# Page 19 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 19 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

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Last updated March 13th, 2026

# Page 19 - Reviews of Bitly

## Showing most helpful reviews

Showing 451-475 of 1295 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Consultant - R&D Project Manager  
Pharmaceuticals  
Used the software for: 2+ years

### "Very easy to make a link"

June 4, 2019

5.0

I use bitly everyday for professional and personnal reasons, to share many informations with my followers.

Pros

It's clearly the best and fatest option available to shorten the big problem of (very) long URL. In 5 seconds, you can transform your long URL in a clickable link that you can insert when you want. Statistics offered by the site.

Cons

I don't find a con after lot of years of utilisation.

Review Source

RK

Rachel K.  
Marketing Project Manager  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Been using Bitly for years"

February 5, 2019

5.0

I primarily use Bitly to shorten links for Twitter, because I don't like the way Twitter changes links internally. It takes me .5 seconds to use!

Pros

Bitly is SO easy to use. All you do is paste a link and it will shorten it (great for Twitter!). It keeps track of links you've created in the past for future use. You can even create custom, branded links for your organization!

Cons

I've been using Bitly for years and have never had a complaint.

Review Source

Nikolay R.  
Owner  
Consumer Services  
Used the software for: 2+ years

### "Love it!"

October 29, 2019

4.0

I can create my short URLs easily, but also track my barcodes' clicks on my sites! It does all i need!

Pros

I've been using it forever for both personal and business purposes. I can create my short URLs easily, but also track my barcodes' clicks on my sites!

Cons

Can't think of any. Everything is great. Yes, really. I can create my short URLs easily, but also track my barcodes' clicks on my sites!

Review Source

SS

Swati S.  
Customer Service Specialist  
Consumer Goods  
Used the software for: 6-12 months

### "Ultimate URL Shortener"

June 1, 2022

5.0

Pros

This is the ultimate URL shortener that I have come across. It has got a super easy interface and also the custom URL with the branded feel feature sets it apart from peers in the industry. The analaytics are top-notch and meets our requirement.

Cons

There is nothing to dislike. A few hiccups, in the beginning, were handled amazingly by their customer service team.

Review Source

Augusto G.  
Marketing Analyst  
Marketing and Advertising  
Used the software for: 2+ years

### "Top of Mind"

August 28, 2019

5.0

It always was a very good experience. I think it's to center your short URLs in one place.

Pros

When I think about URL shortner, I always think about Bitly. I use it over than 3 years and it always worked well and I think the "bitly" part is classy and nice.

Cons

Sometimes when we want to edit the part after the /(slash), it bugs. It's a little annoying, but it's fine, we can go through it.

Review Source

Ryan H.  
Marketing Coordinator  
Financial Services  
Used the software for: 1-2 years

### "Bitly Review"

March 12, 2021

5.0

Bitly makes sending links with limited text space easy and they are a great company to partner with.

Pros

Bitly is incredibly easy to use, is very fast, and even provides performance data for the links I create. And you can get almost everything you need for free. There isn't a better link creator in the industry.

Cons

As of this point, I have not run into anything about Bitly that I don't like. They are very fair when it comes to their pricing. Meaning that they only upcharge for special services, rather than just for a quantity of links.

Review Source

RR

Ricky R.  
Graphic Designer  
Apparel & Fashion  
Used the software for: 2+ years

### "Feature Rich URL Shortening Service Used By The Majors"

January 28, 2020

5.0

Overall I used Bitly in the past to provide analytical data related to the shorten links I was posting. This allowed me to get a gauge on which content was attracting traffic and which wasn’t, giving me insights on the type of content that was resonating with my audience. This in-turned showed me what type of content I should produce more of and what I shouldn’t.

Pros

What I like most about this software is it’s ability to create “branded” short links which give your target audience more confidence when clicking on your link compare to just posting a regular shortened link.

Cons

Even though it has a free option with less features compared to its paid plan, what I like least about this software is its overall pricing schedule. There are plenty of other link shortening services that offer the same premium features at a lower price than what Bitly currently does.

Review Source

Matias C.  
Senior Video Editor  
Broadcast Media  
Used the software for: 2+ years

### "Sharing statistics"

December 2, 2018

5.0

Great, super easy to use and understand.

Pros

I use bit.ly to share links, it gives me two features that I want: first it shrinks the url to a more easy to read length. The second is that I get statistics for that URL: I know how many people clicked it, when they did it and more. And if I pay for a premium account I get even more features.

Cons

None that I know of. It does what is says and says what it does.

