# Page 31 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 31 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

[View alternatives](https://www.capterra.com/p/172575/Bitly/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 31 - Reviews of Bitly

## Showing most helpful reviews

Showing 751-775 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Product & Operations Manager  
Computer Software  
Used the software for: 2+ years

### "Bitly Review"

January 9, 2019

5.0

We needed a way to shorten and customize URLs and provide analytics. Considering to build this feature for our app, we decided to focus on what our product does the best and used Bitly to help us with this feature.

Pros

Bitly became a great solution for our product to provide customized URL for the user, track it and share analytics.

Cons

It could have some improvements for personal use. For our case - it's a perfect solution.

Review Source

DK

Daniela K.  
Translator  
Translation and Localization  
Used the software for: 2+ years

### "Perfect for creating short links"

January 9, 2024

5.0

Pros

To be fair, I mainly use Bitly for the link shortening and personalization feature, so I can't speak on other features. I'm very happy with how easy it is to generate links and the analytics. You can see exactly how each link is performing.

Cons

Sometimes the links can look a little spammy. With the paid version you can customize them and add your domain name but with the free version, some customers might end up not wanting to click on the link.

Review Source

KW

Kelly W.  
Project Manager / Urban Planner  
Architecture & Planning  
Used the software for: 2+ years

### "Easy Short Link Creation and Tracking Tool"

September 27, 2019

5.0

Pros

It's really easy to create short links using Bitly, which is essential for posting on social media platforms with character limits and including links on marketing materials. The upside too is that you can also track how many times a link was clicked, giving some insight into what mediums are generating the most clicks.

Cons

The free version does not allow for URL customization as that is a premium feature, but beggars can't really be choosers.

Review Source

Michael Z.  
Guesthouse manager  
Hospitality  
Used the software for: 1-2 years

### "Bitly is one of the best"

June 10, 2021

4.0

I use it to shorten mostly YouTube URLs and I find it very workable with!

Pros

I like it when an app or software is easy to setup and register.It is so simple!User friendly interface.

Cons

I'm yet to experience any down sides to it honestly!

Review Source

AO

Anderson O.  
CEO  
Consumer Services  
Used the software for: 2+ years

### "An amazing tool for the digital space "

September 9, 2022

5.0

Pros

This offers a simply pictorial detail of my campaigns. Having to display products across several social media platforms with diverse policies and people.

Cons

I bet you will never encounter an issue with this software

Review Source

MKM

Murali Krishna M.  
MD  
Information Technology and Services  
Used the software for: Less than 6 months

### "Bad customer support and high price "

August 21, 2023

3.0

Pros

API is simple but any way most of the competitor has simple api structure now a days

Cons

We have cancel the subscription within 1 hour and we have not used the service. no refund process for that. Its really bad nature. By mistake we have purchased and try to refund but it no option and contact the support is crazy thing and mostly no option.

Reason for choosing Bitly

No

Review Source

JS

Jessica S.  
graphic designer  
Design  
Used the software for: 2+ years

### "A Staple for my Business"

February 7, 2022

5.0

Pros

I use bitly in so many ways. I track performance of email campaigns, for one. It also helps keep customers on my website by posting links in product descriptions. Shortened links are great for social media posts and printed promotional materials.

Cons

Ive been using bitly so long, Ive found that if I need to change the long URL, I cant use the same shortened URL.

Review Source

Joseph W.  
TEFL Teacher  
Education Management  
Used the software for: 2+ years

### "Helps Shorten your Links"

October 17, 2019

5.0

I wouldn't ever go back to sending full URLs. It's so useful!

Pros

This url shortener helps remove 1 more barrier between people going to your website or not. You can create easy-to-remember urls for people without them having to copy and paste some absurdly long URL.

Cons

I honestly don't have any complaints about it. It's pretty simple and straightforward. It does what it promises.

Review Source

Kevin G.  
Designer  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Easiest way to share links, and monitor them"

October 1, 2019

5.0

Wonderfully easy way to shorten, share, and monitor traffic on links.

Pros

This service shortens links to a few characters, lets you customize them, and lets you monitor how many clicks they get. And it's free. What's not to love.

