# Page 42 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 42 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

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Last updated March 13th, 2026

# Page 42 - Reviews of Bitly

## Showing most helpful reviews

Showing 1026-1050 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

HM

Hope M.  
Instructional Technology Coach  
Education Management  
Used the software for: 1-2 years

### "Bitly in education "

March 4, 2021

5.0

Pros

The ability to shorten links has made URL navigation easier for all students, especially younger students. There is now a Chrome extension which has improved usability.

Cons

There is nothing I can say bad about the free version. It meets our needs in my schools.

Review Source

VR

Verified Reviewer  
Design Specialist  
Design  
Used the software for: 1-2 years

### "Not as compatible as it should be "

July 6, 2019

3.0

Pros

Bitly is a quick and easy way to create short urls for use on social media, backlinks, and analytics.

Cons

It is not accepted by many marketing platforms including Google Ads which makes it tough to integrate into a campaign.

Review Source

FA

Faiz A.  
CFO  
Information Technology and Services  
Used the software for: 2+ years

### "Best URL Shortner - Bitly"

November 6, 2020

5.0

My overall experience with Bitly is good. I rated Bitly 4 starts out of 5.

Pros

Bitly is very good online tool to short URl. It also help me to create customized URL for my products/website. Bitly also shared very depth insight like who, when where clicked my URL. This insight is helpful for me to analyse and track my visitors.

Cons

No, I don't have anything yet to say least like in Bitly. But i think prices is little high for users who are not using Bitly as regular

Review Source

FY

Fotis Y.  
Marketing  
Retail  
Used the software for: 6-12 months

### "Makes your links eye catching"

March 7, 2020

5.0

Pros

Its always a good idea to send short and easy to use links - this is where Bitly steps in, you can use the service also with your domain. You can integrate it and also create short links as per your needs - there is also an option to check the usage of every link you have created.

Cons

No cons, everything is explained in the help, and also the support team is very responsive if you do not find the answer online.

Review Source

MW

Matthew W.  
EVP of Technology  
Information Technology and Services  
Used the software for: 1-2 years

### "Really neat tool that solves a problem people didn't realize they had"

December 31, 2019

5.0

I needed to shorten some links to make e-mails easier to read, and Bitly worked really well.

Pros

It's very easy to shorten a URL with Bitly - just paste the address, get the new link, and you're off to the races.

Cons

Nothing to dislike - it does what it says it does, and it does it quickly and easily. That's a great product!

Review Source

CS

Caroline S.  
Director of Programming  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Basic link shortening"

July 17, 2019

5.0

Pros

This product works well for basic link shortening. No complaints.

Cons

I wish it were possible to make the links more intuitive/easier to remember

Review Source

VR

Verified Reviewer  
Digital Marketing  
Financial Services  
Used the software for: 6-12 months

### "Great link creating platform although premium plans are a bit expensive for what it is"

November 8, 2020

4.0

Overall very pleased with bitly, found it to be excellent for what we were looking for at my previous agency.

Pros

Great, fast and easy to use. Really well built UX that makes it easy to spin out links in a hurry. Great for both inhouse roles and agencies.

Cons

Pricing is a bit steep for what it is on the professional plans. Would be good if they had a cheaper option for the light weight premium features.

Review Source

VR

Verified Reviewer  
UX Designer  
Computer Software  
Used the software for: 1-2 years

### "Best URL shorter"

April 8, 2022

5.0

Pros

This is the best URL shorter tool in the market, period.

Cons

Features like QR code generator is not free.

Review Source

NW

Nathan W.  
Marketing  
Information Technology and Services  
Used the software for: 1-2 years

### "Tried and true"

November 23, 2020

5.0

Tried and true link shortening. Use it, love it, take over the world of long links with it. Short links: good. Long links: bad.

Pros

It's quick, easy, free, and does the job. Long URLs can be killer bad in so many contexts. For basic URL shortening needs, bitly is my go-to. Love that I can even shorten a URL without an account (on the home page) and inside an account do little customizations of the links if needed. Great value overall.

