--- title: "B12 Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about B12 Software - reviews, pricing plans, popular comparisons to other Website Builder products and more." source_url: "https://www.capterra.com/p/172544/B12/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # B12 Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) B12 ## What is B12? People buy online -- and services are no exception. With over 60% of Americans preferring to transact online, a strong online presence is imperative for professional service providers to succeed. That's why we built B12. B12 is the only all-in-one website builder designed for professional service providers. Our AI-powered website generator takes your inputs and produces a modern, professional looking site in minutes, complete with all the tools you'll need to attract, win, and serve clients. ## What is B12 used for? [Website Builder](https://www.capterra.com/website-builder-software/)[Content Management](https://www.capterra.com/content-management-software/)[Blog](https://www.capterra.com/blog-software/) Overall rating Based on 113 user reviews Reviews sentiment Positive 80% Neutral 4% Negative 16% Starting price $49 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for B12?[Manage this product listing](https://www.g2.com/products/b12-ai-website-builder/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### B12 4.1 (113) VS. [### Wix](https://www.capterra.com/p/169007/Wix/) [4.4 (10,819)](https://www.capterra.com/p/169007/Wix/reviews/) Starting Price $49 Flat Rate, Per Month Starting Price $17 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (112) Ease Of Use 4.5 (10,766) Value For Money 3.9 (108) Value For Money 4.3 (8,565) Customer Service 4.0 (110) Customer Service 4.2 (7,716) ## B12 alternatives Highest Rated [Canva](https://www.capterra.com/p/168956/Canva/) [4.7 (13,469)](https://www.capterra.com/p/168956/Canva/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/168956/Canva/) [Squarespace](https://www.capterra.com/p/143461/Squarespace/) [4.6 (3,435)](https://www.capterra.com/p/143461/Squarespace/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143461/Squarespace/) [Elementor](https://www.capterra.com/p/169468/Elementor/) [4.6 (908)](https://www.capterra.com/p/169468/Elementor/reviews/) Starting price $11.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169468/Elementor/) [GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/) [4.2 (1,382)](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/reviews/) Starting price $9.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 79% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/) [View all alternatives](https://www.capterra.com/p/172544/B12/alternatives/) ## FAQs about B12 Overview ### What problems does B12 solve? B12 solves the challenge of launching and maintaining a professional business website without web design skills, lengthy development cycles, or expensive agency work. It helps small businesses, solo professionals, nonprofits, law firms, artists, and property operators turn existing content into editable sites, add forms and testimonials, manage updates, and improve online visibility. Answer based on 74 reviews Overview ### Which roles and teams benefit most from B12? B12 is most used by small-business owners, presidents, CEOs, founders, principals, and partners who need to build and manage a professional web presence without a dedicated web team. Independent creative professionals, including artists, authors, and painters, use it to publish portfolios, describe services, capture inquiries, and support client outreach. Answer based on 112 reviews Overview ### What company size and industries is B12 built for? B12 is for small- to medium-sized professional services businesses, with 97% of reviewers from small businesses. Its reviewer base is most common in Health, Wellness and Fitness (10%), followed by Financial Services and Retail (5% each). Midsize and enterprise organizations account for 2% and 1% of reviewers, respectively. Answer based on 113 reviews Features and Usability ### What are the key features of B12? B12 includes core contact management and website-building features such as customizable templates, drag-and-drop editing, responsive web design, and website publishing. Reviewers most often discuss website design, image and text editing, and an easy-to-use editor. Additional capabilities include web forms, online booking tools, electronic payments, email marketing, SEO management, and website analytics. Answer based on 76 reviews Pricing ### How much does it cost and what fees or limitations are included? B12 starts at $49 per month for the one-user Basic plan, with free version and trial options available. Professional costs $199 monthly for one user plus a $1,999 setup fee, while Advanced costs $399 monthly for up to five users. Reviewers cite value, but some report overcharges or added costs for new tools. Answer based on 23 reviews Integrations ### Which third-party tools and platforms does B12 integrate with? B12 integrates with 10 third-party tools, including Calendly, Google Calendar, Google Forms, and Eventbrite for scheduling and events; Google Analytics 360 for analytics; Instagram, LinkedIn