Cons

If links could last longer, or even be evergreen, that would be wonderful. That being said, I know there's an option to pay, which does all of this.

Review Source

IG

Ina-Eliza G.  
Administrator  
Insurance  
Used the software for: 6-12 months

### "A valuable tool to shorten those long URLs"

August 29, 2019

5.0

Bitly helps me to post on Facebook without my link to look spammy and have problems with Facebook because of it. Also, you want to look professional. It is very easy to use and also the interface is very pleasant.

Pros

I like how easy it is to use: put in the URL and you get instantly a short one that you can use without problems. If you sign up (for free) you can also have data regarding how many people clicked on your link. Having a shorter URL is very important nowadays: you don't want your link to look spammy.

Cons

Maybe it was me, but sometimes not all of my URLs were shown (or I could not find some) to see how they are doing - how many clicks they got. Maybe it was something with the settings or it was me. But besides this, everything was fine.

Review Source

PB

Peter B.  
Artist  
Fine Art  
Used the software for: 2+ years

### "it does what it does VERY well"

November 29, 2018

5.0

Pros

This is a fantastic service to shorten urls. It works fast and is very efficient and convenient. It has helped to clean up some longer URLs in my social media. Also bitly has been very helpful in my email marketing experience as longer url links were not being processed properly and were leading to 404 pages rather than the correct destination. The metrics on usage that they provide are nice as well.

Cons

The main functions of their service is becoming less necessary as different platforms become more efficient at parsing urls and integrating them into materials in a more seamless way. With increasing native tracking capabilities in other programs as well again makes bitly increasingly redundant, but it is a good tool in the toolbox.

Review Source

VR

Verified Reviewer  
Deputy Vice President - Strategy and Alliances (E-Commerce/Digital)  
Insurance  
Used the software for: 2+ years

### "Shorten links...Save Time"

April 21, 2021

5.0

I have been using Bitly for more than 2 years now and the product is a time saver and helps optimize your productive work hours.

Pros

Bitly is the easiest and most intuitive link shortening app. The UI/UX has been well thought through and can be really save time.

Cons

The app/service would do well if there could be a mobile web app available for the product instead of just a web/app version.

Review Source

Bob M.  
Blogger  
Information Technology and Services  
Used the software for: 1-2 years

### "Faster url shortner"

March 25, 2021

5.0

Pros

I have Freely used Bitly URL shortener and confirmed it great. As a blogger, I always use this software to create perfect URLs and I must say, Bitly is the best link shortner out there. I even get to see the track record of clicks. I have created a lot of branded links with this software and guess what? I never get dissappointed. I'm just a happy user when it comes to bitly.

Cons

What I don't like about bitly is that some wrong users uses it sometimes to shorten bad links that points to bad content online.

Review Source

WM

William M.  
Assistente Comercial  
Facilities Services  
Used the software for: I used a free trial

### "Muito bom"

November 11, 2022

5.0

Pros

Praticidade em encurtar os links é incrível.

Cons

Propaganda em áreas que distraem do objetivo.

Review Source

CL

Christine L.  
Digital Marketing & Web Coordinator  
Writing and Editing  
Used the software for: 1-2 years

### "Serves Its Purpose"

December 13, 2020

4.0

It's great at generating links and tracking the results, especially when we have multiple brands and therefore different coworkers who are responsible for checking user engagement when it comes to links. It's easy for any one of them to generate a link and monitor results.

Pros

It's a great way to shorten long links to track clicks for sales campaigns. We use them on our social media campaigns to help us gauge audience engagement for sales products and article reads.

Cons

The service is free and serves its purpose, so I don't see any cons to it. Some users who aren't tech-savvy may not trust the link and not want to click, so that could be a con..

Review Source

SB

Shankar B.  
deputy manager  
Automotive  
Used the software for: 2+ years

### "A very good URL shortner"

April 2, 2022

5.0

Overall It is a very good platform for link shortening. Also, free trial is a gem. GUI on the other hand is very good and easy to pickup.

Pros

1\. Can shorten any URL 2. Can track number of clicks/visits through the clicked URL

Cons

Pricing can be done bit more strategically keeping competitors in mind Rest is ok.

