# SwimBiz Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about SwimBiz Software - reviews, pricing plans, popular comparisons to other Swim School products and more.

Source: https://www.capterra.com/p/172327/SwimBiz

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# 

 SwimBiz Software Review 2026: Features, Integrations, Pros & Cons

Last updated on April 10, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

SwimBiz

## What is SwimBiz?

SwimBiz is now trusted by over 2,000 businesses across the globe. It allows swim schools of all sizes to manage their administration in one easy to use software package. Automate everything from your timetabling and online registrations through to generating your invoices and managing online payments. SwimBiz provides web-based access (login from anywhere), free automatic software updates, affordable monthly subscription, unlimited logins for staff and free/unlimited fanatical support.

## What is SwimBiz used for?

[Swim School](https://www.capterra.com/swim-school-software/)[Class Registration](https://www.capterra.com/class-registration-software/)

Top alternative

Featured

Overall rating

Based on 12 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

£29

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for SwimBiz?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.thinksmartsoftware.com&name=SwimBiz)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### SwimBiz

4.4 (12)

VS.

[4.6 (746)](https://www.capterra.com/p/93349/Jackrabbit-Dance/reviews/)

Starting Price

£29

Flat Rate, Per Month

Starting Price

$49

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.9 (12)

Ease Of Use

4.2 (746)

Value For Money

4.1 (11)

Value For Money

4.5 (591)

Customer Service

4.6 (12)

Customer Service

4.7 (672)

## SwimBiz alternatives

Highest Rated

[4.8 (226)](https://www.capterra.com/p/148885/Corsizio/reviews/)

Starting price

$0.15

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[4.5 (318)](https://www.capterra.com/p/163567/Sawyer/reviews/)

Starting price

$129.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

91%

of reviewers

rated it above 4 stars

[4.5 (126)](https://www.capterra.com/p/141309/Jumbula/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[4.3 (146)](https://www.capterra.com/p/198905/SmartRec/reviews/)

Starting price

$99.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/172327/SwimBiz/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Attendance Management

Manage attendance for classes, shifts, meetings, or events

Attendance Tracking

Track the attendance of specific individuals or groups

Billing & Invoicing

Create, manage, and send invoices or bills to customers

Booking Management

Create, update, and manage bookings, itineraries, and reservations

Class Registration

Online registration for classes

SwimBiz 34 features

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Manage attendance for classes, shifts, meetings, or events

Track the attendance of specific individuals or groups

Create, manage, and send invoices or bills to customers

Create, update, and manage bookings, itineraries, and reservations

Online registration for classes

Schedule in-person or online classes

Private online space that lets businesses securely share documents and provide information access to clients

Manage and track all internal and external communication conducted via calls, email, text, or chat

Electronically collect payments for goods or services

Create and send email blasts/campaigns

Track employee schedules, availability, and performance across projects and tasks

Confirmation of the enrollment of a student in a course, class, activity, or program

Manage the enrollment and onboarding of all new members and accepted applications

A list of events with their respective dates

Schedule and manage the logistics of activities and other gatherings

Plan an event's time and location

Captures invoice data and maintains comprehensive records for auditing and reporting purposes

Centralizing administrative & communication processes of an organization's members

Notifications via mobile devices

Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service

Accept and process online payment transactions

Real-time registration over the web

Portal for parents to see and update childrens' info, track progress & more

Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Plan availability and assign specific time slots for tasks and resources

Online portal through which end users can access the system, manage tasks, or obtain information

Track employee skills, competencies, training & qualifications

Schedule shifts for staff/employees, track hours worked, and manage staff payroll

Database of students to track personal information of individuals and families

Set up connections to third-party platforms to improve business processes

Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period

Features

4.3 (12)

4.3

Based on 12 reviews

## Pricing

Value for money

4.1 (11)

Free Trial

Biz50

£29.00

Flat Rate,Per Month

It includes:

-   Up to 50 active customers

Biz100

£40.50

Flat Rate,Per Month

It includes:

-   Up to 100 active customers

Biz250

£57.50

Flat Rate,Per Month

It includes:

-   Up to 250 active customers

Biz500

£80.50

Flat Rate,Per Month

It includes:

-   Up to 500 active customers

Biz1000

£103.50

Flat Rate,Per Month

It includes:

-   Up to 1000 active customers

Value for money

4.1 (11)

4.1

Based on 11 reviews

## Integrations

[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[

QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[

Stripe](https://www.capterra.com/p/123889/Stripe/)[

Xero](https://www.capterra.com/p/120109/Xero/)[

QuickBooks Online Advanced](https://www.capterra.com/p/189398/QuickBooks-Online/)[

AskNicely](https://www.capterra.com/p/141434/AskNicely-for-NPS/)[

GoCardless](https://www.capterra.com/p/156081/GoCardless/)

## Support, customer service and training options

Customer Service

4.6 (12)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.6 (12)

4.6

Based on 12 reviews

## User reviews

Overall rating

4.4

Based on 12 reviews

Filter by rating

5(8)

4(1)

3(3)

2(0)

1(0)

Mentioned topic

Sorted by most recent

JJ

jessica j.

swim teacher

Leisure, Travel & Tourism

### "a lovely review "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

March 31, 2022

Pros

this software was easy to use even for those not very tech savy. the layout is simple and easy to find what you are looking for.

Cons

no all is working very well we like using this software

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AB

Alison B.

Director

Sports

### "SwimBiz"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

November 24, 2021

This has made a customer base easier to manage and especially for contacting at short notice. I do like the text option although need to condor the cost of this. Support staff are very helpful and try t get to the bottom of any problems

Pros

It is easy to use and you have control over the bookings and class options. Support are very helpful.

