# Page 26 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 26 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

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Last updated March 13th, 2026

# Page 26 - Reviews of Bitly

## Showing most helpful reviews

Showing 626-650 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

RS

Rodrigo S.  
Support Sales  
Automotive  
Used the software for: 1-2 years

### "It is perfect to make your urls shorter"

October 15, 2023

5.0

Pros

I love how easy to use it is, in few minutes you can do it.

Cons

I use it only for basic porposes and it works really good.

Review Source

VR

Verified Reviewer  
Traffic and Operations assistant  
Marketing and Advertising  
Used the software for: 6-12 months

### "Bitly software review"

November 29, 2020

5.0

Really pleasant, I haven't had to log a ticket or anything like that so that's amazing! This is the best URL shortener I've ever used

Pros

It is a fairly easy website/ software to use because I got it even without training. I love how it helps one save characters when they're writing social copy. The short url makes the user/reader interested to click through

Cons

There are limited analytics on the free version, I am not saying do a free for all but a bit room would be nice. Otherwise can't fault it

Review Source

Aline K.  
Mídias Socias  
Marketing and Advertising  
Used the software for: 1-2 years

### "Minha Experiência com o Bitly!"

May 28, 2020

4.0

Muito positiva. Recomendo

Pros

O Bitly é rápido e fácil de usar. Cria links curtos e podemos ter um alcance bem amplo dos cliques em cada link. Também permite ter diversos links curtos gratuitamente e o acompanhamento destes. Fácil opção de copiar e colar o link.

Cons

Gostaria que tivesse a versão no meu idioma, português.

Review Source

Ruyen A.  
CEO  
Internet  
Used the software for: Less than 6 months

### "Bitly Review"

December 9, 2019

5.0

When trying to paste different links with long ugly looking ones. Bitly transforms these links to somehow uniformed and shortened ones.

Pros

Bitly has been very helpful in my operation. As I need to forward specific links, I'm able to eliminate the long ugly links and turn them into nice looking ones to be posted to my blogs or reports.

Cons

Nothing really. The whole experience using Bitly has been very good. I'm able to make my reports and blogs more presentable. Everything looks neat and uniformed.

Review Source

Zhivko S.  
SEO Expert  
Marketing and Advertising  
Used the software for: 2+ years

### "Bitly is perfect for tracking your traffic"

June 3, 2019

5.0

Pros

customizable slugs easy to use no bugs free account comprehensive dashboard

Cons

You can't purchase private domains. It is very expensive if you decide to buy.

Review Source

Paul R.  
Therapist  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Very handy link shortner"

March 18, 2022

5.0

It has been fine and I have been using it for years and will continue to do so

Pros

Iv been using bitly for many years and works really well, it shortened links with a recognisable name so doesn't look spammy. I use for my WordPress website and newsletters

Cons

Although the bitly name is recognised it sometimes still feels a little spammy with the name shortened , but hasn't affected any links that I know of

Review Source

GC

Graeme C.  
Growth Marketer  
Financial Services  
Used the software for: 6-12 months

### "Shorten and Track URLs Effortlessly with Bitly"

January 30, 2023

5.0

Pros

Bitly is my go-to tool for URL shortening and tracking. It's easy to use and provides detailed analytics on clicks, location, and device. The tool's ability to customize links and add branding makes it a must-have for marketers and businesses. Overall, I highly recommend Bitly for anyone looking to simplify and track their links.

Cons

So far, I haven't seen any issues with this tool.

Review Source

MM

MIKE M.  
Director of Marketing  
Construction  
Used the software for: Less than 6 months

### "ZERO Customer Service / No Refund after 2-Days of Use"

March 13, 2024

3.0

ZERO Customer Support - No Phone Support - Could not request a refund but i could not Test the full product capability without paying for it. VERY FRUSTRATED. NO Grace Time to evaluate/use.

Pros

Practically very useful, everyone I know uses it.

Cons

Tried to create custom urls - the only way to test it was to upgrade

Review Source

VR

Verified Reviewer  
OMCA  
Education Management  
Used the software for: 6-12 months

### "No more annoying long links! Here is the perfect tool"

June 12, 2021

5.0

I love it and I use it my work and personal agenda! I hate those long links and i really love shortening them to make it easier to access and even memorize.

