# Page 29 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 29 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

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Last updated March 13th, 2026

# Page 29 - Reviews of Bitly

## Showing most helpful reviews

Showing 701-725 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

DG

Dale G.  
Marketing Manager  
Music  
Used the software for: 2+ years

### "Simple, Easy and Super-Fast with the Browser Extension"

October 1, 2018

5.0

You might use Bitly first and foremost to shorten your link, yes, but actually it's most powerful feature is the useful analytics that sit along side it. Plus, now that the world is used to seeing the "bit.ly" link, it makes the holy grail of clicking that little bit more familiar to the average user.

Pros

How simple and easy to use it is. Drag and drop ease of use, and with the new browser extensions, I don't even need to leave the page I'm shrinking - winner!

Cons

It'd be great if you could have custom folders to group links easier than tags.

Review Source

VR

Verified Reviewer  
Software QA Engineer  
Computer Games  
Used the software for: I used a free trial

### "Bitly Review"

October 16, 2019

5.0

My overall experience with this application is awesome.

Pros

Its a very useful application for shortening URL and modifying. What I like the most is the Chart displayed total clicks ,top location , Top referrer. You can custom the link to what you want.

Cons

actually as a beginner as of now I don't have anything bad to say in this application, it so very useful and I am planning to buy the pro version of this.

Review Source

Vanessa D.  
Digital Marketing Consultant  
Marketing and Advertising  
Used the software for: 1-2 years

### "Accessible Link Tracker"

April 24, 2020

4.0

A reliable tool for tracking links on social media

Pros

It's simple to get started and bitly's free features are enough to work with in terms of getting information from links.

Cons

People can be suspicious of bitly links so that can be an inherent issue. You can pay to customize links, however.

Review Source

VR

Verified Reviewer  
Asesor Inmobiliario  
Real Estate  
Used the software for: 1-2 years

### "Easy and Quickly "

June 30, 2022

5.0

Pros

easy to use, practical covers needs for short links

Cons

I feel that for what it was created it meets the essentials I like

Review Source

SF

Sherry F.  
Recreation Supervisor  
Recreational Facilities and Services  
Used the software for: 2+ years

### "Have you heard about Bitly?"

February 15, 2022

5.0

If you have never heard about Bitly, you do not know what you are missing when it comes to needing to shorten a url. It is so easy!

Pros

So easy to use without having to research it

Cons

At this point, because it is so easy to use, I have not found anything negative about using it

Review Source

JN

Justin N.  
Admin  
Construction  
Used the software for: 2+ years

### "Bitly increases the effectiveness of our email marketing campaigns"

August 23, 2019

5.0

We love it and will use it forever. It is great for keeping emails clean and concise.

Pros

Our links are not always the shortest when we send out emails to our mailing list. We were having trouble with clients clicking links in our marketing. We started using Bitly and now our conversions have increased by 20%. This is huge for us and our company.

Cons

Sometimes the links that are generated come off as spam to some of our clients. Most people know the bit.ly scheme and trust it every time.

Review Source

NM

Nikki M.  
Content Creator  
Online Media  
Used the software for: 2+ years

### "A Necessity for Affiliate Marketing!"

May 23, 2021

5.0

As a Content Creator, I find Bitly so useful in shortening long affiliate links. When placing links on YouTube, long links have a tendency to go down to the next line. Bitly prevents that, and it makes the text much more aesthetically pleasing, and less crowded. The Bitly Chrome extension is very useful as well. This prevents the need to go to the Bitly website to get the links. I love Bitly!

Pros

Bitly makes super long links much shorter. This way, unnecessary space isn't being used up.

Cons

I have no complaints about Bitly. It has all the features I need.

Review Source

Andrew H.  
Technical Director  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Please, say goodbye to those long URL strings!"

July 19, 2019

5.0

I have mostly benefitted from Bit.ly when emailing groups of friends or teams.

Pros

It's easy and free! (At least for my purposes, which is to shorten long URLs that I send out.) I've used Bit.ly for several years now and love it for this purpose. I does have some higher membership levels that add user seats, custom url links, etc. but I haven't yet needed this.

