# Page 15 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 15 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

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Last updated March 13th, 2026

# Page 15 - Reviews of Bitly

## Showing most helpful reviews

Showing 351-375 of 1295 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Robbie B.  
Social Media Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Bitly review"

February 9, 2019

5.0

I've used bitly for years in both organic as well as paid social media both to simplify outbound links for aesthetic reasons as well as to conceal UTM parameters

Pros

Bitly is the perfect solution to condensing long UTM naming conventions into manageably short links. It's easy to use and the option for vanity URL's is a perfect bonus

Cons

It's not even that I don't like it, but I'd never count on Bitly's measurement solutions at all. What it does well it does great, but there's way too many superior options out there for Bitly's to be strongly considered

Review Source

KF

Kishasha F.  
Educator/Attorney/Administrator  
Education Management  
Used the software for: 2+ years

### "Bitly Review"

July 28, 2019

5.0

Pros

I LOVE, LOVE, LOVE Bitly!! I have used Bitly for about four years now. I lead a parent group a few years ago and sent a ton of parent communications out ( surveys, forms, links to articles). I routinely used Bitly to create shorten links with recognizable or easy to remember names. This was so helpful when I needed to review someone back to document/link that was emailed. I also like the software tracks the number of views/clicks on the created customized link. This gave me real-time data on whether or not I needed to forward documents back out to my group for them to engage with it as needed. I highly recommend Bitly!! I recommended the software to my husband and he uses it at his job for his work! He works at a university.

Cons

I have NO cons to the software Bitly!! It is GREAT and I have recommended it to many people to use for VERY long URLs links (ie URLs created in Google Docs).

Review Source

TS

Trisha S.  
Technology Consultant  
Outsourcing/Offshoring  
Used the software for: 6-12 months

### "Very versatile links"

August 12, 2023

5.0

The journey with Bitly has been very convenient and profitable.

Pros

The thing I admire about Bitly is that how easily it creates unique short links and url which are very easy to share.

Cons

I don't see any problem or issues while creation of links with the help of Bitly. It is completely error free.

Review Source

VR

Verified Reviewer  
Social Media Manager + Ecommerce + E-Blasts  
Design  
Used the software for: 2+ years

### "Bitly Rocks!"

July 21, 2019

5.0

Pros

Bitly is super easy to use and great for throwing links in social media posts

Cons

there are no cons about this software service

Review Source

AA

Ashley A.  
Personal Trainer  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Easy platform"

October 24, 2021

5.0

Pros

Bitly is a great tool to use when you want to track the traffic on any specific website. I do enjoy bitly and it does a great job analyzing your audience so you can track trends.

Cons

I had one bad experience which led me astray - i made a bitly for my website and ended up deleting it. When I wanted to create a bitly with the same url, it wouldn't let me.

Review Source

sanhita C.  
doctor  
Hospital & Health Care  
Used the software for: Less than 6 months

### "best url shortner"

October 19, 2022

4.0

Pros

The software does what it's supposed to do best, it's a link shortener with additional features such as link analysis. Bitly has helped me in making my links small which I use in my research general, office communication, etc. A lot of link shorteners in the market do not provide accurate results or often result in broken links or some other links opening. With Bitly it is not the case

Cons

It is the perfect software. I will give it 5 star

Switched from

[TinyURL](https://www.capterra.com/p/228765/TinyURL/)

link analysis/ analytical

Review Source

SP

Sarah P.  
Editor, Founder  
Media Production  
Used the software for: 2+ years

### "Good, simple tool with enterprise features"

August 28, 2019

5.0

Overall, great bang for buck. Nice data points and easy to search all links and good trend data as well.

Pros

I liked the simplicity of the free program especially - we were able to connect our custom short URL easily and shorten links for social as-needed.

Cons

It's really hard to find a con based on what it's offering specifically - the user experience is great, it connects to social platforms easily.

Reason for choosing Bitly

This was the most popular and simplest to use, with an easy to use API to connect to social platforms. Great product!

Review Source

VR

Verified Reviewer  
Chief Marketer  
Marketing and Advertising  
Used the software for: 2+ years

### "Classic url shortner"

September 25, 2019

4.0

It's great for sharing links on Twitter (and other social media sites) because of the restricted character space, and because it's been around for so long, you know it's not going to disappear

Pros

I've been using this since it was released... free, fast and has a decent set of analytics so you can see lots of demographic data about the people who click the link.

Cons

Because of spammers, it does have a slightly tarnished reputation... so you might have a few people who would think twice before clicking. But overall I think it's not too much of a problem.

