# UXPressia Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is UXPressia the right Customer Journey Mapping Tools solution for you? Explore 80 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/172668/UXPressia/reviews --- UXPressia 4.8 (80) [View alternatives](https://www.capterra.com/p/172668/UXPressia/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of UXPressia Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews KG Kim G Community Engagement & Inclusion managerNon-Profit Organization Management, 11 - 50 employeesUsed the software for: Less than 6 months. “We also love how all of these components fit together so seamlessly, and how you can pull the different elements into the different 'views' eg persona into the journey map etc.“ December 6, 2021 ID Iskra D Cultural Projects ConsultantHuman Resources, 2 - 10 employeesUsed the software for: I used a free trial. “It is very expensive for small businesses“ April 23, 2025 KG Kim G Community Engagement & Inclusion managerNon-Profit Organization Management, 11 - 50 employeesUsed the software for: Less than 6 months. “The system capabilities allow for a good amount of customisation while still offering a helpful framework to make it easy to stay focused and on track with our project.“ December 6, 2021 Andrew C LecturerHigher Education, 501 - 1,000 employeesUsed the software for: More than 2 years. “My students tend to copy the existing ones without really understanding the contents - sliders in particular.“ February 13, 2023 KG Kim G Community Engagement & Inclusion managerNon-Profit Organization Management, 11 - 50 employeesUsed the software for: Less than 6 months. “Set up to make it easy to facilitate a great discovery process - we are learning a lot by going through the process of the journey mapping, impact mapping and persona creation.“ December 6, 2021 CT Cynthia T head cust expAutomotive, 51 - 200 employeesUsed the software for: I used a free trial. “Finally, the trial is not allowing me to add a collaborator, so I miss that point in case i want to keep using it.“ July 16, 2020 Andrew C LecturerHigher Education, 501 - 1,000 employeesUsed the software for: More than 2 years. “As the administrator, I feel confident knowing that any little hiccups or questions are always very quickly addressed by the friendly, online support team.“ February 13, 2023 CT Cynthia T head cust expAutomotive, 51 - 200 employeesUsed the software for: I used a free trial. “Also, the dark theme is not slide-friendly for some themes.“ July 16, 2020 ## Showing most helpful reviews Showing 1-25 of 80 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Shai Y. Founder (Part-Time) Marketing and Advertising Used the software for: 2+ years ### "Flawless customer experience and a great product!" September 13, 2018 5.0 UXPRESSIA has helped me produce a living breathing Customer Journey Maps along with Persona profiles and Impact maps for clients in a quick and efficient way. Anyone who's ever had to put such documents together knows how hard it is to create them from scratch, keep them in a centralized location and allow for multiple people to view and edit them. UXPRESSIA solved this with their tool. This WILL save you time (and money), make you more productive all while making you look highly polished in front of clients. My clients loved this so much, that one even printed a 5ft by 4ft version of their own customer journey map created with UXPRESSIA, to hang in his office! Thanks,​ UXPRESSIA! Pros UXPRESSIA offers a unique combination of great value combined with great features. The UXPRESSIA managed to combine 3 different tools into one well-integrated tool, resulting in a flawless customer experience. I love the ability to create personas, which I can then use within my Customer Journey Map while creating an impact map which can pull info from the persona tool. All this includes the ability to share the projects with other UXPRESSIA users or allow others to see your work as well (without a UXPRESSIA subscription). It's a whole lot of power and a whole lot of bang for your buck! Cons It's rare that I say this, but this product is in many ways flawless. Yes, there are new features they could add, but then again, like any software its a work in progress. The best part is this...