# Page 21 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 21 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

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Last updated March 13th, 2026

# Page 21 - Reviews of Bitly

## Showing most helpful reviews

Showing 501-525 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

TK

Todd K.  
Content Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Shorten URLs in a Pinch"

February 15, 2020

5.0

Overall, Bitly works as designed. It's not complicated. It shortens URLs and lets you do it very quickly. It's valuable when posting to Twitter and need to watch out for character limits.

Pros

While I only use Bitly on occassion, it has worked perfectly for me every time. I log in, enter the URL I need to significantly shorten, create a Bitly version, re-title it to fit my needs, and then I'm done. It's hard to find any faults with the system they've created.

Cons

The only downfall is the dashboard that can be a bit overwhelming when you see all the links you've created in the past and a bunch of other info I've never needed to use. Sometimes the URL I want to create will be taken, but I'm not sure there's a way around this small issue. I simply name it something else.

Review Source

VR

Verified Reviewer  
Co-founder  
E-Learning  
Used the software for: 1-2 years

### "Easy links creation app with not-so-great UX"

May 5, 2020

4.0

Overall, I think the product is good and great for anyone who is starting out with their custom links. The app is very much useful but it wouldn't hurt if it got a design refresh.

Pros

Bit.ly is great for people who want to create custom links and they have a great free plan to get started. They don't have a limitation on clicks and it's fast which is a plus.

Cons

I feel the whole UI with the side-bar doesn't seem right. Even managing account or profile settings seems too crowded for that sort of a UI.

Review Source

VR

Verified Reviewer  
Bloger  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "My Honest opinion"

April 6, 2019

5.0

I would say bitly is like a strong tower in my business, because it plays important role in my business every single day. What l love most about it is, I can easily track my link visitors with thier locations. It keeps me updated with how many Link visitors I get everyday and it doesn't take time to load or redirects my visitors to another website. To crown it all, its also free and easy to use.

Pros

I love everything about bitly. Bitly is the best URL shortener I can introduce to a business owner.

Cons

Absolutely nothing. I have never had any issues ever since I have been working with it

Review Source

VR

Verified Reviewer  
Co-Founder  
Individual & Family Services  
Used the software for: 2+ years

### "Great, easy to use URL shortner"

April 30, 2019

4.0

Great, reliable tool to help with branding and link shortening.

Pros

Bit.ly is a safe, secure and reliable platform for branded link shortening. We've used it for years and it has always functioned, we've never had any issues and customer support is very helpful.

Cons

Would like to see UTM in app and better share features.

Review Source

Yaniv I.  
Monetization Manager  
Gambling & Casinos  
Used the software for: 1-2 years

### "Bitly platform"

April 14, 2022

5.0

Pros

I love this platform, helps me shortening URL's perfectly , track them and monitor them

Cons

no cons, I believe its the best shortening URL's platform in the world

Review Source

KM

Kenzie M.  
author  
Entertainment  
Used the software for: 2+ years

### "Great way to remember a link."

January 3, 2023

5.0

Bitly links are great tools to help organize and keep track of your links. You can see the history of the link and modify it easily. The page link competes with link tree. I would prefer to use it on bitly since all my links are already on the site. I highly recommend using bitly for shortened links. They are easy for viewers to remember.

Pros

The dashboard is very user friendly. As soon as I log in, I can see how many times the link has been clicked, the shortened link, and the link title. The newest feature offers a way to create a bio page where all your links can be accessed in one link to that page.

Cons

It used to show you the link click for the lifetime of the link but now you have to set a date. I find it easy to use.

Review Source

Eman J.  
Recruiting Coordinator  
Outsourcing/Offshoring  
Used the software for: I used a free trial

### "Bitly is a great alternative to goo.gl"

December 28, 2018

5.0

Overall, Bitly is good for basic shortening link needs, but if you want to use your links for AB testing and studies, I suggest you go to their paid version and also to shop around.

Pros

Goo.gl has stopped servicing new gmail subscribers and customers, but good thing there is a good replacement of it which is Bitly. Bitly is a great free tool to shorten long links. It is very unprofessional to send long links to clients and bosses which is resolved by Bitly's link shortening power. The shortened link is also good for us who are in recruitment because we usually use SMS blasts which saves a lot of character that we can use to make the role more enticing.

