Bitly

Bitly


5 / 5
71 reviews


Average Ratings

71 Reviews

  • 5 / 5
    Overall

  • 5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web

Vendor Details

  • Bitly
  • bitly.com
  • United States

About Bitly

Create branded links for your marketing campaigns, monitor click through rates, and optimize accordingly all through one platform.


Bitly Features

  • Backlink Management
  • Brand Control
  • Broken Link Discovery
  • Campaign Management
  • Channel Attribution
  • Competitor Analysis
  • Link Analytics
  • Partner Management
  • Ranking Monitoring
  • Retargeting
  • URL Shortener

Bitly Reviews Recently Reviewed!


Capterra loader

Shorten your links in a Customized Way

Sep 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: This tool is so amazing! I don't have to worry for long and ugly URLs, you can customize it using Bitly. Most problems that I encounter are those URLs that aren't personalized, meaning if you can personalize at least your URL to make it more beautiful and inviting then you must use Bitly to shorten and customize your URL. And it's really easy! Just paste the long URL and surprised! It's already shorter. Bitly helped me so much and I love this tool.

Cons: The only Cons that I encountered is the mobile experience. But the Pros of this tool outweighs this Cons but I really hope they can improve their Mobile UX.

Overall: Really Satisfied!

Bilty url shortner is so awesome to use for business

Dec 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The url shortener the offer is great. You're able to do so much with a free account that gives you so much statistics for your business so you know what is working and what is not. The pricing for the paid account isn't bad for what you're getting in return. Bitly is a great service to use 1000%.

Cons: There's nothing i like least about Bitly from experience.

Overall: it helped me know what business strategies i was using was working properly or not which is great! if you need a url shortener use Bitly you will thank me later.

Capterra loader

I. Love. Bitly.

Oct 16, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I use this every day. I LOVE tracking clicks and seeing where they're coming from. Being able to personalize the links a little bit is also amazing. It makes you look super professional. It helps SO MUCH with tracking click to conversion ratios on ads. I will be a user for life.

Cons: Only thing I don't like is you can't modify original long URLs once they are attached to a bit.ly link... so if you stop using the original URL your bit.ly link is essentially dead.

Overall: Easy to use, easy to track. One of the best tracking link softwares out there. Would HIGHLY recommend, and in fact I make my coaching clients get a bit.ly account if they don't have one.

Capterra loader

east to make short links

Dec 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: easy to use no use to create an account unless you wish to create a name for your link and track it. bitly will auto mark links for amazon ebay and other popular sites.

Cons: there is nothing i dont like its really easy to use

Overall: i use bitly every day to create short links because they look better than a long link and are a lot easier to work with , short links look better and can be named if you wish with an account, shortlinks are great for social media especially when characters are counted. there is a limit on how many short links you can make a day but most people dont hit the limit but if you do you can upgrade for small price

Easy, fast click tracking and URL shortening

Oct 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: We use bitly all the time. It allows us to customize shortened URLs to track marketing effectiveness, and allows us to verify that individuals we send our links to (READ: the boss) are actually clicking them. It's super easy to use and makes life easier for everyone.

Cons: I wish the advanced features were available for free use.

Overall: Bitly is a tool we use daily. It's as basic to us as email.

A must for any business

Mar 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

Pros: Bitly now allows you to make custom short url links that make your business look even more professional. I love that I can make a custom url for each product and just from looking at the url you can already tell that it's for our shop and what kind of product the link is for. The short url also helps to keep things short and sweet especially since social media posts that are too wordy tend to get overlooked or skimmed through. Long urls just look messy.

Cons: Bitly has a limited amount of words at times that can be used to customize a url, I'm assuming they are keeping some words for the paid memebership level. Moreover, the url made it Bitly has to be typed just as you put it in Bitly or it won't direct to the link you provided. For example, bitly/baby and bitly/Baby would not direct a user to the same link, captializing letters makes a difference.