​ Got an idea, suggestion or bug report? The UXPRESSIA team wants to hear it! And unlike many others, they actually listen! Review Source ID Iskra D. Cultural Projects Consultant Human Resources Used the software for: I used a free trial ### "Creating personas and features " April 23, 2025 5.0 Pros Easy and fun to use. It helps me to be more creative. Cons Prices... It is very expensive for small businesses Alternatives considered [Xtensio](https://www.capterra.com/p/142280/Xtensio/) Reason for choosing UXPressia The experience is more fun and it's easy to use Review Source Response from UXPressia April 25, 2025 Appreciate your feedback! We're glad you're enjoying the creative side of UXPressia. And noted on the pricing—it's on our radar as we grow and evolve! Henrik H. Lead Information Architect Design Used the software for: Less than 6 months ### "OK starting point for customer insights mapping" December 3, 2019 3.0 Really great to get yourself started and have the personas live outsite powerpoint but in a shared tool. Also, produce your customer journeys super fast to align the product team on the over CX as well as pinpoint true pain points. Pros Super easy interface. Create a solid customer journey in minutes and personas in seconds. You can fully customise your personas as well as customer journey. The best element is impact mapping, which allows you the support your product decision process and align with overall strategic intents. Cons The software seams like it's in an early state. Many times it forgets to save the current state of e.g. a persona. Also, it's quite annoying that you cannot fully customise your persona. The grid is always either in thirds, in halves or full width. You can only make a high persona, not a wide. Finally, the edit options of the components in the personas (content types) are somewhat limited. Alternatives considered [Smaply](https://www.capterra.com/p/177161/Smaply/) Reason for choosing UXPressia Easy to use, price point and the combination of impact mapping with CJM and personas. Switched from [Smaply](https://www.capterra.com/p/177161/Smaply/) Smaply seams really oldschool in the UI experience and didn't cater for what we need in the product tema. Review Source AJ Alex J. Growth Manager Marketing and Advertising Used the software for: Less than 6 months ### "Amazing SAAS platform that enables Service Design Thinking at the next level" January 24, 2020 5.0 Integrating service design thinking into a marketing agency is no small feat, especially one with a dynamic and highly demanding clientele. Integrating UXPressia into our work-flow has simplified a large portion of our customer research phase by providing seamless and easy to use cloud-based tools. The quality of exports is phenomenal and easy to use, increasing the speed and value of the deliverables we provide to our clientele. Pros Extremely intuitive and easy to use to the platform. The integration into Google Data Studio allows for seamless automation and ease of reporting to our clients. We've completed removed redundancy from the process while improving the value provided to our internal team and clients alike. Cons Missing the Service Blueprint Map from the package. Though not part of the Customer Experience Mapping Journey, it is an incredibly helpful tool to augment the experience. UXPressia does offer an incredibly smart workaround and allows integration of Miro Boards (Previously real-time boards.) Alternatives considered [Smaply](https://www.capterra.com/p/177161/Smaply/) Reason for choosing UXPressia Initially started with Smaply, the user experience and lack of data stream integration along with higher pricing put us in a position to reconsider and we trialed UXPressia. Within 2 hours, we had committed to switching. Switched from [Smaply](https://www.capterra.com/p/177161/Smaply/) Easier to use, better UX and better outputs for our clients. The biggest piece of decision came from the real-time integration of data streams, removing redundancy and improving work-flow while increasing value to both internal team members and the clients. Review Source Andrew C. Lecturer Higher Education Used the software for: 2+ years ### "Excellent teaching tool with great support!" February 13, 2023 5.0 Pros As a lecturer in experience design, this is a wonderful tool for both myself and students. In a 12-week semester, with so much theory to cover, there is limited time that I can devote to introducing a platform. However the intuitive nature of UXPressia, its adaptability and the availability of so many customizable templates and video guides ensure students can quickly get up to speed, with limited direction from me. As the administrator, I feel confident knowing that any little hiccups or questions are always very quickly addressed by the friendly, online support team. Cons Perhaps some differently constructed persona templates? My students tend to copy the existing ones without really understanding the contents - sliders in particular. Review Source Response from UXPressia February 15, 2023 Hi Andrew! We are glad to be of great use to you and your students, and hope to continue the mutual pleasure. Thank you for your constructive feedback! As for any ideas regarding persona templates, you can always reach out to support@uxpressia.com with a quick elaboration, and we will make sure to keep you in mind in the future improvement of our platform :) Olga S. Senior Business Analyst Information Technology and Services Used the software for: 2+ years ### "My favourite application for