# Page 32 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 32 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

---

Bitly

4.8 (1295)

[View alternatives](https://www.capterra.com/p/172575/Bitly/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Page 32 - Reviews of Bitly

## Showing most helpful reviews

Showing 776-800 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

AM

Amber M.  
Owner  
Performing Arts  
Used the software for: 2+ years

### "The Software I Didn't Know I Needed But Can't Live Without!"

July 28, 2022

5.0

Pros

I love how I can not only shorten my links but customize them to align with brand! It's perfect for when I drop a call to action for my audience because even the link aligns with my marketing!

Cons

I don't like how once I use a link I can't reuse it even if I delete it.

Review Source

HH

Harry H.  
Coordinator  
Marketing and Advertising  
Used the software for: 6-12 months

### "Give boring URLs more flair "

October 30, 2019

5.0

Bitly is extremely easy to use and users should find no trouble with jumping in and using it.

Pros

Bitly allows you to create custom shortened URLs for your website. This helps the burden of posting lengthy URLs that might tend to steer someone away.

Cons

Currently I have no issues with bitly. It has been a very beneficial software that our company uses on a daily basis.

Review Source

JW

John W.  
CEO  
Entertainment  
Used the software for: 2+ years

### "Bitly is the only way to link!"

October 18, 2019

5.0

My overall experience with Bitly has been nothing but stellar.

Pros

What I like most about Bitly is that it provides you with real stats for all links you post while using the program. You can see where people are clicking and how often. Amazing information for a small business like us!

Cons

As of right now, Bitly has everything I want and is amazingly easy and fast to setup and use on a weekly basis.

Review Source

TT

Tiarra T.  
CEO  
Retail  
Used the software for: 6-12 months

### "Worth It"

April 28, 2022

5.0

Pros

Does the job. It's great to shorten your links especially if you have a longer URL like I did.

Cons

I have not had any issues with this software.

Review Source

HD

Heather D.  
Owner  
Professional Training & Coaching  
Used the software for: 2+ years

### "A GO-TO for every business"

April 23, 2021

5.0

Bitly is my Go to place for making my links look short and presentable. It's not professional to have along drawn out links, it takes away from what you are trying to say, and the valuable content you are trying to provide. Bitly makes this super easy for you!

Pros

Bitly is AMAZING! It allows you to get shorter links that are more presentable. They do this with ease. All you have to do is copy and paste your current link and like magic you have your very own professional short link to send to all those raving clients of yours.

Cons

I really don't have anything bad to say about Bitly. When you create the link, you'll see it's from Bitly, and you can see it when others use Bitly to shorten their links. And I don't mind that at all. I'll give credit where it is due, thanks Bitly!

Review Source

GAA

Gede Ananda A.  
Chief Executive Officer  
Apparel & Fashion  
Used the software for: 1-2 years

### "Shorten your link with Bitly"

August 11, 2020

5.0

I absolutely love this app, I selling merchandise online and this is helping me a lot, I can easily shorten my website link whenever I releasing a new product so I can put it on my Instagram bio.

Pros

With just FREE version Bitly offer powerful analytic tools, I can track how many times my link has been clicked and etc. Been using this for 2 years now and I never been so satisfied, creating custom link never been so easy in my life

Cons

Upgrade plan is costing a lot, sometimes all the keyword has been taken and it's not possible to direct code to new website even it's our code.

Review Source

DH

Danielle H.  
Owner  
Retail  
Used the software for: 2+ years

### "Link shortening made easy "

September 15, 2022

5.0

Dead easy to use , with no complaints whatsoever.

Pros

Click, paste, voila and use for everything !

Cons

I haven’t explored all the functionality of what else bit.ly can do to be fair.

Review Source

Mayur S.  
Content Writer  
Media Production  
Used the software for: Less than 6 months

### "Best platform to shorten URLs"

August 27, 2019

5.0

Considering its ease-of-use, my experience with Bitly is really good. I highly recommend this tool for everyone who regularly shortens URLs.

Pros

I always prefer this tool to shorten URLs and share on twitter, Instagram, and other social networks.

