# Page 20 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 20 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

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Last updated March 13th, 2026

# Page 20 - Reviews of Bitly

## Showing most helpful reviews

Showing 476-500 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Influencer Markting Manager  
E-Learning  
Used the software for: 2+ years

### "Essential for Social Activations "

December 13, 2019

4.0

I use this to create links for social posts and also influencer partnerships so I can track cost per click.

Pros

I love that I can track clicks and location of where the clicks come from (region) and from what medium.

Cons

I wish it had more data and perhaps more layers to the location. Sometimes there are bugs, but overall its pretty good for a free service.

Review Source

VR

Verified Reviewer  
Graphic Designer  
Design  
Used the software for: 2+ years

### "Short and Sweet"

December 28, 2018

5.0

Pros

Very easy to create short, custom links that gather analytics. East to create reports and few the use of custom links. Also, great for sending short concise links to anyone.

Cons

Sometimes the link from the last time you shortened it stays on the clipboard and I ended up pasting an old link, but that has only happened a few times.

Review Source

PS

Penny S.  
Self Employed  
Marketing and Advertising  
Used the software for: 2+ years

### "The best link shortner"

January 8, 2021

5.0

My overall experience has been great. I have been using Bitly for years and will continue using it

Pros

I have been using Bitly for years as an affiliate marketer. It is very easy to plug in the website and generate a link shortner. I also like how I can customize and organize my links

Cons

There is honestly nothing that I do not like about this software. It has been very helpful to me for years

Review Source

KG

Keegan G.  
Content creator  
Marketing and Advertising  
Used the software for: 6-12 months

### "The quickest and easiest url link shortener to use"

March 26, 2022

5.0

Bitly is the best way to share links on social media. It's a simple, fast, and secure way to shorten links and track clicks.

Pros

It's a simple, fast, and secure way to shorten links and track clicks.

Cons

The starting price is slightly expensive.

Review Source

VR

Verified Reviewer  
Founder  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Great shortlink service"

October 6, 2019

5.0

Pros

it's free to use and they give you 10,000 links daily for free

Cons

can't think of anything right but will update this review once I do

Review Source

VR

Verified Reviewer  
Owner  
Real Estate  
Used the software for: 1-2 years

### "Best way to shorten a link"

February 23, 2021

5.0

Overall Bitly is super simple to use and is something I'll be using for a very long time.

Pros

When sending out text messages sometimes you need to shorten the link of the url. Bitly is amazing because it does just that and it's completely free as well. Such a useful tool!

Cons

I honestly don't know what I don't like about this software. It might be helpful if they made the analytics on the link clicks and such a little more interactive and give more in-depth information like google analytics, but other than that this software is amazing.

Review Source

Noe Adonai S.  
Productor de música  
Music  
Used the software for: I used a free trial

### ""I think this is the most popular shorten link tool""

February 2, 2019

5.0

There is not much to say about Bitly, but I can tell you is a nice software, makes people trust in the links you publish in social media, and work very well on Twitter due to the character limit. It would be nice to see more features in the future, and enjoy of lot of tools made for do the best marketing ever.

Pros

Bitly is a nice software to shorten and make links look nicer. It's simple and works very well. I think this is the most popular tool on the internet to do that. Sincerely, I think it would get better adding some new tools like: There are a lot of artists who uses links to make people choose between Apple Music, Spotify, Deezer, Google Play. Why not trying to test that market? (The more value you give to people, the more money is earned) I like by the way the simplicity and well designed page.

Cons

What I don't like about Bitly is the process to upgrade to Premium, because I have to contact them in order to calculate the money it will cost. It should be a shorter process, and I'm secure that most people will buy the software.

Review Source

Tyler S.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Great Link-Shortening Tool"

September 21, 2019

5.0

Pound for pound and dollar for dollar the best option available.

Pros

Bitly is a great tool that offers strong analytics on the backend, plus the ability to customize your link is priceless.

Cons

There's not really anything not to like here. The price is right and the features are great for tracking link traffic against Google Analytics data.

Review Source

TA

Teny A.  
Staff Admin  
Arts and Crafts  
Used the software for: 6-12 months

### "Fast link shortener."

October 22, 2023

5.0

My business does a lot of improvements like sending web page to the other party therefore its easy to get links with the help of bitly.

