# Bitly Pricing 2026 | Capterra > Learn more about Bitly pricing plans including starting price, free versions and trials. Source: https://www.capterra.com/p/172575/Bitly/pricing --- # Pricing for Bitly [4.8 (1295)](https://www.capterra.com/p/172575/Bitly/reviews/) Write a Review! [View Alternatives](https://www.capterra.com/p/172575/Bitly/alternatives/) ## [Bitly](https://www.capterra.com/p/172575/Bitly/) has **5** pricing plans - No free trial - Yes, has free version **Credit Card Required:** No **Discount:** Information not available ### Free $0 **Pricing Model:** Flat Rate Free plan includes: - App Integrations - Customizable Back-Halves - Link History and Reporting - Unlimited Clicks - Bitly-Branded QR Codes ### Core $120 **Pricing Model:** Flat Rate **Payment Frequency:** Per Year Core plan includes: - App Integrations - Everything in Free - Link History and Reporting - Customizable Back-Halves - QR Codes ### Growth $35 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Growth plan includes: - Branded Links - Bulk Link Shortening - Complimentary Custom Domain\* - Everything in Free - Link Redirects ### Premium $300 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Premium plan includes: - Campaigns - Dashboard Reporting - Location and Device Type Data - Mobile Deep Links - Plus: ### Enterprise Contact Vendor for Pricing **Pricing Model:** Other Enterprise plan includes: - 99.9% SLA Uptime - At Scale Link Generation - Comprehensive Data and Analytics - Everything in Premium - Multiple User Seats and Advanced Group Permissions ## Popular alternatives to [Bitly](https://www.capterra.com/p/172575/Bitly/) Looking to learn more about URL Shortener software similar to Bitly? 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Pricing RatingN/A Value For Money[4.6(1295)](https://www.capterra.com/p/172575/Bitly/reviews/) Pros Cons [Read All 1295 Reviews](https://www.capterra.com/p/172575/Bitly/reviews/) Read Full Reviews Below Brandon L. Sales Manager Information Technology and Services, 11-50 employees Used the software for: 2+ years ** Overall Rating 5.0 ** Ease of Use 5.0 Customer Service 5.0 Features 5.0 Value for Money 4.0 Likelihood to Recommend 100% 10/10 Reviewer Source Source: Capterra June 3, 2025 "It is a required element for the links' and our company's success" **Overall:** The better URL distribution thanks to email marketing and social media advertising helps explain many of the successes of our projects. Real-time link activity enables us to find the traffic source and change our plans depending on their analytical power. Customized URLs help users to click through and remember our brand, so strengthening both. Bitly has become a necessary part of our company's success by greatly improving the monitoring, management, and efficacy of our digital marketing initiatives. **Pros:** Thanks to Bitly that maximizes, personalizes, and simplifies all of our URLs, we can now show them in a neat and professional way instead of sending long and complicated links. Every one of our digital ads, blog entries, social media campaigns, emails has short links abound. Moreover, regardless of their level of technical expertise, every team member can easily and quickly create their own original URLs. Matching every link to fit particular content or promotions will help us to improve brand image even more and win users' confidence. Every time we have needed assistance, the prompt responses and sensible ideas we have acquired have helped us to remain active free from interruptions. **Cons:** Dealing with a lot of URLs could be a time-consuming and labor-intensive task, since every link needs to be changed according to every campaign or piece of material. Dealing with several URLs at once can quickly make this activity boring. Brandon L. Sales Manager Information Technology and Services, 11-50 employees Used the software for: 2+ years ** Overall Rating 5.0 ** Ease of Use 5.0 Customer Service 5.0 Features 5.0 Value for Money 4.0 Likelihood to Recommend 100% 10/10 Reviewer Source Source: Capterra June 3, 2025 "It is a required element for the links' and our company's success" **Overall:** The better URL distribution thanks to email marketing and social media advertising helps explain many of the successes of our projects. Real-time link activity enables us to find the traffic source and change our plans depending on their analytical power. Customized URLs help users to click through and remember our brand, so strengthening both. Bitly has become a necessary part of our company's success by greatly improving the monitoring, management, and efficacy of our digital marketing initiatives. **Pros:** Thanks to Bitly that maximizes, personalizes, and simplifies all of our URLs, we can now show them in a neat and professional way instead of sending long and complicated links. Every one of our digital ads, blog entries, social media campaigns, emails has short links abound. Moreover, regardless of their level of technical expertise, every team member can easily and quickly create their own original URLs. Matching every link to fit particular content or promotions will help us to improve brand image even more and win users' confidence. Every time we have needed assistance, the prompt responses and sensible ideas we have acquired have helped us to remain active free from interruptions. **Cons:** Dealing with a lot of URLs could be a time-consuming and labor-intensive task, since every link needs to be changed according to every campaign or piece of material. Dealing with several URLs at once can quickly make this activity boring. [Read All 1295 Reviews](https://www.capterra.com/p/172575/Bitly/reviews/) ## How should I be thinking about software pricing? [ Be an Informed Buyer: Understanding the True Cost of Business Software It's not just you-budgeting for business software is complicated. We're here to break it down. ](https://www.capterra.com/resources/business-software-cost/)