Decent Link Shortener & Tracker

Aug 02, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
Likely
Extremely
Likely

Pros: I like the browser plug-in and how quick and easy it is to shorten a URL. I also really like the ability to write custom short URLs. Bitly's analytics are quite useful as well, especially when you want to understand not just how much web traffic you're getting but what specific source it's coming from--for example, it can be helpful to know not just that your URL is getting traffic from Twitter, but from which tweet specifically.

Cons: On the iOS app, you can't simply copy the shortened link to your phone's clipboard so that you can easily paste it elsewhere. You can only post it directly to a connected social media account.

Capterra loader

Great URL shortener, we've been using it for years!

Apr 06, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Ease of use. Customization options. Tracking and measurement features. Professionalism. Reliability.

Cons: I think the only area of improvement could be in the tracking and measurement features, as well as the ability to sort/organize links in a better way.

Capterra loader

Love using our personalized bitly link!

Apr 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: - Ease of use

- Can use either the website or extension

- The link can be saved and reused

- Helps with social media character restrictions

Cons: I personally do not have any cons for this service. Works as advertised and have had no issues.

Bitly is so easy to use!

Oct 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The ease of use is amazing! I also love the fact that I can customize the links I shorten!

Cons: I haven't found any cons for this program!

Overall: I use bitly on a constant basis for my small business! It is an essential part of my daily marketing routine.

Capterra loader

Add Trust To Your Links

Nov 11, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: URL's seem to be getting shorter and shorter these days.

With limited space on Twitter, Instagram bio's and other social media platforms and online services, it's important for a URL to stand out and make a good, trustworthy impression at first glance.

Bitly not only shortens your URL but allows your to customize the text, therefore representing what the link will be pointing to.

Even that's enough for me to give this a high rating... But there's more. Bitly has a link analytics suite, so you can check the number of clicks and analyze some more data about your marketing campaigns!

Cons: Nothing stands out as a negative and I honestly can't recall a bad exprerience with Bitly.

Capterra loader

Say goodbye to long, ugly URLs

Mar 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Bitly is a must-use tool for any social media manager. I use Bitly every single day as it's a lifesaver on character-limited platforms like Twitter. I especially love the Google Chrome plugin. In one simple click, I can turn any URL into a Bitly, hit "copy" and I'm done. Plus, if I want to customize it, I can. It couldn't be easier.

My go to for sharing links!

Nov 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I post a ton on social media for work and this has made my life so much easier! A lot of our urls are long and take up so much valuable character space. I put the link into the search bar on bitly and I'm immediately given a short url! This helps me stay within characters and it even tracks the analytics!

Cons: I have found that the app doesn't work as well as the website. But it's a really great tool so I don't mind working off of a website rather than an app.

Overall: Great! A must have if you frequently post links on social media.

Capterra loader

I've used it for many years and will continue!

May 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I've been using Bitly for a very long time, and recommend it a lot for simple link tracking and the ability to shorten links and save valuable real estate in social media. I also love that you can customize links. At some point I'll utilize a custom domain, but for now, I'm still loving it.

Cons: Wish I could edit source links if I've created, but not used, a Bitly link, but instead, I just have to create a new one. I also wish you could delete, not just hide, unnecessary links.

Overall: Terrific product that I've used for many years.

Capterra loader

Bitly is a great alternative to goo.gl

Dec 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Goo.gl has stopped servicing new gmail subscribers and customers, but good thing there is a good replacement of it which is Bitly. Bitly is a great free tool to shorten long links. It is very unprofessional to send long links to clients and bosses which is resolved by Bitly's link shortening power. The shortened link is also good for us who are in recruitment because we usually use SMS blasts which saves a lot of character that we can use to make the role more enticing.

Cons: Bitly is a basic link shortener, because you can't track who opens your link in the free version. However, I think in the paid version because one of my team members has used it for their AB testing, you can track it. However, I heard from my team member that contacting their sales representative to subscribe to one is very difficult.

Overall: Overall, Bitly is good for basic shortening link needs, but if you want to use your links for AB testing and studies, I suggest you go to their paid version and also to shop around.

