Bitly

Bitly


5 / 5
44 reviews


Average Ratings

44 Reviews

  • 5 / 5
    Overall

  • 5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web

Vendor Details

  • Bitly
  • bitly.com
  • United States

About Bitly

Create branded links for your marketing campaigns, monitor click through rates, and optimize accordingly all through one platform.


Bitly Features

  • Backlink Management
  • Brand Control
  • Broken Link Discovery
  • Campaign Management
  • Channel Attribution
  • Competitor Analysis
  • Link Analytics
  • Partner Management
  • Ranking Monitoring
  • Retargeting
  • URL Shortener

Bitly Reviews Recently Reviewed!


Capterra-loader

Shorten your links in a Customized Way

Sep 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This tool is so amazing! I don't have to worry for long and ugly URLs, you can customize it using Bitly. Most problems that I encounter are those URLs that aren't personalized, meaning if you can personalize at least your URL to make it more beautiful and inviting then you must use Bitly to shorten and customize your URL. And it's really easy! Just paste the long URL and surprised! It's already shorter. Bitly helped me so much and I love this tool.

Cons: The only Cons that I encountered is the mobile experience. But the Pros of this tool outweighs this Cons but I really hope they can improve their Mobile UX.

Overall: Really Satisfied!

Capterra-loader

I. Love. Bitly.

Oct 16, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I use this every day. I LOVE tracking clicks and seeing where they're coming from. Being able to personalize the links a little bit is also amazing. It makes you look super professional. It helps SO MUCH with tracking click to conversion ratios on ads. I will be a user for life.

Cons: Only thing I don't like is you can't modify original long URLs once they are attached to a bit.ly link... so if you stop using the original URL your bit.ly link is essentially dead.

Overall: Easy to use, easy to track. One of the best tracking link softwares out there. Would HIGHLY recommend, and in fact I make my coaching clients get a bit.ly account if they don't have one.

Easy, fast click tracking and URL shortening

Oct 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We use bitly all the time. It allows us to customize shortened URLs to track marketing effectiveness, and allows us to verify that individuals we send our links to (READ: the boss) are actually clicking them. It's super easy to use and makes life easier for everyone.

Cons: I wish the advanced features were available for free use.

Overall: Bitly is a tool we use daily. It's as basic to us as email.

A must for any business

Mar 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

Pros: Bitly now allows you to make custom short url links that make your business look even more professional. I love that I can make a custom url for each product and just from looking at the url you can already tell that it's for our shop and what kind of product the link is for. The short url also helps to keep things short and sweet especially since social media posts that are too wordy tend to get overlooked or skimmed through. Long urls just look messy.

Cons: Bitly has a limited amount of words at times that can be used to customize a url, I'm assuming they are keeping some words for the paid memebership level. Moreover, the url made it Bitly has to be typed just as you put it in Bitly or it won't direct to the link you provided. For example, bitly/baby and bitly/Baby would not direct a user to the same link, captializing letters makes a difference.

Decent Link Shortener & Tracker

Aug 02, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: I like the browser plug-in and how quick and easy it is to shorten a URL. I also really like the ability to write custom short URLs. Bitly's analytics are quite useful as well, especially when you want to understand not just how much web traffic you're getting but what specific source it's coming from--for example, it can be helpful to know not just that your URL is getting traffic from Twitter, but from which tweet specifically.

Cons: On the iOS app, you can't simply copy the shortened link to your phone's clipboard so that you can easily paste it elsewhere. You can only post it directly to a connected social media account.

Capterra-loader

Great URL shortener, we've been using it for years!

Apr 06, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Ease of use. Customization options. Tracking and measurement features. Professionalism. Reliability.

Cons: I think the only area of improvement could be in the tracking and measurement features, as well as the ability to sort/organize links in a better way.

Capterra-loader

Love using our personalized bitly link!

Apr 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: - Ease of use

- Can use either the website or extension

- The link can be saved and reused

- Helps with social media character restrictions

Cons: I personally do not have any cons for this service. Works as advertised and have had no issues.

Capterra-loader

Say goodbye to long, ugly URLs

Mar 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Bitly is a must-use tool for any social media manager. I use Bitly every single day as it's a lifesaver on character-limited platforms like Twitter. I especially love the Google Chrome plugin. In one simple click, I can turn any URL into a Bitly, hit "copy" and I'm done. Plus, if I want to customize it, I can. It couldn't be easier.

