# Page 27 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 27 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

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Last updated March 13th, 2026

# Page 27 - Reviews of Bitly

## Showing most helpful reviews

Showing 651-675 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Project Manager  
Computer Software  
Used the software for: 2+ years

### "Quick and easy to use software tool"

April 24, 2019

5.0

I have been using it for years - it was easy to learn and reliable.

Pros

I just really like this software tool. I have used it for years. Getting a shortened link for emails or websites is super quick and easy with this site. You can easily track when the links were clicked on.

Cons

I do not really have anything negative to say. The tool is easy to use and gives you good information about clicks on your links. I can't really think of a reason to not use at least the free features from bitly.

Review Source

Gary C.  
Creative Content Writer  
Internet  
Used the software for: 2+ years

### "Great for shortning and tracking links"

September 30, 2019

5.0

Tracking success of social campaigns, links for blogs, promotions, and to find out what types of content engage best with users from different regions.

Pros

its very easy to shorten links in a trusted and familiar format. I like how the links are trackable so you can see how many times it was clicked and from what regions.

Cons

I love everything about it actually. Nothing negative. Maybe the only thing would be having sort of a 302 feature in case you change a link later on, but at scale, I dont think that is possible.

Review Source

VR

Verified Reviewer  
Director of Education  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Shortenning Your URL the Easy Way!"

December 11, 2019

5.0

Wonderful experience - like I said it's intuitive and easy to utilize.

Pros

Incredibly user friendly platform to shorten URLs. Also provides tracking on the shortened URL - and ability to customize the shortened URL as well.

Cons

My only negative was just that some people thought it was spam at first because they didn't recognize the company name or the bitl.y tag. Maybe more advertising by Bitly would help, or else make sure when you utilize this shortened URL that you explain why you are doing it.

Review Source

AR

Ale R.  
Editor  
Newspapers  
Used the software for: 2+ years

### "Most popular and free shortlink tool"

February 28, 2019

4.0

I use bitly for years!

Pros

What i love about Bitly is free and is really good. If you need to shorten links and nothing else is amazing, also they have api so you can automate the link creation Pros - custom name - stats - free - integrate with alot of service (API) - Easy to use - many domain you can use to short the links Really good is you are CM and wanna share links on social media

Cons

Bitly is very simple, they should add more features like smart links, redirect by country/device, pixels and more features. But is you need to make shorten links is amazing

Review Source

Jennifer Y.  
Insurance Agent  
Insurance  
Used the software for: Less than 6 months

### "Bitly Helps Me Control All Those Crazy Links"

May 7, 2022

4.0

Bitly says what it does and does what it says...it takes long weblinks and make them manageable and easier to remember for the public at large...and it barely takes a moment to do it.

Pros

I like how easy and fast it is to shorten a link to manageable and customized length. It takes less than 30 seconds. I mean, that is kind of amazing...and I don't get bombarded with weird pop-ups asking me to upgrade before it does the one thing I asked it to do. AND...it's free to use the features that I use.

Cons

The main page is a little clunky and I have had some difficulty in deleting old links that are no longer in service at the source.

Reason for choosing Bitly

Bitly is the product that I saw everyone else seemed to use so that sort of signaled ease of use, cost effectiveness, and quality.

Review Source

LP

Laura P.  
Social Media/CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Custom short URLs for free"

July 15, 2019

5.0

I've been using Bit.ly for years and I always recommend it for my colleagues and students who will work with social media like me. When you post an URL in sites such as Facebook, it looks a lot more friendly if they are shortened and customized.

Pros

Bit.ly is very easy to use, and even though it has tons of options like metrics and information, the thing I like the most is that you can easily customize shortened URLs for free.

Cons

I still haven't found an issue with Bit.ly. Sometimes the URL you want is not available, but that's a small price to pay for such a great software.

Review Source

MH

Marcus H.  
Customer & Communication Strategist  
Education Management  
Used the software for: 2+ years

### "Keep it Short and Sweet"

September 5, 2019

5.0

Overall, I haven't had any broken links or expired condensing of addresses. It seems to work until the original web address provided is no longer available. I highly recommend for any space where hyperlinks are unavailable.

