# Page 28 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 28 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

[View alternatives](https://www.capterra.com/p/172575/Bitly/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 28 - Reviews of Bitly

## Showing most helpful reviews

Showing 676-700 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Jessica F.  
Editor/Digital Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Super Easy Link Shortener"

July 18, 2019

5.0

Pros

I like that it's super easy to use, very intuitive, and reliable.

Cons

There's not much to not like. It's very simple, and it does the job it claims to do.

Review Source

SA

Savannah A.  
Helpdesk technican  
E-Learning  
Used the software for: 2+ years

### "Easy to use "

October 21, 2022

4.0

Pros

Space saver when it comes to editing long urls.

Cons

Wish the free feature lasted longer for creating shorter urls

Review Source

Kristina C.  
Freelancer  
Design  
Used the software for: 2+ years

### "A great tool!"

December 8, 2019

5.0

I love using burly for helping me to promote my designs and products online thru social media. Many people do not like to click long links and Burly helps to make my links more visually appealing.

Pros

This free online tool is so easy to use and I love that I can save my links to re-use at a later time. This tool simplifies online sharing and promotion.

Cons

Overall the online tool is great anx the only thing I would suggest would be more options or quick share features after you've shortened your links.

Review Source

VR

Verified Reviewer  
Resort Operations Assistant  
Design  
Used the software for: 6-12 months

### "Powerful link shortening and tracking"

November 28, 2018

5.0

I have seen increased response rates with these shortened URLs. I have also been able to track the URLs and see metrics on the clicks that I was unable to see before!

Pros

ITS FREE! I use Bitly to shorten and track feedback surveys for my employees. I make easy to remember URLs and pair them with QR codes to allow employees to easily access a feedback survey. I find that my responses are much higher with these shortened URLs as the employees can easily remember or type them in. Another amazing feature is tracking of the URL as I can see a dashboard of users and metrics on the URL. Overall I can't believe its free, but I love this tool!

Cons

The URLs created are case sensitive. This isn't a huge issue, but I am always cautious and make two URLs so that both upper and lowercase inputs are recognized.

Review Source

NC

Nathan C.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Super easy to short and track links"

August 8, 2023

5.0

Pros

For most people, the free plan is enough! Not just shorten the link but also help you track the link clicks.

Cons

Could have a free trial to the paid plans. The Stater plan is just annual.

Review Source

VR

Verified Reviewer  
Digital Marketing Representative  
Computer Software  
Used the software for: 1-2 years

### "Super easy"

September 22, 2020

5.0

All in all it's simple, easy and useful when trying to figure out how many people click on a specific link.

Pros

It's a very easy way to track who follows your links and where they're coming from. One of the simplest.

Cons

There aren't too many features, and it doesn't track the users past when they click on the link to your site.

Review Source

Blessy E.  
Senior Facilitator- Head - Marketing  
Professional Training & Coaching  
Used the software for: I used a free trial

### "Exceptional tool for link shortening and link analytics"

September 8, 2022

5.0

It’s tool which makes a marketeer life easy, smart and sweet.

Pros

I like that it helps to brand links well. Also it is easy to use and track links across timelines.

Cons

Nothing in particular I can think of. It serves best based my needs and what it is designed for.

Review Source

Robert P.  
Instructional Technology Specialist  
  
Used the software for: 2+ years

### "Bitly has met all of my needs for customizing shortened URLs"

March 19, 2018

5.0

Pros

Bitly provides a robust set of features to users for free. Not only can you create, save and share a library of shortened URLs, but you also get analytics at no additional cost.

Cons

The only frustration I've encountered is that if you've accidentally created a bitly link for an incorrect URL, there's no way to edit the URL and preserve access to the shortened, customized link...you must create a brand new link by first renaming the bad short URL.

Review Source

VR

Verified Reviewer  
Business Development Officer  
Facilities Services  
Used the software for: 1-2 years

### "I like it"

November 13, 2018

5.0

Website links can be very long and they make your social media posts appear very clumsy. Bitly solves that problem.