Cons

There should be individual android of iOS app for this tool to shorten URLs on the go.

Review Source

Elisa S.  
Content Writer  
Publishing  
Used the software for: 1-2 years

### "Good for Basic Affiliate Marketing"

May 16, 2020

5.0

I use Bitly for my affiliate marketing. Any time I want to insert a link on a post, on twitt, on other contents, I use this simple and useful tool.

Pros

A custum URL shortener as Bitly provides a free plan, and a paid plan with more features. For free you get short urls and simple stats dashboard. Features include campaigns with mulple channels. I like it because it is easy to use.

Cons

There aren't really cons. Bitly makes what it says. For advanced affiliate marketers it could be limited. Bitly is a basic and friendly tool.

Review Source

LB

Lauren B.  
Marketing Manager  
E-Learning  
Used the software for: 2+ years

### "Shorten a Link in No Time"

February 10, 2020

5.0

Bitly is easy to use and shortens links quickly, and easily allows you to copy the link by the touch of a button.

Pros

I continuously post articles on social media accounts that limit character amount. Having the ability to shorten a link makes more characters available to write my message.

Cons

I have nothing negative about Bitly. It is very helpful in shortening links to include in social media posts.

Review Source

VR

Verified Reviewer  
Marketing Consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "Clean, short urls "

July 24, 2019

5.0

Pros

Love that it makes it simple to clean up ugly, long urls. Makes them look cleaner on their own if you need to show the actual url (like in print) and of course shorter if you need them to fit into character-limited spaces.

Cons

Didn't notice anything I'd change. LIterally copy/paste in a long url, hit return and get a nice short one.

Review Source

KR

Kristina R.  
Social Media Manager  
Public Relations and Communications  
Used the software for: 6-12 months

### "Bitly makes shortening links so easy!"

October 6, 2020

5.0

Overall, I've had an amazing experience with Bitly and it has allowed me to post so many links!

Pros

I love that this software allows me to shorten a link right there on the homepage. It makes it so simple, I just go to their website and press shorten!

Cons

Nothing!! So easy to use, I don't have any complaints. Couldn't ask for a better shortening link software.

Review Source

Marcella B.  
Copywriter  
Marketing and Advertising  
Used the software for: 6-12 months

### "Easy way to encurte links"

September 24, 2019

5.0

My experience with Bitly is always good because I don't have to waste time using it.

Pros

For me, the best thing about Bitly is that you can use it very easily. You get the short link just in a few seconds.

Cons

What I least like about it is that you don't have so many analytics to follow the short link and get the infos.

Review Source

Ajesh S.  
Content Writer  
Health, Wellness and Fitness  
Used the software for: I used a free trial

### "Shorten Your URLs"

March 26, 2021

5.0

The experience has been made great by the ease of use, accessibility, and amazing tracking and analyzing statistics used. It also makes the URL so short and can be customized to suit your taste or related to your firm's name.

Pros

The Signup process is what made me like this software the most. It has got the easiest signup process that gets done within minutes. The graphical interface is simple as ever, making a layman understand what exactly is bitly used for.

Cons

The limitations on the time period are what I least like. The analytics report is shown only for 30 days, which may be a con for using this software. Also, there are some (very few) sites that don't accept bitly shortened URLs.

Review Source

JA

Jay A.  
COO  
Information Technology and Services  
Used the software for: 2+ years

### "A very useful tool"

September 9, 2020

5.0

We needed to provide our users a method to get to a shortened link to our application. It has worked flawlessly.

Pros

We use this Bitly to shorten links that we provide to our users so they can easily post our applications on listing sites. It is so simple and we have never had a problem.

Cons

I have not found any problems or issues associated associated with Bitly. It has consistently worked for us.

Review Source

VR

Verified Reviewer  
Work from home entry  
Online Media  
Used the software for: Less than 6 months

### "Bitly"

June 10, 2019

5.0

Pros

Bitly is easy to use. I like it case you can shorten your website and when you veiew the status to see how much or if you getting any traffic to you shorten URL.