Review Source

VT

Venita T.  
CEO, Founder  
Marketing and Advertising  
Used the software for: I used a free trial

### "No need to look for another tool to help shorten your links! "

May 1, 2023

5.0

If you're looking for an effortless way to trim your lengthy links without any hassle, then Bitly is the answer! This tool is nothing short of amazing when it comes to shortening links. Bitly's user-friendly interface allows users to create and track their links with ease. With just a few clicks, I was able to create shortened links for all of my social media posts, saving me so much time and effort. Best of all, each new link that's created is saved permanently, so no more broken links. Thank you, Bitly, for your exceptional service!

Pros

I have recently begun using Bitly to trim down characters while composing social posts for my clients. Right from the beginning, this tool proved to be effortlessly navigable, requiring almost zero training. The user-friendly design of the home page enables easy management of links and once created, the new link is preserved permanently.

Cons

It's hard to come up with a single improvement as Bitly does a great job of providing its main function. I mainly use it for link shortening but I am starting to explore its other features.

Review Source

VR

Verified Reviewer  
Office/Marketing Manager  
Accounting  
Used the software for: 6-12 months

### "Good Tool"

September 10, 2019

4.0

Our overall experience with BItly has been good. It is used friendly.

Pros

It makes my job much easier when sharing things on linkedin or with the team, especially those really long job board links!

Cons

When you create a custom link and share it some times the link it broken. Such as "Amanda Website" and hyperlink what you want to it.

Review Source

Greg G.  
Operations Fellow  
Higher Education  
Used the software for: 1-2 years

### "The best URL shortener around"

February 4, 2019

5.0

Pros

Bitly is great for my work at the entrepreneurship center. I use it with my team of 5-6 to track which links get the most clicks, on what devices they are being clicked on, and to just keep our links manageable. It's also rather reputable, so i don't think it has any "short-url" connotation.

Cons

I actually have very little to complain about. Though I wish there was an easy way to short links on mobile, that larges comes down to Apple & Google to make iOS and Android better--bitly is doing a great job.

Review Source

Adam R.  
EA  
Computer Software  
Used the software for: 2+ years

### "Good for analytical tracking "

February 25, 2020

5.0

Overall experience has been really good and it's really helped with our analytics monitoring.

Pros

This is primarily good for survey and form analytical tracking. We used to use other services before and nothing would really cut it or be as detailed and professional as Bitly.

Cons

Nothing really to note other than sometimes people get a bit weirded out when they click a bitly like rather than a normal looking link.

Review Source

VR

Verified Reviewer  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Bitly is Super Easy to Use!"

June 19, 2019

5.0

Easy to use, Quick to learn. Works efficiently.

Pros

Bitly makes it super easy to shorten links and track the traffic that passes through them. This is super important for marketers on all fronts.

Cons

Bitly has been abused by spammers which can make it a bit of a hassle when it comes to posting Bitly links on various platforms. Most times it's not an issue, but it can be a bit of a nuisance occasionally.

Review Source

Abigail H.  
Owner  
Writing and Editing  
Used the software for: 1-2 years

### "Great for Social Media Mavens!"

January 10, 2020

4.0

For some reason, readers and consumers have been more likely to click through a bitly link, so we get more traffic and click-throughs.

Pros

Bitly is great for shortening links, which is needed in social media platforms with character limits. We've been using it on social media and it's really increased our reach and clicks. I think that consumers see the use of bitly as some sort of professional badge of trustworthiness.

Cons

The website can be slow at times, but overall Bitly is a good service and one that has bee invaluable for us!

Review Source

VR

Verified Reviewer  
Senior Brand Designer  
Design  
Used the software for: Less than 6 months

### "Beyond just short URLs"

June 25, 2020

4.0

I find Bitly easy to use while also having more than just the plain URL shortener.

Pros

I like how you can easily create short URLs but more importantly, having the statistical information on how you're performing with those URLs. I use these functions mainly for sharing my proffesional links and so having stats that I could look back on make it easier for me to adjust anything I need depending on how my links are received.

Cons

You can already get the ball rolling with a free account but it will have limited functions and statistics. For more information and usability, you might need to move to a paid plan—depends on what you need for your personal or business activities.

Review Source

Evandro L.  
Photographer  
Photography  
Used the software for: 2+ years

### "Supplies the needs"

June 30, 2019

5.0

There is goo.gl and others but I am just used to bitly. The visit tracking comes in handy.

Pros

What can you expect of a URL shortener? It does it all. A classic that does its job very well and even offers extra features like statistics. It beats shorteners from bigger companies with ease.

Cons

I honestly have nothing to complain about Bitly. It is simple, free and useful.

Review Source

WE

Wilfrido E.  
Business Development  
Accounting  
Used the software for: 2+ years

### "A URL shortener simple and reliable."

February 28, 2021

5.0

We use it mainly to send links to our site from social networks and publications that we share with third parties. Link Management offers us traceability and analytical options with enough data in its predetermined reports to have control of our information and make decisions based on it.

Pros

Shortening the urls to include them in our communications allows us to optimize the space and image of the publications that we share on our social and corporate media. It has a highly intuitive and fast-to-use platform.

