# Page 40 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 40 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

[View alternatives](https://www.capterra.com/p/172575/Bitly/alternatives/)

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Last updated March 13th, 2026

# Page 40 - Reviews of Bitly

## Showing most helpful reviews

Showing 976-1000 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

NG

Nicole G.  
social media manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great for link shortening "

April 30, 2019

4.0

Pros

I use this all the time for social media posts, easy to use and works perfectly.

Cons

No issues, but I only make use of the free version

Review Source

OE

Obi E.  
Student  
Research  
Used the software for: 1-2 years

### "Great tool"

January 5, 2021

5.0

It is a magnificent tool and I highly recommend it

Pros

Bitly is the best for shortening URLs. It is free, easy to use, offers great service, and it has a fast connection. It allows you to create a new name for the shortened URL.

Cons

I have not experienced any disadvantage with this software. It works as expected and there has been no downtime

Review Source

Lorenzo B.  
Sales and Marketing Strategist  
Marketing and Advertising  
Used the software for: 6-12 months

### "Ottimo prodotto!"

March 31, 2022

5.0

Incredibile il potenziale di questo tool. Non solo ti permette di personalizzare i link (utilissimo per piattaforme come spotify o youtube) ma ti permette anche di monitorare le analytics. Un must have

Pros

In pochi click riesci a creare il tuo link personalizzato da tracciare, super seplice

Cons

L'interfaccia meriterebbe qualche miglioria

Review Source

CC

Caleb C.  
HR Specialist  
Human Resources  
Used the software for: 2+ years

### "Bitly is the easiest way to edit URLs"

November 5, 2021

5.0

Bitly has taken my socials to a more clean level of professionalism.

Pros

Quick and easy editing/shortening for all links!

Cons

When shortening links, the name bitly is still used within the link.

Review Source

EB

Elizabeth B.  
Communications and Events Coordinator  
Religious Institutions  
Used the software for: 1-2 years

### "Very easy to use!"

January 14, 2020

5.0

Overall, this program solves a very specific problem; long URLs. I love being able to give out a cleaner and simpler URL for any webpage.

Pros

I like the ease of use and the reporting features of Bitly. When you have a super long URL people get intimidated so I love the ability to make it shorter and more managing. It saves space in emails and doesn't scare people as much as a long one. I also love that I can see how many people used the link and where they come from.

Cons

It would be nice to get a few more reporting details. For example, the location feature only gives you a country, not a state, and since most of our people are in the US it would be nice to get a little more detailed in that area.

Review Source

MK

Momena K.  
Sales Manager  
Market Research  
Used the software for: I used a free trial

### ""Helps me shorten the QR link and it's very helpful""

July 24, 2023

5.0

Pros

Fast of all, I use Bitly.com to shorten QR links, which is very necessary.

Cons

Bitly.com tools can work reliably in different marketplaces and do not cause problems.

Review Source

CS

Carrie S.  
Librarian  
Education Management  
Used the software for: 1-2 years

### "Short and Sweet"

May 14, 2019

5.0

The overall experience I've had is one of ease. I find sites for my students to look at and Bitly makes the process smoother and easier for my students.

Pros

What I like most about Bitly is the ease in which make a long URL into a much shorter one. There are many times sharing a link to a site can be overwhelming with all the https://... it can be quite a feat to type all of it out making sure not to miss any part of the address. I attached Bitly to my Google account using the Webstore. I saved it as a link above in my tools space. Now I just have to click the icon and it automatically shortens the URL address to one I can share.

Cons

There is not anything I do not like about this extension.

Review Source

Rahul C.  
Lead Android Engineer  
Internet  
Used the software for: 1-2 years

### "All-in-one solution for your URL shortening needs"

March 6, 2019

5.0

I'm using Bit.ly for branding my blog short URLs. Works great. No issues.

Pros

Super easy to use. Adding a custom domain for branding your short URLs is a breeze and free of charge. Nice interface. APIs available for programmatic link creation.

Cons

SSL provisioning for custom domains takes about a day.

Review Source

SA

Siddhant A.  
Marketing Head  
Consumer Goods  
Used the software for: 1-2 years

### "Simplified URLS with Bitly"

February 1, 2023

5.0

It has been great. It has helped shorten and simplified the URLs for so many marketing campaigns

Pros

It helps to shorten long and complicated links within few seconds. It is very helpful when there are too many sources of traffic in the website

Cons

I think it’s perfect. I don’t find any issue with Bitly.

Review Source

Alfonso D.  
Translator  
Internet  
Used the software for: I used a free trial

### "Not only short URL"

October 27, 2023

5.0

Pros

Not only short URL, but also a clever way to gather some money.

Cons

Nothing really I didn't really like about it. Maybe the name?

Review Source

TH

Tara H.  
Self Employed  
Cosmetics  
Used the software for: 2+ years

### "Great Tool for Selling with Multi Level Company"

August 23, 2019

5.0

Pros

Easy to use and provides a perfect solution to selling on Instagram for a multilevel cosmetic company. I love love love this!!!!!

Cons

No cons experienced at this time and have been using this for years

Review Source

DB

Devon B.  
Managing Director  
Marketing and Advertising  
Used the software for: 1-2 years

### "The Original Shortlink Tool"

December 3, 2019

4.0

We have nothing but good things to say about this as it was a free service that worked very well for our needs.

