# Page 47 | Bitly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 47 - Is Bitly the right URL Shortener solution for you? Explore 1295 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/172575/Bitly/reviews

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Bitly

4.8 (1295)

[View alternatives](https://www.capterra.com/p/172575/Bitly/alternatives/)

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Last updated March 13th, 2026

# Page 47 - Reviews of Bitly

## Showing most helpful reviews

Showing 1151-1175 of 1295 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

DS

Danielle S.  
Teacher  
Education Management  
Used the software for: 2+ years

### "Great product"

July 3, 2019

5.0

Pros

Very helpful service that is free when signing up. Helps to shorten longer websites into a small bitly for people to use. Helpful in professional development when sharing links with staff.

Cons

Nothing. It is a must for businesses when shortening links. Very helpful!

Review Source

KK

Karol K.  
project manager  
Legal Services  
Used the software for: I used a free trial

### "A useful tool you can rely on"

March 16, 2022

5.0

Quick help when needed and no need to learn the tool before use.

Pros

Ease of use, sometimes the simplest solutions are the best. Bitly is used intuitively and you can solve some of your problems right away.

Cons

I use Bitly only for basic functionalities (link shortening, measuring clicks), I don't know how the application would work in more difficult scenarios

Review Source

VR

Verified Reviewer  
Parking attendant  
Transportation/Trucking/Railroad  
Used the software for: 1-2 years

### "Short and to the point"

September 27, 2019

4.0

Really is beneficial for saving time with complicated URLs when you can't just copy paste or click on a link to share it.

Pros

The ability to shorten lengthy complicated URLs to something concise and shareable. Sometimes there's no QR code to scan and no quick way to type in a link so a shortened URL is a huge timesave.

Cons

There is not really a lot to criticize about it as it's a very simple straightforward service and shortens links efficiently.

Review Source

PR

Povilas R.  
Designer  
Marketing and Advertising  
Used the software for: 2+ years

### "Industry standart."

September 25, 2020

5.0

Very universal for link sharing and click tracking.

Pros

It is a very nice name for an URL shortener. Love the added statistics for link tracking and it's very easy to use.

Cons

I used to prefer, when it had a free browser plug-in and link customization without creating an account.

Review Source

Louis S.  
Affiliate Marketer  
Online Media  
Used the software for: Less than 6 months

### "Not a bad product! "

September 8, 2022

5.0

Pros

I like that I can shorten links and track the analytics on them.

Cons

I don’t like how I can’t seem to delete a link if I no longer want it.

Review Source

SB

Sandra B.  
CEO  
Retail  
Used the software for: 2+ years

### "So easy to use"

November 4, 2021

5.0

Pros

It looks so professional to have a shortened URL rather than a long one, great for business.

Cons

I haven't found any cons with this product.

Review Source

JL

Justin L.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Good way to shorten URLs"

September 19, 2020

4.0

Very good at what it does, even if that function is limited

Pros

Very useful for social platforms where character space is valuable and this has long been a solution

Cons

Doesn't allow you to customize the link to indicate where it will ultimately direct consumers to if clicked

Review Source

SB

Souaibou B.  
Communication manager  
Information Technology and Services  
Used the software for: 2+ years

### "Bitly.com"

January 1, 2023

5.0

Pros

Very good software for shortening links. Very easy to use and shorten links are customizable

Cons

No problem, links are accepted by Facebook

Review Source

MG

Mahesh G.  
Owner  
Alternative Medicine  
Used the software for: 2+ years

### "Great Link Shortener"

December 16, 2021

5.0

Pros

The tracking feature is what sets bit.ly apart from all the other URL shorteners.

Cons

Not much to dislike here. I can’t think of anything.

Review Source

MU

Magda U.  
president  
Education Management  
Used the software for: 2+ years

### "Nice and little"

April 4, 2020

5.0

Very reliable tool, always there when you need it.

Pros

The Bitly website provides an easy way for shortening some endless urls, making them much easier to share.

Cons

The website itself is very chaotic and full of adverts. Therefore sometimes it can be confusing to use.

Review Source

VR

Verified Reviewer  
Account Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Quick way to shorten links!"

July 19, 2019

5.0

Pros

\- free -simple, fast, and easy to use - saves recent links for easy paste to multiple locations

Cons

\- the copy button does not always work properly

Review Source

CF

Christal F.  
Director  
Retail  
Used the software for: Less than 6 months

### "Great way to shorten links "

January 5, 2024

5.0

Pros

Some links can be dauntingly long. I love that I can use Bitly to make a much more manageable link that works just the same as it’s longer version.

Cons

It’s possible I just haven’t used it enough but I’m finding it a little clunky to figure out. Doesn’t seem to be super intuitive to find the right spot every time I’ve attempted to shorten a link.