Capterra-loader

I've used it for many years and will continue!

May 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've been using Bitly for a very long time, and recommend it a lot for simple link tracking and the ability to shorten links and save valuable real estate in social media. I also love that you can customize links. At some point I'll utilize a custom domain, but for now, I'm still loving it.

Cons: Wish I could edit source links if I've created, but not used, a Bitly link, but instead, I just have to create a new one. I also wish you could delete, not just hide, unnecessary links.

Overall: Terrific product that I've used for many years.

Simple, Easy and Super-Fast with the Browser Extension

Oct 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: How simple and easy to use it is. Drag and drop ease of use, and with the new browser extensions, I don't even need to leave the page I'm shrinking - winner!

Cons: It'd be great if you could have custom folders to group links easier than tags.

Overall: You might use Bitly first and foremost to shorten your link, yes, but actually it's most powerful feature is the useful analytics that sit along side it. Plus, now that the world is used to seeing the "bit.ly" link, it makes the holy grail of clicking that little bit more familiar to the average user.

Bitly has made link sharing a breeze

Jul 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Bitly is so simple to use...it's all right there! It helps streamline social media and other online work with the quick link changes. The analytics are a bonus.

Cons: It could be easier to delete links that are no longer needed. It gets a bit pricey if you pay, as well.

Awesome tool to shorten your links

May 31, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We have been using different online links and most of the time, the websites are extremely long. Bitly is our answer to shorten the links, especially when we are adding it to formal emails. Bitly also provide the history of the links you have shortened.

Cons: It serves it's main purpose, and I have not encountered any issues so far. It's a very useful application.

Overall: Shorten links for emails and presentation.

Nice!

Sep 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like how quickly you can shorten and customize links.

Cons: I don't have any cons right now and look forward to exploring and utilizing Bitly more!

Overall: I use Bitly daily mostly for shortening URLs. I really like the tracking features and the ability to customize my short links.

Capterra-loader

Very Handy URL Shortener

Sep 04, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Simply copy and paste your long url, affiliate link, url you want shortened, and voila, instant short url to share with everyone. Also love that you can tie it to a custom domain you own, and also customize the link to be a bit more personalized

Cons: You can't edit a url once you've created it. So if you later decided to update a particular url on your site, you must create a brand new link. This isn't always the best solution.

Easy way to shorten, customize, and share your links

Aug 16, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Probably the ability to customize shortened URLs... although it's becoming harder to find options that others haven't already 'taken' at this point.

Cons: More customization options would be helpful so more unique short URLs become available to use.

Overall: We use this in various channels all the time and it's helpful. Besides, why share a really long URL with all kinds of tracking parameters when you can share one that's under 15 characters long instead? Recommended.

So easy to share links

Apr 25, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I love how this shortens a link to a perfectly clickable "bit" for use in youtube descriptions or instagram bios. Very helpful for marketing purposes when you want to show off a new page or initiative without a long ugly link.

Cons: I wish more people understood that bitly itself, while it is what is shown in the url, is not the destination of the link. Some users lack understanding of this and may not click.

Shorter links from a trustworthy source. Works how I want it to.

May 16, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: It compresses links down to a much more manageable size which is great for use on services with limited character counts like twitter as well as making links that need to be printed, less annoying to type back in.

Cons: The Google chrome add-on sometimes doesn't fire when clicked on, it's a very minor issue as clicking it again fixes it but it's my only real complaint

I use Bitly for creating short URL for adding links to Facebook posts, emails and also in our web

Jul 28, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It is very easy to use, in less than a minute you have a short URL. The option of editing the URL name is very helpfil too.

Cons: There are very limites option for searching in my account. The reports have limited information with limites possibilties in making oueries. Im usinf the free version of Bitly.

Overall: The short URL looks better on facebook and the editing of the URL name to one that has meanings makes more people to click.

Quick and relatively easy link shortening

Sep 12, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: It's great to be able to make short links, and make them memorable by customising them.

The engagement stats alone are incredibly useful for generating reports.

