# Page 2 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

[View alternatives](https://www.capterra.com/p/172575/Bitly/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 2 - Reviews of Bitly

## Showing most helpful reviews

Showing 26-50 of 1295 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

DBL

Dayana B L.  
Affiliate Marketer  
E-Learning  
Used the software for: 2+ years

### "Un acortador con buenas metricas escalables"

May 5, 2025

5.0

Bitly a sido una herrmienta muy util, gracias a ella he podido identificar de que que plataformas de redes sociales provienen los diferentes tipos de clientes, con lo cual he podido ajustar mis estrategias de marketing para mejorar las coversiones.

Pros

Bitly es un acortador con buenas metricas de seguimiento, pero lo que mas me agrada de este es que mantiene todas sus funciones centralizadas, codigos QR, landing pages, UTM, y todo muy facil de implementar.

Cons

Realmente no tengo ninguna objecion sobre Bitly me parece que funciona muy bien, quizas lo unico que podria mejorar es el apartado de gestion de los datos para ayudar a umentar mas las conversiones.

Review Source

MED

Maria E D.  
Affiliate Marketer  
E-Learning  
Used the software for: 2+ years

### "Un excelente acortador con parametos UTM"

June 1, 2025

4.0

Gracias a Bitly e podido monitorear mas a detalle la interaccion de los usuarios con mi contenido, de manera de manera que puedo saber si ests llegan por los enlaces con parametros UTM

Pros

Principalmente lo que me gusta de Bitly es que me permite ajustar la personalizacion de todas mis URL de una forma que pueden coincidir con el contenido a promover, lo cual genera mayor enganche con el usuario.

Cons

Lo unico que no me ha gustado de Bitly es que el precio para poder obtener un analisis mas detallado me parece algo elevado.

Review Source

JBS

JEAN BERNARD S.  
à la fois PDG et développeur  
Leisure, Travel & Tourism  
Used the software for: Less than 6 months

### "politique commerciale délirante"

December 29, 2024

1.0

j'ai eu le tort de prendre l’abonnement « growth » car ils m’ont fait planter tout mon business pendant 3 jours, le temps que je reprogramme tous mes workflows et que je programme un challenger à la place de leur service. En effet, j'avais atteint la très faible limite de shortlinks mensuels, et sans même me prévenir, bitly m’a bloqué… mon appli n'a plus réussi à générer ces liens ==> des centaines de clients dans la difficulté, des milliers d'euro perdus pour nous ! En plus, après découverte par mes propres moyens du problème, j'ai vu que si je voulais upgrader l'abonnement, je passais tout de suite à un montant dont la différence de prix est délirante avec ce que j'avais choisi (quasiment 7 fois plus cher) J'ai réglé le problème : je suis passé chez lc.cx dont j'espère qu'ils n'auront pas les mêmes agissements que cette entreprise, je suppose que je ne peux être remboursé de rien (j’ai payé un an d’avance et n’ai utilisé le service que 1 mois ou 2) , je me contenterai donc de poster autant d'avis négatifs que je pourrai sur le web ! colère !!!

Pros

les avantages du service shortlink sont connus et à ce niveau là, bit.ly fait le boulot, le problème n'est pas là !

Cons

le premier niveau d'abonnement est assez correct et dans la norme : 29€/mois (348 €/an payés d'un seul coup) ... mais on bloque très vite avec ce forfait et comme on ne peut payer qu'en annuel, il faut débourser d'un coup 2400 € pour upgrader !

Alternatives considered

[lc.cx](https://www.capterra.com/p/236978/lc-cx/)

Reason for choosing Bitly

j'ai quitté bitly pour lc.cx moins cher et à performance comparable

Review Source

DS

David S.  
Owner  
Information Technology and Services  
Used the software for: 2+ years

### "Fantastic tool for making short pretty URLs"

February 24, 2025

5.0

I have used Bitly for many years and I am a premium user of the service. I often use it to make links more easy to save, remember, type in or relay to my clients. I really like the ability to customise the end part of the link so that I can make links easy to remember and relay to clients.

Pros

I like how functional Bitly is in terms of being able to easily create short URLs and also to customise the end part of the URL to make it easy to type in or relay to someone else.

Cons

I sometimes find it is slightly too complicated to create short URLs. Even though it only takes 10-15 seconds I wish they made the dashboard even more intuitive so links could be created in a shorter amount of time.

Review Source

JC

John C.  
Video Editor  
Marketing and Advertising  
Used the software for: 2+ years

### "Huge time-saver"

February 6, 2025

5.0

Been using it since day one of home base work. positive experience; it's a huge time-saver for sharing links!

Pros

Bitly is super easy to use, making link shortening quick and convenient. Everthing is 1 tap away!