Cons

So far we have not considered a deficiency in this platform both in its free use as the paid version offers enough capabilities. We would appreciate being able to buy the integration with some Apps from the Basic version since the jump to the Premium version is 170 $ more expensive.

Review Source

Tyas P.  
Student  
International Affairs  
Used the software for: 2+ years

### "This application can help you to spread your links very easily!"

August 22, 2019

5.0

I use Bitly for the purposes of shortening links while looking for additional income, you should also try it!

Pros

In addition to being a tool for shortening links, Bitly can be used to earn revenue by advertising!

Cons

If you want complete features like editing your own short link domain, you need to have a premium version, but it's very useful for link marketing purposes!

Review Source

TG

Tamoko G.  
Marketer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Bitly review"

June 22, 2022

4.0

Bitly is very good and ease to use it can generate you many Link clicks just by it looks not spammy.

Pros

This link shortener help me to to get my link look shorter and not looking spamming which inturned attract more person's to click on my link this has given me more customers on my marketing/advertising programs.

Cons

Bitly is very important and useful but it has a little fault that need to be adjusted. There are certain links when shorten with Bitly and some one click on it will directly take the person to a different page not in accordance with the purpose of which the link was created for.

Review Source

GG

Grace G.  
Photographer/Videographer  
Entertainment  
Used the software for: 2+ years

### "Genius but simple link shortening "

November 18, 2021

5.0

Pros

The most simple but genius invention ever created for link sharing/shortening is bitly. I never understood the detailed algorithm behind why URLs were always so long. It is not ideal for the character count when trying to share a link on platforms such as Twitter, Instagram, etc. \*BITLY HAS ENTERED THE CHAT\* The easiest way to shorten URLs so they look clean, polished and most importantly shorter! It saves so much space in an Instagram bio, a Twitter bio or post or even just link sharing between friends or collaborators.

Cons

I do wish you were able to shorten more links for free before you reach a limit. I think it would be beneficial to have different plans where businesses could benefit from an unlimited amount of link shortenings.

Review Source

MC

Matthew C.  
Branch Manager  
Information Technology and Services  
Used the software for: 2+ years

### "Bitly, just a bit expensive."

August 31, 2020

4.0

We have made it easier for our customers to access helpful information such as guide, software, drivers and other resources using Bitly. The new short links created have received many more hits than the original links ever have.

Pros

Bitly was easily adopted into our business of consumer electronics resale. Our head technician uses Bitly to provide short, easily readable and customizable, links to manuals, software and drivers for the products that we sell and lease. Bitly provides our customers a way to view resources without having to type the full URL, instead only typing 10 to 15 characters related to the item.

Cons

The price of $29 / month for 1500 brand links and 1 user was hard to justify at first but seems to have paid off in the long run as our business expanded.

Review Source

LT

Laura T.  
Marketing & Designer  
Computer Software  
Used the software for: 6-12 months

### "i really like it, it is so easy to make the links"

October 27, 2023

4.0

Pros

Is super easy to make the links and get and small instead of a big url

Cons

I like it, I think it has everything I need to make the url shorter

Review Source

VR

Verified Reviewer  
Co-Founder  
Marketing and Advertising  
Used the software for: 1-2 years

### "Shortcut url.."

May 3, 2019

5.0

For marketing purpose.

Pros

It is useful for shortening the links(url). We the digital marketer often use it.

Cons

There is no dislikes to be said about it.

Review Source

Daniel V.  
Olympic FreeStyle & MMA Wrestling Coach  
Marketing and Advertising  
Used the software for: 2+ years

### "great to track links"

December 8, 2019

4.0

I have used our free account for quite a long time now and for the basic tracking has been great.

Pros

Easy to setup an account and get going quick, like the analytics and the dashboard .. and for a free account you get enough features

Cons

No split-test or pixel feature on the free account ... also, the UI needs a bit of upgrading to make it more user friendly.

Review Source

BB

Ben B.  
Director  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Shorten links and save time"

July 29, 2019

5.0

Bitly shortens links. That's it. But it does it very well, and it adds a lot of value to my social management.

Pros

Bitly fulfills a very utilitarian, but necessary, purpose, and it does it very well. When I need to post links in social content, Bitly lets me do that with so much more flexibility. After all, utm tags can make links huge, but bitly reduces the length by 50%-90%. That makes your posts prettier, shorter, and more creative. I also like the Bitly Chrome plugin. I only just started using it (have been using the main website for years), but the plugin makes shortening links much faster since I don't have to open a new tab.

Cons

I really don't have any cons. One time I had some sort of SSL issue with my bitly links, where users couldn't follow the links, but it went away after a few hours. And that was long ago. So yeah, for a free utility, there's really nothing to complain about.

Review Source

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