It's also easy enough to set up with your own short link domain, if you're slightly technically minded.

Cons: It's a shame that it's not more easy to shorten links using only keyboard shortcuts (or if it is, it's a relatively well hidden feature!)

Capterra-loader

Very useful

Sep 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I use bitly to shorten my links. It helps me track clicks and hide affiliate links

Cons: I like everything about bitly but if they include a click to earn feature, it will be awesome

This was to start tracking how people came to our website, it has been very useful

Jul 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that you can see where people clicked it from so we can see if Instagram, Facebook or Email Marketing is our most popular social media.

Cons: I wish direct and email were not put in the same category. I wish it also showed all countries that visited through the link.

Capterra-loader

Simple but useful for what you need

Mar 07, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's my favorite way to shorten links. You can track clicks, including where the clicks come from. I also like that you can make custom bit.ly URLs so even if you don't have a custom one for your domain, you can create a custom tag for the end of the URL.

Cons: The interface could be a little more intuitive. It's weird that you have to click multiple times to shorten a link -- you'd think that would be the biggest button and the easiest thing to do there. It should just be a field that you paste your URL into without clicking "create a bitlink" first.

Overall: Free, easy to use, best way to shorten a URL for social media or any time you need to make a long url easier to remember/paste.

Capterra-loader

FREE url shortening program

Jul 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: FREE. Very user friendly. Love that I can now personalize the shortened url. Love all the stats and tracking of clicks and opens for long periods of time.

Cons: Honestly? Nothing. I've used other programs and none are as easy to integrate and use consistently as bitly is.

Overall: SO easy to use. Because it's web based, no taking up space on computer. Able to access my bitly account from any computer. Has made personalizing my url in marketing easy, and the stat information is hugely beneficial.

Get insight into traction

Oct 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Using Bitly is an easy way to see how much traction you are getting with social media posts and other calls to action. Learn which inbound sources are getting the most traffic and when volumes are peaking and declining.

Cons: Does not apply. I like all of the features.

Capterra-loader

Best Link Shortener and Tracker

Jul 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Bitly offers a free version of its platform - so, you can't beat the price. It's very easy to use and offers great analytics about how people interact with your links. It makes posting links on social media a breeze. And, they have a great mobile app.

Cons: While the basic service is free, the customer support response time needs improvement. The folks at Bitly are very friendly and will answer your questions, but don't expect an immediate reply.

Overall: Bitly is the most affordable and easy way to shorten links and track user engagement for social media

Easy link management

Aug 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: -ability to manage links all in one place

-ability to customize links

-click stats for each link (analytics)

Cons: Sometimes the custom links you'd like to create are already used, so you have to get creative.

Good-free-easy

May 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I love the shorten links application for students. It allows them to type a shorter web address, great for the younger students. I also use it sometimes for my social media accounts (twitter) to post links. Easy to use.

Cons: The free version is limited, however as an educator it is really what I need. I think the payed account is not needed.

Capterra-loader

Lifesaving link shortener for social media use!

May 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is SO easy! Super relevant and time-saving software that can make links shorter for digital use. Perfect for social media managers.

Cons: This software has an amazing platform and so many users, why not update it? There are few criticisms I have about an easy one-stop shop problem.

Overall: Easy free way to get shorter links to post on social media.

Such a useful product

May 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

Pros: Bitly is really great when you have a long URL that you need to shorten to share in print form or online. You can also choose your own shortened link, which is great for branding and for memorability.

Cons: If you're using an iframe, bitly doesn't pull the header of the page to save as the title of the shortened link.

Very easy to use and a terrific tool if you post a lot on social media.

Jul 31, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's easy to use and easy to customize a link. I like the ability to track the number of hits as well as the source. They keep a running history so it's easy to go back and re-post a link.

Cons: I have no complaints and really can't think of a downside to the program. I have never needed to contact customer support (which is a testimonial to the ease of use!) so my four-star rating reflects my assumption that it's as good as the other features of this product.

Overall: Ability to post long web links to social media.

Easy and painless way to make shortlinks. Especially with the browser extension.

Apr 11, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Pros: Ridiculously easy to create and track shortlinks. Tracking audience engagement and campaign performance has never been more easy.

