# Page 30 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 30 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

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Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 30 - Reviews of Bitly

## Showing most helpful reviews

Showing 726-750 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MB

Matt B.  
Founder  
Computer Software  
Used the software for: 6-12 months

### "Super helpful to keep track of your links"

December 31, 2020

5.0

Pros

It's super easy to setup and create links via the integrations available but the best part is being able to keep track of how many times those links are being used and clicked. Really helpful for us as we create many links per day for clients.

Cons

The free plan is a little limited in it's functionality, but the upgrade is inexpensive and really worth it if you need to create and track many links a month

Review Source

AJ

Alexa J.  
CEO & Founder  
Entertainment  
Used the software for: 2+ years

### "Trusted"

April 21, 2022

5.0

It’s really easy to use, provides me with the perfect way to create memorable links and is reliable. I do wish the stats were more customisable though.

Pros

Everyone recognises a bit.ly link, so they know what it is and I don’t have to explain what a strange new .io is.

Cons

Not allowing custom domains on a very affordable plan.

Review Source

SM

Sarah M.  
Instructional Technologist  
Education Management  
Used the software for: 2+ years

### "Custom Links"

January 8, 2021

5.0

Bitly has been a wonderful tool for me at work! I use it frequently and recommend it to my teachers as well.

Pros

As a K-12 Instructional Technologist, I am presenting to teachers quite often. I love being able to create a custom url and share that so my teachers can easily remember and get to certain presentations.

Cons

Occasionally there are urls that I would like to use but they are already taken; however, I can easily tweak my url and add more characters/numbers.

Review Source

PM

Paweł M.  
Online Media Manager  
Hospitality  
Used the software for: 2+ years

### "Bitly Review"

September 27, 2021

5.0

I recommend Bitly to anyone who wants to shorten and edit links

Pros

Bitly is a simple and intuitive link shortening program. The big advantage is the ability to create custom links

Cons

The paid version is quite expensive. It was difficult to contact customer service.

Review Source

jcM

jean claude M.  
freelance  
Marketing and Advertising  
Used the software for: 6-12 months

### "Des aménagements à prévoir pour ce site"

November 29, 2022

3.0

Bitly raccourcit les liens, mais réfléchissez avant de poster, consultez la politique de confidentialité des différents réseaux sociaux. Evitez Facebook et Messenger.

Pros

Bitly raccourcit les liens, il est facilement utilisable et analyse vos clics. Vous avez la possibilité de changer vos url. A noter que ce logiciel est doté d'une version gratuite (appréciable).

Cons

1er défaut: Vous ne pouvez pas changer les liens que vous avez conçus. 2ème: Les résultats de votre business ne dépassent pas 3 mois... C'est peu. 3ème: Attention, les réseaux sociaux comme Facebook rejettent systématiquement les liens Bitly... Je me suis fait bannir à cause de ça !! Soyez Vigilant...

Review Source

VR

Verified Reviewer  
Art Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Cleaner, readable and compact publications"

July 12, 2020

4.0

It is a simple and very useful tool. It allows you to save characters making messages more functional and direct.

Pros

It is an interesting tool because it gives the possibility of customizing the url, especially when very long, in addition to access to the performance data of the link created (number of clicks).

Cons

To access all the possibilities of the tool, it is necessary to register. Other than that, I see no disadvantage.

Review Source

GM

Grafton M.  
Sr Inventory Analyst  
Marketing and Advertising  
Used the software for: 2+ years

### "More Intuitive Posts w/ Shorter Links"

December 3, 2019

5.0

Been useful over the past years, never do i post a link in social media without using Bitly

Pros

By far best tool to use with Twitter, even after them allowing more CHARs With this tool you are able to Tweet or post more info & still able to link people to your sources

Cons

Are they able to figure out a way to make links even shorter? I feel like you could have a 2 letter domain with a 2 letter extension and then random digits after so send to a "305 redirect"

Review Source

VR

Verified Reviewer  
Founder | CEO  
Design  
Used the software for: 2+ years

### "Leading Short URL Provider"

May 2, 2019

5.0

Pros

Free Source Reliability for generated links

Cons

Resources provided to free source accounts

Review Source

VR

Verified Reviewer  
Manager  
Medical Devices  
Used the software for: 1-2 years

### "Fantastic URL shortening tool"

October 30, 2023

4.0

Pros

User-friendly platform that does not require many clicks to get what you need.

