# SwimBiz Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is SwimBiz the right Swim School solution for you? Explore 12 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/172327/SwimBiz/reviews --- SwimBiz 4.4 (12) [View alternatives](https://www.capterra.com/p/172327/SwimBiz/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 10th, 2026 # Reviews of SwimBiz Ease of use 3.9 Customer Service 4.6 ## Showing most helpful reviews Showing 1-12 of 12 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use CN Carrie N. Owner Sports Used the software for: 2+ years ### "SwimBiz" April 30, 2019 5.0 since using Thinksmart’s SwimBiz software we have revolutionised our Swim School admin! It’s easy to use & everything is in one place (we used to have lot’s of different spreadsheets). It’s easy to use & easy to train staff members. We would highly recommend! Pros Simple to use & incorporates well with our business Cons Some areas of the scheduling cannot be customised Review Source KH Kate H. swimming instructor Sports Used the software for: 1-2 years ### "Great software that that has helped in organizing and growing our swimschool." March 27, 2021 5.0 Overall we love Swimbiz. There are so many features and always improving. Gives a nice professional touch to communications with customers. Would definitely recommend it. Pros Swimbiz takes care of most of the admin needs that we have with lots of features that are always being updated and improved. It integrates with accounting software and payment providers so has really helped us automate the work and keep everything in one place. Our favourite feature is the online booking system and the emailing. Customer service/support is brilliant there is always someone that will promptly reply to email queries or arrange a call back to go through any issues. It's great value for money lots of extra add-on options such as text messaging that you can choose to use or not on a monthly basis. Cons I found the intergration with Xero a bit tricky to get used to there are some things that can't be changed once the 2 systems are synced. It also takes a long time to move students from one class to another it has to be done one at a time in quite a few steps so sometimes tricky during rebooking when there are a lot of changes. The ability to credit students in bulk could be improved although there are features that enable you to credit in bulk it does not take into account what everyone paid per class which created a lot of work during the covid closures. Alternatives considered [iClassPro](https://www.capterra.com/p/127097/iClassPro/) Reason for choosing SwimBiz Option to have a 2 week trial rather than just a demo, flexible pricing, overall features looked simple enough to use and did what I wanted them to do . Review Source AB Alison B. Director Sports Used the software for: 2+ years ### "SwimBiz" November 24, 2021 3.0 This has made a customer base easier to manage and especially for contacting at short notice. I do like the text option although need to condor the cost of this. Support staff are very helpful and try t get to the bottom of any problems Pros It is easy to use and you have control over the bookings and class options. Support are very helpful. Cons I would like to be able to have all the awards that the learners are working towards to be more accessible as it takes a long time to change everyone from one standard to another. This is very tricky when they attend more classes on different standards Reason for choosing SwimBiz Because it is simple to use and the cost is perfect for my small business. Review Source JR Jonny R. CEO Sports Used the software for: 2+ years ### "The Digitising of Supersharks Swim School" July 24, 2019 5.0 Excellent customer service and telephone and online support, a good piece of software that has now become almost invaluable to my business. Pros Swimbiz allows my business to have online booking for our customers, apps for our teachers with their registers on linked to a central database where all my data is stored on pupils and staff that can be accessed by admin staff and teachers alike. As a small business these are exceptional things to be able to offer and compete with the likes of big national companies. The ability to cancel a session very quickly if there are any problems and send text messages easily to all customers or a select few is excellent. Cons could be more customisable per user, the ability for teachers to view badges and standards of pupils on their registers in app without giving them access to the whole customer database is not to my knowledge yet available and is one of the only things that needs improving. The other is the ability for the teachers to record assessment criteria on skill sets on their own app linked to the central database which is then stored and time stamped this would be amazing. Reason for choosing SwimBiz It did not have all that swim biz had in terms of registers online booking texting etc. and it was not tried and tested. There was a lot to Swimbiz lots of depth and detail that we liked and huge potential. Review Source LC Lorna C. Swim School Owner/Teacher