Bitly

Bitly


5 / 5
127 reviews


Average Ratings

127 Reviews

  • 5 / 5
    Overall

  • 5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web

Vendor Details

  • Bitly
  • bitly.com
  • United States

About Bitly

Create branded links for your marketing campaigns, monitor click through rates, and optimize accordingly all through one platform.


Bitly Features

  • Backlink Management
  • Brand Control
  • Broken Link Discovery
  • Campaign Management
  • Channel Attribution
  • Competitor Analysis
  • Link Analytics
  • Partner Management
  • Ranking Monitoring
  • Retargeting
  • URL Shortener

Bitly Reviews Recently Reviewed!


Capterra loader

Shorten your links in a Customized Way

Sep 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This tool is so amazing! I don't have to worry for long and ugly URLs, you can customize it using Bitly. Most problems that I encounter are those URLs that aren't personalized, meaning if you can personalize at least your URL to make it more beautiful and inviting then you must use Bitly to shorten and customize your URL. And it's really easy! Just paste the long URL and surprised! It's already shorter. Bitly helped me so much and I love this tool.

Cons: The only Cons that I encountered is the mobile experience. But the Pros of this tool outweighs this Cons but I really hope they can improve their Mobile UX.

Overall: Really Satisfied!

Good, free click-tracking program

Feb 01, 2019
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: If you don't have the ability to use the premium version of Bitly or any other software that tracks impressions/clicks, the free version is a good alternative. It gives a good idea of the amount of traffic an web ad or web page is receiving.

Cons: Sometimes I am not sure how accurate the numbers are, we sometimes use our premium accounts from other software that has a different function and they don't match up. Also, the dates links were clicked are jumbled and hard to navigate when you are going back several months.

Capterra loader

Bitly is the leader in this field.

Mar 15, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I like being able to map a special branded subdomain to my short links (even on the free version). It looks professional and clean.

Cons: I don't like that anything on the paid side of Bitly is priced for enterprise and not small business owners. I respect their business model. It's just something to be aware of.

Overall: I use Bitly to track email clicks on campaigns and affiliate clicks on all my affiliate programs. It works smoothly and effortlessly. I'm very happy with the API that automatically works with my social share software to make short links that are easily trackable.

Bilty url shortner is so awesome to use for business

Dec 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The url shortener the offer is great. You're able to do so much with a free account that gives you so much statistics for your business so you know what is working and what is not. The pricing for the paid account isn't bad for what you're getting in return. Bitly is a great service to use 1000%.

Cons: There's nothing i like least about Bitly from experience.

Overall: it helped me know what business strategies i was using was working properly or not which is great! if you need a url shortener use Bitly you will thank me later.

Capterra loader

I. Love. Bitly.

Oct 16, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I use this every day. I LOVE tracking clicks and seeing where they're coming from. Being able to personalize the links a little bit is also amazing. It makes you look super professional. It helps SO MUCH with tracking click to conversion ratios on ads. I will be a user for life.

Cons: Only thing I don't like is you can't modify original long URLs once they are attached to a bit.ly link... so if you stop using the original URL your bit.ly link is essentially dead.

Overall: Easy to use, easy to track. One of the best tracking link softwares out there. Would HIGHLY recommend, and in fact I make my coaching clients get a bit.ly account if they don't have one.

Capterra loader

Bottom line: Use Bitly

Apr 18, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: It's incredibly easy and solves a simple problem. replace long, ugly, distracting, confusing links with short, trackable ones. It works exactly as it promises and I've never had a single problem with it.

Cons: I wish there was a way to make the .info part of links private. While I appreciate being able to look at the analytics for everyone else's links, it would be great if there was a simple option that the analytics for some links were only viewable in our account.

Overall: It works exactly as it says and its a great idea that gives you that much more of a polished look no matter where or what you're linking to.

Been using Bitly for years

Feb 05, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Bitly is SO easy to use. All you do is paste a link and it will shorten it (great for Twitter!). It keeps track of links you've created in the past for future use. You can even create custom, branded links for your organization!

Cons: I've been using Bitly for years and have never had a complaint.

Overall: I primarily use Bitly to shorten links for Twitter, because I don't like the way Twitter changes links internally. It takes me .5 seconds to use!

Capterra loader

east to make short links

Dec 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: easy to use no use to create an account unless you wish to create a name for your link and track it. bitly will auto mark links for amazon ebay and other popular sites.

Cons: there is nothing i dont like its really easy to use

Overall: i use bitly every day to create short links because they look better than a long link and are a lot easier to work with , short links look better and can be named if you wish with an account, shortlinks are great for social media especially when characters are counted. there is a limit on how many short links you can make a day but most people dont hit the limit but if you do you can upgrade for small price

Capterra loader

Perfectly Awesome Link Shortener

Feb 01, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that I can use this to shorten my website links with ease.