Cons

It does not offer more features for the trial version.

Review Source

AG

Adrienne G.  
Membership Manager  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Link Shortening is Super Easy and Professional! "

July 23, 2019

4.0

Pros

The free version has all the functionality that I required. I have been using bitly to shorten links for years. I mostly use it to mask domains if they are different from the main website or to shorten obnoxious links. It is ridiculously easy to use and navigate.

Cons

Honestly, no cons but I don't think I used all of the functionality to its full potential. There are other alternatives that offer a little more and are also free.

Review Source

Zac R.  
Interaction Designer  
Design  
Used the software for: 2+ years

### "We use it frequently "

July 18, 2019

4.0

We use it for promotional materials where a long URL wouldn’t work well.

Pros

I love how quickly I can change a URL from a long version to a short version. I love that it’ll even give me analytics for the url so I can see if people visit.

Cons

Without paying extra (or something) you can’t create short urls with your own domain. This would be so nice to have all the time, but I understand it’s more complicated.

Review Source

ND

Nick D.  
Systems Engineer  
Electrical/Electronic Manufacturing  
Used the software for: 1-2 years

### "Fantastic URL shortening system"

June 24, 2022

5.0

Bitly allows us to customize URLs especially for QR codes to make the QR design a lot easier for cameras to read compared to the full URL

Pros

The ability to customize the shortened URL and to edit a URL after it's been assigned means that we can really control what our clients see on the front end

Cons

Bitly does everything you need it for and there's not really any negatives

Review Source

JM

Jackie M.  
Owner  
Oil & Energy  
Used the software for: 2+ years

### "A handy tool"

September 12, 2019

5.0

I love using bitly. It's made sharing links to forms or more information so much easier than using a full link. And since people are familiar with the format I don't think it scares them off like other unfamiliar short links.

Pros

I like that, even with the free version, I can change the short link to a custom link. It helps me remember them without looking them up and shows them what to expect (sometimes).

Cons

There are times when it takes a few tries to get the new custom linked saved. However, it works before long.

Review Source

FP

Fernando P.  
Administrative  
Computer Software  
Used the software for: 6-12 months

### "It is super easy to use!!"

October 15, 2023

5.0

Pros

We use it to send to our clients and partners to some specific pages to get them tracked and works really good

Cons

I cannot say anything bad about this software

Review Source

VR

Verified Reviewer  
Student  
Education Management  
Used the software for: 6-12 months

### "Great for shortening links"

January 4, 2020

5.0

Pros

I LOVE BITLY! What more can I say? I use this software to shorten links all the time! For posters, announcements and other uses. I love that it doesn't take long at all and that with one click a link is shorten.

Cons

As a person who uses google products a lot, there was a problem with using a google link one time. However, other than that it's fine!

Review Source

Radek Š.  
Marketing Specialist  
Construction  
Used the software for: 2+ years

### "Great tool for shortening of URLs"

March 31, 2022

5.0

Pros

This software is very easy to use. You simply add target link and software creates short address. You have also possibility to customize the URL.

Cons

The URL always starts with "bit.ly/" and might seem insecure to click for some users.

Review Source

jM

jessica M.  
owner  
E-Learning  
Used the software for: 2+ years

### "Easy to share with short links"

April 13, 2021

5.0

Great! and fun to use. I like the convenience and how quick I can transfer long links into shorter links.

Pros

I'm in the educational field and I'm constantly finding resources online I need to share. This is easy for kids and teens because when I need to send them to a super duper long link, I can shorten it with Bitly :-)

Cons

No cons, I have used this service for a long time and if I didn't like it I would have quickly researched another alternative.

Review Source

CA

Carlo A.  
Freelancer  
Computer Software  
Used the software for: 1-2 years

### "Bitly is a really good url shortener"

April 26, 2021

5.0

I really like bitly because it gets the person that clicks on your link directly to the page or website. No ads in between the links like other shorteners.