Cons

The free version has limited analytics and customization options for users.

Review Source

LM

Lindsey M.  
Owner  
Arts and Crafts  
Used the software for: 2+ years

### "Very useful"

March 8, 2025

5.0

It’s very useful. I’ve been using bitly for 5 years and couldn’t live without it.

Pros

Very helpful for making long tracking links shorter. You can also customize the end of the link with the free plan.

Cons

I wish that I could create more than 5 custom links per month with the free plan

Review Source

Priya J.  
Freelancer  
Information Technology and Services  
Used the software for: Less than 6 months

### "Secure and best software for shortening and customising links!"

February 28, 2025

4.0

My overall experience with this software is amazing. It has helped me the most in my projects.

Pros

It is a very good and safe platform for shortening the links. I can shorten, share and manage any links using Bitly effortlessly. It also offers features like customisation of links. It has eased my work alot by removing the unnecessary symbols and letters from the links.

Cons

There is some difficulty while contacting the customer support team. Moreover, they respond very slowly which was very challenging issue for me. They took many days to resolve my problem.

Review Source

UB

Ulrich B.  
Geschäftsführender Gesellschafter  
Management Consulting  
Used the software for: 6-12 months

### "Unseriöses Geschäftsgebahren"

April 5, 2025

1.0

Ein ganz normales Standartprodukt. Eines von vielen gleichwertigen.

Pros

Besondere Vorteile sind nicht aufgefallen. Es gibt nichts Positives zu berichten.

Cons

Das Geschäftsgebaren: Es wurde zugesichert, vor dem Abo Ablauf eine Erinnerungsmail zu verschicken, damit man ggf. rechtzeitig kündigen kann. Das ist nicht erfolgt, das Abo wurde stillschweigend verlängert. Obwohl am Tage des Geldeinzugs gekündigt wurde, wird eine Rückerstattung abgelehnt. Das ist üble Abzocke!

Review Source

VR

Verified Reviewer  
Communications Project Manager  
Wholesale  
Used the software for: Less than 6 months

### "Short links made easy"

January 6, 2025

5.0

Very positive. No platform makes link shortening easier than Bitly.

Pros

Bit.ly makes it simple and easy to make condensed links and QR codes for situations where character counts are critical. The process is as easy as a few clicks.

Cons

The QR codes/month on the basic plan are a bit restrictive, would love to see looser limits on generation.

Review Source

NT

Naouel T.  
frelancer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Bitly review"

July 2, 2024

5.0

My overall experience with Bitly has been positive due to its effective URL shortening capabilities and robust analytics tools. It's convenient for managing and tracking links, although pricing for advanced features can be a consideration.

Pros

Bitly stands out for its simplicity in shortening URLs and providing powerful analytics. It offers customization options for branded domains and integrates seamlessly with various platforms, making it a preferred choice for efficiently managing and tracking link performance.

Cons

Bitly's main drawbacks typically revolve around its pricing structure for advanced analytics and branded domains, which can be costly for some users. Additionally, there are occasional concerns about link reliability and dependency on third-party services for link redirection.

Review Source

Doyel N.  
graphic designer  
Design  
Used the software for: 1-2 years

### "A Must-Have Tool for Everyone"

June 4, 2024

5.0

Pros

I liked Bitly's intuitive interface and comprehensive analytics, making link management and tracking effortless and insightful, a true game-changer for online marketing.

Cons

I wish Bitly offered more customization options for branded links, and occasionally, the interface could be more intuitive for new users.

Review Source

MK

Madhura K.  
Strategist  
Apparel & Fashion  
Used the software for: 1-2 years

### "Efficient tool that allows you to track link activities in depth"

July 10, 2024

5.0

Pros

Bitly has been a boon for our small business. We can now track customer movement on links and conversion rates which would have been impossible to do with plain landing page links. The in-depth analytics is a game changer when it comes to optimizing links for conversion. We also appreciate the highly customizable link format that not only allows us to get creative but strategize conversions.

Cons

Nothing unlikeable about Bitly. We clearly love it

Review Source

VR

Verified Reviewer  
Digital operations executive  
Marketing and Advertising  
Used the software for: 1-2 years

### "Tracking URLs made easy"

June 13, 2024

5.0

I have been using for years to ensure consistancy with external utm parameter, and couldn't be more satisfied

Pros

How easy it is to setup, manage and share links or qr codes

Cons

Pricing is a bit on the higher end, but the functionalities pay off, specially the internal tracking system for redirects and impressions

Review Source

AP

Andy P.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Reliable link shortener "

June 14, 2024

4.0

Pros

Bit.ly was the first link shortener that I used. It helped make popular the concept of link shorteners and it has good analytics. It has been reliable during my time using it (since 2017).

