# Page 14 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 14 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

[View alternatives](https://www.capterra.com/p/172575/Bitly/alternatives/)

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Last updated March 13th, 2026

# Page 14 - Reviews of Bitly

## Showing most helpful reviews

Showing 326-350 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Angela S.  
Blogger/Owner  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "A staple product of any digital professional’s toolbox!"

March 23, 2022

5.0

Pros

I love having Bit.ly for how much more clean and professional it makes external links look. Having an ungodly long URL is not appealing for one and two is utterly hard to recall. With Bit.ly, people can more readily recall or copy your link and be more inclined to go to the desired site. It’s a win win type situation.

Cons

I haven’t had any major problems with Bit.ly. The features are more limited in the free version but if you just need a link shortener with a solid survey of analytics, the free version is plenty powerful

Review Source

Dalmir A.  
Creator  
Internet  
Used the software for: I used a free trial

### "The best facilitator"

February 11, 2022

5.0

In fact, I use the free plan and I have nothing to complain about, until I edit my generated links I can, my experience is simple and normal.

Pros

Greetings to all, about Bitly, I saw on a YouTube channel the creator taught about something and when talking about how to shorten and edit a link he talked about Bitly, at the time I went straight to research and since I started using it I have no complaints, more and more I create content, when suggesting other content created by me, I make the call to action through a shortened link on Bitly, so use and enjoy!

Cons

The only criticism I have is as a beginner in content creation, in the beginning we didn't gain anything with the creation of content either for YouTube or for another search engine, I believe that if they lowered the prices of some plans it would be much more comprehensive for the beginner layer, but it's not like that, Bitly has a lot to offer but that from a certain point of view is expensive for a beginner.

Review Source

VR

Verified Reviewer  
Visual Designer  
Design  
Used the software for: 2+ years

### "Great shortener "

February 2, 2019

5.0

Pros

Bitly is a great way to shorten URLS, I love how easy it is to just convert an extremely long URL to a simple link.

Cons

The noise on the website, there is too much going on.

Review Source

Kristi P.  
Founder  
  
Used the software for: 2+ years

### "I've used it for many years and will continue!"

May 4, 2018

5.0

Terrific product that I've used for many years.

Pros

I've been using Bitly for a very long time, and recommend it a lot for simple link tracking and the ability to shorten links and save valuable real estate in social media. I also love that you can customize links. At some point I'll utilize a custom domain, but for now, I'm still loving it.

Cons

Wish I could edit source links if I've created, but not used, a Bitly link, but instead, I just have to create a new one. I also wish you could delete, not just hide, unnecessary links.

Review Source

Gean Carla P.  
Professor  
E-Learning  
Used the software for: 2+ years

### "Bitly shorts"

April 24, 2021

5.0

Pros

I can easily shorten and customize my links, and also have access to data.

Cons

No complaints about it as I have used Bitly for about 5 years and it is totally reliable.

Review Source

VR

Verified Reviewer  
Sales and Marketing Manager  
Consumer Services  
Used the software for: 2+ years

### "My go to for sharing links!"

November 30, 2018

5.0

Great! A must have if you frequently post links on social media.

Pros

I post a ton on social media for work and this has made my life so much easier! A lot of our urls are long and take up so much valuable character space. I put the link into the search bar on bitly and I'm immediately given a short url! This helps me stay within characters and it even tracks the analytics!

Cons

I have found that the app doesn't work as well as the website. But it's a really great tool so I don't mind working off of a website rather than an app.

Review Source

VR

Verified Reviewer  
Student  
Higher Education  
Used the software for: 1-2 years

### "with Bitly make your long and complex link short "

October 29, 2021

4.0

I start using bitly as a free use like 0$ per month and it help me so much ,ofcouse there was some limitations since am using the free subscription but still it was helpful and well worked.

Pros

Since I start using it I find it easy and helpful, I have digital store and when I need yo share my shop link mostly I prefer using bitly and I was trying to share my link to ,I don't have that much wide business so am using only link shorter with 0 subscription.

Cons

I was unable to pay for i choose the free subscription and when it compares with the other's subscriptions it's have a Lot of different and limitations ,so if you need like more than 100 clicks for your link ,you must pay and upgrade your subscription

Review Source

VR

Verified Reviewer  
Executive Vice President  
Retail  
Used the software for: 2+ years

### "Long… becomes short. It’s that simple."

December 14, 2019

4.0

A must for social media, and helpful for a lot of other purposes as well.

Pros

Especially for social media, and even instead of sending someone a long, complicated URL, Bitly does the job, shortening the URL into just a short string that is a lot easier to manage. Paste in your original URL, hit Shorten and it’s done, that fast.

