# Page 17 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 17 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

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Last updated March 13th, 2026

# Page 17 - Reviews of Bitly

## Showing most helpful reviews

Showing 401-425 of 1295 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Linwood S.  
Manager  
Entertainment  
Used the software for: 6-12 months

### "Our absolute standard for shortening links"

September 9, 2021

5.0

The business has stuck with Bitly because it is reliable and continues to improve upon its mechanics, so I definitely recommend using the software as it's been our go-to when necessary for quite a while now. Especially when we are advertising channels, social media, or deliverables to clients.

Pros

The software creates professionally short and neat-looking links that are audience trusts and that has helped us out a lot with marketing, along with videos and project files.

Cons

Customizing them could be a tad bit better, however, it is not a serious critique and Bitly does its job very well while generating short links that are pleasing to the eye.

Review Source

Josh K.  
Graphic Designer  
Real Estate  
Used the software for: 2+ years

### "I Love Bitly For Organizing All "My" Sites"

May 8, 2020

5.0

I used bitly as a personal organizer. I would take long URLs and plug them into Bitly and customize them with my first and last name so all my URLs were super easy to remember.

Pros

I loved the ability to customize the URL with your very own code. Most of the time even two-word codes are not even taken. Major ones are, of course.

Cons

I didn't like it that once I created a bitly code, I was unable to direct that code to a new website if the website changed slightly.

Review Source

VR

Verified Reviewer  
IT Sys Admin  
Entertainment  
Used the software for: 2+ years

### "Bitly practically invented the short link solution"

June 3, 2021

5.0

I have used bit.ly since its first year of inception and mostly for personal occasions, but with many businesses I have consulted with, we have implemented bitly business edition as a solution for their social media sharing and tracking.

Pros

Dozens of years ago when the internet first started, you were lucky enough that you either didn't have to worry about long URLs or you were visiting them so often you just bookmarked them. Now with so many links for product pages and parameters added to URLs, a solution for short links was needed. I remember when Bitly first came around and it was fantastic! Now that they have business editions where you can use your own domain, its even better.

Cons

I cant think of any cons right now. Originally having to use the bit.ly domain was a con, but you can pay to upgrade from that now.

Review Source

Robert B.  
Owner  
Education Management  
Used the software for: 2+ years

### "Makes Life Easier"

August 4, 2019

5.0

In our business we use a lot of long, confusing URL's. It's great to be able to shorten them to something like bit.ly/miraclemuck or bit.ly/payplan. The links are easy to remember, 'radio-friendly', and even make sense over the phone.

Pros

I like the ability to shorten loooong urls and share them, even over the phone. The ad tracking is very convenient.

Cons

I'd like to be able to change the address of the redirect after it's been created.

Review Source

SW

Shannon W.  
Founder  
Online Media  
Used the software for: 2+ years

### "I love Bitly! If it were a human, I would hug it!"

October 9, 2019

5.0

My overall experience has been amazing. I recommend Bitly to all of my clients and pretty much anyone I come in contact with in my industry.

Pros

I LOVE how easy it is to use Bitly. It literally only takes me a second to grab a short version of my links. I've been using it almost every day for the past 3 years.

Cons

I don't really have any complaints about this software. It's the bomb.com. Bitly has definitely come in handy when trying to place links in social media bios with character limits.

Review Source

VR

Verified Reviewer  
Teacher  
Education Management  
Used the software for: 2+ years

### "Teaching Students to Clean it Up!"

July 25, 2019

5.0

Pros

I love Bit.ly, whether it be for my personal or professional endeavors, or for teaching students how to make links in presentations that don't end up looking like web addresses that are 320 characters long. It's also great to give some initial visible anonymity to sources if needed.

Cons

I like that it's a tool students can take back and use on their own, but after so many uses, it does prompt to buy a paid membership.

Review Source

CO

Cara O.  
Director of Marketing and Sales  
Marketing and Advertising  
Used the software for: 2+ years

### "I love bit.ly and how easy it is to use as an url shortener"

October 31, 2019

5.0

I like the ease of use and the tracking features and this is an easy tool to use. I also love that it is free.

Pros

As one of the original url shorteners, I have been using bit.ly for some time and I really like how easy it is to make any link into a bit.ly. I also like the tracking and analytic features.

Cons

Because many people use it the vanity bit.ly links that are good are already taken so that is causing me to use a generic one at those times which is not as good for branding.

Review Source

VR

Verified Reviewer  
Digital Media Specialist  
Marketing and Advertising  
Used the software for: 6-12 months

### "Bitly review "

January 15, 2019

5.0

For the basic uses, my experience has been good. Easy to use!

Pros

Very easy to use! Doesnt take long to figure out how to make a link and to review analytics on links.