Pros

Bit.ly allows users who are working within in short form mediums or platforms that favor short form, such as Twitter or Instagram, to tag a lengthy link to a quip, in a very compact way. By shortening the link address, Bit.ly allows users to maximize character count while not breaking up the flow of their message. It's extremely versatile if you only have moments to capture your target audience's attention.

Cons

For some that are unfamiliar with Bit.ly's tags, it make come across as "fake" or "spammy." However, when accompanied with a short clarifier like "follow the link" or "click the link" this may help readers understand that you are verifying the link itself, making it credible.

Review Source

Hilma A.  
Event Organizer  
Publishing  
Used the software for: I used a free trial

### "Bitly Review"

April 4, 2021

4.0

This is very helpful for my job as an event organization when I have to create a link for participants in my event. We can customize the link according to our needs and what we want. We also can check how many people click to our bitly link and see the graphics.

Pros

This software is very useful for me. The features in this software is very easy to use and we can customize our link according to our needs and what we want.

Cons

We have to pay for some premium features according to the usage subscription

Review Source

VR

Verified Reviewer  
QA Content Analyst  
Information Technology and Services  
Used the software for: 6-12 months

### "A great and useful URL shortener for free"

May 25, 2022

5.0

Pros

I like that you have the possibility to use the free account or to choose an upgrade by paying a fee. The program is very easy to use and super useful for sharing links.

Cons

It seems once a link is created it cannot be deleted or edited and this feature could be added for improvement.

Review Source

KC

Kelly C.  
Development and Communications Mgr.  
Individual & Family Services  
Used the software for: 1-2 years

### "Wonderful for social media and other marketing"

October 27, 2023

5.0

Used on social media for marketing and fundraising campaigns, as well as online auctions.

Pros

Shortened URLs to fit multiple into a concise marketing space.

Cons

There isn't anything about the features of Bitly that I don't like.

Review Source

JA

JAHVELL A.  
Youtuber  
Entertainment  
Used the software for: 2+ years

### "Close 10/10"

December 12, 2019

5.0

Pros

1\. Shorten links 2. Easy to use 3. Basic 4. Completely free

Cons

1\. Requires Wi-Fi 2. You can't get paid when people click you link 3. You have to pay for custom domains

Review Source

TS

Tahwii S.  
Owner  
  
Used the software for: 1-2 years

### "A must for any business "

March 21, 2018

5.0

Pros

Bitly now allows you to make custom short url links that make your business look even more professional. I love that I can make a custom url for each product and just from looking at the url you can already tell that it's for our shop and what kind of product the link is for. The short url also helps to keep things short and sweet especially since social media posts that are too wordy tend to get overlooked or skimmed through. Long urls just look messy.

Cons

Bitly has a limited amount of words at times that can be used to customize a url, I'm assuming they are keeping some words for the paid memebership level. Moreover, the url made it Bitly has to be typed just as you put it in Bitly or it won't direct to the link you provided. For example, bitly/baby and bitly/Baby would not direct a user to the same link, captializing letters makes a difference.

Review Source

MH

Michelle H.  
Digital Marketing Strategist  
Education Management  
Used the software for: 2+ years

### "Great for custom short links"

July 16, 2019

4.0

Pros

This is the easiest tool to create short urls for marketing.

Cons

The Bitly strips out the tracking so by the time it get's to analytics it doesn't report accurately.

Review Source

VR

Verified Reviewer  
Social Media Manager  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "Super intuitive link shortening"

November 13, 2018

4.0

Pros

Very easy to customize links, shorten, and track them. The analytic dashboard for your links is easy to understand and perfect for sharing with non-technical people to show the results of different campaigns.

Cons

The cost is a little high, but when you are using Bitly for a large corporation, what software or service isn't a little pricey? It was well worth it for us to get a custom domain to make our shortened links recognizeable.

Review Source

Olisebuka O.  
Information Technology Consultant  
Education Management  
Used the software for: 6-12 months

### "Making Long Links shorter with ease"

July 31, 2019

5.0

Helps to shorten very long links for me and makes it uncomplicated to work with especially in my workplace and when we have short tasks to deliver or even share documents and try to avoid the long sharing links.