Pros

Shortening links and making custom links are super easy

Cons

This isn't the software's fault however, it take a long time to find a custom link that isn't already taken

Review Source

Amanda M.  
Teacher  
Education Management  
Used the software for: 1-2 years

### "Great for presentations"

August 13, 2019

5.0

Pros

It's a great way to take a super long website and let my students access a site I post or write on the board quickly.

Cons

Sometimes the 1s and ls (ells) and Is (eyes) are indistinguishable and it takes the students a few tries to get the website right.

Review Source

JC

Jem C.  
Strategic Impact Director  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "An easy and simple way to track impact "

July 14, 2019

5.0

We wanted to track how many people were clicking through to pages not on our website, so we could track our impact through calls to action. Bit.ly has given us a simple way of doing this all in one place, that works across multiple platforms.

Pros

I've been using this as part of our impact measurement at a small charity. We've had some problems tracking outbound clicks from our website, so this has been the perfect solution. It's allowed me to see exactly how many people click through to a call to action in real time, which I can use for strategic reports and to help set new goals and targets. It's also a good bit of software to allows us to collate traffic from different areas - for example if we want to check out many people clicked through to an external link from both the website and Twitter we can combine these into one trackable link. It's a very easy to use piece of kit, and all of the team have been able to pick it up with minimal supervision. You're also able to customise the links, even in the free version.

Cons

For what we're using Bit.ly for, we haven't had any issues at all - the dashboard could perhaps be designed slightly more clearly, but this is a very minor tweak.

Review Source

JM

Jenn M.  
Social Media Manager  
Entertainment  
Used the software for: 2+ years

### "Perfect link shortener"

August 14, 2019

5.0

Easy to create and edit short links so they better fit on (or become more memorable for) social media. Easy to track them too, so I can know which links get clicked the most from where.

Pros

Looking for something to shorten your links? Couldn't do any better than this.

Cons

I've never used it to create custom short links (like with a word in the link of my choosing), because (I believe) it costs money. Wish that was free? But that's fine.

Reason for choosing Bitly

It makes the shortest links, as far as I know! Also good tracking capability.

Review Source

VR

Verified Reviewer  
Analista de Investigación y Monitoreo de Medios  
E-Learning  
Used the software for: Less than 6 months

### "tool for shortening URL"

March 28, 2020

5.0

I use it to resend information of interest to the teachers and students. And know the preferences using the analytics dashboard

Pros

The free version is enough to start. It is a good app that allows you to short URL and track the links you send so you can monitor which information is more attractive to your public.

Cons

Nothing bad to point so far. It works good and is very easy to use, even if you want it for your personal social media

Review Source

JK

Jd K.  
Operations & Program Manager  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Church Initiative's use of Bitly"

August 10, 2023

5.0

Pros

It's an incredibly simple process of taking a URL and shortening it for use in social media or downloadables.

Cons

No issues with Bitly! It does what we need it to do when we need it!

Review Source

Phylicia S.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Tracking for Clients "

August 27, 2019

5.0

Pros

What I love about this platform is that it allows me to track the real numbers for clients. This way if they try to tell me something isn't work I can come back with accurate numbers to say otherwise

Cons

Nothing, it is fast, easy and user friendly

Review Source

Jonny C.  
SEO Executive  
Financial Services  
Used the software for: 2+ years

### "Easy to use link shortener"

April 30, 2021

4.0

Straight forward tool that even in the free version provides a solid service.

Pros

I've used Bitly for years and it has always been my go-to link shortener. If you need a quick link without too much interest in tracking where the link comes from, then you can do that for free as well.

Cons

Not too much to dislike as the function it provides is straight forward. Over time however a lot of URLs will get taken up and it may take a while to find a suitable URL path.

Review Source

JR

Justin R.  
Project Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Great for Shortening and Metrics, but Limited Tracking"

May 29, 2019

4.0

Very useful for quickly shortening links for use in social media posts, emails, etc.