Cons

Over the years they have changed the layout of the area you goto once you are logged in which makes doing basic tasks eg taking a url and then getting a short version of it more time consuming. Also they now have lots of options like landing pages and qr codes which can be useful for some people but it my case I just want to make short links quickly and easily and then see some analytics for the links.

Review Source

JJ

Julia J.  
Graphic Designer  
Design  
Used the software for: 6-12 months

### "Good for making links more aesthetic"

May 16, 2024

5.0

Pros

I loved that I can shorten up my links because people care about what is aesthetically pleasing now a days.

Cons

I dislike it because after a few times using it I had to pay for it. But that is to be expected.

Review Source

MTO

Maria Teresa O.  
Freelance writer  
Writing and Editing  
Used the software for: 1-2 years

### "Bitly: Shorten your URL with Ease"

February 14, 2024

4.0

I've been using Bitly for so long time as I am also a part of a community of volunteeers where aside from our primary service, we also create and publish contents on the web. To keep the text not that lengthy, we use bitly to shorten the URL posted in social media. It never failed me because it preserves the texts that appear in the previews of the main content despite the fact that the original link has been shortened.

Pros

Things I like about Bitly are: -Easy to use -Accessible to screen readers (softwares used by persons with visual impairment) -Accepted in various social media -Makes the URL look professional

Cons

Bitly's con is: -You need to pay for a higher plan if you want to maximize all its features

Review Source

BA

Beauty A.  
Head of operations  
Accounting  
Used the software for: 6-12 months

### "Benefits of Bitly"

August 19, 2023

5.0

Monitoring our advertising campaign has become very easy with this tool. Our overall experience using this tool is all shades of awesomeness.

Pros

Every feature embedded in bitly is unique and very important. This cloud based tool is very easy to use and also very useful in leads generation and conversion. If you're looking for a way to generate more clicks on your content, Bitly is here to help you

Cons

So far, it's been an amazing journey using Bitly in our organization. It's customizable feature has helped make our business presence more recognizable online. So I've had the best experience using this tool. Further improvement in future will be appreciated.

Review Source

SR

Shaileshkumar R.  
Master of Advanced Product Researcher  
Marketing and Advertising  
Used the software for: 2+ years

### "Trusted and Worthy URL Shortner Software I have seen throughout My life."

April 14, 2022

5.0

Not only can you shorten your URLs using Bitly, but the service also has features tailored to businesses looking for a unique link experience. Here's an example of what Bitly can accomplish for you: Replace bit.ly with your company's name. Make secure connections. Redirecting a URL is simple. I am very happy with using Bitly software.

Pros

If you're trying to develop a brand through a social media campaign, it's critical that all your links are the same length and seem comparable. In Instagram biographies, as well as Twitter bios, shorter links seem better. So, it is more streamlined in appearance. If someone has chosen to share long URL, there's far too much space for error, and a potential sharer may become annoyed and give up before sharing your link with anyone. So Bitly is easier to replicate. Really, Bitly Shortened URL is working for my running business.

Cons

It has some security issues. You have no idea what this link is for, and if someone provided it to you without any context, you would either block it or distrust it and refuse to click on it. Sometimes i face this problem to run my business.

Alternatives considered

[TinyURL](https://www.capterra.com/p/228765/TinyURL/)

Reason for choosing Bitly

I come to know different sources that Bitly is good for business performance.

Review Source

Caelon H.  
Digital Marketer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Bitly Review"

February 5, 2022

5.0

My overall experience with Bitly is good since I use Bitly with my online business and affiliate links all the time. Bitly has made a huge difference in what I do and I will continue to use Bitly for all my link shortening and link tracking needs.

Pros

What I like most about this software is that it allows you to track the links that you shorten to better give you an idea of how well your link is being discovered by others. Many other programs or software would charge you extra for this feature when with Bitly you can get it for free simply by signing up for free, shortening links, and tracking them on Bitly.

Cons

What I like least about this software is that you have to pay extra in order to run campaigns or use all of the analytics available to make even more of a difference after posting the links all over the internet.

Review Source

Nadish H.  
Senior Animator  
Marketing and Advertising  
Used the software for: 1-2 years

### "Bitly is the best url shortly shortening service even with free account"

May 26, 2022

5.0

I used to use another url shortening service, but then I found Bitly and registered my account there. One day I faced some technical issues with the previous service and I decided to try Bitly. And trust me, I was amazed to find it very user friendly. Bitly has become more user friendly and powerful if we compare it from the past 2 years when I started using it. I'm 100% satisfied with Bitly, thanks to Bitly team for providing such a brilliant service. :)

Pros

I love Bitly because it's providing very useful tools like integrating UTM link features, official WordPress plugin and link tracking features even on Free accounts. :)

Cons

The least that I like about Bitly is that I cannot use my custom domain with free account :(

Switched from

[TinyURL](https://www.capterra.com/p/228765/TinyURL/)

Because I found Bitly much more user friendly and has more features as compared to TinyURL

Review Source

Ibrahim B.  
Internal Auditor  
E-Learning  
Used the software for: 2+ years

### "Bitly is an effective and efficient to for every operator in the Online Space."

September 28, 2022

5.0

My experience has been positive, and I would recommend this software to everyone.

