# Page 22 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 22 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

[View alternatives](https://www.capterra.com/p/172575/Bitly/alternatives/)

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Last updated March 13th, 2026

# Page 22 - Reviews of Bitly

## Showing most helpful reviews

Showing 526-550 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Reitumetse M.  
Writer  
Marketing and Advertising  
Used the software for: 1-2 years

### "URL shortening at its best "

May 15, 2022

5.0

It’s a really simple tool for shortening URL links. I’ve been using it to shorten my article links when I share with others.

Pros

I like the fact that Bitly is so simple to use. You can also shorten your URL links in just a few clicks which saves time.

Cons

Their end user customer support is poor. A lot of queries go unnoticed which is rather disappointing.

Review Source

Robin C.  
Author  
  
Used the software for: 1-2 years

### "FREE url shortening program"

July 10, 2018

5.0

SO easy to use. Because it's web based, no taking up space on computer. Able to access my bitly account from any computer. Has made personalizing my url in marketing easy, and the stat information is hugely beneficial.

Pros

FREE. Very user friendly. Love that I can now personalize the shortened url. Love all the stats and tracking of clicks and opens for long periods of time.

Cons

Honestly? Nothing. I've used other programs and none are as easy to integrate and use consistently as bitly is.

Review Source

SH

Sharifah H.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Shortening the world"

August 29, 2019

5.0

Shortening long links is an amazing thing. It allows me to fit more into my posts than just a long link.

Pros

Long, drawn out urls are so unattractive and unappealing. Now with bit.ly we are able to shorten the world we want to access.

Cons

I really love this software. There are some in the industry that try to compete but this one is by far the best.

Review Source

TD

Tim D.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Bitly Link Shortening"

July 30, 2019

4.0

Pros

Bitly offers a great service that shortens links that can be customized for different platforms. It is great way to engage users with shortened links when character limits can be important.

Cons

Some of the tracking for links seems to be off. Having a little more customizable options and integrations would be helpful.

Review Source

Amitai R.  
Software Developer  
Computer Software  
Used the software for: 2+ years

### "Best URL shortener out there!"

December 6, 2020

5.0

Overall, Bitly gives a pleasant user experience, and presents a very good product.

Pros

I most liked about Bitly is the way I can quickly shorten a URL without any hassle. It is so easy to set up!

Cons

I least liked about this is that once I shorten a URL, I can't change its destination, at least in the free version. This is pretty annoying.

Review Source

VR

Verified Reviewer  
HOT¿BED Gallery Intern  
Design  
Used the software for: Less than 6 months

### "Industry Standard to Ease Advertising"

September 27, 2019

5.0

Bitly's been a great resource to use, but we don't use it so often because our marketing strategy doesn't demand we use it super often.

Pros

It's a tie between the analytics gathered from the shared URL and personalizing the shortened URL itself. When I first noticed Bitly links in 2007 when Twitter was just finding its footing, it caught my attention because not only have I seen links that short, but it fit Twitter's 160 (or 140) character limit. It made sharing links on social media so efficient. Today, a nonprofit I work for uses Bitly links to shorten important links on our site to share on the graphics I design for them. The analytics help us figure out if the links are working, what's driving them there, where they navigate from there, and so on.

Cons

Nothing really except that I have to subscribe to get more data and analytics. A lot of start-ups or start-up-sized organizations can't afford the subscription for a period and they need the analytics to take their mission to the next level.

Review Source

VR

Verified Reviewer  
Supervisor  
Marketing and Advertising  
Used the software for: 1-2 years

### "Quick and easy"

September 10, 2022

5.0

Pros

A very quick and easy way to shorten links. As a teacher I used this to get my students to websites faster without having to type in long URL’s. At work I now use this to shorten urls but to make URL’s look nicer in slides (shorter looks nicer than long)

Cons

Nothing- this is seriously the easiest to use product

Review Source

VR

Verified Reviewer  
Marketing  
Leisure, Travel & Tourism  
Used the software for: I used a free trial

### "Using Bitly for Social Media Links"

December 27, 2023

5.0

Pros

There are two things I like the most about Bitly: The first one is how easy it is to enter the URL and shorten it; the second is how people rely more on this shortener than others.

Cons

Currently, there is nothing I do not like about Bitly. I will update the review if there is an issue coming up with it in the future.