Cons: It says "bitly" for all the shortened links, even though the ending can be customized. Just branding wise, it's a little annoying but I'm sure it's not that big of a deal.

Overall: I use this frequently, especially for links that have very long tail ends. This is especially useful when sharing an amazon link on a blog so that the long link isn't clogging up the blog space.

Easy, fast click tracking and URL shortening

Oct 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We use bitly all the time. It allows us to customize shortened URLs to track marketing effectiveness, and allows us to verify that individuals we send our links to (READ: the boss) are actually clicking them. It's super easy to use and makes life easier for everyone.

Cons: I wish the advanced features were available for free use.

Overall: Bitly is a tool we use daily. It's as basic to us as email.

A must for any business

Mar 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

Pros: Bitly now allows you to make custom short url links that make your business look even more professional. I love that I can make a custom url for each product and just from looking at the url you can already tell that it's for our shop and what kind of product the link is for. The short url also helps to keep things short and sweet especially since social media posts that are too wordy tend to get overlooked or skimmed through. Long urls just look messy.

Cons: Bitly has a limited amount of words at times that can be used to customize a url, I'm assuming they are keeping some words for the paid memebership level. Moreover, the url made it Bitly has to be typed just as you put it in Bitly or it won't direct to the link you provided. For example, bitly/baby and bitly/Baby would not direct a user to the same link, captializing letters makes a difference.

My Honest opinion

Apr 06, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love everything about bitly. Bitly is the best URL shortener I can introduce to a business owner.

Cons: Absolutely nothing. I have never had any issues ever since I have been working with it

Overall: I would say bitly is like a strong tower in my business, because it plays important role in my business every single day. What l love most about it is, I can easily track my link visitors with thier locations. It keeps me updated with how many Link visitors I get everyday and it doesn't take time to load or redirects my visitors to another website. To crown it all, its also free and easy to use.

Decent Link Shortener & Tracker

Aug 02, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: I like the browser plug-in and how quick and easy it is to shorten a URL. I also really like the ability to write custom short URLs. Bitly's analytics are quite useful as well, especially when you want to understand not just how much web traffic you're getting but what specific source it's coming from--for example, it can be helpful to know not just that your URL is getting traffic from Twitter, but from which tweet specifically.

Cons: On the iOS app, you can't simply copy the shortened link to your phone's clipboard so that you can easily paste it elsewhere. You can only post it directly to a connected social media account.

Bitly is the easiest solution for shortening URLs (and it's free)

Feb 19, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Bitly is super simple to use, effective and dynamic: not only you can use Bitly for shortening URLs, but also if you want to track clicks on your links and monitoring referrals/sources.

Cons: With the free account you have everything you need to get started, however, if you want to advance with links analytics or setting centralized campaigns based on performance, you'll need the Premium version.

Overall: I'm a happy user of bitly since 2015. It's useful especially for social media marketers willing to test different campaigns and to track clicks & conversions performance. Now that Google URL Shortener is going to be discontinued, Bitly is a real valid alternative.

Capterra loader

Great URL shortener, we've been using it for years!

Apr 06, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Ease of use. Customization options. Tracking and measurement features. Professionalism. Reliability.

Cons: I think the only area of improvement could be in the tracking and measurement features, as well as the ability to sort/organize links in a better way.

Capterra loader

Bitly is a Great Link-Shortener for Social Media

Feb 17, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

1 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love that Bitly makes link-shortening easy and free for casual social media posting. It also integrates easily with many of the major social media management platforms.

Cons: Bitly has virtually no customer/technical support for non-paid users, and the prices for their paid services are outrageous.

Overall: My overall experience with Bitly has been positive, it gets the job done for free and helps me use social media more effectively.

Capterra loader

A practical and easy-to-use tool

Jan 30, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Publishing too long links on social networks looks ugly. In Instagram it doesn't appear as a link when you write them in publications, so the shorter the link, the easier to remember and the more visits you get. On the other hand, in bitly, we can know the number of clicks that a certain link has received and keep a record.

Cons: I don't really have any major complaints about this tool. Not only is it easy to use, but it is also quite practical, allowing us to review relevant information about the link and re-edit it. It was perfect for me.

Capterra loader

Love using our personalized bitly link!

Apr 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: - Ease of use

- Can use either the website or extension

- The link can be saved and reused

- Helps with social media character restrictions

Cons: I personally do not have any cons for this service. Works as advertised and have had no issues.