CJMs and Personas creation and discussion" August 6, 2018 5.0 I use the app for every project and it became almost indispensable for our team. We create customer journey maps and personas while sitting in a meeting together and improve them later: in Uxpressia it's extremely simple, quick and clear. Before we had started using the app, we used a wall or a board with stickers, but they didn't live for a long time. In the app we have all our boards in one place- accesible, updated and ready to reuse. Pros As I said, it's my favorite app for personas and CJMs, it's fantastically easy to use, friendly designed, really mature and responsive. We always use an option of group work and sharing, they are very nice. Also, we ofter use Impact Mapping and this feature is really ideally designed: it shows only needed info, in needed structure, in a very usable way. Cons Frankly speaking, I cannot find any issues with such an application. We do like it and recommend it for all teams with product-oriented approach. Review Source Nikita E. Senior Product Manager Information Technology and Services Used the software for: 1-2 years ### "Best tool for CJM" August 14, 2018 5.0 No more sticky notes falling off the wall! Their blog helped us to improve our understanding of CJM technique. Pros I can easily create professional looking maps. And I can use them not only for myself and my team, but it's not ashamed to show these maps to CEO and other departments (when compared with maps built with spreadsheets). I can easily create as many maps as needed for my complex product and link them together. "Impact maps" is a powerful feature which helps to brainstorm ideas in the context of business and customers goals. Cons Small text size in some areas. Hard to read it. Review Source Timofey Y. Agile Coach, Trainer, Partner Education Management Used the software for: 1-2 years ### "Agile Coach with solid product design focus" July 26, 2018 5.0 Necessary toolset in one place. Easy guiding, hints and education on usage through the UI and the blog Pros An awesome set of all necessary tools for the daily work of the Product Manager. The guiding and hints and a huge number of templates make this tool an easy start for beginners. It drives learning itself and empowers faster work with the subject Cons A slow pace of the development :-) Authors are perfection addicted and often delay new features until they reach an ideal quality. The popularity of the product is growing and a demand for new features is growing too. Review Source Troy A. Assistant Professor Higher Education Used the software for: 1-2 years ### "Great addition to my UX Toolbox" September 12, 2018 5.0 I teach a cohort of 50 students, and we use UXPressia exclusively to help them understand Persona development and Journey Mapping customer experiences. The software is so intuitive and easy to use the students are up and running with zero ramp-up time to learn the tool. Thank you for such an awesome tool! Pros UXPressia is an excellent tool to add to any UX toolbox. It allows for quick iteration of several different types of documents, and even easier creation. Cons There really are no down sides to UXPressia. Review Source Risa G. Product Management Coach & Design Thinking Instructor Insurance Used the software for: 6-12 months ### "Very good journey software that is affordable and lightweight." January 8, 2019 5.0 it's magic to just SHOW people what your customers go through trying to use your product. people get it instantly. no documentation can come close to just showing a true customer journey. Pros they add functionality regularly and I have seen them incorporate my feedback into the product. High regards for their customer-service. Extremely stable and beautiful product. ticks all the boxes at a great price. Cons Features with specific cells-- options for specific cells. can't have everything! Review Source MS Manuel S. Engineering Manager Automotive Used the software for: 6-12 months ### "Simple and straightforward use" November 22, 2021 5.0 The tool makes a good impression overall. As far as I can remember, sharing with the team was only possible against the purchase of another license. Here it would be very good if a similar business model as for example at Productboard.com would be used. Viewers with comment function can be added for free. In our case, we have 20 to 30 users who are included purely for feedback. Pros The ease and intuitiveness of use of the tool were the main criteria for its use. In addition, the integration of the personas is well solved. Cons A versioning function with comments and possibly compare would be very helpful. Alternatives considered [StoriesOnBoard](https://www.capterra.com/p/138042/StoriesOnBoard/) Reason for choosing UXPressia Templates, Usability and export feature Switched from [Mural](https://www.capterra.com/p/171956/Mural/) better collaboration, not limited to viewers