Pros

It is direct to the point and you can even customize the link after the "bit.ly/" another thing is the simple analytics and click count you can view! it is really awesome especially if you are tracking your growth.

Cons

To be honest none at all even if you are only using the free one you will still get a good support and service from Bitly!

Review Source

Mindy K.  
Special Education Teacher  
Education Management  
Used the software for: 2+ years

### "A great time saver"

November 1, 2019

5.0

My students are able to use Bitly as well. It makes sharing links to their finds so much easier.

Pros

I am a teacher and there are tons of great videos on YouTube for my students to use as a supplement for material covered in class. Unfortunately, the links to get to the videos are often long and complex. Bitly helps solve that problem my shortening the link and making it easy for my 12 year olds to type in.

Cons

I really have never had a problem with Bitly. It's quick and easy. I've never had a broken link or anything.

Review Source

AG

Anthony G.  
Vice President, Marketing  
Information Technology and Services  
Used the software for: 2+ years

### "Very easy to use and customize"

May 6, 2022

5.0

Pros

Very simple and you have the ability to customize. Works seamlessly with Google UTM.

Cons

Do not have any cons that I've experienced with this product.

Review Source

Sean W.  
Strategic Communications Officer  
Legal Services  
Used the software for: 1-2 years

### "Use with UTMs to track your campaign effectively"

October 10, 2020

5.0

Overall, this is easy to setup and use daily for channels.

Pros

It's easy to combine bitly with other tools such as UTM and google analytics to track the effectiveness of campaigns across multiple channels.

Cons

Customisation of the URL is a bit limited - it would be nice to be able to create more custom URLs for our site.

Review Source

Anna I.  
ELA Teacher  
E-Learning  
Used the software for: 1-2 years

### "Simple and Effective"

July 18, 2021

5.0

Pros

Bitly was a great solution for simplifying links for students. Many times I used Bitly to shorten and customize URLs for student assessments, and I could customize, able, and disable the URLs for each of my class periods to mitigate cheating, which is hard to navigate while teaching via e-learning. A great added bonus is that the software, for my needs, is completely free!

Cons

I have found that the location for customization of links is not where I would logically place it, so if I go a while not using the software, there is a little difficulty finding where create the custom links, but for the most part the software is very simple to use.

Review Source

OT

Olayinka T.  
CEO  
Information Services  
Used the software for: 2+ years

### "Bitly make my long affiliate url readable and short"

September 13, 2023

5.0

Pros

The url shortener. All my affiliates long strings url are shortened with the click of a button.

Cons

Nothing is least about this great product.

Review Source

LW

Lianne W.  
Owner  
Furniture  
Used the software for: 6-12 months

### "easy and effective tool for link shortening and analytics"

November 2, 2022

5.0

Pros

Bitly is a great tool for marketers and business owners who need to monitor and track clicks on their links. It's easy-to-use, offers analytics, and it integrates seamlessly with moosend, which is our email marketing automation tool of choice, and has provided us with a number of really useful insights that we would not have had access to otherwise. I would suggest this for anyone looking for a quick link shortener and analytics tool!

Cons

The moosend integration was quite tricky, it should have been a little quicker and easier.

Review Source

VR

Verified Reviewer  
Marketing Operations Specialist  
  
Used the software for: 1-2 years

### "Easy and painless way to make shortlinks. Especially with the browser extension."

April 11, 2018

5.0

Pros

Ridiculously easy to create and track shortlinks. Tracking audience engagement and campaign performance has never been more easy.

Cons

The service is simple, so there's not a lot to dislike about it. Wish there was a way to edit URLs in the free version, but enterprise allows you to have a custom url.

Review Source

WA

Wasim A.  
Director  
E-Learning  
Used the software for: 2+ years

### "Affordable Tool For URL Short"

March 10, 2022

5.0

There is nothing like Bitly, I am an addicted user of this tool.

Pros

Bitly is very good to short long URLs and make it possible for me to track them when, where and how people are opening them. Bitly is ultimately the best tool to give me in-depth analysis behaviors about my users.