Review Source

RP

Rachel P.  
Content Creator  
Entertainment  
Used the software for: 2+ years

### "Quick and easy"

May 4, 2022

5.0

Pros

Like most content creators I use affiliate links to link products. Those often give me a shorter link to use that is easier to post in description boxes etc. Unfortunately those services do not cover every site or product in the world and that is when I turn to bitly. It is a quick and easy way to shorten any link to make it easier for both me and my followers.

Cons

What I like least is nothing this is a really great program that I have no complaints about

Review Source

VR

Verified Reviewer  
Court Reporter  
Judiciary  
Used the software for: 2+ years

### "Bitly Link Shortener Review"

October 20, 2021

5.0

Bitly link shortener has been very beneficial to me. I have used the free version for several years to shorten my affiliate links.

Pros

I get unlimited clicks with Bitly link shortener. I love I can get custom links. I can quickly monitor my links as the software keeps track of the clicks on the dashboard.

Cons

Although the free version has limited features, it still works very well.

Review Source

Gianfranco C.  
Head of Esports  
Marketing and Advertising  
Used the software for: 2+ years

### "Just an amazing tool to create, shorten and share your links"

October 31, 2019

5.0

Bitly is the perfect tool in digital marketing: if you run PPC / Social Media campaigns, growth hacking strategies, you need to be able to perform testing, checking results and iterating. The only possible way to do this, it's if you're monitoring closely your link clicks and referrals. Bitly is offering this (also free of charge for a single user), and especially when Google URL Shortener stopped its services, it is becoming more and more handy.

Pros

Bitly is very simple to use, efficient and handly. You can use it to create user-friendly links, track clicks, monitor performance and A/B testing marketing campaigns.

Cons

Only 2 premium packages available: Basic and Enterprise. They could add something in the between (an "Advanced" / Pro mode, for professional digital marketers who can't commit for an Enterprise package.

Review Source

Byron O.  
Creative Designer  
Food & Beverages  
Used the software for: 2+ years

### "Simple link tracker"

April 14, 2020

5.0

Bitly has made it easy for me to track campaigns and make informed decisions based on the analytics that I get from published campaigns

Pros

\-It is very easy to use -You can customize the links with your preferred name -The free plan comes with reasonable features -It has detailed information on link clicks and the dates

Cons

\-It Cannot generate a QR code -It needs to have more comprehensive analytics on the free version -The pro version is slightly more expensive compared to its competitors

Review Source

BS

Bernadet S.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Honest Bitly Review "

December 2, 2021

5.0

I've been using Bitly for more then 5 years and I've always been more than satisfied with the offer and ease of use. It's the fastest way to shorten a link.

Pros

Bitly solves my affiliate link use. Most social media platforms do not like the long affiliate link, because it doesn't look nice and it contains numbers. With a bitly link it's easier to disguise and keep the platform happy.

Cons

I have no issues with Bitly. They even offer a paid choice to make my link trackable and asthetically pleasing.

Review Source

UU

Ulmeanu U.  
ceo  
Marketing and Advertising  
Used the software for: 2+ years

### "It is very good as a free option"

December 2, 2021

5.0

Pros

It is accessible and easy to use. It gives you the possibility to use it free, unlimited time, which a great advantage.

Cons

You must pay a monthly subscription if you want more advanced options (long-term API access genre)

Review Source

VR

Verified Reviewer  
digital marketing manager  
Consumer Electronics  
Used the software for: 1-2 years

### "Great for social media and digital campaigns"

December 7, 2019

5.0

I really like the program and its capabilities. It's a great tool for shortening urls and analyzing the urls performance.

Pros

I like that you can easily shorten a long url into something that is easier to use in social media campaigns and digital campaigns. You are able to customize a url to make it more rememberable. I don't know of any other programs on the market to do such a thing. I also like that it has an analytics tool for tracking purposes. I also like that there is a free option.

Cons

I don't have any cons for the software. It is user friendly and can be used for any campaign. It is a great tool and I would recommend it.

Review Source

NW

Natasha W.  
Consultant  
Professional Training & Coaching  
Used the software for: 2+ years

### "No more long URLs"

August 31, 2019

5.0

Shorten, customizable links make your urls’ easier to remember!! Free to use, and it makes a difference with your business by generating more traffic.

Pros

Bitly allows me to create simple url’s for my blog posts or any other links that I desire to use for my business. It will create an automated link for me, or I can customize the link. All of the links are short. Bitly also has an app that helps me to work on the go. It also provides analytics, so that you are able to see how many people have visited the link and the source in which the link was accessed. Bitly is also easy to use.

