# Page 46 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 46 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

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Last updated March 13th, 2026

# Page 46 - Reviews of Bitly

## Showing most helpful reviews

Showing 1126-1150 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

LG

Linda G.  
President  
Government Relations  
Used the software for: 2+ years

### "Very easy to use and a terrific tool if you post a lot on social media."

July 31, 2018

5.0

Ability to post long web links to social media.

Pros

It's easy to use and easy to customize a link. I like the ability to track the number of hits as well as the source. They keep a running history so it's easy to go back and re-post a link.

Cons

I have no complaints and really can't think of a downside to the program. I have never needed to contact customer support (which is a testimonial to the ease of use!) so my four-star rating reflects my assumption that it's as good as the other features of this product.

Review Source

JV

Joseph V.  
Social Media Customer Support  
Printing  
Used the software for: 6-12 months

### "Great URL shortener"

January 14, 2021

5.0

Overall, it's a great shortener for beginners and side projects.

Pros

It is a simple and easy to use URL shortener, that allows for tracking of the overall performance of links.

Cons

Limited functionalities and data analytics on the free plan, and a bit pricey plans, even on an annual basis.

Review Source

RC

Ryan C.  
Graphic Designer  
Marketing and Advertising  
Used the software for: 2+ years

### "Simple, intuitive URL shortener"

December 21, 2021

5.0

Pros

Simple, intuitive url shortening tool. Very handy for turning long, confusing urls into small, manageable links.

Cons

I've had shortened urls become void after awhile and had to recreate them.

Review Source

AR

Amr R.  
sales manager  
Pharmaceuticals  
Used the software for: 6-12 months

### "to shorten your URL"

April 1, 2022

5.0

it is great but needs an analytics upgrade

Pros

very easy to use to shorten URL analysis of URL clicks free to use

Cons

they are very few but I faced the following analytics are enough old analytics is lost

Review Source

KS

Kristin S.  
Office Manager  
Financial Services  
Used the software for: 1-2 years

### "Does what it needs to"

June 21, 2022

5.0

Overall a helpful tool

Pros

easy to use and even just the free account provides everything I need to shorten links

Cons

I don't have a paid account so I really have no complaints about the features of the free account. I am able to do what I need to do as far as shortening links

Review Source

Conrad B.  
Owner  
Consumer Goods  
Used the software for: Less than 6 months

### "Some of the best link compression software out there "

July 16, 2019

5.0

Pros

Easy to use, they have a nice browser plugin, the ability to customize links is HUGE for branding purposes.

Cons

Once you customize a link, you can't change the destination without paying for their premium editing features.

Review Source

MN

Michaela N.  
Philanthropy Associate  
Fund-Raising  
Used the software for: 1-2 years

### "My go-to for shortening links and meeting character count"

March 22, 2022

5.0

Pros

Even the free trial version of Bitly is great, helping cut down long links into shorter, more digestible ones. We love customizing link domains to keep our branding on point.

Cons

Nothing - it's very straight forward and accomplishes everything I use it for.

Review Source

NJ

Nelini J.  
Academic Instructor  
Higher Education  
Used the software for: I used a free trial

### "Best URL shortner"

November 19, 2019

4.0

I have used bitly to shorten the URL for lab reservations. So, the lab users can access the lab reservation web page easily. It's easy for me to instruct the students on accessing the webpage.

Pros

I like this online URL shortning site because it allows us to make our URL of different and number of characters into a short and sweet URL. With bit.ly/ we can use our desired name. It is really easy to share URL with others as well as to memorize it. You don't want prior knowledge to use this software. It's really simple. It provides you a step by step guide.

Cons

I have used the free trial only. If you want to get the access to all the feactures and functionalities you have to upgrade it.

Review Source

VR

Verified Reviewer  
CEO  
Apparel & Fashion  
Used the software for: Less than 6 months

### "The long and short of it"

October 14, 2020

5.0

Overall, my experience with Bitly is nothing short of amazing. Pun intended. It takes what is usually a long website link, and provides a shorter version to give to others which is more efficient and easier to type into a web browser. In a world where online competition for sales and customers is forever evolving, being able to provide a link that is easy to read and type in is a gamechanger.

Pros

At it's most basic level, Bitly makes it easy to share links to other that are easy to type and use.

Cons

I do not see any cons to Bitly as I have used it for multiple businesses that I run and it makes it easy for me share my links to my business's websites.

Review Source

AZ

Anthony Z.  
R&D Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Bitly URL Shortener"

August 22, 2019

5.0

Pros

Makes it easy to manage extremely long URLs

Cons

Link data only lasts 30 days after the link is created

Review Source

BL

Brittany L.  
Teacher  
Primary/Secondary Education  
Used the software for: 1-2 years

### "Works as intended"

October 24, 2019

5.0

Overall, my experience has been positive. Like I mentioned, there is not much that I would change about the program.

Pros

Bitly is a great way to generate a form and submit information to one location. It seems to work easily for everyone involved.

Cons

I have not found anything major that I do not like about bitly... Maybe that the links are long. If the links were shorter they would be would easier to type but if you generate a QR code with the link it by passes that issue.

Review Source

EE

Eddyel E.  
Ingeniero Civil  
Civil Engineering  
Used the software for: Less than 6 months

### "If you are looking to shorten your links effectively Bitly is the best option"

February 3, 2022

5.0

Pros

the ease it offers us when it comes to shortening links, in addition to providing us with protection as a verified link on any website.