Simple, Easy and Super-Fast with the Browser Extension

Oct 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: How simple and easy to use it is. Drag and drop ease of use, and with the new browser extensions, I don't even need to leave the page I'm shrinking - winner!

Cons: It'd be great if you could have custom folders to group links easier than tags.

Overall: You might use Bitly first and foremost to shorten your link, yes, but actually it's most powerful feature is the useful analytics that sit along side it. Plus, now that the world is used to seeing the "bit.ly" link, it makes the holy grail of clicking that little bit more familiar to the average user.

Capterra loader

Create Quick Short Links

Oct 31, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Simple and effective. I am always in need of links to send out to others, especially when presenting. This is extremely useful. When using Google Docs as extensively as I do, the links that are generated are really long. Granted, you can shorten the links in Drive, but even those are long and hard for people to remember when typing it in themselves. Also Google's own URL shortner is going away, so bitly becomes the premier shortlink generator.

Cons: Only one issue I have found is being able to edit/customize the URL. When you get one created that has zero and "o' next to each other, that is often hard for people to follow. Thats when I wish you could change it. You can but it is only available on the premium version.

Overall: Overall, it does what I need and generate a useful link that others can follow typing in themselves.

Bitly has made link sharing a breeze

Jul 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Bitly is so simple to use...it's all right there! It helps streamline social media and other online work with the quick link changes. The analytics are a bonus.

Cons: It could be easier to delete links that are no longer needed. It gets a bit pricey if you pay, as well.

Capterra loader

Quick Links for social posts

Nov 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Bitly allows us to create short & clean links for our social media posts. Character crunching is always a concern so longs links are a dealbreaker. Bitly links also last longer than their competitors

Cons: Bitly analytics are not as robust as their competition

Free url shortening platform which also creates custom links

Dec 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: I like that this resource is free to access and easy to use. I like that custom links can be created, and hits can be tracked.

Cons: Since the links that bitly generates are a random assortment of letters I do have some concern that users may be less likely to click on them thinking it is spam or going to lead to a malicious site.

Overall: When I was managing a social media account and had to stay within a certain character limit I would shorten links with this tool before hootsuite created the shortcut within their platform to do that.

Awesome tool to shorten your links

May 31, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: We have been using different online links and most of the time, the websites are extremely long. Bitly is our answer to shorten the links, especially when we are adding it to formal emails. Bitly also provide the history of the links you have shortened.

Cons: It serves it's main purpose, and I have not encountered any issues so far. It's a very useful application.

Overall: Shorten links for emails and presentation.

Nice!

Sep 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I like how quickly you can shorten and customize links.

Cons: I don't have any cons right now and look forward to exploring and utilizing Bitly more!

Overall: I use Bitly daily mostly for shortening URLs. I really like the tracking features and the ability to customize my short links.

Capterra loader

Very Handy URL Shortener

Sep 04, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Simply copy and paste your long url, affiliate link, url you want shortened, and voila, instant short url to share with everyone. Also love that you can tie it to a custom domain you own, and also customize the link to be a bit more personalized

Cons: You can't edit a url once you've created it. So if you later decided to update a particular url on your site, you must create a brand new link. This isn't always the best solution.

Bitly review

Jan 15, 2019
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Very easy to use! Doesnt take long to figure out how to make a link and to review analytics on links.

Cons: With the free version, you cant look at analytics past 30 days and they make it difficult to upgrade. You have to "express your interest" and then you get calls from sales rep for days. It should be an easier online process.

Overall: For the basic uses, my experience has been good. Easy to use!

Easy way to shorten, customize, and share your links

Aug 16, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Probably the ability to customize shortened URLs... although it's becoming harder to find options that others haven't already 'taken' at this point.

Cons: More customization options would be helpful so more unique short URLs become available to use.

Overall: We use this in various channels all the time and it's helpful. Besides, why share a really long URL with all kinds of tracking parameters when you can share one that's under 15 characters long instead? Recommended.