for Business, and Meta for Business for social channels; and PayPal and Shopify for payments and commerce. Answer based on 10 reviews Getting Started and Support ### How easy is it to onboard and train a team on B12? B12 offers live online training, webinars, documentation, and videos to support onboarding. Reviewers report that beginners, students, and nontechnical users generally learn navigation and website updates quickly. Some users need time to learn content settings, while DNS connections, third-party tools, and complex changes may require help from a B12 expert. Answer based on 12 reviews Getting Started and Support ### What customer support options does B12 offer, and how do users rate the experience? B12 offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users frequently describe staff as prompt, patient, helpful, and knowledgeable, particularly during setup and technical changes. However, some report difficulty reaching the right person, canned responses, delayed follow-up, limited availability, and unresolved billing or cancellation requests. Answer based on 76 reviews Website payment ### Is B12 worth the cost for building and maintaining a website? B12 can be worth the cost for small businesses that want a managed website and hands-on design help. Users value fast setup, polished site appearance, and optional support, but some find monthly fees, paid design work, and refund handling difficult to justify when delivery or follow-up falls short. Answer based on 26 reviews ## Features AI summary Based on 11,757 Website Builder reviews Capterra data shows that buyers of website builder software rank the following features as their top priorities: - **Design Management** (**49%** of reviewers rated this feature as critical) - **Website Management** (**56%**) - **Real Time Editing** (**46%**) B12 supports all three features that reviewers rate most highly: **Design Management**, **Website Management**, and **Real Time Editing**. Together, these capabilities help businesses maintain brand consistency, manage site content and updates more efficiently, and make changes as needed, allowing teams to keep websites accurate, current, and easier to manage. Design Management 5.0 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Collaborate on creating a product by sharing and adjusting designs through a shared portal Real Time Editing 5.0 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Preview and make real-time changes in the web content Landing Pages/Web Forms 4.3 (6) 33.33% of 6 reviewers that rated this feature as important or highly important Create landing pages or online forms designed to capture new leads and prospects Customizable Branding 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Customizable Templates 4.6 (7) 28.57% of 7 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements Content Publishing Options 4.4 (9) 44.44% of 9 reviewers that rated this feature as important or highly important Facilitates online authoring and publishing of the content B12 45 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Auto Update: Automatic update of information / software - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Contact Management: Manage, organize, and store contact information - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Content Publishing Options: Facilitates online authoring and publishing of the content - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal - Document Management: Store, manage, and track all electronic documents in a centralized location - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Electronic Forms: Digital forms that are shared and accessed online - Electronic Payments: Electronically collect payments for goods or services - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation - Forms Management: Store, manage and track all forms in a centralized location - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Media Library: Collection of images, videos and other digital content that can be used - Newsletter Management: Create and update newsletter content to increase engagement - Online Booking Tools: Add tools to web pages to handle online bookings - Pre-built Templates: Pre-defined templates within a library for common cases such as contracts, websites, emails, and more - Preview Functionality: Preview materials before finalizing projects - Real Time Editing: Preview and make real-time changes in the web content - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Responsive Web Design: Web design that automatically adjusts to look good on different screen sizes - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Survey Builder: Create and manage surveys - Text Editing: Edit text as needed - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Video Support: Supports various video file formats - Visitor Tracking: Track visitors and purpose of visits - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Analytics: Track and analyze information regarding website visitors - Website Management: Built-in website builder or integration with third-party site - Website Publishing Options: Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain --- Get Advice