# hubsell  Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is hubsell  the right Lead Generation solution for you? Explore 35 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172232/hubsell/reviews

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hubsell

4.8 (35)

[View alternatives](https://www.capterra.com/p/172232/hubsell/alternatives/)

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Last updated April 16th, 2026

# Reviews of hubsell

Ease of use

4.3

Customer Service

5.0

## Pros and Cons in Reviews

RI

Rosie I

Senior Marketing ManagerPublishing, 201 - 500 employeesUsed the software for: Less than 6 months.

“I think the email sending aspect isn't overly intuitive, it doesn't highlight when there is an error, therefore you expect something to go and it doesn't but you don't notice for over a day.“

October 30, 2020

## Showing most helpful reviews

Showing 1-25 of 35 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Juan Pablo G.  
Enterprise Accounts  
Marketing and Advertising  
Used the software for: 1-2 years

### "A modern advanced tool with lots of value for the price and best in the world support"

August 14, 2025

5.0

It is great, I stopped looking for new tools for my hybrid automated outreach as it helps me behave humanly and be productive at the same time.

Pros

The support is incredible. You are not left with a tool asking how to use it. Their team is crucial in helping you get results, and they take feedback as a positive way to evolve it towards helping you even better. What I like most is how easy it is to create your lists from several sources, it is even automatic from Sales Navigator searches. I also like that it helps me keep my contacts updated, so I focus on people that can receive my help, not in zombie records.

Cons

I would like it to be more account based structured. But I've learned to find my way around it and adapting it to my way of working.

Switched from

[Reply](https://www.capterra.com/p/143629/Reply/)

Support and best practices implementation. It is not only the product, but the way they help me get real results and the way they took action from my requests and questions.

Review Source

AE

Alon E.  
Fractional CMO  
Marketing and Advertising  
Used the software for: 1-2 years

### "Excellent 1:1 prospecting at scale across email, LinkedIn & phone"

September 10, 2024

5.0

Pros

Excellent data that does not age. really smart concept

Cons

The UI has a learning curve, but there is support so all good

Alternatives considered

[lemlist](https://www.capterra.com/p/173776/lemlist/)[Apollo.io](https://www.capterra.com/p/158696/Apollo/)

Reason for choosing hubsell

\- Precise, ideal customer profiles on demand - Multichannel prospecting

Review Source

BK

Bianca K.  
SDR  
Information Technology and Services  
Used the software for: 6-12 months

### "Hubsell makes the lead search a lot easier!"

November 4, 2019

3.0

The tool is easy to learn and to work with - the support is super fast and solution-oriented - it it automates the communication on Linkedin many times

Pros

\- the provider sourced lead search - the user sourced lead search via linkedin - the campaigns

Cons

\- the provider sourced search is based on countries instead of areas in a country - no revenues

Review Source

Response from hubsell

February 6, 2020

Hi Bianca, Thank you for your feedback. We will work on improving the product based on your request regarding sourcing based on revenues and city. Thank you.

RV

Rick V.  
Head of Growth  
Information Technology and Services  
Used the software for: 2+ years

### "Review by Rick"

September 10, 2020

5.0

Great

Pros

Creating various channels to contact (like LinkedIn, mail, call)

Cons

Not able to delete your own database contacts

Alternatives considered

[Klenty](https://www.capterra.com/p/147408/Klenty/)

Reason for choosing hubsell

Linkedin view, message, connect possibility and service

Review Source

Response from hubsell

November 2, 2020

Thank you for your review, Rick. We're working on the delete function :)

MP

Michael P.  
CEO  
Information Technology and Services  
Used the software for: 2+ years

### "great solution for automating multi-channel marketing messages"

July 23, 2025

5.0

very good, required minimal onboarding time, directly saved time & resources by automation possibilities and finally communication & support is awesome

Pros

easy to use, was super easy to integrate into our CRM and allows for great orchestrated multi-channel messaging

Cons

some more customizability to our specific use cases would be great, the hubsell team did however take our requests on their dev timeline

Review Source

WV

Willy V.  
CEO  
Management Consulting  
Used the software for: 6-12 months

### "Not snake oil"

July 21, 2025

5.0

Shopped around for a lot of different AI powered SEPs- got sold a lot of snake oil and learned my lesson. Starts using hubsell - sells more without spamming the world with junk

Pros

I like how customizable the AI is- it is not a black box like a lot of other enabled sass products. Also, the biggest pro is the CEO and how he personally ensures that his customers are getting value from it.

