# Page 45 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 45 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

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Last updated March 13th, 2026

# Page 45 - Reviews of Bitly

## Showing most helpful reviews

Showing 1101-1125 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

SG

Simon G.  
Director  
Religious Institutions  
Used the software for: 2+ years

### "I love being able to create user-friendly links"

April 6, 2020

5.0

Simple to use, and for most needs it's free!

Pros

This simple tool of making an easy to use link is really helpful. Particularly when putting links on posters (i.e. where it's not possible to just click) this comes into it's own. The reporting is good too.

Cons

It would be good if you were able to change the destination after the bit.ly link had been created.

Review Source

KS

Karen S.  
teacher  
Education Management  
Used the software for: 1-2 years

### "Bitly for the classroom"

September 6, 2022

5.0

Bitly is a must if you need students to remember a url or type it in themselves! It's great when adding links to the announcements.

Pros

Bitly is a lifesaver when it comes to sharing out long urls with students! I can take a longer url and shorten it to something easier to remember using bitly!

Cons

Some of the shortened urls I come up with are already in use and I have to try 2 or 3 times to get one that works.

Review Source

NR

Naheed R.  
Associate  
Marketing and Advertising  
Used the software for: 2+ years

### "Very Useful Tool for Shorter Links!"

August 29, 2019

5.0

Pros

I've used bitly on and off for many years. What I love the most about the tool is that you can shorten any link and clean up social media posts to make them look more polished/professional.

Cons

Thought I love being able to change the back-end of the URL. What I do hate is having to make an account these days to be able to use the feature.

Review Source

VR

Verified Reviewer  
Staff Test Engineer  
Medical Devices  
Used the software for: 6-12 months

### "Bitly"

July 29, 2019

5.0

There are times when I need to quickly share a link to a team, but when they do not have access to a shared resource. Using bitly, I can get a shortened URL to write on the meeting board which makes things so much easier.

Pros

On the fly, being able to easily share URLs

Cons

Nothing stands out as a con for this software

Review Source

MA

Moh A.  
Digital Marketer  
Information Technology and Services  
Used the software for: 2+ years

### "Best URL Shortner - Bitly"

July 1, 2021

5.0

Overall bitly deserve 10 out of 10 point

Pros

Bitly is best URL shortner. It help me to create customized short URL that is easily rememberable. Also bitly gives complete analysis like when user click on the link, which device they are using, etc. It help me better understanding for campaign

Cons

There is nothing in bitly i liked least every is good.

Review Source

EA

Elias A.  
Founder  
Marketing and Advertising  
Used the software for: 6-12 months

### "Nothing better since Google shortener went away"

October 1, 2019

5.0

I use this tool on a consistent basis to track links and our campaigns. It gets the job done and so far there is no issue with it.

Pros

It is super easy to use and gets the job done fast. In minutes you can start shortening links and tracking metrics.

Cons

Not that many features on the free version.

Review Source

JL

JESSICA L.  
Marketing Analyst  
Real Estate  
Used the software for: 2+ years

### "Awesome Tool!"

July 8, 2021

5.0

We use this for Google Map directions to our different office locations, property profile pages, subdomains for web pages. It's great!

Pros

I hate those wordy URL's that people are never going to remember. This allows you to shorten that URl to a catchy phrase, property address, company name, etc. It's fantastic!

Cons

In all the years using it, I haven't had an issue yet.

Review Source

OH

Olivia H.  
Owner  
Writing and Editing  
Used the software for: 1-2 years

### "Essential tool"

December 20, 2022

5.0

Pros

Bitly is an essential tool for me. I need to create easy links for promotional material so that people can find my books.

Cons

Can't think of a single con! Great product.

Review Source

RW

Rachel W.  
Bookkeeper  
Religious Institutions  
Used the software for: 2+ years

### "Easy and efficient"

December 6, 2019

5.0

It has been a great experience. I have not run into any issues.

Pros

I love that I can make customized, shorter links with ease for free! It is easy to change a pre-made bit.ly to a customized link that doesn't take up a whole page

Cons

I don't have any cons regarding this software. It has been such a help in the ways that we do promotional materials

Review Source

VR

Verified Reviewer  
Personal trainer  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Personalized urls, sign me up!"

July 8, 2019

5.0

Pros

Very easy to use and makes links look more professional!

Cons

I have no complaints at this time. I don’t use it a ton but have had no issues.

Review Source

RS

Ryan S.  
Trader  
Financial Services  
Used the software for: 2+ years

### "Great service I use to create shortlinks"

March 3, 2021

5.0

I have been able to share a lot more URLs because of bitly.

Pros

I love the ease of use. It allows me to quickly create a short, customizable link for a long URL and I can do it for free.

Cons

I would like to be able to view a little more data on people that are visiting my URL, it doesn't seem to capture that much when I enter the + after the URL.

Review Source

VR

Verified Reviewer  
Assistant Professor  
Education Management  
Used the software for: Less than 6 months

### "Review on Bitly"

April 14, 2020

4.0

Very much Satisfied with this platform, with the efficient performance and user friendly approach.

Pros

1\. Simple and efficient online service for shortening complicated URLs. 2. One of the remarkable feature is it is free for all. 3. We can customize the URL instead of auto generated shortened URL for getting more personalized feel. 4. Bitly integration is currentley offered by may leading vendors like Facebook, Wordpress, Adobe etc.

