# Page 41 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 41 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

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Last updated March 13th, 2026

# Page 41 - Reviews of Bitly

## Showing most helpful reviews

Showing 1001-1025 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

KA

Kazi A.  
Web Developer  
Outsourcing/Offshoring  
Used the software for: 1-2 years

### "URL becomes easy to remember"

October 23, 2020

4.0

I do not have any complain. It is a great free software.

Pros

I can shorten the long links and also customize them. It helps others to memorize links easily. I even can use my business name or product name in the links which is a great help!

Cons

I wish I could edit the links sometimes. However, after a link is created, it can not be edited in this software.

Review Source

YT

Yasseen T.  
Chairman  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Great application"

February 22, 2019

5.0

Pros

A great application which I'm fond of, I use it regularly to track the performance of my links, also I love that I can create custom URLs which look great.

Cons

After changing the custom URL of a link, it should be made available to be used, however, it doesn't, and still redirects to the old link.

Review Source

EA

Erik A.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Bitly is a simple way to track links"

October 3, 2019

5.0

No major problems with bitly. It is a great way to track conversions on a small scale level. For more complex projects the user would certainly want to use more sophisticated methods. But this is the way to go for simple tracking and shortening of links.

Pros

Whether you are using the Paid or the free version, bitly is a great way to track links from any digital marketing campaign.

Cons

There were no major cons. Could always ask for more free links before having to upgrade to the paid version, however the paid version is still a great value.

Review Source

RV

Rachna V.  
Director  
Education Management  
Used the software for: 2+ years

### "We used bitly to create personalized URL"

September 9, 2022

5.0

Overall bitly is good tool to short large URL

Pros

Bitly is the best tool in my eye that provide option to create custom URL, not only this it also supports us to make decision on our campaign as it will give us the data about CTR and device so that we'll get to know about what channel is performing well.

Cons

I do not have any least experience with Bitly, but i think pricing is quite high.

Review Source

VR

Verified Reviewer  
3D Printing Technician  
Printing  
Used the software for: 1-2 years

### "A great link shortener"

May 18, 2022

4.0

Pros

Bitly is a great link shortener which provides excellent features in the free plan.

Cons

It would be nice if I could use my domain for free.

Reason for choosing Bitly

I found that Bitly was the most well known, and used link shortener.

Review Source

SF

Sue F.  
President  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Fix for long urls"

August 26, 2019

5.0

Pros

Bitly will shorten our long url in a matter of seconds. There is nothing easier out there. The very best feature is that it is free.

Cons

There aren't any cons for this software.

Review Source

PM

Pallaw M.  
Freelancer  
Computer Software  
Used the software for: 1-2 years

### "Bitly Review"

September 24, 2023

4.0

Pros

A very simple to use and trusted software in the internet. Shortening Links features also helps in attracting more people.

Cons

Don't have much cons, a very easy to use app and overall great app.

Review Source

muhammad A.  
A quick and shorter is only Bitly  
Design  
Used the software for: Less than 6 months

### "Bitly is very useful to touch"

April 25, 2021

5.0

A good thing about Bitly is short things because it saves our precious time. So, it is famous in many places. But there is one thing more, if it only uses for short things, then it will devastate by itself.

Pros

Bitly is very quick and shorter with links. It very nice for a small teams. Also, for small companies as well.

Cons

Bitly is only for shorter not longer. This is the bad thing to tell about. If it uses for short only, it will lose its popularity soon.

Review Source

YM

Y. M.  
Marketing Coordinator  
  
Used the software for: Less than 6 months

### "Easy to use with BSL"

June 14, 2018

5.0

There are only a couple of service companies that offer the short links. Since Google has stopped its service, I think that Bilty will get more and more business.

Pros

It is super easy to use and the results are there right in front of me. Also they have a global presence which could be a benefit when our other branches decide to use the platform.

Cons

It takes about a day to receive a technical question. A sales person I talked with initially did not know about branded short links.

Review Source

VR

Verified Reviewer  
Graphic Designer  
Education Management  
Used the software for: 6-12 months

### "Easy to memorize"

May 21, 2019

5.0

Pros

BITLY is a great service. I loved the way I can manage my own "domine" and track the movement of clicks, opens of the url. I think is very useful for different kind of projects.

Cons

I think you can unify the capital letters with the regular one. because if you create the link with capital letters in bitly and after that you write the same link in an url but without capital letters, is not going to work

Review Source

JB

Joan B.  
teacher  
Education Management  
Used the software for: 2+ years

### "Occasional User"

October 24, 2020

5.0

Pros

Does exactly what it says it does - it shortens urls into more manageable lengths.

Cons

Pricing has gone up a lot and I don't know if I think the price is worth the service.

Review Source

SS

Somi S.  
Operations Manager  
Cosmetics  
Used the software for: 1-2 years

### "uncomplicate URLs with Bitly"

February 8, 2023

5.0

It has been great

Pros

Bitly is much-needed software when generating traffic from multiple sources. It makes it easy to shorten the URLs and easy to track when traffic comes from paid ads or social media etc.

Cons

I think Bitly is perfect as it is. I don\`t find anything missing in the software

Review Source

SC

Sriram C.  
Associate Professor  
Education Management  
Used the software for: I used a free trial

### "Bitly is a fantastic online application"

September 10, 2022

5.0

Pros

Bitly makes it easy to share custom or short URLs to anyone without worrying about the other person experiencing errors when typing a web address.