Cons

Nothing I can really think of hubsell actually alleviated a lot of the pain points. I had with other sass products for sales.

Review Source

Mark G.  
Product Evangelist  
Computer Software  
Used the software for: 6-12 months

### "It's my favorite sales & marketing tool. It helped us grow our business very rapidly."

March 9, 2018

5.0

It helped us grow our company. You should definitely give it a try. If you want to create new business, you'll love it!

Pros

The best thing about this tool is that it saves a lot of time in lead generation. You can set up your segment and they will search prospects. Next to this, you are then able to qualify those prospects using e.g. LinkedIn. And if you disapprove a prospect, it doesn't use any credit. This will prevent you from spamming and helps you to reach your target audience. Next to this, you are able to export all the data (it's possible to use their analytics, but I always prefer Excel). For our company this tool made a huge impact on our growth. We have three persons using this tool fulltime as the start of their search for prospects. They use the tool to create meetings for our account managers and since we use it I haven't seen a lot of account managers at our office. If you're in doubt, contact them and give it a try, you will be amazed!

Cons

It's hard to find a real con about this tool. I must be honest, you can see this tool is created by a start-up, there are some bugs here and there. But each time I find a bug they give it high priority. One time I reported a bug, they fixed it within ten minutes and all was good again. So, their 'con' of having bugs now and then isn't really a con as their customer service is truly incredible! You can see that they really care about their customers and are always standby on the chat.

Review Source

Response from hubsell

March 20, 2018

Thank you, Mark, for your in-depth review. It's a great tactic to reach out to prospects via LinkedIn (qualitatively). Good to know you're account managers are busy doing what they do best - engaging prospects and closing deals. Happy to hear more of your feedback and comments should there be features requests or use-cases you're planning to explore.

Judith B.  
CMO - Marketing & Partnerships  
Banking  
Used the software for: 6-12 months

### "Great Outbound sales tool with great support"

November 3, 2022

5.0

We improved our sales funnel by leveraging the number of leads.

Pros

This tool is a must-have for success full e-mail outbound campaigns. We leveraged our leads significantly with the help of Hubsell. Especially the customer support team is outstanding great: fast replies, solution-orientated and friendly. They just care if their customers are happy plus there are real people providing support instead of Chatbots.

Cons

The customization process is a bit time consuming because sometimes we mix up fields such as personal notes & custom. For documentation of bounces we need to copy/paste the messages which is a bit time consuming but helps to improve the software.

Review Source

Response from hubsell

May 10, 2023

Thank you very much, Judith. We appreciate your feedback and are working on making the customization process simpler.

Sebastian S.  
Business Development Manager  
  
Used the software for: 6-12 months

### "After I started using hubsell, I could finally start focussing on what really requires my skills."

March 12, 2018

5.0

Pros

hubsell immensely reduces the time I have to invest in researching and setting up dialogue with my relevant decision makers. As a Business Development Manager I need to make sure that I use my time wisely and only focus on prospects who are really interested in collaborating with us. hubsell basically takes over the time consuming grunt work by providing data and automating outreach across channels. It is a great way for me to increase productivity and keep my focus on what really requires my skill.

Cons

The only thing that I'd ask the hubsell team is to improve the interface, having said that the hubsell team has been very receptive to feature requests.

Review Source

Response from hubsell

March 20, 2018

Happy to know you've benefited from using hubsell and thank you for your feedback, Sebastian. The interface improvements are on our roadmap and we're adding them in piecemeal sizes across the software. Feel free to shoot me an email directly with any other improvements that you'd like to see in the software or our support.

Deepanker D.  
Co Founder  
  
Used the software for: 6-12 months

### "Great product, loved what it achieved for us"

March 23, 2018

5.0

Saved us time, money and got us customer responses that we needed from super targetted accounts. Its a must have tool for outbound prospecting.

Pros

It helped us save days of data research, automate emails and find responses that we needed much faster than having 2 full time BDRs.