Cons

With the free version, you cant look at analytics past 30 days and they make it difficult to upgrade. You have to "express your interest" and then you get calls from sales rep for days. It should be an easier online process.

Review Source

VR

Verified Reviewer  
Secretary  
Education Management  
Used the software for: 6-12 months

### "Bitly Review"

June 20, 2022

4.0

I use Bitly for URL Shortening and it is good software, I highly recommend it.

Pros

Bitly provides useful tools to help me with many things. It is flexible and easy to use, I can integrate other platforms with this software.

Cons

The paid plan is quite expensive compared to other applications that provide the same services.

Review Source

Adelyn C.  
d.Leadership Co President  
Education Management  
Used the software for: 1-2 years

### "Easy to use, extremely convenient"

July 27, 2019

5.0

Pros

Bit.ly works fast in getting you the kinds of links you need and you can customize the back half of your link to make it easier to find. This is really helpful because the auto-generated links will give you an odd combination of letters and numbers which is useful if you don't want too many people trying to get on the site, but it can be hard to send to other people.

Cons

You have to create an account to make these kinds of links, and it's not great because people don't typically need to make short custom links on a daily basis, and it's more of an occasional thing.

Review Source

Carla R. H.  
Graphic designer/artist  
Retail  
Used the software for: 2+ years

### "Bitly is the best"

May 15, 2019

5.0

Bitly is one of the best business tools on the web. It's ease of use, quick response to requests is on the spot professional. Thumbs up.

Pros

User interface is just so easy. You can know almost nothing about the internet and still use bitly. Plus I love that I can use the shortened links for anything; including, my blog and youtube videos.

Cons

Honestly, I don't think there are any cons to this program. I use the free version, but that's all I need.

Review Source

MS

Matthew S.  
owner  
Consumer Services  
Used the software for: 2+ years

### "Bitly provides a quick and easy way to shorten URLs"

January 4, 2020

5.0

Pros

When you need a make a post in social media and space if of the essence, Bitly is your answer. Twitter, for example, limits postings to 144 characters so a long URL can easily eat into that limit. Copy and paste a URL into Bitly and a shortened version if your URL instantly appears. The end result is a redirect from the Bitly URL to your actual longer URL.

Cons

Nothing bad to say about Bitly. It is simple to use and provides an instant shortened URL.

Review Source

VR

Verified Reviewer  
production  
Printing  
Used the software for: 2+ years

### "Easy to use"

March 31, 2021

5.0

Very useful website that I will continue to use to shorten links.

Pros

I like that you can shorten URL links so that you don't have 1,000 characters in a link that you send to someone. It's also useful for apps like Twitter that limit the amount of characters you can use.

Cons

At first I didn't like that the link looks random and can link you to something dangerous, but now you can get branded links which generates more engagement.

Review Source

VR

Verified Reviewer  
Digital Sales & Partnerships Operations  
Marketing and Advertising  
Used the software for: 2+ years

### "Shorten long links & gain useful insights into link interaction!"

July 19, 2021

5.0

Bitly is an awesome tool for shortening long URLs and getting data on who actually clicked into the links. It's helped us identify which shared links are most popular, and which shared links are looked over.

Pros

I love that Bitly allows me to shorten long URLs into short links. My favorite aspect of Bitly is that it provides me useful insights into how many people actually clicked the links I share.

Cons

I use the free version of Bitly, so I really can't complain. I wish I could create more Bitly links in the free version, but I'm just a cheapskate. ;)

Review Source

Jose V.  
Head of Strategy  
Marketing and Advertising  
Used the software for: 1-2 years

### "Best shortener tool out there"

May 26, 2022

5.0

Pros

Bitly make it simple to shorten links and to keep the order of your long URLs.

Cons

I didn't find anything difficult, but maybe there is an opportunity for more name options for links

Review Source

VR

Verified Reviewer  
Search Manager  
Computer Software  
Used the software for: 2+ years

### "Easy way to shorten, customize, and share your links"

August 16, 2018

4.0

We use this in various channels all the time and it's helpful. Besides, why share a really long URL with all kinds of tracking parameters when you can share one that's under 15 characters long instead? Recommended.

Pros

Probably the ability to customize shortened URLs... although it's becoming harder to find options that others haven't already 'taken' at this point.

Cons

More customization options would be helpful so more unique short URLs become available to use.

Review Source

UK

Usman K.  
Engineer  
Computer Hardware  
Used the software for: 2+ years

### "Nice short URLs"

May 18, 2021

5.0

Most of the time the links that we need to share can be hundreds of characters long. They are unpleasing to look at and can cause confusion or problems if the recipient does not copy them correctly. They are error prone. So Bitly shortens them to a few characters to avoid these problems.