Cons

Watch out for upper and lower case customized links. On a poster in a cafe users might see ".../SignUp" but type into their phone "/signup" (no caps) and the link won't work. Watch out for this.

Review Source

YH

Yi-Tzu H.  
Professional Learning Specialist  
E-Learning  
Used the software for: 6-12 months

### "Common and straightforward"

January 13, 2024

5.0

Pros

Easily shortening and customizing a URL.

Cons

Nothing really. I use the website to shorten my URL and it's been doing a great job.

Review Source

Tahrea S.  
Operations Manager  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Very Easy to Use :)"

August 18, 2021

5.0

Pros

I like that I can shorten my links for free.

Cons

I wish there was a way to customize links for cheaper.

Review Source

AL

Alani L.  
Influencer  
Photography  
Used the software for: 2+ years

### "Great for creating neat URLs"

June 28, 2019

5.0

I really love using this for a quick shortening to whatever links I may need to share on social media such as a YouTube video I just made that I would like to post on facebook, or twitter or such.

Pros

\- Creates and shortens URLs so that they take up far less space - Track Link Analytics - Equipped with API - Easy to use - You can use without signing in

Cons

\- Would like to be able to customise more within the shortened link - The pro version is a little bit expensive compared to competitors

Review Source

KH

Kalin H.  
Student  
Higher Education  
Used the software for: I used a free trial

### "Better Links!"

November 13, 2020

5.0

Great execution of a software that solves a common problem; hesistacy to click on a hyperlink because the name of the link appears unofficial.

Pros

This software solves what I see as a big problem. Often times I avoid clicking links because they seem sketchy and the link tells me nothing about where it is going to take me. This software allows you to create links that are clean and self-explanatory rather than links that are an ambiguous jumble of characters.

Cons

I'm not sure that the paid services that this software offers is worth it to the general public. There is a much more specific population that would want to use this software and be willing to pay with it, and those populations are the larger groups or companies. Smaller companies or individuals likely are not going to find it worth it to pay for this software.

Review Source

AG

Audrey G.  
community manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Le meilleur outil pour raccourcir l'url des liens"

March 28, 2022

4.0

Bah en tant que community manager j'utilise beaucoup ce logiciel pour rendre plus courts les liens que je partage dans mes posts.

Pros

il raccourcit considérablement les longs url de lien c'est super. En plus on a une option de compte gratuit

Cons

Rien à dire hein. Pour l'option gratuite que j'utilise, pour moi c'est complet

Review Source

NH

Nate H.  
Marketing Automation Manager  
Telecommunications  
Used the software for: 6-12 months

### "Great ancillary product, but shouldn't be your only link tracker"

August 28, 2020

4.0

Extensive development and integration setup. Training of all end users, too.

Pros

Ease of use and implementation. All of my end users were very quickly able to understand the general setup and our own internal usage. Available integrations are nice as well.

Cons

Unfortunately, there's no way to filter out select IP addresses—internal, for example, or known bots. The system counts "decodes" and there's no way to modify that.

Review Source

JF

Jeremy F.  
Data Analyst  
Entertainment  
Used the software for: 6-12 months

### "Simplifies things and makes sense"

November 22, 2019

5.0

I've used it for my social media accounts, and also with work - sharing links with clients is nicer when the links look clean

Pros

It's simple to set up and takes something long, complicated and ugly, and transforms it into something legible and more visually appealing.

Cons

For me the tracking didn't work perfectly. I'm not sure if the attribution has improved since I used it, but it wasn't always accurate for me to know link clicks.

Review Source

NV

Nathan V.  
Designer  
Printing  
Used the software for: 2+ years

### "A Must For Link Sharing"

September 6, 2019

5.0

Bitly has allowed us to customize our "short links" for promotional purposes. It presents a much more friendly looking URL which does not scare off potential customers.