Cons

It’s quite a jump in cost to get branded links instead of the “bit.ly” in the URL, but it’s available for a fee if you need it. Otherwise, 1 User seat is free if you are okay with non-branded links.

Review Source

CAA

Cássia Aparecida A.  
Sales and Reseller Promotion  
Retail  
Used the software for: 1-2 years

### "Excellent link shortener!"

December 14, 2020

5.0

My experience with Bitly is excellent, for a small company like mine where the small number, it is important to use simple tools because, generally, we do everything ourselves, so we need to use simple and efficient tools. Also, with bit.ly metrics, I can target investments in more effective campaigns and this is also important for the company.

Pros

In addition to shortening links and making it more viable for publications on social networks. What I like most is that bit.ly allows you to measure through a panel of statistics that measure access to this link, important to know in the case of campaigns which social networks or campaigns are giving more results.

Cons

I cannot point out what I like least about this tool, today it is essential for the work of publicizing my company.

Review Source

VR

Verified Reviewer  
Social Media Manager & Copywriter voluntária  
Marketing and Advertising  
Used the software for: 2+ years

### "Bit by bit, Bitly conquered all the links!!!"

August 31, 2019

5.0

Bitly is one of the best link shorteners that I know of.

Pros

What I like the most about Bitly is that it's free to use and it still gives you a lot of features besides the main one, which is to shorten a link.

Cons

What I like the least about Bitly isn't directed only to bitly but to all and any link shortener. On nowadays web we hardly need to use this kind of services, and I'm not talking about the competition which is embedded in some networks already. I'm talking about the ability for a network to have all their links recognized as x number of characters.

Review Source

WS

Wendell S.  
Teacher  
E-Learning  
Used the software for: 2+ years

### "I Absolutely Appreciate Bitly"

May 31, 2022

5.0

Pros

Bitly is amazing. I love this service and cannot thank them enough. I use the link shortening feature in my ebooks. If I could not use Bitly to shorten the links in my ebook, the design process around links would have been cumbersome and wordy. But thanks to Bitly, adding links is simple and elegant.

Cons

There is nothing to dislike about this product. It's easy to use and reliable.

Review Source

VR

Verified Reviewer  
Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Shorten Links for Better Sharing"

August 12, 2019

5.0

Pros

I have only ever used the free version of this software, but it is very easy to use. Whether you're printing a link, sharing it on social, or spelling it out over the phone, Bitly allows you to take a long complicated link and shorten it to only a few characters.

Cons

For the free version, if a bit.ly/ link has been taken, for instance bit.ly/free, then you will not be able to use that link. This is fairly straightforward, as you can't have one link sending you to multiple locations, but it can make finding a short link more difficult.

Review Source

AH

Arda H.  
Founder  
E-Learning  
Used the software for: 6-12 months

### "Scam - Worst Customer Success at the same time"

April 17, 2023

1.0

DISASTER and won't suggest them

Pros

Nothing at all. They provide a basic application where you need to pay in full for a QR code

Cons

They trick you with a UI detail so that you think they have a monthly plan and then they charge you with a yearly subscription. Then what? DISASTER - After requesting a refund they answer you that is not possible. Once you tell them you have to right to have the refund they answer you "AFTER 14 DAYS" that you can request refund in 14 days :) Already requested but still no refund.

Review Source

VR

Verified Reviewer  
Director Of Operations  
Design  
Used the software for: 2+ years

### "Simple but effective!"

August 31, 2019

5.0

We're able to market easily and effectively while still displaying our company name in a shortened link - and it only takes a few seconds to generate! We love using Bitly, and are thankful it exists!

Pros

Bitly is so easy to use - it takes just a few seconds! And it's pretty much a necessity these days, especially if you want to market on Twitter. I also love that we can customize the shortened link so that our business name is still visible. The tool is very simple, but it's incredibly effective.

Cons

There's really nothing to dislike about Bitly!

Review Source

KA

Kunwer A.  
Social Media Marketing Executive  
Real Estate  
Used the software for: 2+ years

### "Above all of the tools I like bitly the most "

July 8, 2022

5.0

On personal level I never suggest other link shortening toold besides bitly.

Pros

I like its fast link shortening tool and its a great help and above all of that you can edit the links too, also it get indexed in search engine which improve my web ranking

Cons

There nothing i don't like about this because it never disappointed me

Review Source

Rainbow G.  
Author  
Writing and Editing  
Used the software for: 2+ years

### "Great application"

January 13, 2022

5.0

Like I said previously, it's a great application if you want to make your extra-long link shorter, and you can choose whatever name you want it to end with and it gives you the opportunity to know on what link your clients clicked on, because you can personalize it. I recommend it 100%

Pros

Very useful for people who need to shorten those long, never ending links. I use the free version and I find it amazing because they even give you the option to add your own link ending. For example: bitly.gofishingnow something like that.