Cons

The product could evolve more in feature set and initial usability. It was super easy to use once set up properly.

Review Source

Response from hubsell

March 27, 2018

Thanks a lot for your feedback and your support. We're definitelly focusing more on the usability and onboarding optimisation. You'll see features being deployed in the months to come :)

TO

Toni O.  
Head of Market Research  
Computer Software  
Used the software for: Less than 6 months

### "Hubsell is not only a software provider - they are a reliable partner!"

March 15, 2018

5.0

Pros

Hubsell is an innovative product that helps us scale our sales efforts. The quality of the prospects is far above average regarding bounce rates and accuracy. Their support is outstanding!

Cons

As our approach is highly data-driven we cannot have enough options to measure and analyze - but I'm sure the roadmap is filled with nice features.

Review Source

Response from hubsell

March 21, 2018

Toni, you guessed it right. Analytics and reporting is on the roadmap as are many other nifty features. Happy to support you and your team in reaching your markets. Thank you for your feedback and confidence.

GB

Glenn B.  
Business Development Manager  
Information Technology and Services  
Used the software for: Less than 6 months

### "Pegus Digital - Hubsell review as a Business Developer"

September 10, 2019

4.0

Pros

Lots of functionalities, easy to use, easy and clean interface, customer support, they capture the feedback and implement it,...

Cons

In the future I would like to see even some more integrations.

Review Source

Response from hubsell

September 13, 2019

Thank you for your feedback, Glenn.

SS

Sebastian S.  
Sales Manager  
Education Management  
Used the software for: 2+ years

### "Best Sales Automation in the market"

August 7, 2024

5.0

I've started working with hubsell a few years back. Always had a great experience and it always helped me reach my sales goals

Pros

I really love how hubsell helps me scale my day to day routine. Especially now with the AI features, it's really fun and I'm always looking forward to drafting new campaigns.

Cons

hubsell has a steep learning curve. Yet once you overcome it, you won't go back.

Review Source

GV

Gerrit-Jan V.  
CCO  
Information Technology and Services  
Used the software for: 1-2 years

### "Vital for prospecting a targeted audience"

March 19, 2021

5.0

Pros

With the hybrid ways of sourcing and adding the target audience to campaigns Hubsell has been vital to boost our growth. When we started, quite a few items were not very intuitive but the team is picking that up in a rapid pace. The speed of delivery of prospects is great. You still need to apply your own logic of course in setting up campagnes and the level of detail you want to give it. In the beginning the auto segmentation of prospects in the campaign was a bit difficult. That improved overtime. We integrated with Pipedrive that means also that some prospects that are e.g. Neutral at first become positive later - but that does not show in reporting (not a Hubsell thing) but that means yo do better than the reporting shows in Hubsell.

Cons

some parts can be more intuitive. And - this is not a Hubsell thing - but lengthy business names require attention to run smoothly.

Review Source

Response from hubsell

March 24, 2021

Hello Gerrit-Jan, Thank you so much for the review and the tips on how we can improve our solution. We are working to make the system easier to use and are also available when someone needs a helps, so feel free to ping us for any help you need.

CC

Cassie C.  
Marketing Executive  
Information Technology and Services  
Used the software for: 1-2 years

### "Great product, fantastic support"

August 29, 2023

5.0

Hubsell has greatly improved lead generation in our organisation.

Pros

Hubsell is a great product but support is where it really stands out, with the team always going above and beyond to resolve queries in a timely manner.

Cons

More data visualisation for reporting could be beneficial.

Reason for choosing hubsell

For the level of functionality and support offered by Hubsell, I think it is good value for money.

Review Source

Response from hubsell

August 31, 2023

Thank you, Cassie. Statistics and visualisations are indeed something we need to work on and they are on the roadmap :) Glad you are getting good use out of hubsell.

VR

Verified Reviewer  
Business development  
Information Technology and Services  
Used the software for: 1-2 years

### "Hubsell review"

February 3, 2020

4.0

Pros

It's a nice tool in support of my daily SDR activities, for both, approach as well as receival of contact details of prospects to perform a manual approach

Cons

No clear overview of intermediate results (e.g. : a weekly overview per segment of approached companies & approached ppl (on a daily base of that week), in a clear dashboard) A more clear overview on delays is a nice to have (e.g. : the delay & thus when to receive a new badge of contacts)

Review Source

Response from hubsell

February 6, 2020

Thanks for the review. The reporting and notifications features are on the roadmap and will be deployed.