We can help you find the software with the features you need. Features 4.0 (112) 4.0 Based on 112 reviews ## Pricing Value for money 3.9 (108) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/172544/B12/pricing/) Basic $49.00 Flat Rate,Per Month It includes: - Client Intake Forms - Contact Management - Custom Domain & Email Address - Custom Website - Dedicated Launch Team - Easy-to-Use Website Editor - Email Marketing - Esignatures - Expert Web Design - Images - Invoice Template Setup - Mobile-Responsive Website - Online Payments & Invoicing - Online Scheduling - On-Page & off-Page SEO - On-Site Conversion Tools - Payments Pages - Photos - Professional Copywriting & Copyediting Professional $199.00 Flat Rate,Per Month It includes: - Custom domain - Remove B12 ads - Website Hosting - Website Editor - TLS certificate - Website Traffic Analysis - On-Site Conversion Tools - Email Forwarding - Email Marketing - Online scheduling - Client intake forms - Contracts - eSignature - File Uploads - Invoicing - Payment Reminders Advanced $399.00 Flat Rate,Per Month It includes: - Client Intake Forms - Contact Management - Custom Domain & Email Address - Custom Website - Dedicated Launch Team - Easy-to-Use Website Editor - Email Marketing - Esignatures - Expert Web Design - Images - Invoice Template Setup - Mobile-Responsive Website - Online Payments & Invoicing - Online Scheduling - On-Page & off-Page SEO - On-Site Conversion Tools - Payments Pages - Photos - Professional Copywriting & Copyediting Value for money 3.9 (108) 3.9 Based on 108 reviews ## Integrations [ PayPal Payments](https://www.capterra.com/p/207944/PayPal/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (110) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (110) 4.0 Based on 110 reviews ## User reviews Overall rating 4.1 Based on 113 reviews Filter by rating Counts reflect reviews available in this feed. 5(69) 4(21) 3(5) 2(6) 1(12) Mentioned topic Recent reviews first, then most helpful MJ G. Business owner Used the software for: 3-5 years ### "Great Web Design Company" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 13, 2021 Pros I love the ease of use and their customer service. Cons Nothing I can think. All of my interactions have been met with professional responses in a timely manner. PA Partner Partner Used the software for: 1-3 years ### "Great product and even better service" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 27, 2022 The product is great and easy to use. On two occasions now we interacted with the B12 team and that made it even better. One was a technical issue wanting to add a new domain. They took care of it with no questions asked. The second was a redesign that we paid for. The team was helpful, fast/efficient, offered great advice and even added a feature they didn’t have just for us. (Now that feature is available for all B12 customers. Above and beyond. Pros Easy to use set up and update our website. Has all the elements we need and more. Cons Nothing I can think of other than just getting used to it. I should always read the help, but typically just jump in. Never felt like it was a con. Fernando R. CEO Used the software for: 1-3 years ### "More expensive, harder to use for designers, deteriorating quality of service" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 4/10 June 10, 2021 Sad. It was okay for the first year or so, then I needed it to help out with a web redesign as part of a product launch and it was completely absent. The whole reason I went with them was the higher-touch service level. Pros I was attracted by the notion of having a service somewhere between a site-builder and an agency. We had no design knowledge and paying them ~$500 to set up and get SEO, etc. running was helpful. Cons The websites are, frankly, not as good as those done with Wix, Squarespace, airflow, etc. What redeems them is their level of service. Once that disappeared, which it did after ~6 months (presumably the result of some retention analysis), it was just inertia keeping us with them. Of course, it's also way more expensive than other offerings. Deems P. Promotions Assistant Used the software for: Less than 1 year ### "B12 is awesome and effective" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 27, 2019 Very knowledgable staff as well as being extremely reliable and courteous. The design process was easy and has been very successful. We needed to reach a younger audience and we have accomplished that! Pros Ease of use. Website operational reliability. Overall design quality. Cons Some of the fields are a bit cumbersome to use. CA CEO and President CEO and President Used the software for: Less than 1 year ### "Great design, but limited with creativity and implementation" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 5/10 October 15, 2020 I am pretty satisfied with the end-result, which took several iterations and compromises. I went in wanting something and ended up with something different. The final product is elegant and simple, I just wish the communication was easier and the designers/team would polish the up the product. Pros The aesthetics of the B12 sites are gorgeous. They are sleek and easy on the eyes, built and designed for a smooth customer experience. Cons B12 seems limited in their creativity to customize and build a product tailored to the customer. The implementation of the notes are very slow and it's difficult to communicate with their team. Also the interface to swap out things and manage the site is not as easy to manage as rival companies that charge significantly less for their services. OW Owner Owner Used the software for: Less than 1 year ### "B12 The worst company in the World." 