So easy to share links

Apr 25, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I love how this shortens a link to a perfectly clickable "bit" for use in youtube descriptions or instagram bios. Very helpful for marketing purposes when you want to show off a new page or initiative without a long ugly link.

Cons: I wish more people understood that bitly itself, while it is what is shown in the url, is not the destination of the link. Some users lack understanding of this and may not click.

Shorter links from a trustworthy source. Works how I want it to.

May 16, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: It compresses links down to a much more manageable size which is great for use on services with limited character counts like twitter as well as making links that need to be printed, less annoying to type back in.

Cons: The Google chrome add-on sometimes doesn't fire when clicked on, it's a very minor issue as clicking it again fixes it but it's my only real complaint

it does what it does VERY well

Nov 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: This is a fantastic service to shorten urls. It works fast and is very efficient and convenient. It has helped to clean up some longer URLs in my social media. Also bitly has been very helpful in my email marketing experience as longer url links were not being processed properly and were leading to 404 pages rather than the correct destination.

The metrics on usage that they provide are nice as well.

Cons: The main functions of their service is becoming less necessary as different platforms become more efficient at parsing urls and integrating them into materials in a more seamless way. With increasing native tracking capabilities in other programs as well again makes bitly increasingly redundant, but it is a good tool in the toolbox.

I use Bitly for creating short URL for adding links to Facebook posts, emails and also in our web

Jul 28, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: It is very easy to use, in less than a minute you have a short URL. The option of editing the URL name is very helpfil too.

Cons: There are very limites option for searching in my account. The reports have limited information with limites possibilties in making oueries. Im usinf the free version of Bitly.

Overall: The short URL looks better on facebook and the editing of the URL name to one that has meanings makes more people to click.

Quick and relatively easy link shortening

Sep 12, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: It's great to be able to make short links, and make them memorable by customising them.

The engagement stats alone are incredibly useful for generating reports.

It's also easy enough to set up with your own short link domain, if you're slightly technically minded.

Cons: It's a shame that it's not more easy to shorten links using only keyboard shortcuts (or if it is, it's a relatively well hidden feature!)

Capterra loader

Sharing statistics

Dec 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I use bit.ly to share links, it gives me two features that I want: first it shrinks the url to a more easy to read length. The second is that I get statistics for that URL: I know how many people clicked it, when they did it and more. And if I pay for a premium account I get even more features.

Cons: None that I know of. It does what is says and says what it does.

Overall: Great, super easy to use and understand.

Short and Sweet

Dec 27, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Very easy to create short, custom links that gather analytics. East to create reports and few the use of custom links. Also, great for sending short concise links to anyone.

Cons: Sometimes the link from the last time you shortened it stays on the clipboard and I ended up pasting an old link, but that has only happened a few times.

This was to start tracking how people came to our website, it has been very useful

Jul 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I love that you can see where people clicked it from so we can see if Instagram, Facebook or Email Marketing is our most popular social media.

Cons: I wish direct and email were not put in the same category. I wish it also showed all countries that visited through the link.

Capterra loader

Simple but useful for what you need

Mar 07, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: It's my favorite way to shorten links. You can track clicks, including where the clicks come from. I also like that you can make custom bit.ly URLs so even if you don't have a custom one for your domain, you can create a custom tag for the end of the URL.

Cons: The interface could be a little more intuitive. It's weird that you have to click multiple times to shorten a link -- you'd think that would be the biggest button and the easiest thing to do there. It should just be a field that you paste your URL into without clicking "create a bitlink" first.

Overall: Free, easy to use, best way to shorten a URL for social media or any time you need to make a long url easier to remember/paste.

Capterra loader

FREE url shortening program

Jul 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: FREE. Very user friendly. Love that I can now personalize the shortened url. Love all the stats and tracking of clicks and opens for long periods of time.

Cons: Honestly? Nothing. I've used other programs and none are as easy to integrate and use consistently as bitly is.

Overall: SO easy to use. Because it's web based, no taking up space on computer. Able to access my bitly account from any computer. Has made personalizing my url in marketing easy, and the stat information is hugely beneficial.

