# Page 25 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 25 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

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Last updated March 13th, 2026

# Page 25 - Reviews of Bitly

## Showing most helpful reviews

Showing 601-625 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Abraham A.  
CEO  
Internet  
Used the software for: 2+ years

### "The world over is on this application"

November 24, 2021

5.0

Overall it helps me shorten my long links and make them presentable to put out there

Pros

Its so easy to create your links and get them ready to go live!

Cons

Sometimes has incorrect tracking information

Review Source

Cushi M.  
owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Make your long website url's more marketable with bit.ly"

April 17, 2021

5.0

I love bitly. I use it when it doesn't make sense to pay for a domain (promoting a product, service or event that might only be around for a short time) and when I want to shorten a link from a paid domain to be easier to remember. Voila! Need I say more? it does what it says it does.

Pros

The only reasons I use this software is to shorten links and monitor the analytics connected to them. I also enjoy the easy-flowing user interface. All important info is relatively easy to find and it's a breeze learning how to use the software.

Cons

The only thing I don't like about the software is the inability to change a link once it has been created.

Reason for choosing Bitly

I chose Bitly because it was the more well known of the two, so I felt more inclined to trust it.

Review Source

MN

Matt N.  
Photographer  
Media Production  
Used the software for: 2+ years

### "Bitly for Photographers"

June 20, 2019

5.0

Pros

I send links and share the website of photographers constantly with my team and creatives. No one wants super long links. Bitly is great for making emails look better.

Cons

I wish the history stored more recent shortened emails.

Review Source

VR

Verified Reviewer  
Freelance Writer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Streamline Your Link Management with Bitly"

January 31, 2023

5.0

Pros

Bitly has been a game-changer for my link management. I love the ease of use and how it allows me to track clicks and analyze traffic patterns. The interface is user-friendly and makes it simple to create custom shortlinks for my clients. I also appreciate the ability to share links and collaborate with team members.

Cons

I don't think there is anything negative about this tool

Review Source

ET

Evan T.  
Community Program Producer  
Sports  
Used the software for: 1-2 years

### "Must Use for Social Media Managers"

January 4, 2022

5.0

Great platform to use if you have social media accounts.

Pros

Link shorterning. Doing so in all of your social media posts will help clean up your script as well as reduce your character count. It's an easy to use website where you paste your link and click one button and it's ready. It is also integrated with our social media management platform Sprout, so I don't have to use the website often.

Cons

Some people believe shortened links are spam, so if you could edit the tail of the bit.ly that would be ideal. For example: \[SENSITIVE CONTENT\] or find some way to tell what site it is.

Review Source

VR

Verified Reviewer  
Junior Engineer  
Electrical/Electronic Manufacturing  
Used the software for: 2+ years

### "Simple and all you need for a link"

August 7, 2019

5.0

I use it to shorten links without subscription.

Pros

Is really easy to use and you do not need to download anythings, it work online.

Cons

As it work from a website you must accept the use of cookies, and that is always annoying thing to do.

Review Source

Carma S.  
Author  
E-Learning  
Used the software for: 2+ years

### "Good analytics"

July 22, 2019

3.0

It is useful when I want to not only shorten a link but also track the results.

Pros

I love the analytics information I can get for my links.

Cons

I wish it better integrated with my WordPress website so I didn't have to keep toggling between pages.

Review Source

TD

Tammy D.  
Business Owner-Designer  
Design  
Used the software for: Less than 6 months

### "Your Shortcut to Link Management"

January 7, 2024

5.0

It was a great experience and I encourage anyone to try it out.

Pros

What I like most about Bit.ly is the URL link shortening.

Cons

I don't really have any cons about Bit.ly. I am completely satisfied with everything I needed for my business.

Review Source

JP

Jacob P.  
Account Manager  
Newspapers  
Used the software for: 2+ years

### "Keep it Short! URLs that is."

October 25, 2023

4.0

My go to program when building custom emailers I want shorter links in.

Pros

I love the ability to customize the end of the shortened URL's

Cons

I would love if you could customize the entire URL.