Cons

There really are no cons at all to use Bit.ly just to clean up those ugly URLs!

Review Source

RC

ROBSON C.  
Administration and marketing  
Internet  
Used the software for: 2+ years

### "Bitly"

April 29, 2020

5.0

I use a lot of the shortener in my business and before Bitly, I looking for a link and thinking yourself, Ohhh this is not attractive to show to clients and after applied this short now everything is coming better

Pros

This software is impactful to short a longer link and URL's, Is very easier to use and have excellent integration with my server

Cons

So I have used this and in my understanding isn't difficult to use otherwise is very easier, about the integration is necessary to apply a username and password only

Review Source

Erika M.  
Digital Product Manager  
Publishing  
Used the software for: 1-2 years

### "Quick and easy"

January 6, 2024

5.0

Pros

For what this product is, it does it well! It's a quick and easy way to both shorten a URL and then have a record of the URLs that were shortened and what they are in case you forget.

Cons

The dashboard is a bit cluttered unnecessarily and could definitely be simplified.

Review Source

JL

James L.  
Operations Manager  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Great tool for marketing and link sharing"

May 27, 2022

5.0

Pros

Commonly use in the market. Established brand. Free version available. You can customise URLs. Integrated analytics for clicks and referrals.

Cons

Not able to organise link folders. Not able to modify links once it is created. Some platforms do not accept Bitly which I think should not be Billy’s problem.

Review Source

VR

Verified Reviewer  
Owner & Photographer  
Photography  
Used the software for: 2+ years

### "Shorten links easily and customize them for better usability"

January 10, 2019

5.0

Pros

I love how easy to use Bitly is. You can even add custom domains to make the links more appealing and useful for marketing purposes. There's also analytics information provided so you can see where people are clicking on the link from. It's a great tool for sharing content online.

Cons

I wish I could delve a little deeper into the analytics to see when clicks happened, for instance. It's still very useful as is though!

Review Source

Tshepho J.  
Campaign Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Free URL Shortener"

July 16, 2019

5.0

I love the fact that you can see how many people clicked on your url without using the google analytics by just pasting your link on the search and a +

Pros

Bitly makes your urls engaging and user friendly by making them to be relevant and fit on every platform by shorting them. It offers a free service for anyone.

Cons

Well. sometimes, it does not allow certain types of special characters, which i would want to include.

Review Source

VR

Verified Reviewer  
Senior News Assistant, Reader Center  
Newspapers  
Used the software for: 6-12 months

### "Shortened custom URLs for free"

December 24, 2019

5.0

Bitly allows me to save space and make my links look professional by shortening them and offering an easy way to copy and paste them elsewhere. It's the only URL-shortening site I've used and I can't imagine switching to a different one.

Pros

I mainly use Bitly to shorten long URLs when I'm posting links online. It makes sharing links much easier on social media platforms and in emails. All I do is log into Bitly's site, paste the long URL I want to shorten and it quickly spits out a shortened version that I can copy. Anyone could use it.

Cons

I can't really think of any cons; the free version provides all the functionality I need and is a great resource for shortening URLs. That said, if you would like additional features, such as branded links, you have to pay a monthly fee.

Review Source

VR

Verified Reviewer  
Copywriter  
Marketing and Advertising  
Used the software for: 6-12 months

### "So glad Bitly exists"

June 14, 2020

5.0

Bitly is a great tool for marketing, social media, and copywriting, and undoubtedly many others. I've had a good experience overall.

Pros

Bitly is great for shortening links to ensure they can fit (i.e. posts with a character count, narrow newspaper columns, etc.)

Cons

I don't have any complaints. Bitly has a free option as well as a paid version - it depends what you use it for as to whether you need to upgrade.

Review Source

TW

Trevor W.  
Marketing & Communications Director  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Sending People Where I Want Them"

December 3, 2019

5.0

Overall, this program/app is incredible and super useful for any organization. If you want to know what's working online and what's not, use Bitly!

Pros

I have used Bitly for 2+ years now and I'm so thankful I found it. I can customize my links, track the traffic I get, and truly see what is working and what is not when it comes to the content we put out there.

Cons

I wish there were even more customizable features with Bitly. But that hasn't kept me from using it consistently for years now.