Part of the Solution in Saving FVFs (Final Value Fees) on eBay

Nov 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Ease of use and capability to analyze some of the traffic to my ebay items and store. Using Bit.ly allows me to share a shortened and marketable link on multiple social media platforms.

Cons: There are occasionally some hiccups when saving a title to a modified url, but not that big of a deal.

Overall: Ebay offers Zero-Cost Final Value Fees by sharing the correct link from the My Active Listings page. By using Bit.ly to shorten and name the link, I can share the same link on numerous social media platforms and analyze the effectiveness of the ad/posting, as well as documenting some of the traffic going to my store and items.

Get insight into traction

Oct 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Using Bitly is an easy way to see how much traction you are getting with social media posts and other calls to action. Learn which inbound sources are getting the most traffic and when volumes are peaking and declining.

Cons: Does not apply. I like all of the features.

Capterra loader

Best Link Shortener and Tracker

Jul 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Bitly offers a free version of its platform - so, you can't beat the price. It's very easy to use and offers great analytics about how people interact with your links. It makes posting links on social media a breeze. And, they have a great mobile app.

Cons: While the basic service is free, the customer support response time needs improvement. The folks at Bitly are very friendly and will answer your questions, but don't expect an immediate reply.

Overall: Bitly is the most affordable and easy way to shorten links and track user engagement for social media

Easy link management

Aug 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: -ability to manage links all in one place

-ability to customize links

-click stats for each link (analytics)

Cons: Sometimes the custom links you'd like to create are already used, so you have to get creative.

It's better with Bitly

Jan 15, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: It's made it super easy to share a URL,especially when you have limited characters.I use it for my teaching blog,to share things on Twitter.

Cons: No complaints here.I think it's super helpful.

Fantastic Idea, Easily Executed!

Nov 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I love that this software makes it convenient to share! In the business/training world, it is often important to be able to share short and sweet! Bitly makes this possible and makes it possible for anyone to do without prior training! Using Bitly is all about convenience and efficiency. Save time and space by using Bitly! I used it with no trouble at all successfully my first time!

Cons: There is nothing that I liked least. This software is effective and easy to use with zero experience.

Overall: Overall, my experience is very positive.

Good-free-easy

May 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I love the shorten links application for students. It allows them to type a shorter web address, great for the younger students. I also use it sometimes for my social media accounts (twitter) to post links. Easy to use.

Cons: The free version is limited, however as an educator it is really what I need. I think the payed account is not needed.

Capterra loader

Lifesaving link shortener for social media use!

May 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: It is SO easy! Super relevant and time-saving software that can make links shorter for digital use. Perfect for social media managers.

Cons: This software has an amazing platform and so many users, why not update it? There are few criticisms I have about an easy one-stop shop problem.

Overall: Easy free way to get shorter links to post on social media.

Such a useful product

May 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

Pros: Bitly is really great when you have a long URL that you need to shorten to share in print form or online. You can also choose your own shortened link, which is great for branding and for memorability.

Cons: If you're using an iframe, bitly doesn't pull the header of the page to save as the title of the shortened link.

Very easy to use and a terrific tool if you post a lot on social media.

Jul 31, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: It's easy to use and easy to customize a link. I like the ability to track the number of hits as well as the source. They keep a running history so it's easy to go back and re-post a link.

Cons: I have no complaints and really can't think of a downside to the program. I have never needed to contact customer support (which is a testimonial to the ease of use!) so my four-star rating reflects my assumption that it's as good as the other features of this product.

Overall: Ability to post long web links to social media.

Easy and painless way to make shortlinks. Especially with the browser extension.

Apr 11, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Pros: Ridiculously easy to create and track shortlinks. Tracking audience engagement and campaign performance has never been more easy.

Cons: The service is simple, so there's not a lot to dislike about it. Wish there was a way to edit URLs in the free version, but enterprise allows you to have a custom url.

Easy to use with BSL

Jun 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: It is super easy to use and the results are there right in front of me. Also they have a global presence which could be a benefit when our other branches decide to use the platform.