Review Source

TS

Tyneisha S.  
Owner  
Consumer Goods  
Used the software for: 2+ years

### "Best Link Tracking For Small Business Analytics"

May 29, 2019

4.0

Bitly allows me to track engagement across multiple platforms, which is helpful for my business because it lets me know where I am having the most impact with my customers.

Pros

I have used Bitly for several years and it is my preferred program to shorten links and for analytics tracking. The layout is simple and functional, and to create quick links I do not even have to be logged in. There is an ability to create custom URLS as well, but even when staying in the standard Bitly format I like that the shortened links are so widely recognizable and accepted. Tracking is accurate and updates instantly, and all created short links are neatly saved, organized, and easily recalled for future reference.

Cons

There is one major downside about Bitly that I have found, and that is I cannot create a shortened link while being logged out, and then add it to my account after logging in. This can be a hassle and hopefully something that can be improved soon.

Review Source

Ashleigh D.  
Art Educator  
Education Management  
Used the software for: 2+ years

### "Vital to Communication Success!"

July 28, 2019

5.0

My overall experience with Bitly is very positive. It has improved my communication game and helps me to look more professional as I communicate with my peers.

Pros

Nobody likes clunky, unprofessional looking links in messages or documents. I was so happy to find Bitly and to be able to easily utilize it. I am able to share longer links or search results without having to interrupt the flow of my messages or the layout of my document.

Cons

There is nothing that I like least about this software. I enjoy using it and creating custom links.

Review Source

Courtney F.  
Social Media and Photo Intern  
  
Used the software for: 1-2 years

### "Lifesaving link shortener for social media use!"

May 2, 2018

5.0

Easy free way to get shorter links to post on social media.

Pros

It is SO easy! Super relevant and time-saving software that can make links shorter for digital use. Perfect for social media managers.

Cons

This software has an amazing platform and so many users, why not update it? There are few criticisms I have about an easy one-stop shop problem.

Review Source

GM

George M.  
MD  
Information Technology and Services  
Used the software for: 2+ years

### "The best url shortener"

December 6, 2023

5.0

It has been a great one being able to shorten url and to follow the analytics that comes with its use.

Pros

I especially enjoy the analytics that it comes with it.

Cons

I have no negatives on Bitly. It is simply awesome

Review Source

OS

Oliver S.  
Owner  
Computer Software  
Used the software for: 2+ years

### "Bitly is amazing for shortening URLs while also letting you track your clicks"

January 27, 2022

5.0

Pros

I run many different campaigns online and it is so helpful to first be able to shorten my URLs to make them more easy on the eye and more logical, AND I can also track how many clicks each of my links are getting. Very helpful in comparing my different campaigns.

Cons

It's not fair to list as a con I guess since the free version offers so much, but there are some features like Analytics hidden behind the paid version that I wish I could access

Review Source

Sharon G.  
Driver  
Transportation/Trucking/Railroad  
Used the software for: 6-12 months

### "Great app for ones who email/text links"

January 19, 2020

4.0

I sell essential oils, and my sign up link is very long so this makes it easier for someone to type in and get right to my link.

Pros

What I like most is that you can take a very long website address and condense it to something easily recognizable and much shorter so that the chance of someone mistyping it are way less.

Cons

I kind of understand why, but what I don't like is that the short links you make ARE case sensitive, so it's best not to get real fancy with your wording because typically people don't think in terms of capitalizing a website link.

Review Source

DP

Daniel P.  
it  
Computer Networking  
Used the software for: 2+ years

### "Easy to use to provide Short URI links to your Users"

August 19, 2023

5.0

Easy to track configured short links to see how they are helping get Documentation or Online KB to assist on concerns

Pros

Bitly's URL shortening service simplifies link sharing and tracking, making it a vital tool for marketers and social media managers.