Review Source

AH

Adolfo H.  
Trafficker Digital  
Marketing and Advertising  
Used the software for: 2+ years

### "It's an amazing platform."

April 17, 2022

4.0

I have great help with bitly it allows me to have a large list of prospects.

Pros

Very easy to use, intuitive, good tools.

Cons

The exact number of prospects who visited the page on a daily basis is not listed.

Review Source

Ahmet Fatih Y.  
Lecturer  
Education Management  
Used the software for: 2+ years

### "Size matters"

March 31, 2022

5.0

Pros

The longer the URL, the more defiant the tasks seem to the students. So I have been using bitly for a long time to easily share URLs with my learners and colleagues.

Cons

Many illegal sites and download agents also use this ease of use. So it may sometimes provoke misconceptions in people\`s minds.

Review Source

MZ

Mindy Z.  
Marketing Specialist  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Does the job well!"

October 24, 2021

5.0

Pros

I love the link shortening feature. It’s super easy to copy and paste the link into bitly then it automatically generates a shorter link that works. It helps with wanting to share links on social media especially when there is a limit for text.

Cons

I don’t dislike any feature on the software as I’ve only been using it to shorten links.

Review Source

NB

Natasha B.  
Marketing Director  
Retail  
Used the software for: 2+ years

### "Great for tracking and social media"

June 4, 2021

5.0

It's a great tool! We use the free version and it's really helpful. We can track clicks, locations, time, and personalize the links. We use it for social media and for SMS campaigns so we can hide the utms and create more friendly links.

Pros

We use the free version and it works great. Easy to use, you can personalize your short link, you can track clicks, time and locations. It's proven really helpful.

Cons

Nothing really. My whole team uses this tool, it's easy to use, brings powerful data, and for free.

Review Source

ED

Estéfano D.  
Freelance  
Media Production  
Used the software for: 2+ years

### "Simple, yet powerful solution"

January 27, 2022

5.0

Pros

The simplicity of the concept of a short and rememberable URL is a key feature for content distribution and community management. That, added to simple statistics tracking, can be a gamechanger for your content strategy.

Cons

No complaints so far! This platform does what it offers, shortens URLs and administer links for an orderly use.

Review Source

BW

Barrie W.  
General Manager  
Automotive  
Used the software for: 2+ years

### "Bitly makes social media posts look much cleaner and more professional!"

October 9, 2020

5.0

We used to have Facebook posts with full links that took up too much space in the post, ultimately taking away from the message we were trying to convey. Since we started using Bitly, our posts look more professional, clean, and get more interaction with potential customers.

Pros

The software is incredibly easy to use. Anyone that can copy and paste a website URL link can use Bitly with ease.

Cons

I can't see anything that needs to be improved. In today's social media age, they are the top URL shortener in my books.

Review Source

MP

Marina P.  
Marketing Manager  
Automotive  
Used the software for: 2+ years

### "Great for shortening links"

December 9, 2020

5.0

Very useful and still use it today over other options.

Pros

I appreciate the ability to shorten links - especially when you use it on social media and characters count sometimes. Social media is the biggest use for this and helps get additional visitors to the website.

Cons

Sometimes I am trying to find a link I have created in the past (that I know I have) and it won't pull up. Then I go to create it and it shows that I already have. So search bar is not the best.

Review Source

VR

Verified Reviewer  
digital advertising manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Great for Digital marketing"

September 8, 2019

5.0

Overall, love this tool. Great for ads w/ character limits.

Pros

I love how this software shortens URLs to be used for ads. The ads I produce have character limits, so It's very beneficial to shorten the URLs so that they fit within the limits.

Cons

The only thing I don't like tis that when it's shortened, you know it's a bitly url. If the shortened URL could be displayed as something other than bitly, that would be great.

Review Source

MI

Mark I.  
Development Officer Alumni Relations  
Higher Education  
Used the software for: 2+ years

### "Love this for concise communication "

May 20, 2022

5.0

Excellent experience.

Pros

The ease of use and the function. I use it to make my life easier.

Cons

I would like to integrate more functionality into the software. Maybe analytics or suggested use.

Review Source

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