Cons

Bitly is a basic link shortener, because you can't track who opens your link in the free version. However, I think in the paid version because one of my team members has used it for their AB testing, you can track it. However, I heard from my team member that contacting their sales representative to subscribe to one is very difficult.

Review Source

CD

Cassie D.  
Teacher  
Education Management  
Used the software for: 2+ years

### "Bitly in Google Classroom"

July 4, 2022

5.0

Pros

I really like that I could use Bitly to shorten the urls for my classroom videos for students to watch if absent. It also was great to use if I needed to send a longer url to someone or even just post it in Google Classroom, rather than have a huge link taking up the space. It kept everything very concise and I really like that! I haven't personally used the Chrome extension for it, but now that I know about it, I will definitely be adding that in to the current extensions I have!

Cons

I do not feel as though there are any missing components to the software, at least in the capacity that I use it in.

Review Source

Elkana R.  
Student  
Education Management  
Used the software for: 1-2 years

### "The Best Link Shortener Services for Startup"

June 7, 2019

5.0

I used bitly to shorthening blog post URL to post to social media like twitter and facebook.

Pros

With Bitly, it's easy to generate a short link without even need to sign-in or create an account. But if you want to track your link traffic you can just make a new account. Bitly comes with free link shortener up to 1K links.

Cons

It's didn't automatically track the link that you make before you sign-in. You have only been able to track the links that you make after you sign-in.

Review Source

April L.  
Virtual Assistant  
Graphic Design  
Used the software for: 1-2 years

### "One of the best URL shortener"

February 13, 2023

5.0

Overall. It's perfect for business owners and small businesses that need to keep their URLs short and simple.

Pros

It's easy to use, and it has all the features you need to make your website more shareable. It also helps you keep track of where your own links are being shared.

Cons

There's not much to dislike for me, it's just the premium features is expensive.

Review Source

VR

Verified Reviewer  
Content & Experience Manager  
Financial Services  
Used the software for: 1-2 years

### "Praticamente non ha concorrenti"

February 15, 2022

5.0

Uso Bitly principalmente per accorciare le URL, e controllare le statistiche di apertura. Pur essendo delle funzionalità base, apprezzo la possibilità di personalizzare la parte finale della URL.

Pros

Semplicità e praticità, ecco cosa apprezzo maggiormente. Da quando è stato dismesso il servizio Google Shortn.er, Bitly è rimasto a mio avviso l'unica scelta per affidabilità e sicurezza.

Cons

Niente in particolare, per l'uso che ne faccio possiede tutte le caratteristiche necessarie.

Review Source

R.E. C.  
Director  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Bitly Will Increase Your Responses"

November 9, 2021

5.0

Excellent way to get your customers connected to your services

Pros

The ability to customize a shortened link

Cons

The reuse of links created keeps you from using previously successful shortened links for another project

Review Source

Ricardo S.  
Designer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Stop the ugly links"

November 30, 2020

4.0

It works well, but for those who have a Wordpress site there are better ways to achieve the same result, with the same experience but with greater functionality.

Pros

Excellent tool to shorten links, especially links from affiliate programs. Very easy to use and counts the number of clicks that each link created received.

Cons

Once created, links cannot be updated. As there are already many users it takes creativity to get a nickname that doesn't exist yet if you want to customize the link.

Review Source

SL

Sarah L.  
Publisher  
Publishing  
Used the software for: 2+ years

### "My favorite"

December 5, 2019

5.0

Bitly is extremely user friendly, fast, and efficient.

Pros

It is so easy to truncate a link for use on social media, especially for Twitter, where every character counts. This is my go to software for managing unwieldly URLs.

Cons

I wish I could make a list of frequently shortened URLs, name them, and just copy again when I need them for a new post.

Review Source

Brian K.  
Digital Marketing Manager  
Information Technology and Services  
Used the software for: 2+ years

### "The Go To Link Shortener"

September 18, 2019

5.0

Link shortening for content going out via Twitter and social.

Pros

Excellent tool for link shortening. Love the history of recent shortens as well, makes it very useful to grab links to old content.