Cons

I would like to be able to have all the awards that the learners are working towards to be more accessible as it takes a long time to change everyone from one standard to another. This is very tricky when they attend more classes on different standards

Reasons for choosing SwimBiz

Because it is simple to use and the cost is perfect for my small business.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KH

Kate H.

swimming instructor

Sports

### "Great software that that has helped in organizing and growing our swimschool."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 27, 2021

Overall we love Swimbiz. There are so many features and always improving. Gives a nice professional touch to communications with customers. Would definitely recommend it.

Pros

Swimbiz takes care of most of the admin needs that we have with lots of features that are always being updated and improved. It integrates with accounting software and payment providers so has really helped us automate the work and keep everything in one place. Our favourite feature is the online booking system and the emailing. Customer service/support is brilliant there is always someone that will promptly reply to email queries or arrange a call back to go through any issues. It's great value for money lots of extra add-on options such as text messaging that you can choose to use or not on a monthly basis.

Cons

I found the intergration with Xero a bit tricky to get used to there are some things that can't be changed once the 2 systems are synced. It also takes a long time to move students from one class to another it has to be done one at a time in quite a few steps so sometimes tricky during rebooking when there are a lot of changes. The ability to credit students in bulk could be improved although there are features that enable you to credit in bulk it does not take into account what everyone paid per class which created a lot of work during the covid closures.

Alternatives considered

[iClassPro](https://www.capterra.com/p/127097/iClassPro/)

Reasons for choosing SwimBiz

Option to have a 2 week trial rather than just a demo, flexible pricing, overall features looked simple enough to use and did what I wanted them to do .

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SH

Sunne H.

Swim school Owner

Health, Wellness and Fitness

### "Excellent "

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 22, 2020

Very good

Pros

Easy scheduling and generating invoice made my life so much easier

Cons

How to delete customer that are no longer with the swim school

Reasons for choosing SwimBiz

For me much better program

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

BR

Belynda R.

Director

Sports

### "Was good until it wasn't"

3.0

Overall Rating

3.0

3.0

Ease of Use

2.0

2.0

Features

4.0

4.0

Customer Service

2.0

2.0

Likelihood to Recommend

0/10

February 18, 2020

Wasnt very impressed with this software. Used it for a year and had multiple issues.

Pros

It was easy to use, it has a number of features which are great but they werent great for my swim school

Cons

It was very clunky when you needed specific things. It was very much geared towards a specific type of swim school. They double dipped on the fees and you end up paying WAY more then what their website states.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CL

Chiggy L.

Owner

Sports

### "Hooray for Swimbiz"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 20, 2020

SwimBiz has been fantastic right from the start, I particularly like the instant and incredibly friendly support you get on the phone.

Pros

Everything; Swimbiz saves me a huge amount of time and stress.

Cons

The only thing that I would change would be the ability to make booking/sign children up for lessons from my phone

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JR

Jonny R.

CEO

Sports

### "The Digitising of Supersharks Swim School"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 24, 2019

Excellent customer service and telephone and online support, a good piece of software that has now become almost invaluable to my business.

Pros

Swimbiz allows my business to have online booking for our customers, apps for our teachers with their registers on linked to a central database where all my data is stored on pupils and staff that can be accessed by admin staff and teachers alike. As a small business these are exceptional things to be able to offer and compete with the likes of big national companies. The ability to cancel a session very quickly if there are any problems and send text messages easily to all customers or a select few is excellent.

Cons

could be more customisable per user, the ability for teachers to view badges and standards of pupils on their registers in app without giving them access to the whole customer database is not to my knowledge yet available and is one of the only things that needs improving. The other is the ability for the teachers to record assessment criteria on skill sets on their own app linked to the central database which is then stored and time stamped this would be amazing.

Reasons for choosing SwimBiz

It did not have all that swim biz had in terms of registers online booking texting etc. and it was not tried and tested. There was a lot to Swimbiz lots of depth and detail that we liked and huge potential.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CN

Carrie N.

Owner

Sports

### "SwimBiz"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 30, 2019

since using Thinksmart’s SwimBiz software we have revolutionised our Swim School admin! It’s easy to use & everything is in one place (we used to have lot’s of different spreadsheets). It’s easy to use & easy to train staff members. We would highly recommend!

Pros

Simple to use & incorporates well with our business

Cons

Some areas of the scheduling cannot be customised

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CG

Camilla G.

Owner

Sports

### "Swim Biz"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 22, 2019

I use my time more efficiently and when I cannot remember how to do something, or try something new, I just call them....someone always talks me through it, then I write a flow chart for the next time.

Pros

The time it takes me to do jobs that were taking forever has halved!

Cons

Getting used to it! It took me over a year (or three enrolments) to really trust it. But this is because I don't trust computers, not the product!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

WB

Wendy B.

managing director

Sports

### "Swimbiz review"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

4/10

January 29, 2019

It has helped to keep a structure around our growing business but glitches have been frustrating at times.

Pros

Organisation of schedules and make up classes

Cons

When monthly payment goes up without warning due to customer numbers. Especially as it was inaccurate due to our own delay in correcting current customers. Problems with using own email due to gmail not recognising swimbiz as a safe app.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

January 30, 2019

Hi Wendy, We're sorry you're not happy. The problem you're having with gmail is not something we can control unfortunately. Google only allows third-party apps to integrate via SMTP if you turn on the option in gmail to allow un-safe apps. There's not much we can do about it. We're also not sure why gmail say it's un-safe because the connection from SwimBiz is still SSL encrypted and secure. Regarding the customer counts and subscription, our billing is based on an automated system that adds up how many customers you have in your account and charges you accordingly. If you keep your customer count within a particular pricing bracket, you will always pay the associated cost. Regards, ThinkSmart Software

[View all Reviews](https://www.capterra.com/p/172327/SwimBiz/reviews/)

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Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)