Review Source Response from UXPressia February 1, 2022 Hi Manuel We thank you dearly for your feedback! Check out our ever improving 'version history' feature : https://help.uxpressia.com/en/articles/5435675-how-the-version-history-works and the 'dynamics of commenting mode' : https://help.uxpressia.com/en/articles/2951621-commenting-mode https://uxpressia.com/blog/audio-comments-document-library https://uxpressia.com/blog/collaboration-improvements Have an amazing day :) AG Anya G. Director, Product Marketing Information Technology and Services Used the software for: Less than 6 months ### "Finally!! This will save your hours and make you look like a Marketing Rockstar" August 6, 2018 5.0 Amazing, stellar, makes me not dread the project and makes me look super polished to internal stakeholders. Pros For more than 15 years now I’ve been hating a huge part of my job - building out customer personas and journeys. I love the work itself but couldn’t stand spending hours in PowerPoint trying to organize the information with process charts and tables. My boss recommended UXPressia and I’m floored by how much easier it makes these tasks AND how much better the finished product looks. My executive team was wowed by the presentation and our sales team is actually using the info in their daily work. The tool is organized so well that it even helps you think through the research as your doing it. I can’t believe this thing is so cheap, I’d pay way more for the value (UXPressia people, if you’re reading this - you better legacy me into any new pricing! :) The company is a start-up so there have been a couple times when I encountered a big or something but their in-product customer service chat is so on point that my questions are resolved in minutes. Cons What I liked least is that something like this isn’t available for more Product Marketing projects (can you guys please launch something for competitive analysis and battle cards). Review Source FM Francesca M. CX Manager Human Resources Used the software for: 2+ years ### "Beautiful Journey Mapping Software" February 22, 2023 5.0 Pros The easy to use platform means creating highly visual, customizable and engaging Personas and Customer Journey maps is an enjoyable part of my role and has helped me embed CX and design thinking across my organisation. Cons I wish I had more Personas included in my plan! Review Source Response from UXPressia February 24, 2023 Hi Francesca! Thank you for your short and sweet feedback, we are happy to receive it! Feel free to reach out on our live chat with any suggestions about adjusting our approach to plans :) OP Otto P. Professor Education Management Used the software for: Less than 6 months ### "Great support, great services for University" January 13, 2022 5.0 Pros State-of-the-art UX, greate functionality, free pro version for universities. Cons A stronger integration of external sources for ideas would be great, like links, etc. The presentation mode could be improved for complex journeys. Review Source Response from UXPressia January 14, 2022 Hi Otto :) Thank you for the feedback! For live integrations, we have the 'Embed Section' at your service, check it out: https://help.uxpressia.com/en/articles/2507420-live-integrations-via-embed-code-section Also, you can check more of our integrating possibilities : https://help.uxpressia.com/en/articles/2289378-integration-with-mixpanel https://help.uxpressia.com/en/articles/2759991-integration-with-google-analytics https://help.uxpressia.com/en/articles/2951644-slack-notifications As for the 'presentation mode', we will store your suggestion in our database, and possibly implement it in the evergoing process of improving our platform. NC Nicole C. Strategist Marketing and Advertising Used the software for: 1-2 years ### "Persona and Journey Software That Kills It" January 21, 2019 5.0 Delightful Pros Controls aesthetic execution so that even ya design agnostic folks can make surprisingly beautiful personas Cons I have two complaints. No easy way to put lengthy personas into print ready format or export at 300dpi. Secondly, no way to change the accent color on a lot of the modules Review Source CT Cynthia T. head cust exp Automotive Used the software for: I used a free trial ### "Great but pricing not applicable for Latam countries" July 16, 2020 4.0 Pros Is super easy to use. The documentation is quite strong and functionalities are strong enough. Exporting is also good. Cons The fact that i cannot change language makes it restrictive for some teams. Also, the dark theme is not slide-friendly for some themes. Finally, the trial is not allowing me to add a collaborator, so I miss that point in case i want to keep using it. Therefore, the trial is not complete. Reason for choosing UXPressia Easy setup Review Source IT Ilya T. Product Consultant Information Technology and Services Used the software for: 6-12 months ### "Easy-to-use combination of collaborative tools for building customer experience. " July 30, 2018 5.0 Pros First of all, I really like the process of working on CJM with my team. We tried to create Journey Maps before with excel files and it was damn tricky. Now we can even share CJMs with our customers and work on them together. Personas are useful too, mostly in combination with CJM. Cons No localization to my native language, I hope developers will add it soon. Sometimes there are some slow synchronizations in collaborative actions, but it doesn't affect the work process. Review Source TS Tim S. Student Education Management Used the software for: I used a free trial ### "UXPressia is the best tool for UX" January 13, 2022 5.0 Every time the output is great and my team mates are surprised how great my personas look like thanks to UXPressia Pros Overview, customization, easy to use, customer support, state of the art tool, automatical safe Cons A small detail is that the language default is english Review Source Response from UXPressia January 31, 2022 Hi Tim, We thank you dearly for your feedback, and are glad to meet many of your expectations! As for the language flexibility, it is something we are looking to implement in future, and you can contribute with your vote on the following link: https://trello.com/b/RbO0jGz7/uxpressia-roadmap Have an amazing day ahead! eM elona M. Commercial Specialist Telecommunications Used the software for: I used a free trial ### "Effective program" July 29, 2019 5.0 Is great for describing customer journey Pros The easy interaction of functionabilites. Cons no cons, as a like the program. I would enjoy some extra steps like the export to power point in the Free trial Review Source Abdelmoughit K. Student Researcher in Marketing & Comm. Marketing and Advertising Used the software for: I used a free trial ### "Best companion for drawing customer journey maps and buyers persona" July 1, 2020 5.0 Pros User friendly and how you can use multiple templates for free. Cons I would love to have adapted pricing for students. Review Source JG James G. Commercial Apprentice Electrical/Electronic Manufacturing Used the software for: I used a free trial ### "Excellent Tool" March 13, 2022 5.0 Greater CX planning capability! Pros So easy to use- very simplistic whilst heuristic. Allows you to capture/ illustrate the customer clearly. Cons Can't say I have one :) Other than I wish I could use it more under the free trial! Review Source Response from UXPressia March 17, 2022 Hi James :) We are glad you're finding joy in our platform, and thank you for sharing your thoughts! Regards, UXPressia team! MT Madicyn T. Student Design Used the software for: I used a free trial ### "UXPRESSIA review by Southern Utah University Student" February 25, 2020 5.0 Pros I like how simple it is to make a persona, CJM, and Impact Map. I've used the Persona and CJM maps and the layouts for both of these maps are great and gave me more ideas to put into my maps than I would've thought of on my own. The instructions on the CJM map were very helpful because at first glance I didn't know what all of the sections meant. I also liked how professional it layouts the maps already so I don't have to design them on top of creating the content for them. There are also a lot of templates for all sorts of uses that would be helpful as well. Cons I would like a way to make wireframes and site maps. Those are an integral part of making and designing a website and we can't do that on UXPRESSIA so far. Review Source Cristina J. Responsable de Customer Experience en el equipo de Innovación Real Estate Used the software for: Less than 6 months ### "Great and lovely tool" September 12, 2018 5.0 Creat Customer Journeys and Personas in a simple and quick way. Pros Simplicity to use and edit the blocks I need in every moment. Customer service team. User experience. Website design and colours. Price. Cons Face pictures for the personas. I would prefer unless realistic photos. Review Source OB Olivera B. Conversation Designer Writing and Editing Used the software for: I used a free trial ### "Excellent resources for capturing UX artifacts" May 27, 2021 5.0 Easy to use, helpful templates, nice interface Pros I like the templates and blogs both of which help with creating various UX artifacts and support the UX process. Cons The limited number of files for a free account Review Source Response from UXPressia February 7, 2022 Hi Olivera, We appreciate your feedback, and hope to meet you at some point of your journey! Have a great day :) DS David S. Consultant Marketing and Advertising Used the software for: 6-12 months ### "Highly recommend " November 20, 2019 5.0 Pros Expressa is a joy to use and the team behind it are responsive, supportive and a credit to the founders. Cons I would change nothing about the software Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.