# Page 18 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 18 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

[View alternatives](https://www.capterra.com/p/172575/Bitly/alternatives/)

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Last updated March 13th, 2026

# Page 18 - Reviews of Bitly

## Showing most helpful reviews

Showing 426-450 of 1295 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MM

Melanie M.  
Instructional Designer  
Higher Education  
Used the software for: 2+ years

### "Great for sharing resources with others!"

October 26, 2022

5.0

My experience with Bitly is that it is a simple way for me to share folders of resources with educators. I can easily create a Google Drive or One Drive folder and upload a multitude of files and then share the Bitly link with the audience. They can then easily open the link to find the documents; the ease of the Bitly helps cut down on errors of copying down the long Google Drive or One Drive link.

Pros

I love that this software makes it so easy to share google drive/one drive links with others via email, messages, and in person. It also makes it simple to update those links with new documents or updated information. The simplicity of being able to chose the domain helps ensure there is less errors in sharing of the link.

Cons

There really isn't anything I l don't like about the software! It works well and exactly for what I need it for.

Review Source

VR

Verified Reviewer  
Digital Marketer  
Consumer Goods  
Used the software for: 6-12 months

### "Great Link Shortener for Social Media and Blogs"

October 18, 2019

5.0

Bitly is a game-changer when adding links to your social media. I really enjoy using this software as it is easy to use and delivers measurable results. The free version is a great place to get started and many companies use the enterprise-level pricing to personalize their links with their brand name. I will continue to use Bitly for all my shortened url links.

Pros

I don't even have to log in, I often just go onto bitly website and add the domain I want to shorten. It's perfect for social media and providing links to your website. You can also track other users bitly links performance, which is a way to spy on competitors. This may not necessarily be a pro (especially if you're an industry leader). However, it's a very easy way to track your links, the geographic region and how they are performing. Always my number one choice because it's fast and easy

Cons

One problem you may encounter is that you cannot personalize your links. No experience using the enterprise level, but I recommend the free version if you're just getting started. You may appreciate the enterprise level so you can add your own brand (rather than bitly) link.

Review Source

TS

Tanner S.  
Account Executive  
Marketing and Advertising  
Used the software for: 2+ years

### "Fast & Easy "

November 9, 2019

5.0

It has been a great experience using Bitly these past few years. They keep updating their product and keep giving the users more control & features that they really want/need.

Pros

This a great option for a URL shortening service because of how simple they make it. All you have to do is paste in the URL you want to shorten and you're done. But for me the best part has been that they have really beefed up their dashboard and now even allow you to track the traffic coming from those links that you shorten.

Cons

I have not found anything that I would consider a con at this point. You can even add your own custom domain and everything. Most other services give you minimal options and just shorten the URL for you.

Reason for choosing Bitly

More features and options.

Review Source

Sean C.  
Property Specialist  
Real Estate  
Used the software for: 2+ years

### "Great tool to shorten URLs and tracking info"

March 30, 2021

5.0

Trusted. Convenient. Easy to use. Does what I need it to do.

Pros

Easy to set up and start using. Customizable for your needs. Makes posting long property detail websites into shirt ones for social media marketing. Tracking tools are great.

Cons

You have to keep registering your computer or device regularly which isn’t bad just extra steps when logging in sometimes

Review Source

AB

Aly B.  
Manager  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Bitly is not just a link customizer, it's a great analytical tool"

March 7, 2022

5.0

Pros

Bitly enables our organization to seamlessly change the destination of a URL, making link changes a breeze. Instead of having to update a new URL in every place, which is not always possible in our work, the same URL can redirect our audience to the new destination. Bitly is also a great analytical tool; we use bitly clicks to measure engagement over time.

Cons

The free plan isn't very helpful; you need to pay monthly for the basic plan at minimum to reap the major benefits.

Review Source

VR

Verified Reviewer  
Digital Marketing Manager  
Telecommunications  
Used the software for: 2+ years

### "Solution for SME"

October 18, 2023

4.0

Pros

It has a free account usage for really brick and mortar user to paid service for Small Mid Enterprise. Their UTM builder is important for campaign tracking and data retention of 1 year, but since we usually use it for short campaigns it is more that enough.

Cons

The premium is quite expensive. For those looking for advance features will really need to pay up. Would prefer a pay per use pricing over monthly.

Review Source

Mateus K.  
Intern  
Research  
Used the software for: 2+ years

### "Bit.ly is the best URL shortener around, period"

March 22, 2022

5.0

Fantastic.