Love Bitly!!

Jan 28, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: It's such an amazing tool to shorten URL's and make your emails/social media platforms look professional. I use it religiously!

Cons: The link (unless typed the way they send it) does not work. If they can fix that it would be amazing!

Shorten Your Links with Ease

Feb 05, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: Bitly is the solution to one of the most basic problems of digital marketing - the long URL. Within second, you can transform a long, clunky URL to one which is short and clickable. Bitly has been around for so long that now internet folks are accustomed to click on a link starting with "bitly..." It has been majorly helpful for all the instagram, Facebook, etc. posts we put out!

Cons: There is very little customer support from what I've seen. Not that there are that many questions to be had, but the few times questions were raised we were not able to get a response.

Makes linking easy

Feb 08, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Bitly is the fastest option I've found for making quick links, and it's awesome for tracking links during marketing campaigns. The site offers statistics on referring social sites and locations.

Cons: It seems that once you create a campaign link, you can't actually delete it. You can only hide it. This a very small thing overall.

Overall: Bitly has made my marketing and freelance experience so much easier!

Bitly is so easy to use!

Oct 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ease of use is amazing! I also love the fact that I can customize the links I shorten!

Cons: I haven't found any cons for this program!

Overall: I use bitly on a constant basis for my small business! It is an essential part of my daily marketing routine.

Capterra loader

Add Trust To Your Links

Nov 11, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: URL's seem to be getting shorter and shorter these days.

With limited space on Twitter, Instagram bio's and other social media platforms and online services, it's important for a URL to stand out and make a good, trustworthy impression at first glance.

Bitly not only shortens your URL but allows your to customize the text, therefore representing what the link will be pointing to.

Even that's enough for me to give this a high rating... But there's more. Bitly has a link analytics suite, so you can check the number of clicks and analyze some more data about your marketing campaigns!

Cons: Nothing stands out as a negative and I honestly can't recall a bad exprerience with Bitly.

Capterra loader

Say goodbye to long, ugly URLs

Mar 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Bitly is a must-use tool for any social media manager. I use Bitly every single day as it's a lifesaver on character-limited platforms like Twitter. I especially love the Google Chrome plugin. In one simple click, I can turn any URL into a Bitly, hit "copy" and I'm done. Plus, if I want to customize it, I can. It couldn't be easier.

Most popular and free shortlink tool

Feb 28, 2019
4/5
Overall

5 / 5
Ease of Use

1 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: What i love about Bitly is free and is really good.

If you need to shorten links and nothing else is amazing, also they have api so you can automate the link creation

Pros

- custom name

- stats

- free

- integrate with alot of service (API)

- Easy to use

- many domain you can use to short the links

Really good is you are CM and wanna share links on social media

Cons: Bitly is very simple, they should add more features like smart links, redirect by country/device, pixels and more features.

But is you need to make shorten links is amazing

Overall: I use bitly for years!

Capterra loader

"I think this is the most popular shorten link tool"

Feb 02, 2019
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Bitly is a nice software to shorten and make links look nicer.

It's simple and works very well. I think this is the most popular tool on the internet to do that.

Sincerely, I think it would get better adding some new tools like:

There are a lot of artists who uses links to make people choose between Apple Music, Spotify, Deezer, Google Play. Why not trying to test that market?

(The more value you give to people, the more money is earned)

I like by the way the simplicity and well designed page.

Cons: What I don't like about Bitly is the process to upgrade to Premium, because I have to contact them in order to calculate the money it will cost. It should be a shorter process, and I'm secure that most people will buy the software.

Overall: There is not much to say about Bitly, but I can tell you is a nice software, makes people trust in the links you publish in social media, and work very well on Twitter due to the character limit.

It would be nice to see more features in the future, and enjoy of lot of tools made for do the best marketing ever.

Great shortener

Feb 01, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

1 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Bitly is a great way to shorten URLS, I love how easy it is to just convert an extremely long URL to a simple link.

Cons: The noise on the website, there is too much going on.

My go to for sharing links!

Nov 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I post a ton on social media for work and this has made my life so much easier! A lot of our urls are long and take up so much valuable character space. I put the link into the search bar on bitly and I'm immediately given a short url! This helps me stay within characters and it even tracks the analytics!

Cons: I have found that the app doesn't work as well as the website. But it's a really great tool so I don't mind working off of a website rather than an app.

Overall: Great! A must have if you frequently post links on social media.

Capterra loader

I've used it for many years and will continue!

May 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've been using Bitly for a very long time, and recommend it a lot for simple link tracking and the ability to shorten links and save valuable real estate in social media. I also love that you can customize links. At some point I'll utilize a custom domain, but for now, I'm still loving it.