Pros

Bit.ly is what we used to track our shortlinks. It was vital in providing custom link creations, and tied nicely into our Beacon deployment campaigns.

Cons

It can get expensive. There are new competitors that offer more robust services, but bitly still stacks up well.

Review Source

JC

Jenna C.  
Digital Marketing  
Financial Services  
Used the software for: 1-2 years

### "Custom URL shortener"

August 5, 2020

4.0

Easy to use tool for shortening and tracking website URLs

Pros

Bitly is a great tool for shortening URLs and tracking clicks across a variety of platforms. I've used it for social media and analytics to identify which branded links deliver the most traffic.

Cons

Bitly has been effective in tracking links across social media channels, but not so much for generating leads.

Review Source

TL

Terra L.  
Executive Assistant  
Banking  
Used the software for: 1-2 years

### "Works Great"

October 31, 2019

5.0

It has been a great experience for me. I recommend that everyone should use shortened links when posting.

Pros

I personally love using bitly to shorten long web links. I do a lot of posting online on social media and bitly has been a life saver when posting lots of links.

Cons

I honestly do not have a negative. Every time I have needed it, it worked flawlessly for me.

Review Source

Trishla S.  
Content Writer  
Writing and Editing  
Used the software for: 2+ years

### "Get your link shortened in an instant."

August 13, 2019

5.0

Pros

It's super quick!! Hassle-free! So easy to use!

Cons

Nothing! I really don't see any shortcomings in bitly! I love it!

Review Source

dE

dashawn E.  
Owner  
E-Learning  
Used the software for: 2+ years

### "Love shortening links"

October 19, 2020

5.0

Pros

Ability to shorten links Analytics Ability to customize the backend of the link

Cons

I’m on the free version so at this time there’s nothing that I don’t like

Review Source

TM

Tanner M.  
Account Manager  
Retail  
Used the software for: 1-2 years

### "Great for tracking"

October 17, 2019

5.0

Tracking where people are coming from has been simplified for us.

Pros

Bitly makes it easy to track projects we are working on with how many people are visiting us through the links.

Cons

I don't have any complaints with this product for what I do. If you were working with a lot more than I do I could see how it might be a hassle.

Review Source

BK

Brad K.  
co-director  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Been using this forever"

June 16, 2020

5.0

Event marketing, mostly, and we use it 75% because we need a URL shortened and 25% because we want some good tracking along with that.

Pros

Bitly is the go-to link shortener, and for event promotion and other marketing it's been a key player in helping us make links accessible and trackable. Especially in being able to create multiple links to help track specific marketing channels.

Cons

It could be more sophisticated in terms of what and how it tracks, but where it falls short Google Analytics does a great job. We use them together.

Review Source

KR

Kyle R.  
Digital Strategy Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Easy-to-use Link Shorterner"

April 30, 2019

5.0

Pros

Great URL shortener. Easy to use and haven't encountered any errors or bugs in my years of use.

Cons

No complaints. This tool has worked flawlessly for me.

Review Source

LV

Leandro V.  
Self-employed  
Arts and Crafts  
Used the software for: 1-2 years

### "Best Shortener"

November 7, 2020

5.0

I been using this most all of my link to get shortened , and I love using it.

Pros

I love using this software, it shortened your site link., and very easy to store your link you need in one place, you can always get a copy and paste it anywhere you need.

Cons

Nothing really, I love this apps, it s the best shortener for me so far.

Review Source

SV

Sharon V.  
Digital Marketing Specialist  
Photography  
Used the software for: 6-12 months

### "Great for sharing links"

December 13, 2019

5.0

Overall is a great tool to shorten those very long links that I want to avoid from taking space in our social media or other communication platforms we use to communicate with clients.

Pros

Bitly is very useful for some marketing efforts like sms or twitter where I have a limited number of characters that I can/should type when promoting our website

Cons

The links expire after some weeks but there's no notification about it. I suddenly find out when someone else alerts me about it or when I test the links

Review Source

JS

Jenna S.  
Videographer  
Media Production  
Used the software for: 2+ years

### "Great URL shortener/tracker"

February 22, 2019

4.0

Pros

Love that you can customize the URL's to what you need them to be and tracking is robust

Cons

Wish there was better support for custom domain shortening

Review Source

Indira A.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Best URL Shortener"

September 22, 2023

5.0

Pros

1\. Quick and easy to use.2. Shortened URLs produced can be used in marketing without glitches.

Cons

1\. It would be better to integrate Bitly urls with Google analytics.

Review Source

DD

Danielle D.  
Teacher  
Primary/Secondary Education  
Used the software for: 2+ years

### "Bitly"

November 20, 2021

5.0

It has been very useful to minimize the long links for my Donors Choose projects and allow me to share on Twitter. I've been very happy with Bitly.

Pros

Bitly is a great way to shorten long links. This is especially great for using with Twitter, which limits characters. I highly recommend Bitly!

Cons

So far, I don't see anything not to like!

Review Source

BW

Brian W.  
CEO  
Fine Art  
Used the software for: 1-2 years

### "Great for tracking"

October 8, 2019

3.0

Overall I have found Bitly to be useful and like the tracking features.

Pros

I liked that I could track who was clicking on my links for marketing purposes. I also liked that I could create a long URL into a short usable code.

Cons

I did not like the limited analytics and wish that I could change the short URL with more options. More features would also be nice.

Review Source

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