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 July 2, 2019 Worst company I've ever dealt with in my life. A complete scam. Their 'design team' is a joke but their support is worse. I requested another designer because mine showed no interest or ability to help me and they never contacted me again. The only way to cancel your account is to send them a message and they don't respond. I'm now in the process of reporting this garbage company to the BBB and having my credit card company refund my subscription. Horrible, an absolute joke of a company. Pros The free demo interested me greatly, enough to try their basic package. Cons Worst support ever. Complete scam. Will not respond when you 'request' to have your subscription cancelled. Which is the only way to cancel your subscription. DO Director of Operations Director of Operations Used the software for: Less than 1 year ### "Easy & Friendly" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 March 4, 2020 Overall, i recommend this software. Super easy, staff is friendly and understanding, and we are happy with our website. We are about to create another website through B12. Pros I can make the necessary adjustments practically in real time. Plus the software is pretty easy to use, even for beginners like myself. And if I have any trouble, they are there to help me. Cons Not having subscription access and control online. Having to call it in or email, also no direct support call center. You have to email to support and wait for response. Sometimes its immediate and sometimes awhile. So if you have an urgent problem, it may be a couple days to be addressed. OW Owner Owner Used the software for: Less than 1 year ### "B12 review" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 June 9, 2021 I like the product overall Pros I like that I can edit it myself I like the fact that you are Very professional And the look of my website It's quality Cons I don't like that I can't talk to someone immediately. Sometimes when I am talking to You are a feel rushed Kara Jo L. Consultant Used the software for: Less than 1 year ### "A Great Investment" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 October 7, 2019 B12 helped me create and actively maintain my web presence for my business, as well as providing me with opportunities to additional support my reach to my audience, like branded email marketing. Pros I love the ease of working one-on-one with customer support staff to create the right website for me and my business. Cons Cost can be prohibitive, but you are paying for high-quality support. SM Social Media Strategist and Marketing Consultant Social Media Strategist and Marketing Consultant Used the software for: Less than 1 year ### "A DIY without the Y!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 26, 2018 I love to tweak my website but I overdo it. I needed a real designer. Now my site looks professionally designed yet personalized. Now I can feel confident promoting my business on my new site. Pros B12 is amazing for getting a website up immediately. I mean in minutes! It uses smart AI technology plus they have actual people that will help you customize the design and to make changes. I've been using a dyi for 10 years. With B12 I enjoyed the ability to just 'set it and forget it'! Perfect for projects that you don't want to invest a lot of time with, or clients on a budget. You can still go back in and muck around with changes if you like. The best customer service anywhere! Seriously, look into this! Cons I would like to make some changes more easily myself, a little more WYSIWYG, like add a pic her, resize a text field there, but it's not really their model. If I make too many changes to the style myself I end up with muck, so I needed an actual designer. [View all Reviews](https://www.capterra.com/p/172544/B12/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Wix vs B12](https://www.capterra.com/compare/169007-172544/Wix-vs-B12)[Canva vs B12](https://www.capterra.com/compare/168956-172544/Canva-vs-B12)[Squarespace vs B12](https://www.capterra.com/compare/143461-172544/Squarespace-vs-B12)[Elementor vs B12](https://www.capterra.com/compare/169468-172544/Elementor-vs-B12)[GoDaddy Website Builder vs B12](https://www.capterra.com/compare/172544-182500/B12-vs-GoDaddy-Website-Builder) [Adobe Illustrator vs B12](https://www.capterra.com/compare/172544-227125/B12-vs-Adobe-Illustrator)[Weebly vs B12](https://www.capterra.com/compare/172544-246168/B12-vs-Weebly)[Marketing 360 vs B12](https://www.capterra.com/compare/148516-172544/Marketing-360-vs-B12)[Webflow vs B12](https://www.capterra.com/compare/136159-172544/Webflow-vs-B12)[Duda vs B12](https://www.capterra.com/compare/134280-172544/DudaMobile-vs-B12)