Pros

The application helped with great speed and no delays. I was even able to pick my own custon link other than the default one and I was very satisfied.

Cons

It does not give you complete access to change the entire URL as you want. But I guess it is a good trade off especially when you do not pay for the service.

Review Source

RJ

Ricky J.  
retired  
Hospitality  
Used the software for: 2+ years

### "Keep It Short"

April 1, 2022

5.0

Pros

Bitly is very easy to use and proficient in its simplicity. I have used it for several years without any issues or complaints. I like the fact that it will remember the title of the link, the original link data as well as the shortened link so I can reuse the Bitly link for a given site multiple times. I plan to continue using it in the future!

Cons

I do not have any dislikes about using Bitly.

Review Source

Andrea T.  
ad products  
Broadcast Media  
Used the software for: 1-2 years

### "Easy to use"

October 23, 2019

5.0

Provides an easy way for you to shorten links. I haven't used it much for performance analysis so cannot comment.

Pros

Easy to use and gives you a shortened link instantly. Great for use in marketing, promotional, social media link needs.

Cons

There's not much - if you need a link shortened, bitly provides an easy way to do this. It's quite simple.

Review Source

VR

Verified Reviewer  
Prole  
Architecture & Planning  
Used the software for: 2+ years

### "Bitly user"

April 17, 2019

3.0

Mine was positive though they need to investigate scumbag scammers.

Pros

It did what it claimed to and generated money.

Cons

It has a reputation for and is being used to scam people.

Review Source

VR

Verified Reviewer  
Assistant Director of Operations  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Link Management for a price "

May 10, 2022

4.0

Pros

I love the ability to use Bit.ly for free to shorten links but have utilized the paid version to adjust links and manage traffic to links for specific events. I prefer to use the free version whenever possible.

Cons

You ahve to use the paid version in order to manage and adjust your links. That is the only downside to using bit.ly but it is the most convenient link shortener on the market.

Review Source

GM

Gladys M.  
Self Employed  
Education Management  
Used the software for: 2+ years

### "Bitly For Proffessional Looking Links"

July 12, 2021

5.0

Pros

It shortens links and allows you to customize them so that they are easy to manage and identify.

Cons

In the free version, there are only a few tracking analytics.

Review Source

RP

Rochelle P.  
Freelance artist  
Arts and Crafts  
Used the software for: 2+ years

### "Bitly is perfect."

April 11, 2022

5.0

Pros

It does what you expect a link shortener to do:- shorten links. But it also lets you customize them and see some analytics, all for free.

Cons

I don't have anything bad to say, as long as you stay under the 100 link a month limit, it's free. The average user will be fine, it's pretty fair.

Review Source

AM

Angelo M.  
N/A  
Wireless  
Used the software for: 2+ years

### "Great Link Shortener"

June 30, 2022

5.0

Pros

Easy to create shortened links and allows you to track links for when someone clicks the link, it'll tell you their location based on IP which is pretty neat.

Cons

There isn't any cons or anything I least like about Bitly.

Review Source

Jana K.  
Customer Experience Strategist  
Management Consulting  
Used the software for: 2+ years

### "Bitly Review"

May 5, 2022

5.0

I use it as a link shortener and to see where my traffic comes from. It's all that I need at the moment.

Pros

It's simple, easy to use and it does the job!

Cons

I only really use it as a link shortener and there's nothing not to like about that part of the software.

Review Source

FF

Francesco F.  
Sales Account Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "Best for creating short links"

February 4, 2022

5.0

I often use it to create short links to insert in facebook posts, tweets and SMS

Pros

The best software to create short links. From your personal dashboard you can check the access statistics for each link. I often use it to hide original links, or to insert web catalog links in text messages.

Cons

I had no difficulty using Bitly. It is really simple and intuitive to use !

Review Source

VR

Verified Reviewer  
Product Designer  
Design  
Used the software for: I used a free trial

### "Bitly Review"

March 25, 2022

4.0

It was really good experience.

Pros

To be honest, Bitly is considered one of the most practical sites for shortening links, and also adds the feature of link analysis, which is very important for me.

Cons

The only problem I encounter is that sometimes the link becomes invalid over time.

Review Source

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