Cons

There is nothing I least like for bitly, even it is good that give me the option to create a custom short URL

Review Source

Tyler B.  
Freelance Graphic Designer  
Design  
Used the software for: Less than 6 months

### "Doesn't do a lot, but does it well"

July 19, 2019

5.0

Pros

I mean what do you say? It shortens links, as advertised! I use this a lot because when I upload design files to Drive or Dropbox the share links are unwieldy, and bitly cleans them up and makes them more manageable for both me and clients.

Cons

I wish it kept link data for more than 30 days after a links creation. It would just be nice to have more longer term metrics for your shortlinks, but I also understand why they might not be able to do that.

Review Source

JS

Jill S.  
owner  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "Shorten Links with Ease"

March 9, 2022

5.0

I have been using Bitly for years when sharing URL links via email or social media. It's a drag to share long links as they are usually truncated and just look terrible. With Bitly I have been able to quickly and easily shorten a link and also include my own branding and a back half that has included a customized description.

Pros

Extremely easy way to shorten links and customize them to your branding.

Cons

I really couldn't find any fault with Bitly.

Review Source

MS

Moh S.  
Digital Marketing  
Writing and Editing  
Used the software for: 2+ years

### "Nothing like bitly for URL shorting "

June 28, 2022

5.0

Overall my experience with bitly is good.

Pros

Obviously most liked thing of bitly is shorting the URL. It help me short very long URL that seems very awkward if we send to the user. The other part that i personally like of Bitly is that it has comprehensive dashboard that will help to make decisions on the basis of clicks.

Cons

As far as i know i did not least like anything, all function has its own value and working fine.

Review Source

VR

Verified Reviewer  
Deputy Director  
Libraries  
Used the software for: 2+ years

### "Simple, effective tool"

November 10, 2019

5.0

Use it for shortening URLs on flyers and on websites.

Pros

It's easy and simple. Paste a web address in, get a shortened version out. Great for printing on flyers and other places where space is at a premium. Love the stats that are provided (clicks, etc.).

Cons

The only thing I don't like is having "bit.ly" in all of my addresses, but that's a small quibble. If it mattered that much, I'd just use my own domain for the same purpose. But I don't, so that should tell you how much that really matters to me.

Review Source

VR

Verified Reviewer  
Director of Business Development  
Construction  
Used the software for: 1-2 years

### "Easy Program to Use for Shortening Links"

April 15, 2019

5.0

Pros

Bitly is so simple to use for taking long links and shortening them almost instantaneously. All you have to do is cut and paste your link into the URL dialogue box and Bitly shortens it into a smaller link you can copy and paste to use on social media posts and web pages. The shorter links make our social media posts look much cleaner and uncluttered.

Cons

If you use the free version, then you don't have access to any real features and functionality besides being able to shorten a link. If you want to be able to customize links and rename them, then you must upgrade to the Enterprise version, which can run into hundreds of dollars.

Review Source

VR

Verified Reviewer  
CEO  
Design  
Used the software for: 2+ years

### "Bitly Review"

February 10, 2023

5.0

Pros

What did I like most about this that it's free and speed

Cons

I d'dnt have any disadvantages with this

Review Source

VR

Verified Reviewer  
Director of Marketing  
Computer Software  
Used the software for: 2+ years

### "Great use for affiliate marketing"

February 12, 2021

5.0

Bitly is my go-to for disguising links or shortening links for campaigns that I use for affiliate marketing through my website. It's very easy and convenient.

Pros

Bitly is very easy to use and I like that you can customize your shortened link. I also like that it saves links used in the past and I like that it tracks clicks for you.

Cons

I wish it had more options to customize links since it seems a lot of URLs have been taken by now. Also I wish there was a browser plugin or something for this to make it easier to access.

Review Source

Andrew A.  
Owner  
Internet  
Used the software for: 1-2 years

### "A solid link shortener"

September 5, 2019

4.0

A solid link shortener that has room to grow and help better aid the userbase

Pros

Gets the job done The site could be more streamlined Can track link stats easily Easy customizability

Cons

Doesn't allow you to easily organize links Can't edit links once they are made Price should be cheaper for the upgraded features

Review Source

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