Cons: Wish I could edit source links if I've created, but not used, a Bitly link, but instead, I just have to create a new one. I also wish you could delete, not just hide, unnecessary links.

Overall: Terrific product that I've used for many years.

Capterra loader

Bitly is a great alternative to goo.gl

Dec 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Goo.gl has stopped servicing new gmail subscribers and customers, but good thing there is a good replacement of it which is Bitly. Bitly is a great free tool to shorten long links. It is very unprofessional to send long links to clients and bosses which is resolved by Bitly's link shortening power. The shortened link is also good for us who are in recruitment because we usually use SMS blasts which saves a lot of character that we can use to make the role more enticing.

Cons: Bitly is a basic link shortener, because you can't track who opens your link in the free version. However, I think in the paid version because one of my team members has used it for their AB testing, you can track it. However, I heard from my team member that contacting their sales representative to subscribe to one is very difficult.

Overall: Overall, Bitly is good for basic shortening link needs, but if you want to use your links for AB testing and studies, I suggest you go to their paid version and also to shop around.

Capterra loader

Makes it easy to shorten lengthy URLs into shorter, customizable URLs!

Apr 12, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Bitly was easy to create an account and create custom, shortened URLs for my business needs.

Cons: Nothing! This software worked flawlessly for me!

Capterra loader

Best Free URL tracking tool

Feb 02, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: I honestly recommend bit.ly to anyone because it doesn't shorten links alone.

You can track clicks, locations and referrals with bitly

We use it in my company as well

Cons: I can't build and track campaigns on the free version of bitly. Sad

Overall: Bitly's chrome extension is everything.

It just makes life easier

Capterra loader

Make your links pretty again.

Feb 05, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Bitly is just so easy to use! Copy your big unpretty URL and paste it in, hit the shorten button & it's done! Copy your new short pretty URL & paste it all over the internet!

Cons: Sometimes the copy link button doesn't quite work as expected. No drama though, just copy and paste it the old fashioned way!

Overall: I've converted hundreds of links in bitly, it works like a charm! If you sign in, you can also track how many times the link has been clicked. Handy if you're sending someone a file & you want to know if they've opened it.

Capterra loader

Bitly review

Feb 09, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Bitly is the perfect solution to condensing long UTM naming conventions into manageably short links. It's easy to use and the option for vanity URL's is a perfect bonus

Cons: It's not even that I don't like it, but I'd never count on Bitly's measurement solutions at all. What it does well it does great, but there's way too many superior options out there for Bitly's to be strongly considered

Overall: I've used bitly for years in both organic as well as paid social media both to simplify outbound links for aesthetic reasons as well as to conceal UTM parameters

Simple, Easy and Super-Fast with the Browser Extension

Oct 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: How simple and easy to use it is. Drag and drop ease of use, and with the new browser extensions, I don't even need to leave the page I'm shrinking - winner!

Cons: It'd be great if you could have custom folders to group links easier than tags.

Overall: You might use Bitly first and foremost to shorten your link, yes, but actually it's most powerful feature is the useful analytics that sit along side it. Plus, now that the world is used to seeing the "bit.ly" link, it makes the holy grail of clicking that little bit more familiar to the average user.

Capterra loader

Create Quick Short Links

Oct 31, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Simple and effective. I am always in need of links to send out to others, especially when presenting. This is extremely useful. When using Google Docs as extensively as I do, the links that are generated are really long. Granted, you can shorten the links in Drive, but even those are long and hard for people to remember when typing it in themselves. Also Google's own URL shortner is going away, so bitly becomes the premier shortlink generator.

Cons: Only one issue I have found is being able to edit/customize the URL. When you get one created that has zero and "o' next to each other, that is often hard for people to follow. Thats when I wish you could change it. You can but it is only available on the premium version.

Overall: Overall, it does what I need and generate a useful link that others can follow typing in themselves.

Capterra loader

I love it!

Feb 19, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I use it almost daily to customize our links and I love it!

Cons: I really don't see any cons with this software.

Bitly has made link sharing a breeze

Jul 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Bitly is so simple to use...it's all right there! It helps streamline social media and other online work with the quick link changes. The analytics are a bonus.

Cons: It could be easier to delete links that are no longer needed. It gets a bit pricey if you pay, as well.

Capterra loader

Quick Links for social posts

Nov 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Bitly allows us to create short & clean links for our social media posts. Character crunching is always a concern so longs links are a dealbreaker. Bitly links also last longer than their competitors

Cons: Bitly analytics are not as robust as their competition

Free url shortening platform which also creates custom links

Dec 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: I like that this resource is free to access and easy to use. I like that custom links can be created, and hits can be tracked.