Cons

First time users might have trouble getting used to the product but will learn to love it.

Review Source

JK

John K.  
Co-Owner  
Retail  
Used the software for: 6-12 months

### "Bitly is great for link shortening and tracking"

February 25, 2022

5.0

Pros

I loved the ability to shorten our link but also track how many clicks we are receiving to that specific link. Bitly is a popular name so people know that bitly links aren't malicious. It has been nice to be able to keep track of clicks to our landing pages.

Cons

I honestly have no complaints about using bitly. Having mainly used it for link shortening and tracking, I have been very satisfied.

Review Source

EC

Erin C.  
Teacher  
E-Learning  
Used the software for: 6-12 months

### "Shorten Long links for Students!"

February 11, 2021

5.0

Easy to use, convenient short urls - very satisficed!

Pros

I love how easily I can make long urls shorter for my students. You can also create an account and house all of the links. It also gives data on how often your url is clicked - all on the free version!

Cons

I don't have anything that I don't like about Bit.ly! I think I am limited by the amount of url links I can make per month on the free account, but it is still a good amount of links!

Review Source

SR

Shari R.  
CEO, Marketing and PR Executive  
Marketing and Advertising  
Used the software for: 2+ years

### "I LOVE Bitly!!!"

July 11, 2021

5.0

My overall experience with Bitly is highly satisfied!

Pros

What I like most about Bitly is its ability to shorten any link no matter how long it is. It allows for us to use these shortened links for business cards, resumes, social media, and for any other purpose that will make it easier, simpler and quicker for people to type it in their browsers!

Cons

What I like least about this software is absolutely nothing. There is nothing wrong with Bitly! It does exactly what it is needed for!

Review Source

Dilraj S.  
Sr. Software Developer  
Computer Software  
Used the software for: 6-12 months

### "Awesome tool for building short urls"

June 22, 2020

5.0

Overall, its great tool for reducing URL character count and these customised bitly urls can be shared easily with your targeted audience.

Pros

Bitly helps in converting the long, ugly URL links into short, customized, easy to remember URLs which can come handy during marketing campaigns.

Cons

More and more people need to made aware of this awesome tool as sometimes people consider these short urls to be incorrect or scam links.

Review Source

KS

Kim S.  
Real Estate Agent  
Real Estate  
Used the software for: 2+ years

### "Love Bitly"

September 26, 2019

5.0

My experience has been very good, and I recommend Bitly to anyone who is looking for a link shortener.

Pros

I love that you can customize the Bitly links to your specific business, name, etc., not just a generic link like many shorteners. Love the analytics that I get with it as well.

Cons

I don't have any cons with Bitly. I love that it mets my specific needs with no cost to my business.

Review Source

SJ

Sagar J.  
Senior Digital Marketing Lead  
Automotive  
Used the software for: 2+ years

### "Simple straight forward URL shortner"

February 11, 2020

4.0

Pros

Super simple to use, nice and short links, can customize the links

Cons

limited features: no mailto links or geo redirects

Review Source

JA

Jesse A.  
Multimedia Artist  
Design  
Used the software for: 6-12 months

### "No More 100 Character Links!"

December 13, 2019

5.0

Bitly has allowed me to sent clutter-free emails to clients with shortened links to photos or videos that I have edited for them.

Pros

I love that Bitly allows me to create shorter versions of links. With Bitly, I no longer have to send emails with links consisting of 100 characters! Now all of my emails look professional and clutter free!

Cons

There is nothing that I dislike about this software. Bitly does exactly what it is supposed to do and it does it well.

Review Source

EB

Eric B.  
Chef  
Food & Beverages  
Used the software for: Less than 6 months

### "Bitly is Awesome "

December 21, 2022

5.0

Pros

The ability to create a shortened link to my product.

Cons

A very good software, straight and to the point.

Reason for choosing Bitly

Bitly is quicker and better

Review Source

VR

Verified Reviewer  
Marketing Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Still useful but being pushed out"

October 6, 2019

3.0

Pros

Bitly is a great url shortener tool and provides necessary analytics for your landing pages.

Cons

The provided analytics are not as detailed as they could be and many major advertising platforms have begun to deny bitly links in ads.

Review Source

AW

Alexandra W.  
Media Specialist  
Religious Institutions  
Used the software for: 6-12 months

### "Easiest URL Editor"

June 30, 2022

4.0

Pros

This is SO easy to use and so quick. We use this weekly to edit the url for our streaming and customizing is so quick!

Cons

I wish there were a few more options for types of editing that could be used for urls.

Review Source

Rigger T.  
Productor de contenidos  
Graphic Design  
Used the software for: I used a free trial

### "shorten it now"

September 27, 2019

4.0

The shortened link par excellence. Before many apps integrated a link shortener we used it when we needed it and we continued using it

Pros

It allows to make analysis and statistics of the web pages and the links you share and it is also free

Cons

It is difficult to use it from the mobile phone, likewise, there are more specific data that I would like to know, such as' where the clicks come from (facebook, twitter, etc)

Review Source

SP

Susan P.  
Digital Marketer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Perfect link shortener"

March 7, 2022

5.0

Pros

I use Bitly all of the time to shorten article links that I'm posting for my clients on social media.

Cons

NA. It works very well, and only take a few seconds to convert the link.

Review Source

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