Cons

None come to mind. The services does the job it advertises. Easy to learn. Have never had an issue with a link.

Review Source

FEB

Florence Ebi B.  
Freelancer  
Information Technology and Services  
Used the software for: 6-12 months

### "Bitly"

June 9, 2022

5.0

Bitly is the most popular URL shortening platform, although it is rather costly to use for agency purposes. I'd consider it again if the pricing dropped.

Pros

This tool is fantastic since it allows you to build short URLs with a tracking feature so you can see how well they've done and where they've been clicked the most.

Cons

The least I like about Bitly is that I can't use my own domain with a free account, and there are some security concerns.

Review Source

VR

Verified Reviewer  
Administración  
Hospital & Health Care  
Used the software for: I used a free trial

### "Link shorts "

July 19, 2023

4.0

Pros

Ideal para crear links cortos y mejorar la accesibilidad

Cons

Más acceso gratuito para los usuarios que usan

Review Source

PJ

Paul J.  
Owner  
Education Management  
Used the software for: 2+ years

### "Easy URL shortening tool"

October 28, 2023

5.0

Helpful in shortening URLs for presentable and neat social media posts.

Pros

Easy to use and ideal for social media posts and email marketing campaigns where you have to use certain URLs. The URL shortening tool gives your posts and email a neat and tidy look.

Cons

The tools serves the purpose and I have no complaints about it so far.

Review Source

LL

Lora L.  
Marketing Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Easiest Link Shortener Available"

September 30, 2019

5.0

My team has used Bitly for years. I love that the free version tracks and keeps a record of clicks to your site.

Pros

Super simple to shorten links and keep track of the progress. Free version is convenient and all most users will ever need.

Cons

Sometimes web surfers won't click on a bitly link because they think it is spam. It seems to confuse the average user.

Review Source

JK

Jason K.  
Blogger/Publisher  
Entertainment  
Used the software for: 2+ years

### "Essential for bloggers who need shortened urls for SM, forms, and aesthetics"

February 28, 2021

5.0

Very useful and I would be limited without it or something similar available

Pros

Price is right (free) and it does the job just fine to conserve space in post shares and social media blasts

Cons

Any further integration with popular blogging tools would of course be welcome. Not sure how well batch operation works but don't have the volume to require it.

Review Source

LC

Lesily C.  
Analyst  
Financial Services  
Used the software for: 2+ years

### "Best URL shortener "

October 11, 2023

5.0

Pros

I can shorten any URL, Customize it to anything I like

Cons

You cannot customize the same link twice

Review Source

Rene L.  
COO  
Capital Markets  
Used the software for: 1-2 years

### "El mejor acortador que conozco"

September 9, 2022

5.0

Pros

Llevo muchos años utilizando esta herramienta y no la cambio, es gratuita, permite editar los links y ofrece buenas estadísticas.

Cons

Se podrían añadir nuevas funcionalidades.

Review Source

NS

Nik S.  
Digital Marketing Executive  
Marketing and Advertising  
Used the software for: 2+ years

### "Best URL shortening service out there"

March 8, 2022

5.0

Pros

I've been using Bitly for years and it has never let me down. It's in the top three URL shortening options out there and the best part is that you can use your own custom domain. Bitly has set the standards in URL shortening services.

Cons

i havent found any negatives yet since i have been using the free version of it, so i haven't used all the features. but the features that i have used are the best.

Review Source

VR

Verified Reviewer  
Owner  
Law Practice  
Used the software for: 2+ years

### "Simple, effective!"

January 16, 2020

5.0

Pros

It does exactly what it purports - it shortens links, for ease of sharing. This is particularly useful on social media, such as twitter, when character limits apply. It is clean, elegant, and effective.

Cons

I have no complaints - the software is straightforward and functions as required.

Review Source

OM

Oreoluwa M.  
CEO  
Marketing and Advertising  
Used the software for: 1-2 years

### "Review of Bitly"

May 19, 2022

4.0

Above all, it's a nice app. It gives you the ability to feel like a web owner even if you don't have one

Pros

I love the fact that you're able to easily customize your links and shorten them even on mobile

Cons

I feel the links still need a bit of work as it's usually broken or inaccessible when used with certain websites and funnels

Review Source

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