# Page 24 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 24 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

---

Bitly

4.8 (1295)

[View alternatives](https://www.capterra.com/p/172575/Bitly/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Page 24 - Reviews of Bitly

## Showing most helpful reviews

Showing 576-600 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Pamela K.  
President  
Entertainment  
Used the software for: 2+ years

### "Something I use quite often"

April 21, 2020

5.0

Pros

I liked the reporting feature and that you could customize the link.

Cons

I wanted to have more than one custom link for the same page to keep track of where traffic was coming from and I couldn't figure out how to do that.

Review Source

LL

Letícia L.  
CEO  
Marketing and Advertising  
Used the software for: 6-12 months

### "Link shortener and link management"

December 9, 2021

5.0

Besides this little tip on what to improve, there's nothing more to say, it's a great app, easy and simple.

Pros

What I liked the most for sure was the facility to shorten and manage the link, honestly there's nothing to complain about, as it is very intuitive.

Cons

What could improve a little is the functionality of the mobile. the only criticism is: it would be good to see more graphics on mobile more easily to be able to manage the links.

Review Source

Stephen S.  
Principal Attorney & Counselor at Law  
Law Practice  
Used the software for: 1-2 years

### "Bitly is a Great Link-Shortener for Social Media"

February 18, 2019

5.0

My overall experience with Bitly has been positive, it gets the job done for free and helps me use social media more effectively.

Pros

I love that Bitly makes link-shortening easy and free for casual social media posting. It also integrates easily with many of the major social media management platforms.

Cons

Bitly has virtually no customer/technical support for non-paid users, and the prices for their paid services are outrageous.

Review Source

Moustafa Medhat A.  
Student  
Medical Devices  
Used the software for: 6-12 months

### "My Experiance with Bitly"

January 30, 2022

4.0

My overall experience is perfect and I always use Bitly to shorten my links.

Pros

I like the ability to track my links to see how many people clicked on the link. Bitly has a lot of features that support my needs. Also, the interface is very easy for anyone to get started with.

Cons

The free version provides limited features. Also, it doesn't provide the option to change the URL after making it. Analytics of my operations are deleted after 30 days and can't be restored.

Review Source

VR

Verified Reviewer  
Editor  
Marketing and Advertising  
Used the software for: 2+ years

### "Highly effective url shortener"

September 1, 2019

5.0

Bitly is essential to my business and has lead to higher sales.

Pros

Bitly's free service has a lot of features that make it effective for business such as tracking the links and customization.

Cons

I have no complaints about this software.

Review Source

IA

Iheanyi A.  
Operations Manager  
Hospitality  
Used the software for: 2+ years

### "Compact Resource"

May 4, 2023

4.0

Pros

Offers a simplified text for urlsFits perfectly well in programsAverts mistakes in writing long url

Cons

Haven't found any feature worth pointing out.

Review Source

VR

Verified Reviewer  
Programador Full-stack PHP  
Internet  
Used the software for: 2+ years

### "Basic but easy and simple"

April 15, 2021

5.0

I have used Bitly many times to share links quickly. When I need something more advanced and robust, I use other platforms.

Pros

I like that as a user, I don't need any knowledge to shorten a link and be able to measure the clicks. It is very useful to shorten long links and/or to know if who you have passed the link to has reached it.

Cons

It lacks some advanced settings that I have seen in other services. For example, it would be nice if you could do an A/B test with several links and you could configure the criteria (IP, Date, etc) to send the user to one destination or another.

Review Source

SF

Samuel F.  
Associate Director, Online Marketing  
Marketing and Advertising  
Used the software for: 2+ years

### "Incredibly Flexible & Free App"

March 23, 2020

5.0

Awesome app with great flexibility for a free account across multiple channels

Pros

Loved the ability to create shortened, custom links for free in the platform. You of course still have to use the bit.ly prefix, but the fact that you can customize the URL after that with a free account is fantastic and incredibly useful.

Cons

Wish the ability to edit links was a bit easier. I understand why they make that a difficult process – to avoid any significant/fraudulent issues, but if you make a mistake on a previous link it's a pain to go back quickly and make an adjustment and usually you just have to make a new one.

Review Source

Nikhil W.  
Web Developer  
Media Production  
Used the software for: 2+ years

### "Link Shortening"

April 14, 2019

4.0

Pros

1) Easiest link shortening out here. 2) Easy to use and simple instruction set as well

Cons

1) Being in this for a long time may not be the only thing Bitly may look forward to and seo can be thought of as well

Review Source

JA

Junaid A.  
Digital Marketer  
Information Technology and Services  
Used the software for: 2+ years

### "Amazing Website For URL shorting"

May 21, 2022

5.0

Overall it is a wonderful website to short URL in a quick time.

Pros

I am using bitly when there was not much competition in the market, I can say that is a wonderful tool to short URLs even it provides a comprehensive insight of click that I liked about this tool. Like it helps me to how many users click on the URL not only this it provides segment-wise analysis like device, location, time and more.

Cons

I don't have anything that i least like about bitly.

Review Source

VR

Verified Reviewer  
Founder & Sleep Science Coach at SleepZoo.com  
Marketing and Advertising  
Used the software for: 2+ years

### "Easy link management"

August 28, 2018

5.0

Pros

\-ability to manage links all in one place -ability to customize links -click stats for each link (analytics)

Cons

Sometimes the custom links you'd like to create are already used, so you have to get creative.

Review Source

VM

Victoria M.  
HR Development and Recruitment Mktg Mgmt  
Automotive  
Used the software for: 2+ years

### "Bitly Review"

September 26, 2019

5.0

We primarily use Bitly to customize links for our recruitment ads so that candidates can EASILY remember the URL if, for some reason, they don't 'click' on it right away OR if we use the Bitly link in an ad that is other than electronic, for example: print - ads, fliers, brochures, etc... It works great for us!