Review Source

CC

Courtney C.  
Owner  
Publishing  
Used the software for: 1-2 years

### "A must-have for any online business! "

July 12, 2021

5.0

I use Bitly every week to help get my message out on Twitter and other social media platforms. Twitter, especially because of the character limit. I am very happy with the features Bitly offers and I am sure I'll be using it for many years to come!

Pros

I really enjoy the ease of use that Bitly offers. You just click the create button, pop in you link, and you're done. But it also has features to customize the link to make it easier to remember and analytics so you can see how many clicks each link receives! For data-minded marketers, this product is a must!

Cons

I wish you could change the name of a link after you upload it and get separate analytics for that link. Then you could do A/B testing on the best names or the best places to post the link.

Reason for choosing Bitly

Bitly offered more control over the look of the link and more data about the behavior of clicks.

Review Source

Sven H.  
Power Engineer  
Apparel & Fashion  
Used the software for: I used a free trial

### "Bitly has got your back"

December 9, 2020

5.0

I've had an awesome experience with Bitly. I go to check on my link clicks often and I can gather much information from it. Suits me well.

Pros

Bitly is fairly easy to navigate, you have the option to customize the back end of your URL's and you get the option to see how many clicks there were on your links, and of course where they came from. Fast redirect and awesome for custom URL look. Cut your ugly referral link into a noticeably smaller and way better looking custom link.

Cons

Bitly is bit hard to navigate at times, stuff that you think should be where it should be, isn't. Other than that, no complaints.

Review Source

KK

Kathryn K.  
Teacher  
E-Learning  
Used the software for: 2+ years

### "Great time saver!"

May 1, 2021

5.0

Use to save time with students. It’s easy to display and cuts down on typo mistakes.

Pros

It makes getting my students into websites so much easier! I used to spend so much time trouble shooting mistyped words it would make me really question eve using websites with my students. Now they can get where I want them to be quickly and easily.

Cons

None. It took me too long to discover it. It is easy to use and easy to share the shortened sites.

Switched from

[TinyURL](https://www.capterra.com/p/228765/TinyURL/)

My IT dept. made the suggestion we switch. I don’t really know why.

Review Source

Kaitlyn R.  
Marketing Coordinator  
Marketing and Advertising  
Used the software for: 1-2 years

### "Perfect program to shorten links + get analytics on links "

September 24, 2019

5.0

I have always had a great experience using Bitly. Anyone who does anything with links NEED to use Bitly.

Pros

I have used Bitly as long as I can remember to shorten my links, however, I just recently discovered the feature that also gives you the number of clicks a link has had - AWESOME!

Cons

I really am not sure what there isn't to like about this program - You do need an account in order to get the link analytics but It is helpful to have one.

Review Source

RO

Rob O.  
Therapist / Business Owner  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Excellent Solution for Tracking Who Is Clicking On Which Links"

January 12, 2020

5.0

Bitly's 'bitlinks' allow me to track where my potential customers click, which is essential for collating analytics to see which of my content (e.g. social media posts) is working well and which might need to be updated / removed.

Pros

I really like the ability to create 'customs' links, so that I can personalise the link to reflect my business name; this is a form a branding and looks better than the 'standard' bitlink address that is generated.

Cons

I found for a time that I couldn't prefix bitly's shortened links with 'https', and that they only worked with 'http' prefixes. This gave the impression that the link wasn't secure, though I have just discovered that I CAN now use 'https' so all is good!

Review Source

Lucy D.  
Mathematics Teacher  
E-Learning  
Used the software for: 2+ years

### "Shorten URL "

July 5, 2021

5.0

Shorten URL, rename URL with unique or your own mind, this is the solution web, bit ly

Pros

You can change the name or rename the URL from website

Cons

Multiple name make you crazy, coz you need to rename the URL in order people remember the URL With bitly it helps us in memorizing URL names

Review Source

Mitchell S.  
pres  
Marketing and Advertising  
Used the software for: 2+ years

### "my bitly review"

February 9, 2020

4.0

overall very happy this tool is available and easy to use

Pros

makes my social media posting less distracting and at the same time allows me to make custom urls for my clients

Cons

nothing really i have no complaints, i use the free version and does everything i need for short urls

Review Source

TD

ToniMarie D.  
Event Coordinator  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Great website! "

October 28, 2023

5.0

Never had any issues using the platform. This is a great website!

Pros

The website is extremely user-friendly and it's also great because you can create QR codes on the site as well!