Cons

The only issue I have with Bitly, is with their tier options. But they do provide options to customize

Review Source

JA

Jose A.  
Marketing  
Marketing and Advertising  
Used the software for: 2+ years

### "I use it a lot"

February 21, 2022

5.0

Pros

I use it to have metrics on all the interaction I need to review from specific links

Cons

i dont have any complaints as far as i use it

Review Source

MK

Monique K.  
Social Media Manager  
Online Media  
Used the software for: 1-2 years

### "Bitly is the perfect way to make custom links to track website traffic"

April 8, 2021

5.0

Overall, bitly has allowed me to see how much traffic comes to my client's website via social media channels. despite its flaws, I will still keep using it for this purpose. I have found workarounds for the things I don't like.

Pros

Initially, I liked that the free version of bitly offered unlimited custom links. I love how easy it was to plug in your website link and customize the back end of it so you could track where your website traffic is coming from.

Cons

As of this year, bitly started putting limits on how many custom links you could make. This was a problem because I use a custom link for facebook posts every single day of the year. I had to start getting strategic with how many I made. I also did not like that I had to buy a new domain/url to use it.

Review Source

Simon S.  
Marketing Manager  
Printing  
Used the software for: 2+ years

### "Making your links look better"

March 20, 2019

5.0

I use this daily to enhance my social media activity.

Pros

Very easy to use and resulting in cleaner tidier links for social media posts

Cons

Some links aren't recognised on the odd occasion.

Review Source

VR

Verified Reviewer  
associate media director  
Marketing and Advertising  
Used the software for: 2+ years

### "Great platform for link shortening! "

November 5, 2020

5.0

Bitly is easy to use and helps provide links for platforms like Facebook. They also provide analytics which is great to see how the links are performing.

Pros

The platform allows links to be shortened with an "easier" and "user friendly" link. It is great to use these links across social media posts or custom articles so you don't bombard the reader with a long URL. They provide analytics and the process is very streamlined to create a link.

Cons

There hasn't been any issues with this platform and its the best one in the space right now so no cons!

Review Source

SM

Samantha M.  
Marketing Coordinator  
Education Management  
Used the software for: 2+ years

### "Customizable Links Are A Must"

October 5, 2021

5.0

Pros

I love being able to not only shorten links so that our social posts don't get clogged up, but being able to also customize them so that they don't look like a spam link to our customers is a huge plus. They know it's legitimate before clicking. It's also great being able to create different links for different uses and tracking clicks to see what does best.

Cons

Can't edit links once they are created so you have to make a new one.

Review Source

AM

Alexander M.  
Educator  
Music  
Used the software for: 2+ years

### "Great Link Sharing Software That You Can Track"

August 6, 2020

5.0

Great experience. Provide a lot of value

Pros

Great Link Sharing Software That You Can Track. Free version has great features.

Cons

Custom links are limited as any ones that have been used in the past are taken forever.

Review Source

VR

Verified Reviewer  
Talent Acquisition Associate  
Education Management  
Used the software for: 1-2 years

### "Such a useful product"

May 14, 2018

5.0

Pros

Bitly is really great when you have a long URL that you need to shorten to share in print form or online. You can also choose your own shortened link, which is great for branding and for memorability.

Cons

If you're using an iframe, bitly doesn't pull the header of the page to save as the title of the shortened link.

Review Source

JZ

Justin Z.  
Web Developer  
Information Technology and Services  
Used the software for: 1-2 years

### "Good free URL shortener and link building "

December 22, 2021

5.0

Pros

Easy to setup. Excellent UI. Reliable software. Having mobile app access is a huge plus. Free to use.

Cons

Free version is quite limited and paid plans are quite expensive. Some of tier 2 features should be included in tier 1. Lagging behind competitors in features like retargeting options and call-to-action buttons.

Review Source

VR

Verified Reviewer  
Social Digital Marketing Coordinator  
Retail  
Used the software for: 2+ years

### "Crazy easy. Gets the job done. "

July 22, 2019

5.0

Pros

Cleaning up your links helps with character count, appearance, etc. Bitly also offers link tracking and other features to track your performance.

Cons

Some softwares may read shortened links as spam.

Review Source

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