Pros

The quick, efficient interface allows me to create short links with a click of the mouse. As well, the platform offers valuable metrics such as click volume, etc. Very useful for social, email, and SMS marketing.

Cons

There is limited functionality for passing URL parameters through a Bitly link, which limits it's functionality for digital marketers, and makes it more of a URL shortener than a true tracking link.

Review Source

VR

Verified Reviewer  
Graduate Assistant  
Higher Education  
Used the software for: 2+ years

### "Best link shortener "

December 5, 2019

5.0

Super simple and easy to use. You can create a customized shortened link in seconds!

Pros

I really like this software because some of our organization's links are just too long, and with Bitly, I can customize a shortened link in case it is used for print pieces.

Cons

The only thing about the software is that sometimes the links are just crazy nonsense, but that is why I love the function to customize my shortened link so I can deter from using the random ones.

Review Source

VR

Verified Reviewer  
Owner  
Internet  
Used the software for: 2+ years

### "URL Shortener that I always use."

June 29, 2022

5.0

I have been using bit.ly since 2015, and it's still my top choice when it comes to shortening URLs.

Pros

Reliable service. I haven't encountered any major problems while using Bitly. Uptime is also very good.

Cons

No cons I have found so far. However, I would like to see the Bitly dashboard update to keep up with the latest trends and have a dark mode.

Review Source

Manuel C.  
Founder  
Internet  
Used the software for: 2+ years

### "Bitly is more than just a link shortener, they will also provide you with analytics"

May 15, 2018

5.0

It helps me to know my audience and if I'm reaching them or not

Pros

I have utilized bitly for a few years now, and it's the best solution out there to use with your paid campaigns, you can have shortlinks for your landing pages and also analytics on how many visits and click you received

Cons

I don't have any issues with it. it would be pleasant however to have a smartphone application for android phones, even though, that isn't a major dealbreaker for me.

Review Source

CD

Cyrus D.  
Process Analyst  
Real Estate  
Used the software for: 1-2 years

### "Bitly - The ultimate shortener"

April 27, 2023

4.0

Overall I am happy with bitly and would recommend this above the other link shorteners

Pros

Bitly offers customers the best way to shorten links and to connect people better. I absolutely love the customizable option it provides and the ease of creating a link.

Cons

Many of the features are only for a pro paid account. I could prefer if certain other options be available to all, especially when it comes to changing a link.

Review Source

Henrry B.  
Fundador y Director  
Animation  
Used the software for: Less than 6 months

### "Mi experiencia con Bitly"

December 2, 2021

5.0

Mi experiencia con Bitly fue muy buena no sabía usarlo pero vi un tutorial y empecé a usarlo y me ahorrado tiempo muy buena pagina y empresa.

Pros

Me gusto más que puedes acortar los links para no hacer tanto rollo con los links.

Cons

Dentro de todo pues no hay nada que no me guste.

Review Source

Lucas P.  
marketing  
Computer Software  
Used the software for: 6-12 months

### "Links shortened simply and without bureaucracy"

September 14, 2021

5.0

Allows me to shorten large ebook links to put in instagram bio

Pros

The program is simple and easy to use. Your organization is excellent and even provides a history and database with the links I've already created.

Cons

I had no problem with the system. Its look is modern and the links work perfectly

Review Source

DD

Douglas D.  
Marketing is associate  
Marketing and Advertising  
Used the software for: 1-2 years

### "Use it all the time"

December 12, 2019

5.0

Good overall experience. It works and it’s free. That’s all.

Pros

We end up with a bunch of long and tedious links, so this is good for us. It’s in my go-to tabs and I use it daily.

Cons

No downside, just a quick way to shorten long, irritating links and keep our emails and social stuff uncluttered.

Review Source

Shannon P.  
Development Manager  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Great!"

August 1, 2019

5.0

Pros

I love how easy it is to create a Bitly for events - I also love the tracking!

Cons

I don't really see any cons- in my experience

Review Source

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