Cons

I wish that the free version would allow us to change the name of the long link for something personal without using the word "Bitly" in front of it, but I know they have to make money somewhere.

Review Source

Karen H.  
WordPress Consultant & Developer  
Design  
Used the software for: 2+ years

### "Great URL shortner"

August 1, 2019

5.0

I like it, I definitely like that I can create a custom URL that is easy for people to remember and use. I think it has great integrations. Definitely, plan to continue using it for a long time.

Pros

When you have ugly long URLs bitly helps you clean them up. Plus its also great for tracking engagements, so if you create a unique URL and share it in one place you can check its performance. Which is really great to make sure your efforts are working.

Cons

Sometimes people want to see the full URL without the shortner for better transparency.

Review Source

JL

Jamie L.  
CEO  
Education Management  
Used the software for: 2+ years

### "Bitly helps make sharing links & site simple"

April 16, 2022

5.0

I love Bitly as a support tool for improving my efficiency of communication with those I share links & docs with. It is an easy-to-use site, allows to copy and paste the links easily, and overall improves my efficiency.

Pros

Bitly is able to shorten my web links, particularly documents in google drive that have a very long address. Bitly makes is simple, allows me to keep record of those I've created, and enables customization when necessary.

Cons

I would want it to be free all around, if possible, but what is currently offers in the free version is sufficient for my needs.

Review Source

JR

Joseph R.  
Freelance  
Retail  
Used the software for: 2+ years

### "I use Bentley as a link shortener for my internet sales item coding . It's my go-to link short"

August 29, 2021

5.0

The benefit of having cleaner posts were quick links make a whole difference in appearance.

Pros

My ads that I place on platforms aren't bulky and codes don't take up the top half of the page anymore.

Cons

I really don't have a problem with any of their software there are features that I haven't even used yet but I'm very appreciative to just the code link short.

Review Source

Tim P.  
IT Technician  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Makes it easy to shorten lengthy URLs into shorter, customizable URLs!"

April 13, 2019

5.0

Pros

Bitly was easy to create an account and create custom, shortened URLs for my business needs.

Cons

Nothing! This software worked flawlessly for me!

Review Source

KP

Khirod P.  
Store Owner  
Arts and Crafts  
Used the software for: 2+ years

### "best link shortening and link performance analytics tool"

March 14, 2022

5.0

Pros

Bitly is the best link shortening and link performance analytics tool in the market right now. It has helped me increase my social media presence immensely. I have been a customer for over 2 years and will continue to use it for years to come.

Cons

its UI is bit tricky, sometimes i have a hard time finding some features

Switched from

[TinyURL](https://www.capterra.com/p/228765/TinyURL/)

better features

Review Source

Skyler B.  
Web Designer, Developer, and Owner  
Design  
Used the software for: 2+ years

### "Bitly Is The Definitive URL Shortener"

April 18, 2019

5.0

I use Bitly to copy over links that would be too long to send as they are, or when I need to know that a link has been clicked.

Pros

Bitly makes it incredibly easy to shorten long, difficult to copy URLs and track URL clicks. Compared to everything else, Bitly gets the job done faster and easier. I would have no issue reccominding Bitly to everyone.

Cons

Bitly tends to log me out of my account much more than I would like. They aren't handling anything so sensitive, so I don't know why I'm seemingly logging in every day.

Review Source

NN

Never N.  
Accountant  
Accounting  
Used the software for: 1-2 years

### "Bitly Review"

February 20, 2022

5.0

you are not paid when someone clicks on your bitly link

Pros

It can work on any platform, and anyone can use it, and its free to use.

Cons

the shortening is tidy and smart and easy tracking of where your clicks come from

Review Source

Magnus O.  
Customer Service Team Lead  
Publishing  
Used the software for: 2+ years

### "Almost the best link shortner"

September 18, 2019

4.0

Bitly has been my go-to app for link shortening, especially after Goo.gl shut down :(

Pros

I love the fact that Bitly selects a random shortened link for you at first, then allows you to change the newly shortened link to anything. I get to choose what my shortened link should be

Cons

Anyone can see how many clicks a bitly link has just by adding "+" at the end of the URL. This is not cool.

Review Source

KG

Kaitlin G.  
Virtual Assistant  
Real Estate  
Used the software for: 2+ years

### "The only link shortener I'll use!"

July 5, 2023

5.0

Pros

The main reason I use Bit.ly is to shorten links for a clean caption. I love the extra features they offer to customize and also the ability to view analytics to see how many clicks you get. Very easy to use on top of it all. Will continue to use Bit.ly!!

Cons

I am not sure I've run into anything I don't love about Bit.ly except for the fact that you need to pay. But everyone has to make some money somewhere right!? :) They made a great product.

Review Source

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