Review Source

TM

Thomas M.  
engineer  
Design  
Used the software for: 6-12 months

### "the most popular tool for short links out there"

January 2, 2023

5.0

Pros

very simple to use, very user friendly, intuitive and reliable.

Cons

nothing to say here, I just use this to make short links for easy sharing and integration.

Review Source

TR

Thomas R.  
Founder and CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "An awesome product to help drive more link clicks"

September 15, 2019

5.0

Pros

Bitly is my favorite URL shortening service and a link management platform. I love how easy it is to shorten links and customize them. I have noticed a lot of my postings have received more link clicks when using Bitly. I also love how you can see the analytics in the site.

Cons

Nothing really bad about the product. Sometimes I forget to customize the links though, but that is my fault.

Review Source

VR

Verified Reviewer  
Freelance  
Design  
Used the software for: 1-2 years

### "Bitly is easy to use"

July 19, 2020

5.0

Since I have used bitly I hardly can complain about this website, is a good software and have thought me about the shortening options when needed it.

Pros

This software can be used for free and allows you to short links in a usable way that looks neat and brandable. I use it for twitter because sometimes I need the space to write different ideas that fit in 140 characters.

Cons

I have no complains or dislikes about this software, I have used this one for a very long time. Even so, I think the paid version should be a little more payable.

Review Source

Shamim Ahmed A.  
SDR  
Information Technology and Services  
Used the software for: 2+ years

### "Cool URL Shortener Tool"

February 11, 2023

5.0

Pros

Bitly is a very powerful and easy to use URL shortener. I use this tool all the time to track my visitors. It has lots of features and you can use it for free. I highly recommend it.

Cons

There are no cons I've found. Totally worth it.

Review Source

rM

rafael M.  
home office  
Internet  
Used the software for: 1-2 years

### "bitly-best URL shortener for your work"

June 21, 2020

3.0

my general experience with bitly was good despite a conflict i managed to manage my link in a smooth way and I recommend it to anyone who wants to use it.

Pros

what I liked the most about the bitly app was its ease of shortening the url and being able to choose the name of the link so that I could detail the theme of the work to attract more people and customers.

Cons

what I liked least about bitly was that sometimes it was giving a failure error when shortening the link, I chose the way I wanted to give the link but when it opened it didn’t forward to the site’s destination. .

Review Source

VR

Verified Reviewer  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "The perfect link shortening/tracking tool"

May 31, 2020

5.0

Bitly has been around forever now, and I've always loved how easy it is to use. While it's not the cheapest option of the bunch, it's great for growing teams.

Pros

\- incredibly easy to use - has helpful analytics to understand how your links are doing - ability to create branded links

Cons

\- priced a little bit on the high-end - campaigns and UTM builder aren't available on the Basic plan

Review Source

hE

hannah E.  
prop mgmt owner  
Real Estate  
Used the software for: 2+ years

### "Huge help for real estate linking!"

June 23, 2022

5.0

Pros

I use Bitly mostly for shortening URLs for my real estate listings to be able to include on print material and digital marketing material! I love the tracking features but don't always use them.

Cons

I haven't had any issues with using Bitly, I just wish there wasn't a limit on how many URLS you can shorten!

Review Source

VR

Verified Reviewer  
Digital Marketing Associate  
Information Technology and Services  
Used the software for: I used a free trial

### "Best link shortener tool out there"

February 13, 2022

5.0

Pros

I use it for shortening the links and this tool is amazing, it helps me keep track of clicks on specific links. As a digital marketing associate, I reach out to hundreds of people each week through emails, and keeping track of links is a tedious task since there are a lot of them. Bitly makes it easy for me I can track every link on a single platform

Cons

I couldn't find any cons until now, it's been working great so far.

Review Source

MR

Matt R.  
Revnew Media  
E-Learning  
Used the software for: I used a free trial

### "Easiest Link Shortener for Me"

February 3, 2022

5.0

Pros

I love being able to customize my links, even without having a full-on domain or external website

Cons

I literally have zero complaints with Bitly.

Alternatives considered

[TinyURL](https://www.capterra.com/p/228765/TinyURL/)

Review Source

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