# B12 Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about B12 Software - reviews, pricing plans, popular comparisons to other Website Builder products and more. Source: https://www.capterra.com/p/172544/B12 --- # B12 Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) B12 ## What is B12? People buy online -- and services are no exception. With over 60% of Americans preferring to transact online, a strong online presence is imperative for professional service providers to succeed. That's why we built B12. B12 is the only all-in-one website builder designed for professional service providers. Our AI-powered website generator takes your inputs and produces a modern, professional looking site in minutes, complete with all the tools you'll need to attract, win, and serve clients. ## What is B12 used for? [Website Builder](https://www.capterra.com/website-builder-software/)[Content Management](https://www.capterra.com/content-management-software/)[Blog](https://www.capterra.com/blog-software/) Top alternative Featured Overall rating Based on 113 user reviews Reviews sentiment Positive 80% Neutral 4% Negative 16% Starting price $49 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for B12?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.b12.io&name=B12) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### B12 4.1 (113) VS. [4.6 (91)](https://www.capterra.com/p/185819/Mighty-Networks/reviews/) Starting Price $49 Flat Rate, Per Month Starting Price $41 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (112) Ease Of Use 4.2 (91) Value For Money 3.9 (108) Value For Money 4.5 (79) Customer Service 4.0 (110) Customer Service 4.3 (70) ## B12 alternatives [4.2 (989)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.3 (2,917)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.5 (1,135)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars Highest Rated [4.6 (906)](https://www.capterra.com/p/169468/Elementor/reviews/) Starting price $11.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/172544/B12/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Content Publishing Options 4.4 (9) 44.44% of 9 reviewers that rated this feature as important or highly important Facilitates online authoring and publishing of the content Data Import/Export 4.9 (8) 25.00% of 8 reviewers that rated this feature as important or highly important Import and export data to and from software applications Customizable Templates 4.6 (7) 28.57% of 7 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements Form Builder 4.7 (6) 33.33% of 6 reviewers that rated this feature as important or highly important Adds a customizable form to the landing page, usually for the purposes of lead generation Landing Pages/Web Forms 4.3 (6) 33.33% of 6 reviewers that rated this feature as important or highly important Create landing pages or online forms designed to capture new leads and prospects Pre-built Templates 4.8 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Pre-defined templates within a library for common cases such as contracts, websites, emails, and more B12 48 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Automatic update of information / software Track and manage schedules and meetings via an integrated calendar Provides a channel for team members to share media files, communicate, and work together Manage, organize, and store contact information Generative AI can be employed to generate content in different forms, such as text, images, music, and videos Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Facilitates online authoring and publishing of the content Generative AI can aid in creative design tasks by generating novel and innovative designs Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Add customized logos and colors to align with company branding Customize contracts and forms to collect specific information Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Collaborate on creating a product by sharing and adjusting designs through a shared portal Store, manage, and track all electronic documents in a centralized location Assemble applications and processes by dragging over and arranging pre-built components Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Digital forms that are shared and accessed online Electronically collect payments for goods or services Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Adds a customizable form to the landing page, usually for the purposes of lead generation Store, manage and track all forms in a centralized location Create landing pages or online forms designed to capture new leads and prospects Collection of images, videos and other digital content that can be used Process and analyze human language in text or audio form Create and update newsletter content to increase engagement Add tools to web pages to handle online bookings Generative AI models can create personalized recommendations for users based on their preferences and behavior. Pre-defined templates within a library for common cases such as contracts, websites, emails, and more Preview materials before finalizing projects Preview and make real-time changes in the web content Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Web design that automatically adjusts to look good on different screen sizes Optimize and manage the search engine optimization efforts for a website or digital content Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Create and manage surveys Edit text as needed Set up connections to third-party platforms to improve business processes Supports various video file formats Track visitors and purpose of visits Web form that allows users to enter data that is sent and processed for different reasons Track and analyze information regarding website visitors Built-in website builder or integration with third-party site Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain Get Advice We can help you find the software with the features you need. Features 4.0 (112) 4.0 Based on 112 reviews ## Pricing Value for money 3.9 (108) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/172544/B12/pricing/) Basic $49.00 Flat Rate,Per Month It includes: - Client Intake Forms - Contact Management - Custom Domain & Email Address - Custom Website - Dedicated Launch Team - Easy-to-Use Website Editor - Email Marketing - Esignatures - Expert Web Design - Images - Invoice Template Setup - Mobile-Responsive Website - Online Payments & Invoicing - Online Scheduling - On-Page & off-Page SEO - On-Site Conversion Tools - Payments Pages - Photos - Professional Copywriting & Copyediting Professional $199.00 Flat Rate,Per Month It includes: - Custom domain - Remove B12 ads - Website Hosting - Website Editor - TLS certificate - Website Traffic Analysis - On-Site Conversion Tools - Email Forwarding - Email Marketing - Online scheduling - Client intake forms - Contracts - eSignature - File Uploads - Invoicing - Payment Reminders Advanced $399.00 Flat Rate,Per Month It includes: - Client Intake Forms - Contact Management - Custom Domain & Email Address - Custom Website - Dedicated Launch Team - Easy-to-Use Website Editor - Email Marketing - Esignatures - Expert Web Design - Images - Invoice Template Setup - Mobile-Responsive Website - Online Payments & Invoicing - Online Scheduling - On-Page & off-Page SEO - On-Site Conversion Tools - Payments Pages - Photos - Professional Copywriting & Copyediting Value for money 3.9 (108) 3.9 Based on 108 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Calendly](https://www.capterra.com/p/148036/Calendly/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (110) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (110) 4.0 Based on 110 reviews ## User reviews Overall rating 4.1 Based on 113 reviews Filter by rating 5(69) 4(21) 3(5) 2(6) 1(12) Mentioned topic Sorted by most recent DH David H. CEO Real Estate ### "Elated Customer" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 25, 2024 Excellent final website. Immediate responses. Better ideas than mine. A+ Pros Excellent final website. Immediate responses. Better ideas than mine. A+ Cons I love B12. I cannot thing of anything I would change. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RM Ray M. President Research ### "We had an excellent experience with the B12 team. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 4, 2024 The organization and team is very well organized and excellent at what they do. We can recommend them without reservation. Pros The people at B12 have a thorough knowledge of their material and are excellent at customer service. Cons We have no cons to mention. B12 is excellent. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. WT Winnie T. Manager Business Supplies and Equipment ### "Website design " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 4, 2023 It has Free trial days for designing website before publication. Pros Information can be extraction from another website while designing a website and then it well designed templates and themes Cons Themes are categorized according to the kind of website needed to develop and also easy to understand and use. Switched from [Weebly](https://www.capterra.com/p/246168/Weebly/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AM April M. Manager Medical Practice ### "B-12 website development" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 1, 2023 Great Pros Very easy process. Very receptive to our ideas. We are very happy with our end result. Cons nothing really. The cost was appropriate. Very easy to use. We had a small hiccup with going live but it was resolved to our satisfaction. Reasons for choosing B12 Price, ease of use, sales rep was NOT pushy, very nice employees to deal with Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DM Daniel M. President Gambling & Casinos ### "Moore Supplies" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 29, 2023 Everything is so simple with B12's guidance Pros \[sensitive content hidden\] was so accomodating to all our needs Cons Nothing stuck out to me. Maybe not knowing what to expect in the process Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MC Michael C. Partner Information Services ### "Great product and even better service" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 26, 2022 The product is great and easy to use. On two occasions now we interacted with the B12 team and that made it even better. One was a technical issue wanting to add a new domain. They took care of it with no questions asked. The second was a redesign that we paid for. The team was helpful, fast/efficient, offered great advice and even added a feature they didn’t have just for us. (Now that feature is available for all B12 customers. Above and beyond. Pros Easy to use set up and update our website. Has all the elements we need and more. Cons Nothing I can think of other than just getting used to it. I should always read the help, but typically just jump in. Never felt like it was a con. Switched from [GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/) Had many issues with previous solution and couldn’t get things launched, then couldn’t get anyone to help. Reasons for choosing B12 Price and assistance to get live fast. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AB Alyssa B. Artist Arts and Crafts ### "Knowledgeable, Helpful, Professional " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 13, 2021 Great! Pros Im an independent artist and wanted a website to feature my comprehensive body of work. Got in touch with the folks at B12 and they set me right up!!! Im thrilled with the outcome and couldnt be happier with the help that \[SENSITIVE CONTENT\] and his colleagues gave me throughout the process. Would definitely recommend! Cons I really cant think of any cons to using B12 Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 15, 2022 Thank you, Alyssa! We're so pleased that you enjoyed working with our team and that you love the end result! JG Jacob G. Business Owner Consumer Services ### "Great Service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 10, 2021 Great - super helpful staff and knowledgable Pros The features are easy to use and anything you need help with, the staff is a quick e-mail away. Cons some things are tough to do without a b12 expert Switched from [Wix](https://www.capterra.com/p/169007/Wix/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 15, 2022 Thank you, Jacob! We're always here if you need help, and we'll continue working to make it even simpler for our customers to make changes on their own. MM Mauricio M. Principal Management Consulting ### "B12 has been super helpful and proactive with my business." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 10, 2021 This has been a great experience from talking to the consultant, getting set up with the designers, and then on. I recommend these guys any chance I get. They’re an important part of my business strategy Pros The application is easy to use, combined with the outstanding support from the B12 team make the project implementation possible Cons I really don't have any complaints or areas that I didn't like Reasons for choosing B12 Quality, dedication, professionalism, and attention to details Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 15, 2022 Thank you so much, Mauricio! We are happy that you love your B12 site and appreciate having you as a customer! MJ G. Business owner Education Management ### "Great Web Design Company" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 9, 2021 Pros I love the ease of use and their customer service. Cons Nothing I can think. All of my interactions have been met with professional responses in a timely manner. Switched from [Squarespace](https://www.capterra.com/p/143461/Squarespace/) I was recommended to B12 Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 15, 2022 Thank you so much for your review, MJ! We're grateful to have you as a customer. [View all Reviews](https://www.capterra.com/p/172544/B12/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Wix vs B12](https://www.capterra.com/compare/169007-172544/Wix-vs-B12)[Squarespace vs B12](https://www.capterra.com/compare/143461-172544/Squarespace-vs-B12)[Canva vs B12](https://www.capterra.com/compare/168956-172544/Canva-vs-B12)[Elementor vs B12](https://www.capterra.com/compare/169468-172544/Elementor-vs-B12)[GoDaddy Website Builder vs B12](https://www.capterra.com/compare/172544-182500/B12-vs-GoDaddy-Website-Builder)[Adobe Illustrator vs B12](https://www.capterra.com/compare/172544-227125/B12-vs-Adobe-Illustrator) [Weebly vs B12](https://www.capterra.com/compare/172544-246168/B12-vs-Weebly)[SITE123 vs B12](https://www.capterra.com/compare/152921-172544/SITE123-vs-B12)[Marketing 360 vs B12](https://www.capterra.com/compare/148516-172544/Marketing-360-vs-B12)[Webflow vs B12](https://www.capterra.com/compare/136159-172544/Webflow-vs-B12)[Duda vs B12](https://www.capterra.com/compare/134280-172544/DudaMobile-vs-B12)[Shogun vs B12](https://www.capterra.com/compare/172544-201037/B12-vs-Shogun)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)