Pros

Bit.ly is extremely easy to use, allows you to customize your shortened links and keep track of how many people have accessed your shortened links. It's fantastic and I can easily say it's the best URL shortener out there.

Cons

I simply didn't have any issue with Bit.ly for as long as I've used it. Perhaps its only downside is not having a name that non-English speakers can understand easily, always needing to be spelled. However, this is a pet peeve and not a real issue that would make me stop using it.

Review Source

VR

Verified Reviewer  
Digital Manager  
Individual & Family Services  
Used the software for: 2+ years

### "I use Bitly for creating short URL for adding links to Facebook posts, emails and also in our web"

July 28, 2018

4.0

The short URL looks better on facebook and the editing of the URL name to one that has meanings makes more people to click.

Pros

It is very easy to use, in less than a minute you have a short URL. The option of editing the URL name is very helpfil too.

Cons

There are very limites option for searching in my account. The reports have limited information with limites possibilties in making oueries. Im usinf the free version of Bitly.

Review Source

FS

Frederico S.  
Product Developer  
Design  
Used the software for: 2+ years

### "Great url shortener"

April 19, 2022

5.0

Pros

He delivers what he promises. Very easy to use. just create a simple registration and start using. it greatly simplifies the life of the user who receives the simplified link without those special characters that can confuse typing.

Cons

Nothing negative to say about this amazing tool. Just test to draw your conclusions.

Review Source

Christopher C.  
Marketing  
Photography  
Used the software for: 1-2 years

### "Good for link shortening in simple"

November 21, 2019

4.0

Pros

The app provides a great UX with a very simple mission. The quick redirect and custom domain are beyond offerings of many in its market.

Cons

The inability to change a link once created is a large disadvantage. Additionally, the inability to create a SLUG simply because it's used by another domain is also a disadvantage and quickly ruled out many short urls.

Alternatives considered

[Rebrandly](https://www.capterra.com/p/166180/Rebrandly/)

Review Source

DK

Dorota K.  
Marketing Manager  
Information Technology and Services  
Used the software for: 2+ years

### "Must have for everyday tasks!"

March 14, 2022

5.0

Pros

Bitly is extremly good and simple app that you can use in multiple tasks throughout your workday. Update your posts on social apps with shorter url with bit.ly, use its url tagging to make your data more accurate!

Cons

Sadly there is not a free trial that you can use with Bitly!

Review Source

NM

Nadine M.  
Content Creator / TESOL Tutor  
Entertainment  
Used the software for: 2+ years

### "Using Bitly Puts A Smile On My Face Everytime!"

May 6, 2022

5.0

Using URLs that are long and unsightly can be annoying. Bitly makes the output a beauty instead of having to use those lengthy ones that look so confusing. Bitly does what it promises.

Pros

Bitly is easy to use. It practically feels as if I am doing next to nothing when I use their URL shortener! One click and "that's that!" Very simple and easy to use.

Cons

I have no cons when it comes to Bitly. Works for me each and every single time.

Review Source

Andres I.  
Student  
Education Management  
Used the software for: 1-2 years

### "An excellent tool that supports the presentation and structure of documents."

January 9, 2022

5.0

It is good, easy to use and free, nothing to criticize.

Pros

Bitly is a high-quality, free and easy-to-use tool. Although it is a simple function, to shorten URL's, it is of great help so that the sources of consultation of a work are organized, avoiding long links.

Cons

The only disadvantage is that there are services that already include the option of a short URL, on those sites Bitly becomes unnecessary.

Review Source

VR

Verified Reviewer  
Contract Writer  
Broadcast Media  
Used the software for: 1-2 years

### "Easy to use and helpful for long links"

March 17, 2019

5.0

Bitly is great for cutting down long, ugly links, and it's a must when sharing clickable links with people.

Pros

It's very easy to navigate and intuitive to use

Cons

Sometimes it auto-creates the shortened links before I'm ready

Review Source

VR

Verified Reviewer  
Content Marketing Strategist  
Marketing and Advertising  
Used the software for: 2+ years

### "Easy to use, but this software is embedded in most other platforms"

December 3, 2019

4.0

I used to use it more to shorten and track links, but now that tech is built into the other social media management programs that I use.

Pros

It's very easy to use and makes it easy to track links and separate them into campaigns. The price is also right - free!

Cons

The only problem with bit.ly is that the same technology is now embedded in most other social media and link management programs, so I rarely need it anymore.

Review Source

VR

Verified Reviewer  
Executive Editor, Work Truck Magazine  
Publishing  
Used the software for: 2+ years

### "Quick Way to Shorten and Track Links"

October 24, 2019

4.0

People have a hard time typing out a long link. Especially useful on advertising or print items where a customer can't just click a link. Also help keep things short for social media or limited spaces for text.