Pros

I really like how simple it is to customize links using this software and platform. I also like how it keeps track of my previously created links and allows for easy copying to utilize in recruitment ads that we publish.

Cons

There is nothing I dislike about this software. In fact, I like it so much that I haven't shopped to see what other similar platforms offer. We are happy with Bitly.

Review Source

IJC

Irish Joy C.  
Bookkeeper  
Education Management  
Used the software for: 2+ years

### "Bitly review"

November 24, 2022

5.0

Bitly is excellent a big help to all users.

Pros

The product is easy to use, I can track my link views, the viewers location and I can edit my link to make it catchy.

Cons

What I did like least is sometimes link can't be edited.

Review Source

AE

ANAS E.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "The best url shortener"

February 24, 2020

5.0

Great experience

Pros

the best url shortener, very easy to use , the interface is simple and direct, it gives detailed stats of all the coming traffic, i've been using bitly for over 4 years and i love it.

Cons

no cons, the service is absolutely awesome

Review Source

MA

Michael A.  
Manager  
Education Management  
Used the software for: 6-12 months

### "It helps me a lot!"

September 23, 2020

5.0

Despite there are other options out there, I still use bitly. It's easy to use, and it's free. I love it much, and it helps. The good point also, it's already familiar for people, hence people are not worried to click on the link, Compared to other similar service provider, linktr.ee which I mentioned before.

Pros

1\. It shortens the link without much hassle 2. You have the data when and how many times your link is clicked 3. It's FREE! You can have almost all features without paying 4. You can customize the address (as long as it's not taken yet)

Cons

It's only single link per address. Recently, there is a similar service provider that can have options to access similar webs by clicking only on one address.

Reason for choosing Bitly

1\. Bitly has passed the test of time 2. People are familiar with bit.ly. I use bitly for my referral link. Funny facts are, when I changed it to linktr.ee (a similar service provider), the number of click dropped massively.

Review Source

JK

Justin K.  
Teacher  
Primary/Secondary Education  
Used the software for: 2+ years

### "Bitly is great for shrtng web links"

October 9, 2023

5.0

Pros

I like how easy it is to use this product to shorten links, especially now that several other similar sites not longer offer this feature.

Cons

There's nothing at this time that I dislike about the service it provides.

Switched from

[TinyURL](https://www.capterra.com/p/228765/TinyURL/)

TinyURL stopped doing some of the features I needed.

Review Source

LT

Lorenzo T.  
Administrative  
Automotive  
Used the software for: 1-2 years

### "For many things we need to short the links, and it is perfect"

July 23, 2023

5.0

Pros

We love it, it is very important to marketing and administration to help clients get the info we have

Cons

Do not have cons, it is very easy to set up, and love it.

Review Source

Samantha B.  
Content Marketer  
Computer Software  
Used the software for: 2+ years

### "Good for a small company"

July 23, 2019

4.0

Pros

Easy to use, makes things look a lot tidier when posting links. Click analytics are cool and easy to understand.

Cons

Lack of branding capabilities makes this not an ideal product for a larger company.

Review Source

Deniz A.  
Co-Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Easily create shorter links to be shared"

May 27, 2019

5.0

Pros

It's so easy to use. You simply put in a link and create a shorter version whilst selecting your own extension of the URL if need be.

Cons

If you're not logged in, you can't edit the bitly link again.

Review Source

VR

Verified Reviewer  
Principal  
Marketing and Advertising  
Used the software for: 2+ years

### "Easy, Flexible, Affordable"

August 30, 2019

5.0

Pros

Easy to organize and track links, and love that there is a free version that allows most important tasks.

Cons

Can't think of anything, especially given that I use the free version, that I don't like.

Review Source

KN

Kate N.  
Events  
Education Management  
Used the software for: 2+ years

### "Bitly User Review"

May 12, 2023

5.0

Good, allows me to clean up references or published materials without having rows and rows of link urls.

Pros

Super easy to use, no software download needed, just paste the long link into the homepage and click enter to get the shortened version.

Cons

Nothing wrong personally, bitly is very simple to use and the other paid features they seem attractive for other appropriate users.

Review Source

PK

Prince K.  
Business Associate  
Political Organization  
Used the software for: 2+ years

### "Love Bitly!!"

January 28, 2019

5.0

Pros

It's such an amazing tool to shorten URL's and make your emails/social media platforms look professional. I use it religiously!

Cons

The link (unless typed the way they send it) does not work. If they can fix that it would be amazing!

Review Source

VR

Verified Reviewer  
Principle Trainer  
Education Management  
Used the software for: 2+ years

### "Easy to use"

May 24, 2019

5.0

Pros

A easy to use link shortener with the ability to customise your shorten link. You can see a stat report on the number of click and date well..

Cons

free version only gives you 100 shorten links

Review Source

VR

Verified Reviewer  
Finance and Operations Manager  
Education Management  
Used the software for: 2+ years

### "Bitly review"

July 24, 2021

4.0

Good

Pros

Very easy to use and the data analytics makes it even cooler

Cons

The customer service could do with a but of improvement.

Reason for choosing Bitly

The free service is good enough for me

Review Source

UG

Unesh G.  
Owner  
Internet  
Used the software for: 1-2 years

### "It has been my favorite Url Shortner since long time for my personal use."

June 30, 2020

5.0

overall experience with bitly is quiet good, and i am impressed with its ease of use.

Pros

i like most in bitly is ease of use, that we can easly shorten links even without sign in, this is big relief sometimes.

Cons

i like least is that if we need to scale professionally and upgrade to paid plan its quiet expensive for small businesses, i dont have doubt that big and enterprise level businesses can afford

Review Source

Similar Products

Featured