Pros

I use Bitly for their URL shortener. I previously used the Google URL shortener but that one was discontinued. Bitly offers the same quality and URL length. This makes the URLs short and easy to read so they can be shared in e-mails or chats without any hassle. It is my go to URL shortening service.

Cons

I do not like how the first thing you always see on their website is a sales pitch about how you should buy the enterprise version. It would be nice if they changed it to offer the basic feature available right away without any ads.

Review Source

VR

Verified Reviewer  
Merchandising Assistant  
Retail  
Used the software for: 2+ years

### "So easy to share links"

April 25, 2018

5.0

Pros

I love how this shortens a link to a perfectly clickable "bit" for use in youtube descriptions or instagram bios. Very helpful for marketing purposes when you want to show off a new page or initiative without a long ugly link.

Cons

I wish more people understood that bitly itself, while it is what is shown in the url, is not the destination of the link. Some users lack understanding of this and may not click.

Review Source

Jonas D.  
Consultant  
Management Consulting  
Used the software for: 1-2 years

### "How to get a CTA on twitter "

October 17, 2021

5.0

It's a life savers url shortener

Pros

Bitly helps to hide some urls and to have your brand on point, you can have the analytics of your links that is awesome to see how your campaigns works.

Cons

Bitly has no blind spot in my opinion, i use it very often for my business and that help me to gain consistency

Review Source

AC

April C.  
Author  
Publishing  
Used the software for: 2+ years

### "Best way to shorten links!"

June 1, 2019

5.0

As an Independent Author, it's up to me to do my own marketing. I use a combination of social media and blogging to get the word out about my books, and posting the original blog link on those social media sites can be a real pain. It looks horrible and, well, everyone automatically knows just by looking at the link that it's a blog. Using Bitly helps two-fold. I'm able to not only shorten the link to give it a cleaner appearance, but I can also customize it to draw more interest from prospective buyers! I also love that Bitly provides analytics showing you the number of clicks and types of interactions your links are getting. And don't forget the fact that Bitly keeps your links stored for quick use later on! I would definitely recommend Bitly for just about any type of use, either business or personal!

Pros

Easy to navigate. Stores links for later use. Customizable links! Provides analytics.

Cons

So far, there is not one thing bad I can say about my experience with Bitly!

Review Source

Youssif M.  
Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Great Tool to Shorten URL links"

June 16, 2022

5.0

Pros

great and easy-to-use website. The links metrics tracking is an absolute helper.

Cons

paid plans are so expensive. I want to be able to delete the links that I don't need anymore.

Review Source

Richard H.  
Data Scientist  
  
Used the software for: 6-12 months

### "Shorter links from a trustworthy source. Works how I want it to."

May 16, 2018

5.0

Pros

It compresses links down to a much more manageable size which is great for use on services with limited character counts like twitter as well as making links that need to be printed, less annoying to type back in.

Cons

The Google chrome add-on sometimes doesn't fire when clicked on, it's a very minor issue as clicking it again fixes it but it's my only real complaint

Review Source

Geoffrey G.  
CEO SurAmericans  
Marketing and Advertising  
Used the software for: 2+ years

### "the best app to short links"

August 1, 2019

5.0

If you want to work fast & fluid and at the same time you want to get data of your new short links, Bitly is the app. You can add the extension for you browser and you can short links and customize it at the moment.

Pros

easy to use with trusted links and you can customize links and check perfoming in the free version, awesome!

Cons

Price for Basic Version could be cheaper. It is not expensive but it could be cheaper

Reason for choosing Bitly

Easy to use, its the best. Try it now!

Review Source

Zak S.  
director of marketing  
Marketing and Advertising  
Used the software for: 2+ years

### "Great for Analytics"

June 9, 2020

5.0

bitly has enabled me to track clicks to a website from social media so i can know the effectiveness of each post (based on how many clicks per day that gets)

Pros

I love that Bitly tells you not only how many clicks you have on a link, but where the clicks are coming from

Cons

I wish more data was provided for the free version of the site. also i wish that i could have multiple bitly links for one URL. I'd be able to customize my tracking more.

Review Source

Melissa P.  
Digital Productivity Coach  
E-Learning  
Used the software for: 1-2 years

### "Wonderful, but unfortunately misused"

February 19, 2019

5.0

Pros

I love how simple it is to shorten a URL. I hate sending my clients long, confusing links to things. They appreciate the shortened URLs create by Bitly, and I appreciate that I can pull data from the link.

Cons

This is not a knock against the software, it's just an unfortunate consequence. While I do send Bitly links to my clients, I've also made it clear to them that they should be cautious about clicking Bitly links from people they don't know or didn't expect a link from. Shortened URLs are useful, but also dangerous since the original link is hidden.

Review Source

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