results, but that's normal with this industries at digital marketing.

Overall: We start getting tracking from week one!

Capterra-loader

easy to setup campaigns.

Jul 16, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: easy to setup and monitor the active campaign. The dashboard is easy to understand and interact with.

Cons: needs better real time reporting. Needs to be more flexible with demo/psycho selects. need to have additional services that ads are posted to.

Capterra-loader

Helpful tool for ads management

Oct 05, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: I like that this tool uses AI to find the most effective combination for your Facebook ads

Cons: The methodology was not always clear so it made it a little hard to trust the software at first

Overall: Overall, this is a good tool to help you manage ad spend

Capterra-loader

Easy to implement and delivers on its promises

Jul 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The fact that it does all the heavy lifting for me. Not only it puts machine learning to good use and deploys 50+ ad sets to test, optimize and reiterate , BUT it makes it incredibly easy to launch your campaigns!

Cons: When defining a target audience there is no real time feedback on the size of it

I literally have to go inside my Facebook's Ads Manager, create an identical mock audience just to see the potential reach and make a campaign decision based on that factor as well

Overall: Time saving & better performance

Capterra-loader

So Easy To Manage The Fb Campaign

Jul 13, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Easy to set up ads and intuitive user experience design. The reporting also nicely done so you dont even need to open fb to get updates.

Cons: The con is it need to make client verify and grant access, in order to run the app. It also need the client to create business ads account - using fb ads.

Overall: Save lots of time on split testing, all thing have been taking care of data gran app.

Capterra-loader

Used it to run a fairly large test on Facebook - Didn't see a return but could've been my ads.

Jul 19, 2018
3/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I liked how it would provide some amount of feedback about the ad. I also appreciated the messenger built into the app in case you needed help. Great response time.

Cons: I don't like the flow of creating ads through ad optimizer. I think it could be a lot better and provided some feedback through the messenger which was well received.

Capterra-loader

Easy to use, but lack some Facebook features. Could be excellent, but has room for improvement

Jul 12, 2018
3/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: -Pretty beginner friendly

-Easy to use

-Interesting Demographic breakdown (but could go more in depth)

Cons: -Cannot include multiple links in a campaign

-Would like to see more intel gathered at the end of the campaign

-Minimum spend

-Can't diversify creatives (photo vs video)

Overall: Liked how we can see the location of where most of our responders come from

I think this is the future

Jul 19, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - tge idea of running ads on automate

- time savings

- cpc optimisations

- various ad types supported

Cons: - more freedom to adjust once running campaign

- more add types especially Google ads (like phone call only)

Overall: Time saving, cost optimisation