# Page 39 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 39 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

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Last updated March 13th, 2026

# Page 39 - Reviews of Bitly

## Showing most helpful reviews

Showing 951-975 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MO

Mesoma O.  
Digital Creator  
E-Learning  
Used the software for: 1-2 years

### "Using bitly for link management "

January 2, 2023

4.0

Helped with managing different links for business use, personal use and analytics

Pros

The analytics and management on shortened links

Cons

I don't like the user interface on the software

Review Source

IS

Isabela S.  
Writer  
Consumer Services  
Used the software for: 1-2 years

### "Optimize your work with Bitly, the best link shortener on the internet"

July 30, 2020

5.0

My experience with Bitly has been wonderful. This software has been useful to me in several tasks, from shortening a link in the Instagram bio, to doing work in a faster and more organized way.

Pros

Bitly allows me to shorten any link I want, with the greatest ease in the world. This is very useful for me, both in my social networks and in professional projects, since typing the complete link of a website can be very laborious or not be aesthetically beautiful.

Cons

Honestly, I see no defects in Bitly. It is a fast, safe and easy to use application. The only one that I think could be increased is some kind of monetization of the shortened links. I think this would help the business of those who use the app and encourage more people to do so.

Review Source

Ryan P.  
portfolio director  
Marketing and Advertising  
Used the software for: 2+ years

### "Super Easy and Intuitive"

August 22, 2019

5.0

Pros

Great tracking of the links I create and their performance, super easy to create as well.

Cons

Nothing really, it is a focused product that serves its focus well

Review Source

KK

Katie K.  
Senior Programs & Communications Manager  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "Review of Bitly"

November 5, 2021

5.0

Very nice to have something to make sharing links easy and easy for people to see/know what they are clicking on

Pros

Easy to use, and simple to create a custom URL

Cons

It has become slightly difficult to organize all of the previous links created in a logical way

Review Source

BK

Briana K.  
Lead Teacher  
Non-Profit Organization Management  
Used the software for: 2+ years

### "It’s better with Bitly "

January 16, 2019

5.0

Pros

It’s made it super easy to share a URL,especially when you have limited characters.I use it for my teaching blog,to share things on Twitter.

Cons

No complaints here.I think it’s super helpful.

Review Source

VR

Verified Reviewer  
Marketing Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "Get a shorter link right away! "

July 19, 2019

5.0

Pros

It's very easy to use and it gives us a shorter link immediately and without any complication.

Cons

I had trouble using the shorter link on Twitter once.

Review Source

HW

Hailey W.  
Owner  
Retail  
Used the software for: 2+ years

### "Great for shortening URLS quickly & for free"

January 17, 2022

4.0

Pros

Ability to quickly shorten URLs for free. This allows me to share links on social media more easily. It also allows me to link product pages to my customers in messages/emails without having to send a long & clunky url in the message.

Cons

With the free version, the links aren't customized which may be an added benefit when using for business link sharing.

Review Source

WN

Wendy N.  
Teacher  
  
Used the software for: 1-2 years

### "Good-free-easy"

May 6, 2018

5.0

Pros

I love the shorten links application for students. It allows them to type a shorter web address, great for the younger students. I also use it sometimes for my social media accounts (twitter) to post links. Easy to use.

Cons

The free version is limited, however as an educator it is really what I need. I think the payed account is not needed.

Review Source

Nicole S.  
Campaign Manager  
Marketing and Advertising  
Used the software for: I used a free trial

### "Great for shortening links!"

October 21, 2019

5.0

Pros

I love how quick and easy it is to use.

Cons

Nothing! There isn't really anything I dislike about the software.

Review Source

HC

Hazel C.  
Head of Omni Channel Marketing  
Retail  
Used the software for: 1-2 years

### "Fantabulous link shortener "

July 22, 2023

5.0

Overall experience has been very joyful and merry.

Pros

What I like about Bitly is how easily and conveniently it creates unique and short URL which are easy to share and track.

Cons

I have no complaints whatsoever about Bitly. It is my favorite link shortener tool since a long time

Review Source

VR

Verified Reviewer  
Teacher  
Education Management  
Used the software for: 1-2 years

### "Bitly Review"

March 9, 2022

5.0

I used this product often in the last two years while school was virtual. It made life simple for myself and my students.

Pros

The think I liked most was the ease of the product. Very simple to understand and and was perfect for shorting URL's that I used for the virtual classroom.

Cons

At first it was a little confusing to navigate.

Review Source

JC

Joe C.  
Account Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "THE standard in URL shortening services"

January 23, 2020

5.0

As a digital marketing agency that manages social media campaigns for multiple clients, Bitly is invaluable to what we do. URL shortening is a MUST when posting to Facebook, LinkedIn and the like. We couldn't live without it. Our posts are short, to the point and more 'clean' because of Bitly.

Pros

Bitly is THE standard in URL shortening services. There are others out there but Bitly is by far the most trusted in my opinion.

Cons

There's not much to hate about Bitly. It is a simple service that is simple to use. There aren't really any additional features but they aren't necessarily needed either.

Review Source

Sandy L.  
Solutions Specialist  
Information Technology and Services  
Used the software for: 6-12 months

### "Great tool for shortening URLs"

September 8, 2022

5.0

Was really easy to get started and get my nice, short URLs. So simple yet so powerful.

Pros

I only use this to shorten URLs, which is great for any customers who can't remember (or don't care to) a long complicated URL

Cons

It did everything I needed it to, so it was perfect for the task!