Pros

I like bitly in shortening my link because it is accurate.

Cons

Bitly gives me short url responses during my research in any websites.

Review Source

SS

Sheilla S.  
Digital Design Manager  
Real Estate  
Used the software for: 2+ years

### "A must-have for shortlinks"

February 24, 2021

5.0

I really like Bitly. It makes creating short links easy and provides simple support to track the URL clicks.

Pros

Bitly is great for creating, sharing, and tracking short links. The URLs aren't too long and the dashboard is super easy to use.

Cons

It might be available on paid accounts, but I really wish there was a way to change the source links without updating/changing the bitly link.

Review Source

David L.  
Head Trainer & Directeur Sportif  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Short & sweet. "

December 17, 2019

5.0

Bitly shortens Long, ugly web addresses & makes them pretty. Track how many times it’s been clicked as well.

Pros

Bitly works like a charm. Put in your long URL & convert it to a short, tidy version for sharing with the world.

Cons

Occasionally, you’ll find that adding a bitly link to your email, will send it straight to a recipients junk mail box.

Review Source

Gladys Geinhor J.  
Operation Assistant  
Education Management  
Used the software for: 6-12 months

### "Honest Review"

January 5, 2022

4.0

Pros

MyCode is a coding academy so basically, we use an online platform for education, I often use Bitly to shorten the link or documents, to be forwarded to the student, team, or even parents. What I like about this is you can customize your link and the link you created will be automatically saved in  Bitly even you accidentally out the browser as long as you registered your email or you create an account.

Cons

I only use for URL shortening but maybe adding some colors to the interface would look more appealing

Review Source

SM

Sean M.  
Founder  
Government Relations  
Used the software for: 2+ years

### "Track clicks, Save characters, & Clean up your social!"

July 17, 2019

5.0

I save characters in tweets, make links look less sloppy and professional, and track which tweets/links are most engaging with customers.

Pros

When you sign up for an account, you can track clicks on specific links. You also "own" a link if it doesn't exist before you name it.

Cons

I can't think of anything. It's a simple free program that offers targeted services that I'm very happy with.

Review Source

VR

Verified Reviewer  
Advisory Board Member  
Internet  
Used the software for: 2+ years

### "So simple – please keep it that way"

April 13, 2019

4.0

Great for tracking who clicks on your links.

Pros

The features here are so simple. Just put in the link and copy the generated link and you're good to go.

Cons

Don't really have any. This product is so simple, so the only thing that can ruin it is if you begin to make up features that no one wants and start to clutter the web page.

Review Source

VR

Verified Reviewer  
Photographer  
Media Production  
Used the software for: Less than 6 months

### "Very Simple URL shorten and analytics tool."

October 23, 2019

4.0

For a goto solution, this is one of the best software and app that is available today. I highly recommend this if you need to track of your links.

Pros

I need a very simple but working solution for sharing my image and found this URL shorter and using since. I love how simple it is to see reports, if a user forwards the image file link I get it in analytics, this is really a great tool. I can keep a track of my URL, sort them edit then in case of any update to just delete them. It gives me so much flexibility in this field.

Cons

When I tried to share the amazon affiliate link it does not shorten that, which is great pain. I hope they add this functionality.

Review Source

Bobby K.  
Data Analyst  
Mental Health Care  
Used the software for: 2+ years

### "A great URL shortening tool"

July 18, 2019

5.0

Pros

This is an extremely easy to use tool to create shortened URLs and to keep track of how many clicks they receive. Creating shortened URLs is as easy as copying the long URL and pasting it into the Bitly interface.

Cons

I have had no issues while using Bitly for URL shortening.

Review Source

VR

Verified Reviewer  
Director of Marketing & Events  
Retail  
Used the software for: 2+ years

### "Cleaner Captions"

January 28, 2019

5.0

Pros

Love that by signing up for a free account you can customize your URL! Makes consumers more confident when clicking the link, as they can tell where it is leading based on the phrease you choose.

Cons

I wish custom URL phrases weren't case sensitive, as it makes advertising a URL on print slightly more difficult.

Review Source

VR

Verified Reviewer  
Account Manager  
Food & Beverages  
Used the software for: 6-12 months

### "This was to start tracking how people came to our website, it has been very useful"

July 24, 2018

5.0

Pros

I love that you can see where people clicked it from so we can see if Instagram, Facebook or Email Marketing is our most popular social media.

