--- title: "Madtrix Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Madtrix Software - reviews, pricing plans, popular comparisons to other Dashboard products and more." source_url: "https://www.capterra.com/p/172398/Avarea-Analytics-for-Marketing/" page_type: "product" language: "en" --- # Madtrix Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 1, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Madtrix ## What is Madtrix? Find answers to your questions from all your marketing data like you would be searching from Google AI assists you to find answers to the questions you didn't think about asking. Anybody can create reports in minutes without the help from technical BI experts. Single point of truth for all your marketing and sales data. Automatic data collection eliminates manual data preparation an hassle with spreadsheets, csv files and difficult to use BI tools. Never wait another report again. ## What is Madtrix used for? [Data Warehouse](https://www.capterra.com/data-warehouse-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Business Performance Management](https://www.capterra.com/business-performance-management-software/) Top alternative Featured Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €299 Other, Per Year Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Madtrix?[Manage this product listing](https://www.g2.com/products/madtrix/claim_requests/new?auto=true) ## Madtrix Overview Updated September 2026 AI summary Madtrix equips businesses of all sizes with tools for dashboard creation, business performance management, and marketing analytics through web and mobile deployment. Users can connect multiple data sources, customize reports and dashboards, and monitor KPIs with interactive visualizations. Features like predictive analytics, scheduled reports, and private or public dashboard options support flexible analysis and data-driven decision-making. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Madtrix 4.5 (2) VS. [4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price €299 Other, Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (2) Ease Of Use 4.3 (145) Value For Money 5.0 (1) Value For Money 4.4 (130) Customer Service 5.0 (2) Customer Service 4.5 (135) ## Madtrix alternatives [4.5 (15)](https://www.capterra.com/p/47491/Corporater-Business-Management-Platform/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [ClicData](https://www.capterra.com/p/145730/ClicData/) [4.6 (145)](https://www.capterra.com/p/145730/ClicData/reviews/) Starting price $265.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/145730/ClicData/) Highest Rated [Klips](https://www.capterra.com/p/130237/Klipfolio-Dashboard/) [4.7 (192)](https://www.capterra.com/p/130237/Klipfolio-Dashboard/reviews/) Starting price $90.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/130237/Klipfolio-Dashboard/) [Wrike](https://www.capterra.com/p/76113/Wrike/) [4.4 (3,040)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/76113/Wrike/) ## FAQs about Madtrix Overview ### What company size and specific industries is Madtrix built for? Madtrix is designed for marketing, sales, and growth teams, as well as CEOs and founders, across businesses of any size that need to measure performance against goals. It is not tied to a specific industry, but fits organizations focused on tracking progress and results. Features and Usability ### What are the key features of Madtrix? Madtrix offers reporting and analytics features such as ad hoc reporting, customizable reports, dashboards, scorecards, and KPI monitoring. It also includes data integration, ETL, data transformation, and multiple data sources, plus campaign analytics, conversion tracking, customer journey mapping, ROI tracking, and predictive analytics. Getting Started and Support ### What training and onboarding options does Madtrix offer? Madtrix provides in person training, live online sessions, webinars, and documentation to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled learning sessions, and documentation offers written reference material for self-paced review and setup guidance. Getting Started and Support ### What customer support options does Madtrix offer? Madtrix provides email/help desk, phone support, and chat. Without reviewer feedback on support experience, no reliable claims can be made about response speed, helpfulness, or common frustrations. The listed channels indicate direct access to support, but user experience details are not available in the catalog data. ## Features AI summary Based on 5,238 Dashboard reviews Capterra data shows that buyers of dashboard software rank the following features as their top priorities: - **Dashboard Creation** (**49%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**51%**) - **Workflow Management** (**58%**) Madtrix supports **Dashboard Creation** and **Reporting/Analytics**, giving teams a way to build custom dashboards and track performance through data-driven insights. However, it does not offer **Workflow Management**. Instead, it provides **Data Visualization** (**45%**) and **Data Import/Export** (**44%**), which help users present information clearly and move data between systems more easily, allowing teams to monitor results and make faster business decisions. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Ad hoc Reporting Generate one-off reports that meet information requirements Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Budgeting/Forecasting Create budgets based on historical data and future projections Madtrix 51 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Ad hoc Reporting: Generate one-off reports that meet information requirements - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Budgeting/Forecasting: Create budgets based on historical data and future projections - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Cloud: Provides Cloud deployment options (private or public cloud, hybrid cloud). - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Collection: Process of gathering, measuring, and analyzing accurate data - Data Connectors: Connect to big data sources - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Import/Export: Import and export data to and from software applications - Data Integration: Combining data from different sources and providing a unified view - Data Migration: Move from one database to another, or upgrade the version of database software being used - Data Quality Control: Establish guidelines about how much and what kind of data can be stored in the repository - Data Storage Management: Manage and store data in a database - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Transformation: Translate EDI formats into data suitable for use with company applications. - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - ETL - Extract Transfer Load: Process of extracting and moving data from multiple sources to a single and unified database - Functions/Calculations: Perform various mathematical calculations using the data - Key Performance Indicators: Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity - KPI Monitoring: Tracking the status of previously identified performance measurements - Match & Merge: Looking at data from different sources and finding possible duplicates, or identical matches - Mobile Dashboards: View and present dashboard on mobile devices - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multiple Data Sources: Allows users to manage data from a number of sources - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Private Dashboards: Share dashboard screen within private user groups - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Scheduled/Automated Reports: Set a time to generate routine reports automatically - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Single Page View: Display aggregated data points on one page for a bird's eye view assessment - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 3.0 (2) 3.0 Based on 2 reviews ## Pricing Value for money 5.0 (1) Free Trial Basic €299.00 Other,Per Year Value for money 5.0 (1) 5.0 Based on 1 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (2) 5.0 Based on 2 reviews ## User reviews Overall rating 4.5 Based on 2 reviews Filter by rating 5(1) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent SA Sophie A. Digital Marketing Manager Marketing and Advertising ### "Customer Service Exceptional!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 16, 2020 Pros The customer service is exceptional! They are highly engaged and willing to help and improve their platform whenever we come up with ideas. Cons It's a relatively new company, and therefore a lot of features were not built yet when I asked about them. However they take on all critiques to improve the platform and everything is always possible! Reasons for choosing Madtrix Madtrix has friendly service and a direct connection to AdForm. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor March 20, 2020 Thank you for the review and kind words, Sophie. We are really glad that you value our customer service as the most important stakeholders for us are you, our users. As you wrote, we are constantly looking to improve our product and services. I'm going to share your view with our tech-team and we'll continue to implement features to satisfy (and surprise) our customers. We appreciate your cooperation, ideas, and feedback tremendously - thank you! TA Tolga A. Working student Marketing and Advertising ### "Good, but not perfect" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 11, 2020 Pros Customer support and communication with the Madtrix team is really good. Cons We still don't have the full features we want. Also the UI can be improved as well. Switched from [NinjaCat](https://www.capterra.com/p/132630/NinjaCat/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor March 20, 2020 Thank you for the review, Tolga! It is a great help for us as we want to constantly develop our service and product for our users. We appreciate your heartwarming words regarding our customer interactions. Your feedback and cooperation have been top-notch and we value it \*a lot\*. Thank you for that on our behalf! ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.