# Page 43 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 43 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

[View alternatives](https://www.capterra.com/p/172575/Bitly/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 43 - Reviews of Bitly

## Showing most helpful reviews

Showing 1051-1075 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

CA

Charlene A.  
Graphic Designer  
Consumer Services  
Used the software for: 6-12 months

### "I like using Bitly to shorten URLs"

March 9, 2019

5.0

Bitly has helped my business by providing a free option for shortening, customizing and tracking URLs.

Pros

I use Bitly solely for link shortening. I frequently market my services and I like how Bitly shortens the URLs. I also like how Bitly gives you the option of customizing your URL. You can also track your URLs for free.

Cons

The only thing I don't like about Bitly is that the analytics are deleted after 30 days.

Review Source

MT

Martino T.  
Electronic Engineer  
Electrical/Electronic Manufacturing  
Used the software for: 1-2 years

### "Link shortening made EASY"

July 23, 2019

5.0

Pros

Bitly is absolutely the industry standard for link shortening. It's fast, reliable and super easy to use. SUPERB

Cons

I think it will be nice to implement a local system of link shortening based on bitly which for now it is not available

Review Source

CT

Carly T.  
Strategic Growth Manager  
Computer Software  
Used the software for: Less than 6 months

### "Great Metric Tracking and Easy to Use"

October 1, 2021

5.0

Pros

It's so easy to use and a wealth of data available. I love that I can categorize different links with tags and run the metrics per team, per sprint, per employee.

Cons

I am still getting to know the system and there are a lot of functions that I don't know how to use yet.

Review Source

VR

Verified Reviewer  
Marketing Associate  
Marketing and Advertising  
Used the software for: 1-2 years

### "Bityl is great for website shortening. "

April 28, 2019

5.0

Pros

Bityl is my go-to program for shortening my long website to put on my social media sites. It is super user-friendly and quick to do. I would highly recommend this program to anyone.

Cons

I have nothing negative to say about bityl.

Review Source

JH

Julie H.  
Teacher  
Education Management  
Used the software for: 2+ years

### "Url Shortner"

December 29, 2020

4.0

Bitly is very user friendly. Shortened links can be created for free. There are other options available in the paid version.

Pros

Bitly allows you to take extremely long and complicated URLs and shorten them. This is extremely useful to direct people to online forms and for use on posters or to use in social media posts.

Cons

Some of the shortened Urls that Bitly creates can still be a bit complicated or long after they have been shortened.

Review Source

Delia I.  
Freelance Reviewer  
Computer Software  
Used the software for: 6-12 months

### "Bitly product review"

June 21, 2022

4.0

Pros

That it is very easy to use, with simple instructions as how to, and it also free of charge mostly.

Cons

Some sites didn't want to accept the shortened url from bitly for some reason, so you might have try another option.

Review Source

PH

Peggy H.  
Owner/Manager  
Apparel & Fashion  
Used the software for: 6-12 months

### "Essential for brochures and advertising"

December 20, 2022

5.0

It is excellent and makes it so easy to provide URLs on my brochures.

Pros

It is so easy to use! I love it. Just provide the original URL and then bam!

Cons

Hmm..nothing that I can say here that I don't like about it.

Review Source

OO

Obinna O.  
Internet Entrepreneur  
Marketing and Advertising  
Used the software for: 2+ years

### "Average Link Shorter "

May 10, 2022

2.0

I like the fact that it does it's job well as a link shortener and makes my social media posts more professional.

Pros

I like the fact that you don't need to create an account to shorten your URL links, just copy and paste.

Cons

The process of pasting your URL in Bitly can become stressful most especially if you have many links.

Review Source

VR

Verified Reviewer  
Senior paid social specialist  
Marketing and Advertising  
Used the software for: 6-12 months

### "Perfect for social media managers "

November 13, 2021

5.0

Pros

If you’re not working with a big budget for tracking URL links bityl is great! I or small scale projects and have no issues.

Cons

No cons it serves its purpose for shortening links.

Review Source

VR

Verified Reviewer  
Digital Marketing Strategist  
Information Technology and Services  
Used the software for: I used a free trial

### "Nice tool for URL shorting"

May 10, 2022

5.0

Pros

It helps me to shorten my Url when I am sending it via email or SMS, also it helps me to track that link as well

Cons

Its a little expensive compare to other product available in market

Switched from

[TinyURL](https://www.capterra.com/p/228765/TinyURL/)

Bitly was pretty expensive

Review Source

AI

Aleksandar I.  
Freelancer  
Insurance  
Used the software for: Less than 6 months

### "Easy way to shorten a link and not to deal with long links"

February 10, 2023

5.0

Pros

I am using daily to shorten any long link when I am working. As we all know sometimes long links in our mail take too much space. Bitly is the way to shorthen that links in maybe 10 characters link.

Cons

Nothing that I can think of. Very easy to use.

Review Source

WS

Winnie S.  
Coach  
Professional Training & Coaching  
Used the software for: 1-2 years

### "Great for shortening URLs"

August 24, 2022

5.0

Positive experience so far - very useful for shortening URLs.

Pros

Bitly is a fantastic tool for shortening URLs, so that they look neater and tidier. This is essential when sharing URLs on social media posts or emails as they're not clogged with super long URLs. I also like the metrics tracking so I can see the number of people who have clicked on a particular link - very useful.

Cons

I only use Bitly for URL shortening and I can't find any 'cons' so far.

