# Page 44 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 44 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

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Last updated March 13th, 2026

# Page 44 - Reviews of Bitly

## Showing most helpful reviews

Showing 1076-1100 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

SC

Shirley C.  
Retail Manager  
Retail  
Used the software for: 6-12 months

### "Easy to Use App"

February 29, 2020

5.0

Overall great experience. Easy to use app that makes it simple to create shortened links. I would recommend it to anyone who doesn’t want to clutter their pages with long links.

Pros

This app makes shortening and making shareable links quick and easy. Very nice to be able to have analytics at my fingertips.

Cons

Occasionally the app refuses to work, but this is few and far between. The utility of the app outweighs these small hiccups.

Review Source

AD

Andreza D.  
Farmacêutica  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Prático e fácil "

November 6, 2022

5.0

Troca do nome de links, deixo mais fácil de clientes usarem

Pros

Um dos melhores encurtadores de links, consigo manejar minha campanha

Cons

Algumas funções são confusas, poderiam ser mais clara

Review Source

Amy H.  
owner  
Retail  
Used the software for: Less than 6 months

### "Quick & simple!"

May 31, 2021

5.0

I look for everything I can find that simplifies tasks, and this is a great tool!

Pros

It is very helpful to know where your links are performing best, and it's best to have simple links that people will remember if needed.

Cons

I've known about it for years and I should have started using it much sooner, Bitly is such a time saver!

Review Source

MD

Marc D.  
Marketing Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Great tool for link shortening and tracking analytics"

September 2, 2022

4.0

It's a good tool for starters. Easy to set up and track links.

Pros

It's very easy to use and shorten links. Also easy to see analytics to track the results of campaigns.

Cons

It's really popular to it's harder now to find unique links. You have to be creative to use a link that is not used.

Review Source

JR

Jamie R.  
Graphic Designer  
Design  
Used the software for: 1-2 years

### "Fantastic tool to clean up long links"

April 13, 2024

5.0

Pros

Bitly creates an easy solution for customer links. It's clean and makes my product listings look more professional.

Cons

I feel like the Bitly interface has gotten visually more confusing, but still certainly easy enough to navigate.

Review Source

AF

Alex F.  
HR BP  
Education Management  
Used the software for: I used a free trial

### "the go-to URL Lin shortener"

July 14, 2023

5.0

Using Bitly for over 6 years, it's my go to tool for link shortening and campaign performance follow up

Pros

easy to use, great analytical dashboard, customizable link name. What else can you ask for:) Its recognizable enough that people trust its not a spam

Cons

QR codes is the newest feature, I wish there was more options for designs. otherwise I love the product

Review Source

BS

Beth S.  
Director  
Information Technology and Services  
Used the software for: 2+ years

### "Get insight into traction "

October 4, 2018

5.0

Pros

Using Bitly is an easy way to see how much traction you are getting with social media posts and other calls to action. Learn which inbound sources are getting the most traffic and when volumes are peaking and declining.

Cons

Does not apply. I like all of the features.

Review Source

AM

Ahmed M.  
content creator  
Online Media  
Used the software for: I used a free trial

### "Bitly website review"

July 26, 2022

4.0

amazing

Pros

It is freely available online, plus you can choose the name of the short link

Cons

There is nothing specific but I preferred the Google shortcut site on which unfortunately it has been discontinued

Review Source

TT

Tomeka T.  
Teacher Engagement Coordinator  
Education Management  
Used the software for: 2+ years

### "Bitly to the rescue"

June 3, 2021

5.0

Using shortened links on fliers and in emails gives a more polished, professional look to our written communications. Overall, I am very pleased with this product!

Pros

The features that I like the most about Bitly are the ability to edit my shortened link and the tracking analytics.

Cons

I have the free version of this software and it gives me the features that I need the most. I cannot think of any cons at this time.

Review Source

Ayesha A.  
K-12 Substitute Teacher  
Education Management  
Used the software for: 6-12 months

### "Review of Bitly"

August 30, 2019

4.0

Pros

What I like about Bitly is that it is free to use to create shortened links. No matter how long the URL is, you can still shorten it. Additionally, you can customize the last part of the URL.

Cons

What I like least about this software is that you cannot customize the domain name to create a unique URL.

Review Source

AK

Avery K.  
HR & Talent Manager  
Information Technology and Services  
Used the software for: Less than 6 months

### "Perfect for social media links"

October 17, 2018

5.0

Pros

This extension is easy to install and easy to use. I work very closely with the Marketing Manager and this Bitly has made it much easier to for both of us to add links on Twitter and LinkedIn. No longer do we have to worry about it taking up our character limit!

Cons

Easy, free, and fast. Honestly have nothing negative to say about Bitly.

Review Source

JP

Jessica P.  
Digital Marketer  
Mechanical or Industrial Engineering  
Used the software for: 6-12 months

### "Bitly Honest Review!!!"

April 26, 2020

5.0

Very user friendly, it is my link shortener of choice

Pros

Bitly has a paid and a free version that helps you to brand and shorten links to share. With this tool you can gather audience intelligence and track the links performance. It is really easy to use and one of the most used link shorteners out there. Using Bitly can also save you money on tracking software, as it tracks the unique clicks. If you pay to upgrade you will also get one free domain and up to 1500 branded links. Your links will never die!

Cons

Some of the paranoids out there like to hover over a link and see where they’re going, but that would be a con of all link shorteners. Overall there are not really any negatives to say.