RC

Rachel C.  
Digital Marketing Team Lead  
Computer Software  
Used the software for: Less than 6 months

### "High quality contact generation"

September 14, 2018

5.0

All in all, Hubsell is a service I would recommend for Sales/Marketers who want a steady flow of new contacts that can be generated for Outbound activities, without having to do all the work themselves (e.g. using plugins, or buying cheap lists that have a high bounce rate).

Pros

\- Customer support is fantastic. The team are very personal and highly responsive. They are also quick to add developments and features. - Quality of contacts generated is high. Deliverability rates are good and the data is standardised and well tagged. I also like the way contacts are searched and delivered on demand via a high level brief. - Emailing program looks simplistic but is quite robust. Complex personalisation can be done easily via formulas and replies can be tracked effectively. - Integration with CRM (Hubspot) works well, and formulas can be set to push custom field values when needed. - GDPR compliant.

Cons

\- Parts of the user experience could be improved, for instance, the contact filtering per campaign and actions that were taken by the recipient. - It would be a plus if email clicks on links could also be tracked - More support with the drip email optimisation could be a bonus, even for non-English campaigns. - Price per lead could always be better :)

Review Source

Response from hubsell

September 17, 2018

Thank you for your review, Rachel. I think you hit all boxes there for a great review. And happy to hear your critical feedback as well, luckily you resonate well with the other reviewers which is a strong confirmation about what we need to do. Stay tuned in the coming months as some major changes (for the better) are coming to the software.

Marvin T.  
Co-Founder & COO  
  
Used the software for: 6-12 months

### "Hubsell is an immensely useful tool, which saves us a lot of time to develop our outreach."

April 5, 2018

5.0

Pros

\- Easy to use. - Delivers high-quality leads quickly and reliably. - Generally, a great way for startups to grow and develop their email outreach. - Amazing support from the Hubsell team across the board.

Cons

As an analytics-oriented person, I would love to see more sophisticated analytics. However, knowing the Hubsell team, it's only a matter of time until these features are implemented.

Review Source

Response from hubsell

April 6, 2018

Thank you Marvin. Happy to know that the software is helping you save time. Looking forward to receiving any feature requests.

TK

Thorsten K.  
Head of CRM  
Internet  
Used the software for: 2+ years

### "Perfect for outbound leadgeneration without the need of cold calling."

March 9, 2018

5.0

more outbound leads! without the hassle of cold calling.

Pros

\- easy setup of the segments - target group. - nice overview of the actual stats including sentiment analysis of the replies. - API to my favorite CRM - pipedreive ;) Others as well, like salesforce etc. So i don't need to import/export everything manually - not only static but dynamic placeholder for the mailing. Thats a huge difference to other tools i tried!

Cons

The onboarding is definetly needed. Not everything is intuitive. The editor for creating a mailing is wysiwyg but it takes a little while to get used to the static and dynamic placeholder to get the best out of it.

Review Source

Response from hubsell

March 19, 2018

Thank you, Thorsten. We appreciate your feedback and support. We're always working on improving our UX/UI to speed up the onboarding process.

DL

Doug L.  
VP Sales  
Financial Services  
Used the software for: Less than 6 months

### "Hubsell - a game changer!"

April 8, 2021

5.0

My experience has been great thus far. In particular I am very impressed that the \[SENSITIVE CONTENT HIDDEN\] took the time to work with me directly. To be clear, this is not because he doesn't have the resources on his team to work with me, but rather because he likes to periodically work through the process flows in a real-life scenario to ensure things are working the way he envisioned. It allows for him to tweak based on the first-hand experience. Love it! Thanks, \[SENSITIVE CONTENT HIDDEN\]! ps thanks for the tips and tricks on my MacBook as well.

Pros

The solution is extremely easy to use! When I do have a question or need help fI receive near real-time responses from the hubsell team. What can I say I just loaded 704 contacts and set up an 8 series email campaign. It's like a gift of time! While I'm selling its prospecting, doesn't get any better than this.