Cons

Since it is an efficient online platform and have got least number of Cons. 1. After creating the link the destination address cant be changed. 2. Even though Bitly is accepted by many vendors, there are many social platforms which is not integrated .

Review Source

GJ

Glenn J.  
Chiropractor  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Use all the time for posting links in Social Media"

February 4, 2021

5.0

It has been everything we expect it to do for us.

Pros

We use this to save characters when posting to social media. It also allows us to track the use of the link and traffic to the site. Its also the right price!

Cons

To this point, we haven't found much to not like. The paid accounts might be worth it but we get what we need out of the free.

Review Source

RP

Riken P.  
Systems Admin  
Education Management  
Used the software for: 6-12 months

### "Easy to share links by shortening the URLs"

April 6, 2021

5.0

It is a great tool to use and engage users with short links.

Pros

I like that when presenting, you can shorten the URL. So, audience doesn't need to type all the words.

Cons

I heard that sometime if we put link in email, then email goes in the spam folder? I did not know, until one of my college share that.

Review Source

RM

Roxana M.  
Head of Marketing  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Perfect tool to make your links beautiful!"

June 28, 2022

5.0

Congrats to the team for building such a great product.

Pros

I love that whenever we're adding UTM parameters to our link that we're able to keep our links short and nice with Bitly.

Cons

All is perfect! The tool is so easy to use that it's impossible to not like it.

Review Source

TT

Thais T.  
Administrativo  
Online Media  
Used the software for: Less than 6 months

### "My opinion about Bitly"

May 25, 2022

5.0

Pros

Bitly makes it easy to send links to customers or use on social networks, customers feel safer to click, and links are more beautiful and personalized

Cons

I have not noticed anything that can be improved

Review Source

HT

Hiroko T.  
owner  
Professional Training & Coaching  
Used the software for: I used a free trial

### "Very useful! Can't live without it!"

April 30, 2022

5.0

Pros

So very easy to shorten long web address, such as Event Time Announcer.

Cons

My newsletter editor sometimes see this shorten url as a spam and disable to click and link.

Review Source

PE

Paige E.  
Media Director  
Religious Institutions  
Used the software for: 1-2 years

### "Makes link sharing simple! "

March 8, 2020

5.0

Pros

I love how I can save past links! Makes dispensing information to our people periodically easy.

Cons

I really like this product, there really isn't anything I'd change.

Review Source

ML

Mindy L.  
graphic designer  
Design  
Used the software for: 1-2 years

### "keep those links short"

June 15, 2020

5.0

Bitly has made link-sharing so easy and efficient.

Pros

As a designer with multiple shops such as Zazzle, RedBubble, and miPic, I often share links to my product pages. However, those links are very long. Bitly makes it super easy to shorten your links and save them for future use!

Cons

Sometimes I search for a link I created and I can't find it. I'm not sure if sometimes it doesn't save properly or if it got deleted. I would also like to utilize folders to combine related links together.

Review Source

JM

Jay M.  
Freelance Copywriter  
Writing and Editing  
Used the software for: 2+ years

### "Easy to use & simple URL shortening service"

September 3, 2019

5.0

Pros

I have been using Bit.ly for years to shorten long URL's when I want to share them for a variety of different purposes. Bit.ly also allows you to customize and change your URL (provided it hasn't been taken already).

Cons

To be honest, I did not have any major issues when using Bitly.

Review Source

JA

Jeff A.  
Teacher  
E-Learning  
Used the software for: 2+ years

### "Shorter URL"

February 5, 2019

5.0

Not sure what the rest of Bitly does, but for shortening url addresses, this is great.

Pros

I use this mainly for the "shortening feature" which is great because you literally paste the url into the box, click shorten, and your done.

Cons

I noticed sometimes it just doesn't do anything and without feedback I am not sure why it didn't work.

Review Source

Wolf M.  
Photographer  
Photography  
Used the software for: I used a free trial

### "How did we survive without this?!"

March 10, 2020

5.0

Overall, I love using Bitly to help shorten my URLs on flyers, social media postings, etc!

Pros

Whenever posting links on my social media platforms, I use Bitly to help shorten the URL length. It's hard to imagine that there was a time when Bitly didn't exist. It helps my customers remember less when they need to type in website URLs, which increases traffic to my site. Also, when posting the URL, it looks more professional/less sloppy.

Cons

I do wish that we were able to customize Bitly URL's. It's not necessary, but I imagine one day, this will be a feature, and I look forward to being able to use it.

Review Source

Salvador S.  
First Grade Engineer  
Electrical/Electronic Manufacturing  
Used the software for: Less than 6 months

### "Please do not use this kind of services"

December 13, 2018

2.0

Pros

The one that sets the link that is shortened is the only one that earns money.

Cons

As an occasional user, sometimes I end in sites with bitly links and they just make waste my time so the other earns a few cents, this will probably make loose clients in a serious business.

Review Source

NL

Nick L.  
CEO  
Computer Software  
Used the software for: 1-2 years

### "good for the basics"

January 7, 2020

4.0

Pros

custom links are easy to do, which is great.

Cons

sometimes hard to navigate the reporting window by time or popularity

Review Source

Amanda R.  
Owner  
Publishing  
Used the software for: Less than 6 months

### "Bitly Review"

August 23, 2021

5.0

Pros

Bit.ly is easy and simple to use. In addition to shortening URLs, it is possible to follow their analysis, and know where and when the click was made.

Cons

The premium plan has an elevator value, but the free plan can meet all needs.

Review Source

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