Sports Used the software for: 2+ years ### "Time saving and Professional Software" January 24, 2019 5.0 All my customers and their swimmers are on swim biz with contact details and all relevant information to meet swimmers needs. Customers are easily enrolled into classes and invoices sent out bulk or individually. Teachers can access their registers easily and there is an option for a customer portal which we are yet to set up. There is also an option to text parents which again we don't use as we tend to email. We have three venues and again easy to access and move swimmers to different classes and venues while maintaining attendance records along with achievement records. Pros I have been using the software for over 4 years and although I was apprehensive about ditching the spreadsheets I could now not imagine running my business without Swim Biz. The set up was easy with a hand held approach and amazing support to get me started. This support is still outstanding with queries answered and sorted the same day. The system is constantly updated and over the years it has just got better and better. I would and do recommend this company to anyone with a swim school business, thank you Swim Biz. Cons There are no cons at all. I genuinely and unreservedly rate this product unequivocally. Review Source WB Wendy B. managing director Sports Used the software for: 2+ years ### "Swimbiz review" January 29, 2019 3.0 It has helped to keep a structure around our growing business but glitches have been frustrating at times. Pros Organisation of schedules and make up classes Cons When monthly payment goes up without warning due to customer numbers. Especially as it was inaccurate due to our own delay in correcting current customers. Problems with using own email due to gmail not recognising swimbiz as a safe app. Review Source Response from ThinkSmart Software January 30, 2019 Hi Wendy, We're sorry you're not happy. The problem you're having with gmail is not something we can control unfortunately. Google only allows third-party apps to integrate via SMTP if you turn on the option in gmail to allow un-safe apps. There's not much we can do about it. We're also not sure why gmail say it's un-safe because the connection from SwimBiz is still SSL encrypted and secure. Regarding the customer counts and subscription, our billing is based on an automated system that adds up how many customers you have in your account and charges you accordingly. If you keep your customer count within a particular pricing bracket, you will always pay the associated cost. Regards, ThinkSmart Software CL Chiggy L. Owner Sports Used the software for: 2+ years ### "Hooray for Swimbiz" January 20, 2020 5.0 SwimBiz has been fantastic right from the start, I particularly like the instant and incredibly friendly support you get on the phone. Pros Everything; Swimbiz saves me a huge amount of time and stress. Cons The only thing that I would change would be the ability to make booking/sign children up for lessons from my phone Review Source jJ jessica J. swim teacher Leisure, Travel & Tourism Used the software for: 2+ years ### "a lovely review " March 31, 2022 5.0 Pros this software was easy to use even for those not very tech savy. the layout is simple and easy to find what you are looking for. Cons no all is working very well we like using this software Review Source BR Belynda R. Director Sports Used the software for: 6-12 months ### "Was good until it wasn't" February 18, 2020 3.0 Wasnt very impressed with this software. Used it for a year and had multiple issues. Pros It was easy to use, it has a number of features which are great but they werent great for my swim school Cons It was very clunky when you needed specific things. It was very much geared towards a specific type of swim school. They double dipped on the fees and you end up paying WAY more then what their website states. Review Source CG Camilla G. Owner Sports Used the software for: 2+ years ### "Swim Biz" February 22, 2019 5.0 I use my time more efficiently and when I cannot remember how to do something, or try something new, I just call them....someone always talks me through it, then I write a flow chart for the next time. Pros The time it takes me to do jobs that were taking forever has halved! Cons Getting used to it! It took me over a year (or three enrolments) to really trust it. But this is because I don't trust computers, not the product! Review Source JB Jules B. Business Owner Sports Used the software for: 6-12 months ### "Support " January 23, 2019 4.0 The team are wonderful Pros Easy to use \[SENSITIVE CONTENT HIDDEN\] & \[SENSITIVE CONTENT HIDDEN\] are always on hand to help over the telephone Cons Lots of updates The app is not very good at all! Review Source SH Sunne H. Swim school Owner Health, Wellness and Fitness Used the software for: Less than 6 months ### "Excellent " February 22, 2020 5.0 Very good Pros Easy scheduling and generating invoice made my life so much easier Cons How to delete customer that are no longer with the swim school Reason for choosing SwimBiz For me much better program Review Source Similar Products Featured