Cons

I wish direct and email were not put in the same category. I wish it also showed all countries that visited through the link.

Review Source

Kenil V.  
Intern  
Computer Software  
Used the software for: 1-2 years

### "Link shortening is now easy with Bitly."

February 28, 2021

5.0

I highly recommend you to use this platform for shortening links of your affiliate link and one of the best points of Bitly is It is completely free to use.

Pros

The features that I like most in Bitly are, I can customize my link to a custom name with that. I can transmute my links very easily with the help of Bitly link shortening.

Cons

Some features that I don't like in Bitly are, sometimes I can't use shortening links in Facebook advertising so it is one main point that should be improved by Bitly.

Review Source

CW

Christin W.  
Teacher  
Education Management  
Used the software for: 1-2 years

### "Sharing with Families"

March 28, 2024

5.0

Pros

We love using Bitly at our school. As we are creating graphics and flyers to send to our families, we always use bitly to shorten our links. This makes accessing websites and resources so much easier for our students’ families!

Cons

Bitly does only allow a few free uses per month, but this is still a deal if you are only creating a few links per month.

Review Source

SC

Silvia C.  
Digital Marketing Manager  
Automotive  
Used the software for: 2+ years

### "Great for Social Media Marketing"

February 11, 2022

5.0

I love this service! I was introduced to this platform at my internship and have put it to use at my current job as well. I use it almost every day.

Pros

I like how it condenses a long URL link for our social media posts. It also grants us the ability to track the condensed link to see how many people actually took action from our ads. I enjoy that it has a free option and a premium option too.

Cons

There's not anything bad I could say about this service but it would be nice to see Bitly move into a chrome plug in so we could condense links easier than what is in place now.

Review Source

VR

Verified Reviewer  
INVESTOR  
Banking  
Used the software for: Less than 6 months

### "Bitly"

October 31, 2020

5.0

Gradually, this software is to solved my problem to progress my business.I realized this software is the tools make is way of pavement to my product process and progress as well.

Pros

My feature is the most impact shortened URL I have use this software to make landing page to my account especially when I have to be promoting product to be shortened the URL effective to linked the other software. I find out that easy to know how many globally to click your account and patronized my product.

Cons

It could make me more improved to my business is the best pursue my account more effective and efficient software to make me tools daily when I shortened the URL.

Review Source

VR

Verified Reviewer  
Marketing Manager  
Retail  
Used the software for: 1-2 years

### "Crunch that URL with Bitly!"

October 10, 2019

5.0

I needed a way to shrink my URLs for social media posts-Bitly does the job.

Pros

Need that super long URL to be tiny? Need a URL that doesn't have a ton of characters-Bitly to the rescue. I primarily use Bitly for social media posts-it makes adding a link a breeze. Just copy and paste your original URL into the software and Bitly provides a truncated version for your use.

Cons

99% of the time Bitly works great, but when it doesn't you are left with URL that lead customers nowhere.

Review Source

Abby H.  
Communications Director  
Environmental Services  
Used the software for: 2+ years

### "Simple but useful for what you need"

March 7, 2018

5.0

Free, easy to use, best way to shorten a URL for social media or any time you need to make a long url easier to remember/paste.

Pros

It's my favorite way to shorten links. You can track clicks, including where the clicks come from. I also like that you can make custom bit.ly URLs so even if you don't have a custom one for your domain, you can create a custom tag for the end of the URL.

Cons

The interface could be a little more intuitive. It's weird that you have to click multiple times to shorten a link -- you'd think that would be the biggest button and the easiest thing to do there. It should just be a field that you paste your URL into without clicking "create a bitlink" first.

Review Source

Dainelis R.  
Legal assistant  
Legal Services  
Used the software for: 2+ years

### "Keeping it Cute ans Short! "

March 10, 2019

5.0

My over all experience with Bitly has been great. I have been using it for 6+ years. i highly recommend it to anyone.

Pros

What I like most about about Bitly is that helps you generate short links in just a click. It also lets you test the link to make sure it’s all good and correct.

Cons

Bitly is a life savor. I have no issues with it.

Review Source

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