Cons

If I use the shortener for a marketing link I can't track link activities.

Review Source

HA

Hudson A.  
Operations Manager  
Broadcast Media  
Used the software for: 1-2 years

### "Manage all your links!"

October 29, 2019

5.0

I have started using bit.ly just because I want to short the URL, but quickly I realized that you can analyze all the clicks and know if someone you have sent the link have already clicked there.

Pros

I like how I can centralize and analyze all the links that I have ever sent to my customers and employees.

Cons

To be perfect, the free version should have the option to set your own domain in the link, but you have the capacity to change the text that will show up after the "bit.ly" domain.

Review Source

TO

Travis O.  
Office Manager  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Works Perfectly!"

July 16, 2019

5.0

We use Bitly a lot in our office for shortening links to online event pages, links that direct to our website, or links to external websites for events we're hosting. It works great and makes our lives easier!

Pros

Very easy to use and Bitly does exactly what it's supposed to do.

Cons

We have never had an issue with Bitly not working right.

Review Source

AP

Alla P.  
teacher  
Education Management  
Used the software for: 2+ years

### "Bitly"

December 3, 2019

5.0

I like using it. It saves me time to get to the right link.

Pros

As a teacher, we use bitly while filling out surveys all the time. It's super fast and convenient way for people to get the right link.

Cons

It might take a while to understand how to use the program. It takes some practice to work with this.

Review Source

SN

Shivam N.  
Digital Marketer  
Writing and Editing  
Used the software for: 6-12 months

### "A good URL Shortner"

November 1, 2022

5.0

Pros

Bitly tracks every link we shorted & provides better analysis of clicks.

Cons

Support takes much longer than usual in the free plan.

Review Source

EH

Erika H.  
Consultant  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Bitly shortens your links. Ideal for social media!"

September 14, 2019

5.0

Exellent link shorterner! Ideal for social media use.

Pros

I like the fact that it shortens long links very quickly and that I can share these short links via social media.

Cons

The cons is that there is no extension developed yet to quickly shorten links. You have to go directly to the Bitly webpage.

Review Source

EM

Eduardo M.  
BIM Technician  
Architecture & Planning  
Used the software for: 1-2 years

### "Must-have app"

July 9, 2021

5.0

Whenever I have used it, it has responded very well and the links have always been in correct working order. I have used it for my instagram bio, direct invitations by link and for my website

Pros

It is an essential application when you want to take control of your links and make them attractive and look good for your web pages

Cons

the simple way you can have a link that looks great and how you can manage them later in the website, change the redirection destiny and many more things

Review Source

IO

Ifeoma O.  
Coach  
Professional Training & Coaching  
Used the software for: 1-2 years

### "BITLY -HELPING ME SHORTEN LINKS"

September 26, 2019

5.0

BITLY gives me a professional edge such that when I share links to my site or page to my clients, it looks short, very presentable and customised.

Pros

I love the fact that it shortens my links so I don't have to give out long links to my clients. It also customizes my links, giving them a professional look. It is super fast to shorten my links.

Cons

Nothing really. I think it's perfect for my needs right now. However, if I think of any I would be sure to let you know.

Review Source

VR

Verified Reviewer  
Owner/Photographer  
Photography  
Used the software for: 2+ years

### "Easy link shortening and sharing tool "

June 24, 2019

5.0

Pros

Super easy to use, clean user interface. Quickly and easily create a shortened link to share to social media, in email blasts, etc. Also gives important stats and analytics on who is using/clicking the links

Cons

I wish the advanced features were included in the free software

Review Source

AA

Amine A.  
Cfo  
Outsourcing/Offshoring  
Used the software for: Less than 6 months

### "Bon outil"

December 7, 2021

4.0

Pros

Bon outil pratique et efficace qui permet de réduire le lien internet

Cons

Toujours le même format de lien qui se répète

Review Source

KS

Kevin S.  
PC Network Tech  
Information Technology and Services  
Used the software for: Less than 6 months

### "Shortening URL Software "

October 6, 2020

5.0

My overall experience with Bitly has been great, i dont use the paid monthly version but the FREE limited account version works best for my situation. I would suggest anyone give it a try its one of thr best URL shorter around.

Pros

The most important thing that I liked about this software is the fact that I could use the software FREE with just a simple limited account. The software will allow 1000 links per month and also tracks click links.

Cons

This software doesnt have many cons but for me its the fact that it provides 30 days of reports, and if you decide to change your link to something that you would prefer. You will not be able to change it but once per link.

Review Source

GG

German G.  
ceo  
Music  
Used the software for: 6-12 months

### "Shorten your urls"

October 15, 2021

5.0

Pros

I like that I can shorten urls to make my links more attractive.

Cons

No cons on Bitly so far since I started using it.

Review Source

TB

Tashi B.  
Executive Director  
Non-Profit Organization Management  
Used the software for: 2+ years

### "So easy to use"

February 24, 2022

5.0

Pros

Catch it in the chat love how easy it is to make the short links.

Cons

It would be nice if we could customize the link.

Review Source

VR

Verified Reviewer  
digital marketing associate  
Marketing and Advertising  
Used the software for: I used a free trial

### "The best URL shortener"

August 2, 2019

5.0

It is helpful in sharing short links across every channel, specially social media. It creates a different brand image.

Pros

It is great to shorten an URL and create brand equity.

Cons

All the features are not available for free.

Review Source

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