# SwimBiz Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about SwimBiz Software - reviews, pricing plans, popular comparisons to other Swim School products and more. Source: https://www.capterra.com/p/172327/SwimBiz --- # SwimBiz Software Review 2026: Features, Integrations, Pros & Cons Last updated on April 10, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) SwimBiz ## What is SwimBiz? SwimBiz is now trusted by over 2,000 businesses across the globe. It allows swim schools of all sizes to manage their administration in one easy to use software package. Automate everything from your timetabling and online registrations through to generating your invoices and managing online payments. SwimBiz provides web-based access (login from anywhere), free automatic software updates, affordable monthly subscription, unlimited logins for staff and free/unlimited fanatical support. ## What is SwimBiz used for? [Swim School](https://www.capterra.com/swim-school-software/)[Class Registration](https://www.capterra.com/class-registration-software/) Top alternative Featured Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price £29 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for SwimBiz?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.thinksmartsoftware.com&name=SwimBiz) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### SwimBiz 4.4 (12) VS. [4.3 (147)](https://www.capterra.com/p/198905/SmartRec/reviews/) Starting Price £29 Flat Rate, Per Month Starting Price $99 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (12) Ease Of Use 4.1 (147) Value For Money 4.1 (11) Value For Money 4.1 (124) Customer Service 4.6 (12) Customer Service 4.6 (145) ## SwimBiz alternatives [4.5 (227)](https://www.capterra.com/p/172589/Jackrabbit-Swim/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [4.8 (23)](https://www.capterra.com/p/132389/Cogran/reviews/) Starting price $899.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.8 (47)](https://www.capterra.com/p/231109/UdioSwim/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars Highest Rated [5.0 (21)](https://www.capterra.com/p/10002662/Fun-Join/reviews/) Starting price $249.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/172327/SwimBiz/alternatives/) ## FAQs about SwimBiz Overview ### Which roles and teams benefit most from SwimBiz? SwimBiz is most used by swim school owners, directors, and executive leaders who manage scheduling, billing, customer records, and day-to-day operations. Instructors and teachers benefit by tracking classes, attendance, and student progress, helping aquatic programs streamline administration, improve parent communication, and keep lesson delivery organized. Answer based on 12 reviews Overview ### What company size and specific industries is SwimBiz built for? SwimBiz is designed for swim school owners and operators of any size, from small schools to large organizations. It is built for the swim school industry and focuses on helping manage and automate administrative work for businesses that teach swimming. Features and Usability ### What are the key features of SwimBiz? SwimBiz offers class scheduling, booking management, online registration, and enrollment management for swim program administration. It also includes attendance tracking, billing and invoicing, online payments, reporting and statistics, client and parent portals, alerts and reminders, staff and employee management, and third-party integrations. Pricing ### How much does it cost and what fees or limitations are included? SwimBiz starts at £29 per month for the Biz50 flat-rate plan, which includes up to 50 active customers. Higher plans are Biz100 at £40.5, Biz250 at £57.5, Biz500 at £80.5, and Biz1000 at £103.5 per month. A free trial is available. Integrations ### Which third-party tools and platforms does SwimBiz integrate with? SwimBiz integrates with 9 third-party tools, including communication and business systems such as Zoom Workplace, AskNicely, GoCardless, PayPal, QuickBooks Online, QuickBooks Online Advanced, Stripe, Worldpay for Enterprise, and Xero. Answer based on 1 reviews Getting Started and Support ### What training and onboarding options does SwimBiz offer? SwimBiz provides live online training sessions for teams getting started. This format supports guided setup and real-time instruction with an instructor or trainer, giving users a structured way to learn the product and review key steps during onboarding. Getting Started and Support ### What customer support options does SwimBiz offer? SwimBiz provides Email/Help Desk, Phone Support, and Chat for customer support. No reviewer feedback is available on support quality, so there is no evidence to describe response times, helpfulness, or common frustrations. The support experience is not assessed here. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Attendance Management Manage attendance for classes, shifts, meetings, or events Attendance Tracking Track the attendance of specific individuals or groups Billing & Invoicing Create, manage, and send invoices or bills to customers Booking Management Create, update, and manage bookings, itineraries, and reservations Class Registration Online registration for classes SwimBiz 34 features Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Manage attendance for classes, shifts, meetings, or events Track the attendance of specific individuals or groups Create, manage, and send invoices or bills to customers Create, update, and manage bookings, itineraries, and reservations Online registration for classes Schedule in-person or online classes Private online space that lets businesses securely share documents and provide information access to clients