Cons

Bityl is not a paid site where you can force clicks and get paid like some of the shorten URL sites. But you can use it for free

Review Source

Melissa O.  
Content Marketer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Easy To Use"

February 26, 2019

4.0

Pros

Bitly is a great addition to my work week. It's easy to use and doesn't involve many complicated rules of usage. I love the campaigns tracking and the audience insight features. Definitely would recommend.

Cons

There isn't much to say here. It's a great asset to help get my tasks done for work.

Review Source

VR

Victoria R.  
Social Media Coordinator  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Shorten those Links!"

October 29, 2021

5.0

Pros

It's pretty easy to use. Just paste a URL in and you can either stick with the random bitly they create or you can customize the backend, making it recognizable for whatever your campaign is.

Cons

It's really easy to use for just quick link customaization.

Review Source

VR

Verified Reviewer  
Recruiter  
Online Media  
Used the software for: Less than 6 months

### "My Go-To for Simplifying URLs"

May 19, 2020

5.0

Overall I have had a great experience with Bitly as I find it easy to use and also very informative in terms of user engagement when tracking links.

Pros

Before discovering Bitly, I used to send out long, cumbersome links that would take up a lot of space in chat conversations. It has truly been a game-changer and I love that Bitly lets anyone shorten URLs for free directly on their site. Another feature that I like is being able to make branded links and also track clicks.

Cons

I can't really think of much outside of the paid version being on the pricier side of things. However, I am impressed with the level insight into analytics that you get with the free version.

Review Source

Salman D.  
Doctor  
Hospital & Health Care  
Used the software for: 6-12 months

### "Great link shortener"

July 25, 2022

4.0

Pros

They give us ability to use scripts for auto shortening in other apps

Cons

Some site start to consider bitly links as spam like Facebook

Review Source

Sushmita C.  
Publishing & Business Development Executive  
Media Production  
Used the software for: 1-2 years

### "URL shortner"

April 25, 2019

5.0

Pros

1.Easy to use 2. Process is pretty simple even for a layman

Cons

1\. Should be integrated with other websites instead of their own website

Review Source

AR

Ana R.  
Social Media Manager  
Consumer Electronics  
Used the software for: 2+ years

### "The best!"

March 10, 2022

5.0

Pros

Bitly is the best product out there to shorten any links or URLs you need! I have used it at every company I have been at and shortened thousands of links.

Cons

You have to pay for custom bitlys, so the free version you just get the bit.ly shortener.

Review Source

VR

Verified Reviewer  
CEO  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Horrible product"

August 7, 2022

1.0

In a word, horrible.

Pros

Adding a custom domain was easy if I'm stretching for something nice to say

Cons

There are numerous bugs. Also, if you make an error in uploading links, editing those errors counts against your credits so you may be stuck with bad links. Their customer support is horrible.

Review Source

VR

Verified Reviewer  
Entrepreneur/Affiliate Marketer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Best Link Shorter app"

April 8, 2022

5.0

Pros

Bitly is an easy app to work with and mostly acceptable link shirt for mist sites compared to others. No payment needed for someone to use it's features.

Cons

It does not suggest titles for links and would be great it that feature was added. Also tree features would make even better.

Review Source

HP

Hank P.  
Owner/consultant  
Marketing and Advertising  
Used the software for: 1-2 years

### "Bitly - Super Easy and Effective"

September 18, 2019

5.0

Overall, Bitly was awesome. We used it for social media management and boosting. The link shortening tools allowed us to broadcast blog post, and social post across many mediums. I was part of the team that first implemented and used Bitly and we all loved it.

Pros

Bitly was the first link shortening service I ever used and is one that I still use. It's simple and effective. Not over complicated at all. We used it for social media work we did for over 15,000 clients and never had any issues.

Cons

I have no cons for Bitly. There are definitely more options on the market now so take a long hard look at price and feature options.

Reason for choosing Bitly

I know that our team looked at some options, but at the time of our purchase, Bitly was the main player in the space. This was an enterprise purchase by a large organization that I worked for. I was part of the team that first used it and we all loved it.

Review Source

Similar Products

Featured