Pros

Easy to use.creating a shortlink is as easy as copy and past.There is no additional pages or ads between the destination of the shortlink you create. The website interface is very clean and smooth on the eye.bitly simplifies a long link address to make it more appling on the person who clicks on it.

Cons

Unlike other url shorteners bitly does not pay you if people click on your link you have created.You have to pay to customize your own personal link.

Review Source

Alexandra N.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Great tool"

September 23, 2020

5.0

It helped shorten links for social- which, especially on twitter, used to be a pain.

Pros

I use bit.ly only for link shortening- great for social media posts. I KNOW it can do more, such as link tracking, but I havent used it for this so far.

Cons

I think its great as it is. For the company as such, maybe a suggestion to do more promotion to explain to people that the tool can do more than shorten links.

Review Source

Anthony M.  
Director of Retail Operations  
Retail  
Used the software for: 6-12 months

### "You never know how much you needed it, until you use it."

May 5, 2020

5.0

We use this for all of our pop-up websites or online forms. It makes it so much easier to distribute information to our customers and allow them to engage.

Pros

The ability to create custom links with memorable addresses without having to buy up domain addresses.

Cons

I wish there was a way to check if a link was available before creating one. Once created, links cannot be deleted.

Review Source

LD

Lon D.  
Assistant Dean  
Education Management  
Used the software for: 2+ years

### "Simple and straightforward product"

April 2, 2019

5.0

I have used Bitly many times over the years for distributing surveys with long URLs or getting attendees in meetings logged into a data collection system such as Padlet. It is so much easier for them to type in the shorter URL than the typical long one. This is a great, free little tool.

Pros

Bitly is a great way to shorten URLs when you need a simpler URL for distribution. It is simple to use, works quickly and can be used immediately or it can be set up and used at a later time. In addition, it is very user-friendly and easy to understand.

Cons

Due to the fonts used, it can be difficult to tell, for example, whether the digit is a one (1) or a lower-case L. When using it in large group settings where attendees need to connect to a data collection system and they are using their pads or phones, it can be a bit confusing.

Review Source

Kelly M.  
Branch Manager  
Financial Services  
Used the software for: 6-12 months

### "worth a click?"

September 15, 2019

3.0

it worked well to track specific promotion while cumbersome gor long term gains.

Pros

it served its purpose shortening link for marketing purpose. primarily i used this to create a qr code externally for a promotion and it served its purpose.

Cons

I actually had a few issues in creating it to get it to work but it worked ultimately. it actually isnt something that created long term benefit for me.

Review Source

AG

Ashley G.  
Publicist & People-Relations Coach  
Public Relations and Communications  
Used the software for: 2+ years

### "Great for tracking click-through-rates on marketing & influencer campaigns!"

April 30, 2021

5.0

Overall, Bitly is a great software to use and would 10/10 recommend.

Pros

We love the ease in use of Bitly for tracking the CTR's on our internal and external marketing/influencer campaigns. When we need to show proof of conversion, Bitly is a simple tool to integrate to show success in campaigns.

Cons

From what we can tell at this time, we aren't able to identify any cons we have on the software. The only possible modification in the future could be more analytic features.

Review Source

SE

Shanda E.  
Freelancer  
Consumer Services  
Used the software for: 2+ years

### "Great, but some people don't trust it"

September 21, 2020

4.0

It's great and easy to use. I wish that more people would educate themselves to further enforce consumer trust, though.

Pros

I love the metrics that this software provides and think that it's great for shortening otherwise unsightly URLs.

Cons

While I personally think that it's great, I've found that there are plenty of people out there who don't trust it - They think that you're using it to hide things that will harm their computer. Unfortunate.

Review Source

VR

Verified Reviewer  
Marketing Associate  
Marketing and Advertising  
Used the software for: 2+ years

### "The branded aspect is a must"

April 30, 2019

4.0

Pros

Having branded links legitimizes a brand on social channels. Having the clicks, geos and other data tracked in the platform is easy to read and use to shape your posting strategy. The interface is very simple and easy to use.

Cons

No real cons. I would say sometimes I doubt the reporting a bit, but it gives you a good direction and sample of who are clicking on your content.

Review Source

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