Cons: It takes about a day to receive a technical question. A sales person I talked with initially did not know about branded short links.

Overall: There are only a couple of service companies that offer the short links. Since Google has stopped its service, I think that Bilty will get more and more business.

Super intuitive link shortening

Nov 13, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Very easy to customize links, shorten, and track them. The analytic dashboard for your links is easy to understand and perfect for sharing with non-technical people to show the results of different campaigns.

Cons: The cost is a little high, but when you are using Bitly for a large corporation, what software or service isn't a little pricey? It was well worth it for us to get a custom domain to make our shortened links recognizeable.

Powerful link shortening and tracking

Nov 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: ITS FREE! I use Bitly to shorten and track feedback surveys for my employees. I make easy to remember URLs and pair them with QR codes to allow employees to easily access a feedback survey. I find that my responses are much higher with these shortened URLs as the employees can easily remember or type them in. Another amazing feature is tracking of the URL as I can see a dashboard of users and metrics on the URL. Overall I can't believe its free, but I love this tool!

Cons: The URLs created are case sensitive. This isn't a huge issue, but I am always cautious and make two URLs so that both upper and lowercase inputs are recognized.

Overall: I have seen increased response rates with these shortened URLs. I have also been able to track the URLs and see metrics on the clicks that I was unable to see before!

I like it

Nov 13, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Shortening links and making custom links are super easy

Cons: This isn't the software's fault however, it take a long time to find a custom link that isn't already taken

Overall: Website links can be very long and they make your social media posts appear very clumsy. Bitly solves that problem.

Capterra loader

Bitly has met all of my needs for customizing shortened URLs

Mar 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Bitly provides a robust set of features to users for free. Not only can you create, save and share a library of shortened URLs, but you also get analytics at no additional cost.

Cons: The only frustration I've encountered is that if you've accidentally created a bitly link for an incorrect URL, there's no way to edit the URL and preserve access to the shortened, customized link...you must create a brand new link by first renaming the bad short URL.

Capterra loader

Bitly is more than just a link shortener, they will also provide you with analytics

May 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I have utilized bitly for a few years now, and it's the best solution out there to use with your paid campaigns, you can have shortlinks for your landing pages and also analytics on how many visits and click you received

Cons: I don't have any issues with it. it would be pleasant however to have a smartphone application for android phones, even though, that isn't a major dealbreaker for me.

Overall: It helps me to know my audience and if I'm reaching them or not

Shorten links easily and customize them for better usability

Jan 09, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I love how easy to use Bitly is. You can even add custom domains to make the links more appealing and useful for marketing purposes. There's also analytics information provided so you can see where people are clicking on the link from. It's a great tool for sharing content online.

Cons: I wish I could delve a little deeper into the analytics to see when clicks happened, for instance. It's still very useful as is though!

Perfect for social media links

Oct 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: This extension is easy to install and easy to use. I work very closely with the Marketing Manager and this Bitly has made it much easier to for both of us to add links on Twitter and LinkedIn. No longer do we have to worry about it taking up our character limit!

Cons: Easy, free, and fast. Honestly have nothing negative to say about Bitly.

Bitly Review

Jan 09, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Bitly became a great solution for our product to provide customized URL for the user, track it and share analytics.

Cons: It could have some improvements for personal use. For our case - it's a perfect solution.

Overall: We needed a way to shorten and customize URLs and provide analytics. Considering to build this feature for our app, we decided to focus on what our product does the best and used Bitly to help us with this feature.

Use bitly for work purposes.

Apr 24, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Enjoy being about to see how much my shortened link has been clicked or used. The site is very easy to use

Cons: The occasional time I have had to make more than one link. When I click copy, it doesn't always copy the proper link, in the past it has copied the previous link I shortened.

Overall: being able to track the activity of my link

Good for shortening links if you must

Oct 30, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Great way to shorten links if you really need to (for social media, etc.).

Cons: Seems like this software is becoming less and less trusted as more spammers and phishers use Bitly to mask their links. They'll need to get on top of this somehow if they want to remain an industry leader.