Cons

There is not much to dislike about Bitly. It is a simple tool with a lot to offer. The only dislikes I have are not having the ability to edit URLs once created and the limit on customizable links.

Review Source

VR

Verified Reviewer  
Marketing Associate  
Retail  
Used the software for: 1-2 years

### "Makes linking easy"

February 9, 2019

5.0

Bitly has made my marketing and freelance experience so much easier!

Pros

Bitly is the fastest option I've found for making quick links, and it's awesome for tracking links during marketing campaigns. The site offers statistics on referring social sites and locations.

Cons

It seems that once you create a campaign link, you can't actually delete it. You can only hide it. This a very small thing overall.

Review Source

Sheikh A.  
CTO  
Electrical/Electronic Manufacturing  
Used the software for: 2+ years

### "A meaningful shortener that doesn’t waste time "

December 25, 2019

5.0

Larger links such as Google Drive or Google Form links can be shortened within Google, but providing them unique name via Bitly often proves to be fruitful for mass use.

Pros

The ability to give the shortened URL a meaningful name makes it attractive for use in case of sharing links for specific purposes. Tracking link traffic helps analyze the audience or A/B test in relevant cases, too.

Cons

The premium features can be considered as unjustified for the price range, compared to other substitutes.

Review Source

CU

Constantin U.  
Graphic designer  
Graphic Design  
Used the software for: 2+ years

### "Qudkin"

June 17, 2022

5.0

Every time I have to link my work I choose to make a shorter one with Bitly, it is easier to share my work.

Pros

This software is very easy to use and it doesn't take a long time to set.

Cons

At this moment I didn't find any issues with this software.

Review Source

VR

Verified Reviewer  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Easy Shotner for Everything"

February 22, 2021

4.0

It helps me to shorten the links for all my clients and I can do all the work, for several different clients, using the same account. The free version fully meets my needs

Pros

I like Bit.ly because it is easy to configure the information and create the shortened link. I also like the fact of tracking data and access information.I find the appearance of the website strange and sometimes I get lost where I have to go to collect the information I need to check. I think that, visually, it could improve a lot.

Cons

I find the appearance of the website strange and sometimes I get lost where I have to go to collect the information I need to check. I think that, visually, it could improve a lot.

Review Source

Daniela I.  
Director of Marketing  
Performing Arts  
Used the software for: 2+ years

### "I love it!"

February 19, 2019

5.0

Pros

I use it almost daily to customize our links and I love it!

Cons

I really don't see any cons with this software.

Review Source

JL

James L.  
Ceo  
Retail  
Used the software for: 1-2 years

### "Bitly, When you need Swiftly in a Jiffy!"

February 24, 2022

5.0

Overall I am 100% satisfied with Bitly. I still use their service and intend on using it further into the future.

Pros

Everything. It helped me recognize stale and underperforming URLs. At which point could be easily modified or removed

Cons

To be honest I have no complaints. I am grateful for their service. It has helped me bring a lot more traffic and business to my Storefront.

Review Source

Felicia T.  
President  
Media Production  
Used the software for: 2+ years

### "Shortening Urls with Bitly "

September 14, 2019

5.0

Bitly is helpful in a variety of website production and social media production applications for sharing long website urls or integrating tracking into cross-promotional campaigns.

Pros

When a website url is too long to fit within a limited number of characters, when we want to integrate tracking codes, or just shorten a long website address, bitly is helpful for sharing information.

Cons

While it is possible to customize addresses, most bitly address don't translate as well when written in print.

Review Source

VR

Verified Reviewer  
Director of Digital Marketing  
Hospitality  
Used the software for: 2+ years

### "Oldie but goody"

December 30, 2019

5.0

Bitly allows us to share website content on social media.

Pros

We have used bitly for years to shorten links for social media and print. We use the paid version to create branded bitly links that are great for print ads or other outbound marketing pieces.

Cons

Sometimes the tracking from bitly screws with our Google Analytics. We want to attribute social media clicks to social media, but sometimes bitly will come through as a source when it should be attributed to social.

Review Source

OM

Olayemi M.  
Team Lead  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Bitly Review"

February 15, 2022

5.0

Pros

I like that for few links shortening, you do not have to create an account to shorten your links. More so, creating an account is super easy. It's super awesome as I can keep track of the number of clicks my link generated and I can customize my link to my event name

Cons

The paid version that has more features is quite expensive

Reason for choosing Bitly

I do not have to sign up before using it

Review Source

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