Review Source

CH

Chavonne H.  
Blogger  
Writing and Editing  
Used the software for: 1-2 years

### "Shorten Links With Bitly"

October 18, 2020

5.0

Pros

I love being able to shorten my links with bitly such as affiliate links which are usually very long. I also like that I can use this feature for free.

Cons

There isn't anything I didn't like about this software.

Review Source

HG

Heather G.  
Business owner  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Perfect When Starting "

October 4, 2022

5.0

Pros

When I first created my sales funnel I needed a domain name that would reflect my business but I did not want to spend the money on a custom domain. Bitly is great because you can shorten the link and customize the link to reflect your business. They also provide a ton of analytics as well.

Cons

I have not found nor had any issues with the product thus far

Review Source

VR

Verified Reviewer  
Systems Engineer  
Information Technology and Services  
Used the software for: Less than 6 months

### "Best Url Shortner"

February 5, 2022

5.0

Pros

Easy to use, Allows to modify the url with custom words, Shows live traffic information.

Cons

Due to large customer base, most of the custom urls are being already used and so that I am not able to use those.

Review Source

MH

Mary H.  
Chart Auditor  
Pharmaceuticals  
Used the software for: 1-2 years

### "short and to the point"

July 24, 2020

5.0

Overall experience with Bitly has been good.

Pros

I love that this will make a super long link short and sweet and look so presentable when adding to a document.

Cons

Wish you could categorize them into different buckets instead of a long list to sort through.

Review Source

LB

Lucy B.  
Marketing & Promotions Coordinator  
Education Management  
Used the software for: 1-2 years

### "Useful software"

October 2, 2019

5.0

Positive experience but unwilling to move to a higher pricing package due to unclear pricing options.

Pros

Easy to use, useful software that we utilise on a regular basis

Cons

Limited link customisation options, pricing options unclear

Review Source

SO

Sergio O.  
Sales and IT  
International Trade and Development  
Used the software for: 2+ years

### "The best URL shortener out there."

July 20, 2020

5.0

My experience with bit.ly is very good. I just use it when I need to short or mask a URL and it works for me every time.

Pros

You don't need to register an account to short your URLs. It's fast to use. You have premium features for statistics if you need them. It just proven it works in time.

Cons

Maybe you could have port redirection as a feature to add. The paid subscription is very costly. Could have starter and cheaper plan.

Review Source

VR

Verified Reviewer  
Language Analyst  
Publishing  
Used the software for: 6-12 months

### "Extremely useful and easy to use"

April 15, 2019

5.0

Pros

It's a simple, and yet useful and effective, piece of software that shortens your URL. This makes my life so much better when I have to insert links in certain documents without hyperlinking to a word/phrase or when I only have to send links to my superiors.

Cons

It is really good, and I have nothing to complain about!

Review Source

SA

Saif A.  
DIRECTOR  
Information Technology and Services  
Used the software for: 1-2 years

### "Bitly is Wonderful to Short URL"

July 22, 2021

5.0

Overall I am satisfied with using Bitly

Pros

Bitly is best software to short URL. It also help to integrate bitly with your CRM to directly create custom based URL.

Cons

There is nothing i least like about to used bitly.

Review Source

TI

Tariq I.  
Full Stack Developer  
E-Learning  
Used the software for: 2+ years

### "Perfect Url shortner for us"

October 18, 2022

5.0

Pros

With the the help of bitly software we can easily send our marketing campaign long URLs into text message. Integration of bitly with other third-party tool is very easy.

Cons

As such there is nothing that I least like about bitly software.

Review Source

UN

Uchenna N.  
Founder  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Billy review"

March 28, 2021

4.0

Pros

Easy to use. I use it to analyse clicks to my links. The first link shortener I have used and have not changed to another one. Great for beginners.

Cons

Wish we could get more data from the link clicks.

Review Source

IT

IGOR T.  
Digital Marketing Specialist  
Marketing and Advertising  
Used the software for: I used a free trial

### "Nice instrument to do the job."

February 25, 2021

5.0

Its id super conwiniend to transform super large URL with the UTM marks to the smale and also trackable URL.

Pros

Interface is an intuitively understandable and I don't have to read any manual to do the job fast and in time.

Cons

I understand that its very individual but the price could be more affordable. And I would suggest one features - to track the destination URL response code.

Review Source

MR

Milagros R.  
Analyst  
Market Research  
Used the software for: 1-2 years

### "Perfect for URL formatting"

March 31, 2021

5.0

It is a great way to make documents look better as well as share links with others. It allows for clean-looking reports and sharing information is easy and straightforward.

Pros

I love how easy it is to use Bitly. In less than a minute I am able to have a cumbersome URL turned into a very short one. This is great for shared documents as well as spreadsheets in which links need to be added in one of the cells.

Cons

The process of customizing the URL is not as intuitive as simply shortening the URL in question. This can sometimes be an issue when different links need to be customized.

Review Source

SB

Steph B.  
Designer  
Design  
Used the software for: 2+ years

### "SO EASY!"

December 3, 2019

5.0

I use the free version for shortening links for design in printing. It's so much nicer to include a Bitly than a super long link and I highly recommend for anyone looking to do the same!

Pros

Visit website - paste link - get bitly. It's so easy to use and literally takes less than one minute to generate a shortened link.

Cons

Nada, it's my go to for shortening links! I really cannot think of anything negative to say about this software.

Review Source

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