Pros

Bitly is especially useful in today's world of mobile sharing. Instead of sending a URL that is 100's of characters long, Bitly conforms it into a small, more reader-friendly link

Cons

There is nothing not to like about Bitly. It's simple, user-friendly and effective for sharing links across multiple platforms.

Review Source

sN

srinivas N.  
Sr.Digital Marketer  
Information Technology and Services  
Used the software for: I used a free trial

### "Best Tracking for traffic sources"

April 8, 2021

5.0

When my management gives budget i would love to use the paid version of bilty. Free version rocks, Paid version I am sure it will be the best.

Pros

Ease and comfort of usability and the user experience. It tracks countries and no of clicks as well and gives confidence of the content performance.

Cons

I use free version, It does not give clicks based on day, month. Free version does not give more information about country click tracking.

Review Source

Daniel P.  
Consultor ADF  
  
Used the software for: 6-12 months

### "Short links with Bitly arrived. How good!"

June 13, 2018

5.0

Pros

The URL can never be shorter if it is not in Bitly. Does an impeccable job even with custom links. Perfect for campaigns and direct downloads from the website.

Cons

At the time of using inserted pages, it has many problems, because it does not recognize the page of the container. It is a problem when users are interested in the content within the inserted page.

Review Source

MS

MADHUR S.  
Proprietor  
Hospital & Health Care  
Used the software for: 6-12 months

### "Great utility but too expensive "

April 15, 2021

5.0

Pros

Customization of URL, ease of implementation of short URL in my work related documents.

Cons

Too much expensive for creating own customized name in URL shortner. Although in free version give random character for your URL shortner.

Review Source

VR

Verified Reviewer  
Product Marketing Manager  
Internet  
Used the software for: Less than 6 months

### "Very convenient and handy"

November 6, 2020

4.0

We are using it to convert long URLs of our videos online. It helps in Marketing and data sharing.

Pros

Bitly has been very easy to use. You can use this to shorten your URLs without spending anything at all. Short URLs are convenient while sharing in marketing resources or as part of your sales process.

Cons

I do not see any drawbacks and flaws at all. I highly recommend this among others. It free, responsive and convenient

Review Source

ZH

Zachary H.  
Consultant  
Information Technology and Services  
Used the software for: 2+ years

### "Super Duper Easy Url Shortening"

June 22, 2022

5.0

Pros

Nobody likes long links in their emails and posts. Bitly just makes it super duper easy to shorten any url, within seconds! They're clean, editable, trackable, and will never expire.

Cons

I'd like to try a QR code in the free plan

Review Source

JCM

Juan Carlos M.  
Asesor comercial  
Business Supplies and Equipment  
Used the software for: I used a free trial

### "Btly opinion by monsa"

October 21, 2022

4.0

Es muy buena herramienta para iniciar en las campañas y proyectos que se desarrollen cuando se tiene poco presupuesto

Pros

Es una muy buena herramienta desde la versión de prueba para personalizar contenido

Cons

Lo que menos me gusta es la cantidad de caracteres para acortar los enlaces

Review Source

AH

Ali H.  
Project Manager  
Design  
Used the software for: 6-12 months

### "User of Bitly"

September 30, 2023

5.0

Pros

Easy to use for shortening links, have never used for QR codes but good to know

Cons

In a rush would look up free options that don't require sign in. Would probably not require it enough to justify payment

Review Source

MK

Mayank K.  
Assistant Manager - Digital Marketing  
Real Estate  
Used the software for: 2+ years

### "Number one URL Shortener in the World"

June 5, 2021

5.0

Fantastic free tool that our business uses frequently. However, organizing these links are a nightmare and another system maybe required for this.

Pros

Bitly is free which the best part about the software. We send regular SMS and WhatsApp messages to prospective buyers and bitly link shortener helps us in adhering to character limits.

Cons

The user interface of Bitly is a bit difficult to comprehend. At times you don't understand whether URL is saved, hidden or deleted.

Review Source

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