Review Source

TT

Trent T.  
CEO  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Money Grab Company"

December 30, 2023

1.0

Terrible. I would stay away from this company and look for the larger more ethical companies. STAY AWAY.

Pros

The software is great. The tactics they use to “get you” are not. Be-aware of their “free plans”…

Cons

Their free plans are NOT free. They’ll set you up with everything, then limit the amount of “clicks” you can receive down to 11 unique clicks. Who only uses 11 clicks with a company? Why would you not offer better free plans for someone looking for ONE QR CODE.

Review Source

JC

Joe C.  
Account Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Bitly is a Solid Asset"

June 4, 2019

4.0

Overall, I would suggest using Bitly to condense URL Links when posting to social media and it is overall a very helpful tool when it comes to that part of the business.

Pros

I like how easy it is to use Bitly as a URL Shortener and tracker. The shorter links help when posting to social media so that the URL doesn't take up the entire space for the verbiage. The tracking and analytics are also very useful and helpful.

Cons

The only thing I liked least was that you are very limited with the free version but that is understanding.

Review Source

VL

Victor L.  
CRM / MA Specialist  
Consumer Goods  
Used the software for: 6-12 months

### "Easy to use and works great!"

June 21, 2022

5.0

Pros

Using Bitly has been super easy! When we need shortening links it literally just a few clicks away! And what more is all the tracking you can get on the links as well - Makes it so easy!

Cons

The only cons I can think of is if you need to upgrade to use some features, but then again, thats not rally a con as its good value for money!

Review Source

RS

Rudy S.  
Director  
Computer Software  
Used the software for: 2+ years

### "Review"

May 2, 2021

5.0

Pros

Bitly is a great software that allows you to start using it instantly, no sign ups and other forms needed to begin.

Cons

Sometimes the bitly links don't work when inputted in Excel.

Review Source

Natalie W.  
Managing Director  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "Good at what it does"

February 14, 2019

4.0

Great for making links look more tidy

Pros

This software is great to shorten lengthy website links that can look unsightly when sending them as it converts them to very short links. Great when you reference them with a title to what the site is and what it does.

Cons

The downside to it is that when you shorten the link it gets a new name so can be hard to identify where you are directing your customers to but is easily resolved with a description of the link

Review Source

Juliana S.  
Ceo  
Dairy  
Used the software for: 6-12 months

### "AMAZING"

August 6, 2020

5.0

Pros

As a Bitly user recommended for anyone who needs to generate a personal link to advertise something for work or personal or reading, anything. It is very practical to use and quick to create a personal link I always use.

Cons

I always use, in addition to the ease whenever you create your link is saved if you want to use it again, as a suggestion I think you could have an option to edit the link already created, this tool I recommend to everyone.

Review Source

TD

Tom D.  
Creative Director  
Media Production  
Used the software for: 2+ years

### "Quick and relatively easy link shortening"

September 12, 2018

4.0

Pros

It's great to be able to make short links, and make them memorable by customising them. The engagement stats alone are incredibly useful for generating reports. It's also easy enough to set up with your own short link domain, if you're slightly technically minded.

Cons

It's a shame that it's not more easy to shorten links using only keyboard shortcuts (or if it is, it's a relatively well hidden feature!)

Review Source

AE

Alan E.  
Executive Recruiter  
Construction  
Used the software for: 2+ years

### "Bitly rocks"

July 16, 2019

5.0

Whenever I need to repost an article from an online source, Bitly is my go -to solution.

Pros

Easy to use, click and paste the url then click on copy...voila!

Cons

Nothing comes to mind, it is easy to use!

Review Source

GF

Gary F.  
Owner  
Information Technology and Services  
Used the software for: 2+ years

### "Reliable Choice for URL Shortener"

March 25, 2024

4.0

Pros

Product is easy to set up and use for non-technical people.

Cons

I had no major issues with using this service.

Review Source

James G.  
Lead Developer  
Computer Software  
Used the software for: 6-12 months

### "Looks greats, works exactly as expected"

May 10, 2018

5.0

Link click monitoring.

Pros

The free capabilities of this product are great and work exactly as advertised. I created custom links to put in my social media accounts and I can now monitor those clicks. The website is very modern and appealing.

Cons

I have had a difficult time figuring out how to view my data in a more detailed manner. The charts appear to be clickable, but nothing happens. There is probably a way to do it, but it's no obviously apparent.

Review Source

VR

Verified Reviewer  
My honest review on Bitly  
Writing and Editing  
Used the software for: 1-2 years

### "Bitly is the easiest way to shorten any url."

July 24, 2019

4.0

My experience with Bitly is superb.

Pros

Bitly is a very dependable and simple url shortner. I used it often when I worked for affiliate marketing with clickbank and other affiliate sites to shorten my affiliate link. Bitly is easy to use and dependable.

Cons

I have not found any negative side of Bitly.

Review Source

Stanley Baldwin S.  
Writer/Photographer  
Online Media  
Used the software for: 1-2 years

### "Best option if you want URLs and links to be shortened"

October 3, 2020

5.0

Pros

Great user interface. The Free plan is already good enough for one-time/ad-hoc uses but the paid plans expand the features and options available.

Cons

There's really nothing to not like about Bitly. It even has a Chrome add-on so that you don't have to go to Bitly's webpage to shorten a URL.

Review Source

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