Cons

There are few tweaks here and there but every time I mention one it's already in the works to be fixed.

Review Source

Response from hubsell

April 9, 2021

Wonderful to have your review, Doug. Thank you for the kind words. I see that Capterra hid words such as CEO and Karan as 'Sensitive' content, but thanks for mention.

Alena S.  
Buisness Development Representative  
  
Used the software for: Less than 6 months

### "Excellent product, even better customer service"

March 16, 2018

5.0

Amazing sales pipeline

Pros

I highly recommend Hubsell if your company is focused on reaching the highest level of sales outreach in the most efficient way.

Cons

Its a little bit of a learning curve, very technically oriented which is not a bad thing, but just know that you will need some time to learn the product. Once you do, it will serve your best interests

Review Source

Response from hubsell

March 22, 2018

Thank you, Alena. We appreciate your feedback and your support. A lot of our users resonate with your feedback regarding the learning curve and that's one of the things we're focusing on in Q2 and Q3 of this year. So stay tuned and keep sending us feedback.

MR

Maria R.  
Product & Strategy  
  
Used the software for: 6-12 months

### "Hubsell became a permanent part of my sales toolset, so give it a try."

March 20, 2018

5.0

Pros

Hubsell has helped me and my team to fully shift from doing the repetitive to focus on engaging with potential customers. The data relevance and quality are so high that I don't have to worry about re-qualifying prospects, they go straight to a campaign and quite a lot of them end up as appointments. The core value for me is that everything that I need for my team is in one software instead of the plugging gaps using different providers. Secondly, the quality is reliable and always at the same level, so everyone in my team gets the same kind of chances.

Cons

It would help if the on-boarding process can be made easier for new users and some adjustments to the UX would help the day to day usage.

Review Source

Response from hubsell

March 23, 2018

Thank you, Maria. Very helpful feedback and definitely one of the our core foci for improvements in the short term. Happy to know hubsell was able to help you and your team with generating a pipeline.

DV

Don V.  
Business Development Representative  
Information Technology and Services  
Used the software for: Less than 6 months

### "Hubsell Review"

October 9, 2019

4.0

Pros

The fact that we can automate outbound campaigns by Linked-IN and e-mail so we can contact large groups of prospects in a user-friendly way.

Cons

Speaking as an SDR, to begin using Hubsell is something you should learn firmly by your colleagues. The onboarding is good, but Hubsell's software is pretty advanced in some cases, so that's why new colleagues should have a proper introduction by experienced users who are familiar with Hubsell within the company.

Review Source

Response from hubsell

February 6, 2020

Thank for the feedback, Don. Totally agree with you that the product has a learning curve so please do reach out for support whenever there is a question. We are also working on making it simpler :)

Greg G.  
Director of Sales  
  
Used the software for: Less than 6 months

### "Hubsell hasn't only made outbound sales possible, it's made it easy"

March 9, 2018

5.0

It's allowed us to build a scalable and healthy outbound sales funnel

Pros

The fact that they invest so much time in helping you set up not just the software but your actual sales strategy is invaluable

Cons

Like any software product, there's always some small enhancements that would make the underlying features easier to use or slightly more powerful, but they've definitely nailed the core of the product.

Review Source

Response from hubsell

March 13, 2018

Thank you, Greg. Happy to know that hubsell is helping you out :) Be sure to share with us any and all feature requests that could help make the software better to use for you.

AG

Alex G.  
Owner  
  
Used the software for: Less than 6 months

### "Wow. Above and beyond any other related tool. "

May 20, 2018

5.0

Pros

The product designers considered everything when they built this. I have worked with almost every email platform out there and none compare to Hubsell.com

Cons

The UI needs some improvements. There are some obvious EU-only aspects to this product, but this (I'm told) is being changed for the US market.

Review Source

Response from hubsell

May 29, 2018

Hi Alex, I'm glad you like our software. Thank you for your positive review. The UI/UX shortcomings are resonated by pretty much every review here, so it was a big sign for us to focus on that. We're in the process of doing some overhauls of the look and feel of the software but also the underlying user journey.

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