Cons: Since the links that bitly generates are a random assortment of letters I do have some concern that users may be less likely to click on them thinking it is spam or going to lead to a malicious site.

Overall: When I was managing a social media account and had to stay within a certain character limit I would shorten links with this tool before hootsuite created the shortcut within their platform to do that.

Awesome tool to shorten your links

May 31, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We have been using different online links and most of the time, the websites are extremely long. Bitly is our answer to shorten the links, especially when we are adding it to formal emails. Bitly also provide the history of the links you have shortened.

Cons: It serves it's main purpose, and I have not encountered any issues so far. It's a very useful application.

Overall: Shorten links for emails and presentation.

Nice!

Sep 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like how quickly you can shorten and customize links.

Cons: I don't have any cons right now and look forward to exploring and utilizing Bitly more!

Overall: I use Bitly daily mostly for shortening URLs. I really like the tracking features and the ability to customize my short links.

Capterra loader

Very Handy URL Shortener

Sep 04, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Simply copy and paste your long url, affiliate link, url you want shortened, and voila, instant short url to share with everyone. Also love that you can tie it to a custom domain you own, and also customize the link to be a bit more personalized

Cons: You can't edit a url once you've created it. So if you later decided to update a particular url on your site, you must create a brand new link. This isn't always the best solution.

Simple and straightforward product

Apr 02, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Bitly is a great way to shorten URLs when you need a simpler URL for distribution. It is simple to use, works quickly and can be used immediately or it can be set up and used at a later time. In addition, it is very user-friendly and easy to understand.

Cons: Due to the fonts used, it can be difficult to tell, for example, whether the digit is a one (1) or a lower-case L. When using it in large group settings where attendees need to connect to a data collection system and they are using their pads or phones, it can be a bit confusing.

Overall: I have used Bitly many times over the years for distributing surveys with long URLs or getting attendees in meetings logged into a data collection system such as Padlet. It is so much easier for them to type in the shorter URL than the typical long one. This is a great, free little tool.

Bitly review

Jan 15, 2019
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Very easy to use! Doesnt take long to figure out how to make a link and to review analytics on links.

Cons: With the free version, you cant look at analytics past 30 days and they make it difficult to upgrade. You have to "express your interest" and then you get calls from sales rep for days. It should be an easier online process.

Overall: For the basic uses, my experience has been good. Easy to use!

Easy way to shorten, customize, and share your links

Aug 16, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Probably the ability to customize shortened URLs... although it's becoming harder to find options that others haven't already 'taken' at this point.

Cons: More customization options would be helpful so more unique short URLs become available to use.

Overall: We use this in various channels all the time and it's helpful. Besides, why share a really long URL with all kinds of tracking parameters when you can share one that's under 15 characters long instead? Recommended.

So easy to share links

Apr 25, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I love how this shortens a link to a perfectly clickable "bit" for use in youtube descriptions or instagram bios. Very helpful for marketing purposes when you want to show off a new page or initiative without a long ugly link.

Cons: I wish more people understood that bitly itself, while it is what is shown in the url, is not the destination of the link. Some users lack understanding of this and may not click.

Shorter links from a trustworthy source. Works how I want it to.

May 16, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: It compresses links down to a much more manageable size which is great for use on services with limited character counts like twitter as well as making links that need to be printed, less annoying to type back in.

Cons: The Google chrome add-on sometimes doesn't fire when clicked on, it's a very minor issue as clicking it again fixes it but it's my only real complaint

it does what it does VERY well

Nov 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This is a fantastic service to shorten urls. It works fast and is very efficient and convenient. It has helped to clean up some longer URLs in my social media. Also bitly has been very helpful in my email marketing experience as longer url links were not being processed properly and were leading to 404 pages rather than the correct destination.

The metrics on usage that they provide are nice as well.

Cons: The main functions of their service is becoming less necessary as different platforms become more efficient at parsing urls and integrating them into materials in a more seamless way. With increasing native tracking capabilities in other programs as well again makes bitly increasingly redundant, but it is a good tool in the toolbox.

Capterra loader

Wonderful, but unfortunately misused

Feb 19, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: I love how simple it is to shorten a URL. I hate sending my clients long, confusing links to things. They appreciate the shortened URLs create by Bitly, and I appreciate that I can pull data from the link.

Cons: This is not a knock against the software, it's just an unfortunate consequence. While I do send Bitly links to my clients, I've also made it clear to them that they should be cautious about clicking Bitly links from people they don't know or didn't expect a link from. Shortened URLs are useful, but also dangerous since the original link is hidden.