Pros

It is simple and timesaving, user friendly, with excellent tracking capability. You can get well driven data analysis to evaluation performance on all your link

Cons

The only thing is the custom domain is not in the free plan.

Switched from

[TinyURL](https://www.capterra.com/p/228765/TinyURL/)

Bitly had more functionality than tinyurl especially in reporting.

Review Source

Laura G.  
Photographer  
Photography  
Used the software for: 2+ years

### "Easy to use for shortening links"

May 14, 2022

5.0

Overall realistic experience is that bit.ly is just okay. Something that is useful for one thing - shortening links - and I would not personally pay for anything further with this software.

Pros

I like that you can make your links short and sweet. On the free plan you can customize the backend of your link, but you still have to use bit.ly as the front end.

Cons

The free plan does the basic thing of shortening links and customizing the backend of a link. For ANYTHING else, you have to pay and it's quite pricey for software with the purpose of not doing much else but handling links. I would pay maybe a tenth of what it costs now per month and I'd be okay with a tenth of the amount of links offered. Maybe a tiered plan wouldn't be the worst idea. More is not more sometimes. The worst part is that once you shorten and create a link, you can never delete it, you can only hide it, which is beyond crazy and inane to me. Maybe you'd want to completely disable that link and have it cease to exist, not just hide it. There is just no way to delete a shortened link... this blows my mind, and not in a good way.

Review Source

DN

Debbie N.  
Manager  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Bitly from a Person who is not techie"

January 31, 2023

5.0

Facilitates the sharing of long or complex links in a more user-friendly formatProvides valuable data on link engagement, enabling businesses to measure the effectiveness of their marketing campaignsEnhances brand recognition by allowing for customization of shortened linksIncreases the efficiency of link management for businesses with multiple campaigns or projects.BenefitsDifficulty in managing and organizing PDF files in a centralized and efficient mannerInability to easily convert PDF files to other file formats or extract text from PDFsHigh costs associated with specialized PDF software

Pros

I love this product use it all the timeShortens long URLs into a more manageable and shareable formatOffers tracking and analytics for clicks on shortened linksIntegrates with various social media and marketing toolsOffers a free plan with basic features and affordable paid plans with advanced features

Cons

Some features require a paid subscriptionLimited customization options for link appearanceCan be blocked by some browsers or security software

Review Source

MC

Morgan C.  
Social Media & Content Specialist  
Maritime  
Used the software for: 2+ years

### "Could not live without Bitly!"

March 19, 2022

5.0

I love bitly! It has been a gamechanger for posting on social media. From keeping my posts clean with the short, custom URL to getting data on how many clicks and where those clicks are coming from is amazing! Also, love the tags features so I can categorize links and easily look to see how they did as a group. Additionally, the recently added UTM tags feature has been great! My web team is so happy now because they are getting better data. The fact that they have a free option makes it a no brainer not to use.

Pros

What's not to love! The ability to make utm tags, short the URL, customize the back of the URL and get analytics is all amazing! I use each one of those features every single day! What's even better, it is all free!

Cons

My one con would be analytics. Don't get me wrong they are amazing, but it would be nice to see older data. When you click on links that haven't been clicked on recently you cannot see any of their data. You only see blankness for the past month (it gives you the number of clicks, but that is all. No data on when it was clicked, how many clicks from each platform or the locations of people who clicked.) It would be nice to be able to go back to older data so I could better compare.

Review Source

Romaric S.  
Web designer  
Computer Software  
Used the software for: 2+ years

### "Bitly"

November 29, 2022

5.0

Bitly helps me to manage and organize my links for better conversion. It's easy to use and extremely affordable. It's the perfect app for link shortening and analytic tracking.

Pros

Bitly is my favorite link-tracking tool. The analytic reports are very concise and detail-oriented. It helps me to stay informed about the demographic, devices, and number of clicks my shortened links receive. This is quite helpful and important as It gives me a complete tracking of my link's performances.The bitly shortened links are super clean and easily customizable. With the free version, I can add a custom name to the link and with the pro version, more can be done.The shortened links are very helpful as they are easily trusted by search engine bots.From my personal POV, the pricing options are also affordable and the user-account security layer is very strong.

Cons

I have no issues with the bitly quality of services yet, the tool is awesome.

Review Source

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