Very solid and simple for shortening and tracking

Dec 14, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: I like how simple the actual shortening and sharing process is. I use this with a branded short domain so that I can customize all my links. I can remember them easily, and share them from the app easily. It saves me clicks and time.

Cons: You can't delete links once you've made them. You can only hide them. So when using the free version, you only get 500 links with your branded short domain. Because you'd ant delete, that means it's inevitable that you'll hit that 500 mark.

They also don't show you Enterprise pricing, you can only talk to someone about it.

Capterra loader

Amazing to shorten links

Jul 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Bitly is a genius software, it is great for my wife, who is a journalist and writer and deals with links a lot.

Cons: You have to make sure you have the right link each time, you can't go fast and copy paste without knowing for sure you have the link all right.

Free URL shortener with stats - just what's needed

Mar 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Bitly offers excellent shortened URLs with stats, making it a great resource for an online business and for free!

Cons: No way to edit a shortened link with a new website, and if there is a way, it's not easy (user-friendly) to find.

Bitly

Dec 28, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: Easy to make short links,

We can also make custom short links

Cons: Can't edit the submitted the link

Can't earn money through bit links

Capterra loader

Looks greats, works exactly as expected

May 10, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: The free capabilities of this product are great and work exactly as advertised. I created custom links to put in my social media accounts and I can now monitor those clicks. The website is very modern and appealing.

Cons: I have had a difficult time figuring out how to view my data in a more detailed manner. The charts appear to be clickable, but nothing happens. There is probably a way to do it, but it's no obviously apparent.

Overall: Link click monitoring.

Simple app to help with social marketing

Nov 02, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: So with social media platforms like twitter that have limited characters available, apps like Bitly can shorten the url to save on those valuable characters. Twitter has its own shortening service but nonetheless its useful for anything of the same nature

Cons: As stated before, twitter and some other social media platforms have their own url shortening services built in now.

Overall: Still a handy service that comes in handy from time to time.

Bitly allows us to post links without long html addresses

Apr 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: It's incredibly easy to use and allows us to post links without long html addresses. Especially helpful on twitter.

Cons: We just use the free version and have no dissatisfaction with the service. I wish many more people used it.

Overall: Free link-shortener!

Capterra loader

Short links with Bitly arrived. How good!

Jun 13, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money

Pros: The URL can never be shorter if it is not in Bitly. Does an impeccable job even with custom links. Perfect for campaigns and direct downloads from the website.

Cons: At the time of using inserted pages, it has many problems, because it does not recognize the page of the container. It is a problem when users are interested in the content within the inserted page.

Very easy to use

Nov 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Bit.ly is very easy to use and is my go to when I need to shorten a link. It copies and pastes with ease

Cons: No frill, no nonesense and works as promised

Bitly is great

Sep 18, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
Likely
Extremely
Likely

Pros: Provides a great ability to shorten links. Provides for more usable and user friendly social media experience.

Cons: Sometimes people do not click on it because it looks like a scam or junk.

A great way to shorten your URL!

Aug 01, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: It's very easy to use and the app work good too.

You can see the how many click on the link.

You can personalize the URL.

Cons: When you make a mistake or don't like the link, you can not delete it. So don't make any mistakes or you are stuck with it.

Capterra loader

Please do not use this kind of services

Dec 12, 2018
2/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

3 / 5
Customer Support

1 / 5
Value for Money

Pros: The one that sets the link that is shortened is the only one that earns money.

Cons: As an occasional user, sometimes I end in sites with bitly links and they just make waste my time so the other earns a few cents, this will probably make loose clients in a serious business.

Capterra loader

Easy to use

Dec 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Its pretty straight forward. Put in your url get a bitly url back

Cons: Nothing. Its straight forward and easy to use

Capterra loader

Best thing!

Jul 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I just learned that there are so many features on bitly that I could have been using! I love that I can track my analytics and customize my links.

Cons: I do not like that the dashboard is a premium feature, I think the dashboard would be great for everyone to see.