Cons

There is nothing I don't like. There is nothing I don't like.

Review Source

ED

Elsa D.  
Program Officer  
Education Management  
Used the software for: 2+ years

### "Using bitly has been great!"

February 10, 2022

5.0

Bitly is great! I highly recommend using the Chrome extension to save even more time.

Pros

The best part about bitly is that you can shorten any URL link to just a few characters or make your own URL to match your site if you don't have a domain.

Cons

I have no issues with using bitly. The extension works great and being able to customize your bitly URL is amazing.

Review Source

VR

Verified Reviewer  
Developer of Instructional Technology  
Education Management  
Used the software for: 2+ years

### "Used to be Great"

October 8, 2019

2.0

I used to live it but now I hate it because they don't do what they used to do anymore.

Pros

I used to use bitly all the time when it was free, but they changed their business model and now it's easy to use.

Cons

You have to create an account and it gives you all these other services you don't want. I just want a url shortener!

Review Source

ME

Mu E.  
Owner/manager  
Human Resources  
Used the software for: 2+ years

### "It works exactly as it should: Simple and easy"

February 8, 2022

5.0

It's simple, reliable, user-friendly. Bitly works exactly as it should and I very much enjoy using this tool.

Pros

Bitly gives me exactly what I expect from a link shortening tool. The free version gives me up to 100 shortened links per month and I can still customize the back end of the link in the free version. What I appreciate the most is the lack of spammy ads which usually go hand in hand with free tools but Bitly does not disappoint.

Cons

There isn't much to dislike about Bitly. I only wish the QR code generation was possible in the free version too.

Review Source

Cristina I.  
Marketing Director  
Food & Beverages  
Used the software for: 6-12 months

### "Easy URL shortener"

February 7, 2023

5.0

Since I started using Bitly 2 y. ago (for my business), I haven't discovered a better link shortening service. It's incredibly user-friendly, has a simple layout, and contains all the analytics I require in one location. Simply by glancing at the stats, I can determine whether or not my links are becoming popular. Bitly is a fantastic tool.

Pros

It's a fantastic approach to improve the appearance of documents and share links with other people. It enables neat-looking reports, and information exchange is simple and easy.

Cons

Maybe the only thing is that I don't really like the user interface on the software.

Review Source

Claudemir C.  
Desenvolvedor  
Computer Software  
Used the software for: Less than 6 months

### "Uma ótima opção para encurtar URLs"

May 3, 2023

5.0

Pros

Interface simples e intuitiva;Ótimos recursos para o encurtamento e gerenciamento de URLs;

Cons

No momento em que utilizei não encontrei nenhum ponto negativo.

Review Source

VR

Verified Reviewer  
HS Science Teacher  
Education Management  
Used the software for: 2+ years

### "Shortened links done easy with Bitly"

August 18, 2019

5.0

Pros

Ease of creating shortened links as well as customizable. I use this primarily to share links with my students.

Cons

Case-sensitive is the KEY. Many times if typing in the links gets people to the wrong place. Maybe connecting these QR codes would be good.

Review Source

Jessica L.  
Admissions Counselor  
Education Management  
Used the software for: 2+ years

### "Shorten and customize links!"

July 30, 2019

5.0

Pros

I love using Bitly and have implemented this software on several teams. It's great for shortening links and making clicks more accessible and reader friendly.

Cons

I would love a feature that could help you gauge how successful your shortened link words are.

Review Source

BM

Brian M.  
Director, External Relations  
Education Management  
Used the software for: 2+ years

### "Fantastic URL shortener with robust analytics dashboard "

May 30, 2019

5.0

Pros

Bitly satisfies the baseline criteria for a URL shortening platform, plus much more. Bitly offers a robust analytics dashboard that allows you to track the performance of your links, drill down to geo- and demographic information, calculate your campaign ROIs, and is straightforward in presenting metrics. The best part of Bitly is that it allows you to brand your links. And while I tend to stick with UTM tracking codes for email campaigns, I use Bitly for all of my other tracking needs.

Cons

The downside is that it is a freemium service and that you'll need to pay a subscription fee to take advantage of its full suite of features.

Review Source

VR

Verified Reviewer  
Marketing Manager  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Fantastic Link Shortening Tool"

September 16, 2022

5.0

Pros

I use the free version and it still does a lot.

Cons

I have no gripes with Bitly. As mentioned I don't pay so it's a great tool for anyone.

Review Source

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