Review Source

DO

Dee O.  
Technical SEO Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Great for social media and link tracking! "

August 6, 2019

5.0

Pros

Ability to shorten links (and customise them) for social media purposes. Ability to track link clicks - especially useful for digital marketing purposes.

Cons

Bitly link creators are tracked as a link click - meaning data results can be inaccurate.

Review Source

RD

Robert D.  
Owner  
Online Media  
Used the software for: 2+ years

### "Easy to use URL's"

April 29, 2022

5.0

Pros

Simple process to reduce the URL of a project to an easy to related to URL.

Cons

Very few it is simple to use and has no real cone

Review Source

RH

Richard H.  
Real Estate Agent  
Real Estate  
Used the software for: 2+ years

### "Bitly Review"

August 31, 2021

4.0

Pros

A simple way of shortening URLs for social media posting

Cons

The free edition is kind of basic. Custom URLs need paid upgrading.

Review Source

TM

Thorsten M.  
Therapeut  
Alternative Medicine  
Used the software for: 6-12 months

### "I gave all the stars"

July 25, 2022

5.0

Pros

I haven't used link shortening until recently. Now I'm on Bitly. But many long links often caused problems, which I was able to fix with Bitly. Thanks

Cons

Very satisfied at the moment, nothing negative

Review Source

kK

khushboo K.  
Digital Marketing Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Best link shortener tool available in the market"

February 4, 2022

5.0

Pros

Bitly is the best tool for URL shortening and analytics. I can customize and manage all my link at one place with Bitly and its super easy to monitor clicks on them.

Cons

I couldn't find any as of now. So far, its been working really well.

Review Source

AK

Angela K.  
Executive Director  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Shorter URLs please"

February 1, 2019

5.0

Pros

Bitly is an easy way to incorporate shorter urls and even track on different platforms. We have a very long mail web address, so this can come in handy.

Cons

Sometimes people think it is spam because they don't immediately see our url.

Review Source

BP

Brittany P.  
Assoc Director  
Higher Education  
Used the software for: 6-12 months

### "User friendly and notable link shortener"

November 5, 2020

4.0

Pros

Great tool for shortening links that is typically notable.

Cons

Some tools like the texting platform we use do not allow us to use bitly as their links get marked as spam so we have to use a different link shortener on some products.

Review Source

ML

Maya L.  
LCS Manager  
Transportation/Trucking/Railroad  
Used the software for: Less than 6 months

### "Easy to use link shortener"

February 17, 2022

4.0

Pros

It's a great option for small to medium companies like ours. We use the free version and we still get a huge amount of links per month. Quick and Easy!

Cons

The only thing I don't like is that the people don't always trust these links. They are scared of fraud or malware and this is the reason we don't get many clicks. There needs to be made some kind of security or validation for the links before they get shortened.

Review Source

EA

Emily A.  
Director of Marketing  
Education Management  
Used the software for: 1-2 years

### "My Go-To Application for Long Links!"

August 30, 2019

5.0

Pros

This service takes my super long, frustrating links and turns them (with customizable options) into links my customers or coworkers can use without having to type in or copy super long links.

Cons

I'm not sure if there are options to create my whole own URL as opposed to having "bit.ly" at the start. I'm not sure I would pay to purchase a customizable option either, though.

Review Source

EG

Entin G.  
Content Creator  
Apparel & Fashion  
Used the software for: 6-12 months

### "It’s good tools for business owner"

December 20, 2022

5.0

Great

Pros

Easy to use and free ,it’s good for business startup

Cons

Nothing for now, maybe after i use more and use more wil’ undertand all the feature

Review Source

CH

Carrie H.  
Marketing Manager  
Medical Practice  
Used the software for: 2+ years

### "Decent product, mediocre customer support"

August 17, 2020

3.0

Pros

Bitly is easy to use and great for simplifying a long url.

Cons

The customer support is mediocre. I've been waiting months for a refund to come through and have to continue to reach out to find out what the hold up is.

Review Source

LV

Luigi V.  
Computer Engineer  
Defense & Space  
Used the software for: 6-12 months

### "More than shorten links!"

December 19, 2019

4.0

Everytime I used it, it was fast and easy with an excellent outcome: a shorter links easily available to share.

Pros

I consider bitly usage a must-have in a company, since it's the only fast and easy way to shorten very long and unattractive URLs. It aslo give you the option to customize the URL at your willing, other than tracking click rates, gather insights and analytics.

Cons

Some social platforms don't accept bitly links. The not full compatibility is the only "bad side" of bitly, but I guess it's on the social platform itself more than on bitly.

Review Source

MC

Miranda C.  
Consultant  
Writing and Editing  
Used the software for: Less than 6 months

### "Wonderful experience "

January 18, 2022

4.0

Clean, easy efficient and simple to use

Pros

It's super easy to use and efficient. Clean interface

Cons

Most think the links are spam and refuse to click

Review Source

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