Cons: The service is simple, so there's not a lot to dislike about it. Wish there was a way to edit URLs in the free version, but enterprise allows you to have a custom url.

Easy to use with BSL

Jun 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It is super easy to use and the results are there right in front of me. Also they have a global presence which could be a benefit when our other branches decide to use the platform.

Cons: It takes about a day to receive a technical question. A sales person I talked with initially did not know about branded short links.

Overall: There are only a couple of service companies that offer the short links. Since Google has stopped its service, I think that Bilty will get more and more business.

Capterra-loader

Bitly has met all of my needs for customizing shortened URLs

Mar 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Bitly provides a robust set of features to users for free. Not only can you create, save and share a library of shortened URLs, but you also get analytics at no additional cost.

Cons: The only frustration I've encountered is that if you've accidentally created a bitly link for an incorrect URL, there's no way to edit the URL and preserve access to the shortened, customized link...you must create a brand new link by first renaming the bad short URL.

Capterra-loader

Bitly is more than just a link shortener, they will also provide you with analytics

May 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I have utilized bitly for a few years now, and it's the best solution out there to use with your paid campaigns, you can have shortlinks for your landing pages and also analytics on how many visits and click you received

Cons: I don't have any issues with it. it would be pleasant however to have a smartphone application for android phones, even though, that isn't a major dealbreaker for me.

Overall: It helps me to know my audience and if I'm reaching them or not

Perfect for social media links

Oct 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: This extension is easy to install and easy to use. I work very closely with the Marketing Manager and this Bitly has made it much easier to for both of us to add links on Twitter and LinkedIn. No longer do we have to worry about it taking up our character limit!

Cons: Easy, free, and fast. Honestly have nothing negative to say about Bitly.

Bitly is great

Sep 18, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Provides a great ability to shorten links. Provides for more usable and user friendly social media experience.

Cons: Sometimes people do not click on it because it looks like a scam or junk.

Use bitly for work purposes.

Apr 24, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Enjoy being about to see how much my shortened link has been clicked or used. The site is very easy to use

Cons: The occasional time I have had to make more than one link. When I click copy, it doesn't always copy the proper link, in the past it has copied the previous link I shortened.

Overall: being able to track the activity of my link

Capterra-loader

Amazing to shorten links

Jul 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Bitly is a genius software, it is great for my wife, who is a journalist and writer and deals with links a lot.

Cons: You have to make sure you have the right link each time, you can't go fast and copy paste without knowing for sure you have the link all right.

Free URL shortener with stats - just what's needed

Mar 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Bitly offers excellent shortened URLs with stats, making it a great resource for an online business and for free!

Cons: No way to edit a shortened link with a new website, and if there is a way, it's not easy (user-friendly) to find.

Capterra-loader

Looks greats, works exactly as expected

May 10, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The free capabilities of this product are great and work exactly as advertised. I created custom links to put in my social media accounts and I can now monitor those clicks. The website is very modern and appealing.

Cons: I have had a difficult time figuring out how to view my data in a more detailed manner. The charts appear to be clickable, but nothing happens. There is probably a way to do it, but it's no obviously apparent.

Overall: Link click monitoring.

Bitly allows us to post links without long html addresses

Apr 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's incredibly easy to use and allows us to post links without long html addresses. Especially helpful on twitter.

Cons: We just use the free version and have no dissatisfaction with the service. I wish many more people used it.

Overall: Free link-shortener!

Capterra-loader

Short links with Bitly arrived. How good!

Jun 13, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money

Pros: The URL can never be shorter if it is not in Bitly. Does an impeccable job even with custom links. Perfect for campaigns and direct downloads from the website.

Cons: At the time of using inserted pages, it has many problems, because it does not recognize the page of the container. It is a problem when users are interested in the content within the inserted page.

A great way to shorten your URL!

Aug 01, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: It's very easy to use and the app work good too.

You can see the how many click on the link.

You can personalize the URL.

Cons: When you make a mistake or don't like the link, you can not delete it. So don't make any mistakes or you are stuck with it.

Capterra-loader

Best thing!

Jul 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I just learned that there are so many features on bitly that I could have been using! I love that I can track my analytics and customize my links.

Cons: I do not like that the dashboard is a premium feature, I think the dashboard would be great for everyone to see.