Pros

I love how easy it is to just copy and paste a super long link and create a short, easy to type and see version of your original link. Additionally, the ability to track clicks to that link help track views and click-thrus from different sites to the same content without complicated analytics and addtional tracking. I've never had issues with a link (unless it was my own copy and paste error!).

Cons

Honestly, there isn't much not to like. The basic needs are met in an easy to use way. The interface is a little clunky but it's a basic need and this site serves it.

Review Source

Carlos G.  
Owner  
Computer Software  
Used the software for: 1-2 years

### "LifeSaver"

July 16, 2019

5.0

Pros

I've used Bitly for serveral years now, mainly for shortening webpage links for social media. Its simple and effective. A must.

Cons

Nothing to dislike about Bitly. It works on every platform.

Review Source

Alejandro Javier V.  
CEO  
Computer Software  
Used the software for: 2+ years

### "Make it easy for customers to reach your goals"

February 24, 2021

5.0

I use bit.ly for my marketing purposes to make it easy for my users to get where I want to and get statistics from sources.

Pros

Reduce and humanize long links so that it is easier for the user to reach your objectives, register the accessible sources (Statistics). With the personalization of short links, customers have more confidence.

Cons

I don't know why some social networks don't allow the use of bit.ly links.

Review Source

Angelica C.  
CEO  
Information Technology and Services  
Used the software for: 2+ years

### "It just gets more stripped and expensive"

May 24, 2019

3.0

It just became so useless that we're better off using some alternatives like rebrandly.

Pros

There was a time when you could add a custom domain, retain metrics for a longer period of time, share the created shortlink...

Cons

It's getting stripped of everythign that made it good. If you want those features back, you're gonna have to pay a couple hundred bucks to get it. We can't even edit the shortlink.

Review Source

TD

Tony D.  
Internet Sales Manager  
Automotive  
Used the software for: 2+ years

### "Brand linking that you can trust"

October 26, 2020

5.0

Very good for link tracking online. I use this everyday for all my online advertising.

Pros

Excellent for tracking analytics and promoting shortened links for cars that we advertise online everyday. Quick interface so I can just pop in the link and click to shorten and im done.

Cons

It is somewhat confusing to understand at first on setup. But once you use it some it becomes easier. Stores previous links to reuse at anytime which is nice.

Review Source

Enrique S.  
President  
Oil & Energy  
Used the software for: 6-12 months

### "Great product if you need a URL services"

February 21, 2022

4.0

Pros

Customized shortener links, domains, and tools for URL services

Cons

Quite expensive but worth it if you have a variety of URL projects or work in media-marketing

Review Source

Chad W.  
Owner  
Design  
Used the software for: 2+ years

### "Bitly simply does what I need it to do"

July 14, 2022

5.0

Pros

For me, Bitly is a tool I use to simply track clicks on links. When I post something on Facebook, Twitter, Instagram, etc. instead of posting the link directly on that platform I'll create a Bitly from the source link and use that URL. This gives me useful data on how many people are clicking on the link, where, what time of day, etc. Bitly is simple and free for my use case so there's no reason why you wouldn't use it if your want more data around what you're sharing.

Cons

For my personal needs, I have no cons with Bitly.

Review Source

Eran B.  
Entrepreneur  
E-Learning  
Used the software for: 6-12 months

### "Awesome tool - must for affiliate marketing"

May 12, 2019

5.0

Fantastic experience.

Pros

I love that it is free I love that it is easy to use I love that it saves all previous links that I shortened There is an easy to use search bar to find previous links I can change the shortened link to whatever text I want as long as it is not taken

Cons

Nothing to dislike. It is awesome. And I highly recommend it.

Review Source

CV

Caitlin V.  
Marketing  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Great product for nonprofits"

March 9, 2022

5.0

Bitly is a game changer for our organization. From its intuitive design to the ability to create links perfect for social, we love Bitly.

Pros

We really enjoy the ease of use Bitly offers us. It’s very intuitive and helps save us so much time!

Cons

We would love to be able to see the performance for ALL links created in our lifetime with Bitly. As it stands we can only search back 30 days.

Review Source

EP

Erin P.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Easy To Use"

January 18, 2024

5.0

Very positive. Nothing negative to report.

Pros

Their service has been super easy to use since day 1. I would highly recommend and have had no issues with their link shortening service. I will continue to use them moving forward.

Cons

Honestly, I have no complaints. I will continue to use them.

Review Source

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