Manage and track all internal and external communication conducted via calls, email, text, or chat Electronically collect payments for goods or services Create and send email blasts/campaigns Track employee schedules, availability, and performance across projects and tasks Confirmation of the enrollment of a student in a course, class, activity, or program Manage the enrollment and onboarding of all new members and accepted applications A list of events with their respective dates Schedule and manage the logistics of activities and other gatherings Plan an event's time and location Captures invoice data and maintains comprehensive records for auditing and reporting purposes Centralizing administrative & communication processes of an organization's members Notifications via mobile devices Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service Accept and process online payment transactions Real-time registration over the web Portal for parents to see and update childrens' info, track progress & more Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc. Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Plan availability and assign specific time slots for tasks and resources Online portal through which end users can access the system, manage tasks, or obtain information Track employee skills, competencies, training & qualifications Schedule shifts for staff/employees, track hours worked, and manage staff payroll Database of students to track personal information of individuals and families Set up connections to third-party platforms to improve business processes Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period Features 4.3 (12) 4.3 Based on 12 reviews ## Pricing Value for money 4.1 (11) Free Trial Biz50 £29.00 Flat Rate,Per Month It includes: - Up to 50 active customers Biz100 £40.50 Flat Rate,Per Month It includes: - Up to 100 active customers Biz250 £57.50 Flat Rate,Per Month It includes: - Up to 250 active customers Biz500 £80.50 Flat Rate,Per Month It includes: - Up to 500 active customers Biz1000 £103.50 Flat Rate,Per Month It includes: - Up to 1000 active customers Value for money 4.1 (11) 4.1 Based on 11 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Xero](https://www.capterra.com/p/120109/Xero/)[ QuickBooks Online Advanced](https://www.capterra.com/p/189398/QuickBooks-Online/)[ AskNicely](https://www.capterra.com/p/141434/AskNicely-for-NPS/)[ GoCardless](https://www.capterra.com/p/156081/GoCardless/) ## Support, customer service and training options Customer Service 4.6 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (12) 4.6 Based on 12 reviews ## User reviews Overall rating 4.4 Based on 12 reviews Filter by rating 5(8) 4(1) 3(3) 2(0) 1(0) Mentioned topic Sorted by most recent JJ jessica J. swim teacher Leisure, Travel & Tourism ### "a lovely review " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 31, 2022 Pros this software was easy to use even for those not very tech savy. the layout is simple and easy to find what you are looking for. Cons no all is working very well we like using this software Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AB Alison B. Director Sports ### "SwimBiz" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 November 24, 2021 This has made a customer base easier to manage and especially for contacting at short notice. I do like the text option although need to condor the cost of this. Support staff are very helpful and try t get to the bottom of any problems Pros It is easy to use and you have control over the bookings and class options. Support are very helpful. Cons I would like to be able to have all the awards that the learners are working towards to be more accessible as it takes a long time to change everyone from one standard to another. This is very tricky when they attend more classes on different standards Reasons for choosing SwimBiz Because it is simple to use and the cost is perfect for my small business. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KH Kate H. swimming instructor Sports ### "Great software that that has helped in organizing and growing our swimschool." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 27, 2021 Overall we love Swimbiz. There are so many features and always improving. Gives a nice professional touch to communications with customers. Would definitely recommend it. Pros Swimbiz takes care of most of the admin needs that we have with lots of features that are always being updated and improved. It integrates with accounting software and payment providers so has really helped us automate the work and keep everything in one place. Our favourite feature is the online booking system and the emailing. Customer service/support is brilliant there is always someone that will promptly reply to email queries or arrange a call back to go through any issues. It's great value for money lots of extra add-on options such as text messaging that you can choose to use or not on a monthly basis. Cons I found the intergration with Xero a bit tricky to get used to there are some things that can't be changed once the 2 systems are synced. It also takes a long time to move students from one class to another it has to be done one at a time in quite a few steps so sometimes tricky during rebooking when there are a lot of changes. The ability to credit students in bulk could be improved although there are features that enable you to credit in bulk it does not take into account what everyone paid per class which created a lot of work during the covid closures. Alternatives considered [iClassPro](https://www.capterra.com/p/127097/iClassPro/) Reasons for choosing SwimBiz Option to have a 2 week trial rather than just a demo, flexible pricing, overall features looked simple enough to use and did what I wanted them to do . Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SH Sunne H. Swim school Owner Health, Wellness and Fitness ### "Excellent " 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 22, 2020 Very good Pros Easy scheduling and generating invoice made my life so much easier Cons How to delete customer that are no longer with the swim school Reasons for choosing SwimBiz For me much better program Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BR Belynda R. Director Sports ### "Was good until it wasn't" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 0/10 February 18, 2020 Wasnt very impressed with this software. Used it for a year and had multiple issues. Pros It was easy to use, it has a number of features which are great but they werent great for my swim school Cons It was very clunky when you needed specific things. It was very much geared towards a specific type of swim school. They double dipped on the fees and you end up paying WAY more then what their website states. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CL Chiggy L. Owner Sports ### "Hooray for Swimbiz" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 20, 2020 SwimBiz has been fantastic right from the start, I particularly like the instant and incredibly friendly support you get on the phone. Pros Everything; Swimbiz saves me a huge amount of time and stress. Cons The only thing that I would change would be the ability to make booking/sign children up for lessons from my phone Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JR Jonny R. CEO Sports ### "The Digitising of Supersharks Swim School" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 24, 2019 Excellent customer service and telephone and online support, a good piece of software that has now become almost invaluable to my business. Pros Swimbiz allows my business to have online booking for our customers, apps for our teachers with their registers on linked to a central database where all my data is stored on pupils and staff that can be accessed by admin staff and teachers alike. As a small business these are exceptional things to be able to offer and compete with the likes of big national companies. The ability to cancel a session very quickly if there are any problems and send text messages easily to all customers or a select few is excellent. Cons could be more customisable per user, the ability for teachers to view badges and standards of pupils on their registers in app without giving them access to the whole customer database is not to my knowledge yet available and is one of the only things that needs improving. The other is the ability for the teachers to record assessment criteria on skill sets on their own app linked to the central database which is then stored and time stamped this would be amazing. Reasons for choosing SwimBiz It did not have all that swim biz had in terms of registers online booking texting etc. and it was not tried and tested. There was a lot to Swimbiz lots of depth and detail that we liked and huge potential. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CN Carrie N. Owner Sports ### "SwimBiz" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 30, 2019 since using Thinksmart’s SwimBiz software we have revolutionised our Swim School admin! It’s easy to use & everything is in one place (we used to have lot’s of different spreadsheets). It’s easy to use & easy to train staff members. We would highly recommend! Pros Simple to use & incorporates well with our business Cons Some areas of the scheduling cannot be customised Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CG Camilla G. Owner Sports ### "Swim Biz" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 22, 2019 I use my time more efficiently and when I cannot remember how to do something, or try something new, I just call them....someone always talks me through it, then I write a flow chart for the next time. Pros The time it takes me to do jobs that were taking forever has halved! Cons Getting used to it! It took me over a year (or three enrolments) to really trust it. But this is because I don't trust computers, not the product! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. WB Wendy B. managing director Sports ### "Swimbiz review" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 4/10 January 29, 2019 It has helped to keep a structure around our growing business but glitches have been frustrating at times. Pros Organisation of schedules and make up classes Cons When monthly payment goes up without warning due to customer numbers. Especially as it was inaccurate due to our own delay in correcting current customers. Problems with using own email due to gmail not recognising swimbiz as a safe app. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 30, 2019 Hi Wendy, We're sorry you're not happy. The problem you're having with gmail is not something we can control unfortunately. Google only allows third-party apps to integrate via SMTP if you turn on the option in gmail to allow un-safe apps. There's not much we can do about it. We're also not sure why gmail say it's un-safe because the connection from SwimBiz is still SSL encrypted and secure. Regarding the customer counts and subscription, our billing is based on an automated system that adds up how many customers you have in your account and charges you accordingly. If you keep your customer count within a particular pricing bracket, you will always pay the associated cost. Regards, ThinkSmart Software [View all Reviews](https://www.capterra.com/p/172327/SwimBiz/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.