Review Source

Muhammad Ahsan S.  
System Engineer  
Information Technology and Services  
Used the software for: I used a free trial

### "Link Shortly "

May 26, 2021

5.0

Amazing service for shortened your URL freely.

Pros

When I have posting some thing and adding link in description then I use this service for shortened my link.

Cons

It is great service but the only bad thing I have seen in this service is if you want to shortened bulk amount of link's you have to pay for it.

Review Source

KB

Karlyn B.  
Self Employed  
Arts and Crafts  
Used the software for: 1-2 years

### "Bitly Review"

April 2, 2022

5.0

Pros

I like that I can set up Bitly URLs for all of my email capture landing pages from one account. That makes it easy to manage all the different URLs in one place. It's very easy to use and setup.

Cons

A lot of the back-half customizations are already in use, you've got to be creative when choosing one that is also easy and short to remember if having to type in the URL.

Review Source

JM

Josie M.  
Personal Trainer  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Easy and makes marketing prettier!"

December 21, 2022

5.0

Great! Really no complaints.

Pros

I love that we can shorten a link and customize it.

Cons

Sometimes I have a struggle copying the link for some reason.

Review Source

rW

rendy W.  
Project Manager  
Computer Software  
Used the software for: 6-12 months

### "Best Shortening Tools"

February 14, 2021

5.0

Overall, Bitly is an excellent tool to shorten URL, and Its help me for my daily use

Pros

I love the ease of use in the Bitly website, just copy-paste the URL and you will get the shortened URL. Also, the customized URL is really good.

Cons

Overall I'm satisfied using Bitly, but you need to create an account to be eligible to use some of their features.

Review Source

JL

Jorge L.  
Marketing Manager  
Professional Training & Coaching  
Used the software for: 2+ years

### "The first one i knew, the only one i need"

February 18, 2021

5.0

Everything is as simple as copying-pasting to get a fully working short link. The analytics option is extra and well received.

Pros

It's ease of use. It's absolutely straight forward. Just shorten a link and immediately track it's performance. What else do you need?

Cons

I haven't found any downsides yet. I use the free option, so i'm not really sure if it's lacking some advanced features once you pay.

Review Source

Lairs J.  
Marketing Director  
Computer Software  
Used the software for: 6-12 months

### "I mean it's free..."

September 9, 2019

5.0

It's a great tool to teach new people how to care about analytics!

Pros

I like that it's free and I like that it's, while manual, a great way to track clicks and see analytics.

Cons

It's pretty basic, you get what you pay for which makes sense and I don't blame them. You only get to see one stage of the funnel.

Review Source

VR

Verified Reviewer  
Videomaker  
Design  
Used the software for: Less than 6 months

### "Essential for analysis"

December 6, 2019

5.0

I use it to shorten the links I use on instagram and facebook

Pros

Bitly is a really good app for short url, but her best feature is the analysis of link clic; essential for marketing and social content

Cons

Personally I have nothing unusual to note in the negative of this good marketing and social application

Review Source

LM

Les M.  
writer  
Accounting  
Used the software for: Less than 6 months

### "the bitly review"

August 8, 2021

4.0

Pros

the bitly software shorts the link of any domain link to half or less of what it was. it works and i have used to short a lot of links

Cons

bitly short links are not always aepted in the email or from certain websites. sometimes bitly links do not work.

Review Source

VR

Verified Reviewer  
Creative Director  
Design  
Used the software for: I used a free trial

### "Great software for link management"

September 18, 2020

5.0

Great experience. Easy to use. Easy to manage links quickly.

Pros

We have to take very long URLs and make them more appropriate for social sharing & marketing use, and Bitly makes that easily possible.

Cons

I have not come across many dislikes about this software. Perhaps if I used more features, but from what I used the software for, it's fine.

Review Source

SM

Simon M.  
QA Specialist  
Marketing and Advertising  
Used the software for: 6-12 months

### "Awesome Tool"

July 27, 2019

5.0

My professor in college showed me bitly and how I can use to shorten the url references on my research papers and I was amazed by how it works. It makes the paper work neat and clear without having long url links.

Pros

I love how I can just paste a long url link and bitly will shorten it and it works same as the long link.

Cons

There are no cons that I can think of about bitly.

Review Source

AD

Andrea D.  
In House CRA  
Pharmaceuticals  
Used the software for: 2+ years

### "Bitly"

December 6, 2019

5.0

I have realized that Bitly is good and helps you shorten links so you do not have to send long links to social sites.

Pros

I love how easy it is to create a link and get paid for it with Bitly. Affiliate links and Bitly fit good so you can market business products.

Cons

I do not like how it takes time to create a good link. It would be nice if there were links offered for a small fee.

Review Source

KT

Kristine T.  
CEO & President  
Marketing and Advertising  
Used the software for: 2+ years

### "Excellent Site!"

February 5, 2020

5.0

My overall experience with the Bitly site is most definitely positive. It’s a great way to shorten website links.

Pros

The thing I like most about Bitly is the simplicity of the site. It’s extremely user-friendly with simple instructions on how to shorten a link.

Cons

There’s really nothing that I dislike about the Bitly website. It’s a great site and the functionality is great.

Review Source

MG

Mike G.  
Video Editor  
Media Production  
Used the software for: 1-2 years

### "Great For Tracking Engagement"

July 16, 2019

5.0

Pros

Bitly has been great at tracking engagement of who is clicking on links from social media posts.

Cons

I cannot think of anything really. Generating links is fast as it is, no real complaints.

Review Source

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