# UXPressia Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about UXPressia Software - reviews, pricing plans, popular comparisons to other Customer Journey Mapping Tools products and more. Source: https://www.capterra.com/p/172668/UXPressia --- # UXPressia Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) UXPressia ## What is UXPressia? UXPressia is an online tool for customer journey mapping, creating personas and impact maps. It is an optimal balance between sticker-and table-based solutions with an intuitive drag and drop interface and plenty of customizable features. With UXPressia you will design and deliver an exceptional experience to your customers. Visualize your customer journeys, create personas, analyze touchpoints in multi-channel interactions and invite collaborators to map together and share journeys online! ## What is UXPressia used for? [Customer Journey Mapping Tools](https://www.capterra.com/customer-journey-mapping-tools-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/)[User Experience (UX)](https://www.capterra.com/ux-software/) Top alternative Featured Overall rating Based on 80 user reviews Reviews sentiment Positive 96% Neutral 3% Negative 1% Starting price $95 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for UXPressia?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://uxpressia.com&name=UXPressia) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### UXPressia 4.8 (80) VS. [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price $95 Per User, Per Month Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (80) Ease Of Use 4.6 (1,679) Value For Money 4.6 (57) Value For Money 4.6 (1,042) Customer Service 4.8 (61) Customer Service 4.7 (885) ## UXPressia alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.5 (17)](https://www.capterra.com/p/172116/PageSense/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars Highest Rated [Miro](https://www.capterra.com/p/128955/Miro/) [4.7 (1,683)](https://www.capterra.com/p/128955/Miro/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/128955/Miro/) [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/163516/Hotjar/) [View all alternatives](https://www.capterra.com/p/172668/UXPressia/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Collaboration Tools 4.2 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Provides a channel for team members to share media files, communicate, and work together Data Visualization 4.8 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Graphical representation of data Customer Segmentation 3.8 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Customizable Templates 4.8 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements Customer Journey Mapping 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Visualize and analyze customer experience across all touchpoints and channels Drag & Drop 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Assemble applications and processes by dragging over and arranging pre-built components UXPressia 29 features Detailed plan including steps, milestones, assignments, and timeline needed to complete a project, strategy or goal Group collaboration to solve ideas in a productive and concentrated manner. Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Identify specific interactions between customers and brands Add customized logos and colors to align with company branding Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Software is used for working on online pages Create custom maps Share maps with internal and external stakeholders Collect information from multiple sources Adjust communications based on previous interactions or personal preferences Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Allow users to access multiple services after entering their login credentials once Attach digital tags to documents and assets for identification, search, or monitoring purposes Set up connections to third-party platforms to improve business processes Track user's interaction with the prototype Analyze and gain insights into user experience Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. Features 4.6 (80) 4.6 Based on 80 reviews ## Pricing Value for money 4.6 (57) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/172668/UXPressia/pricing/) Free $0.00 It includes: - Up to 15 tags - 3 customer journey maps, 3 personas, and 3 impact maps BUSINESS PLAN $95.00 Per User,Per Month It includes: - Team library to store and reuse assets like touchpoints, journey stages, channels, etc. - Design View to create a hierarchy of your initiatives and journeys; - Branding - Export to PPTX - Integrations with third-party platforms: Google Analytics Google Sheets Mixpanel Slack Jira Azure DevOps - Free access to UXPressia Academy; - Premium Support Pro $36.00 Per User,Per Month It includes: - Unlimited tags - Unlimited customer journey maps, personas, and impact maps - Unlimited chunks - Unlimited email sharing - Direct link sharing - Export to vector-based PDF, CSV - Presentation mode - Real-time data integrations via embed code Value for money 4.6 (57) 4.6 Based on 57 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (61) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (61) 4.8 Based on 61 reviews ## User reviews Overall rating 4.8 Based on 80 reviews Filter by rating 5(65) 4(12) 3(2) 2(0) 1(1) Mentioned topic Sorted by most recent ID Iskra D. Cultural Projects Consultant Human Resources ### "Creating personas and features " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 April 23, 2025 Pros Easy and fun to use. It helps me to be more creative. Cons Prices... It is very expensive for small businesses Alternatives considered [Xtensio](https://www.capterra.com/p/142280/Xtensio/) Reasons for choosing UXPressia The experience is more fun and it's easy to use Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 25, 2025 Appreciate your feedback! We're glad you're enjoying the creative side of UXPressia. And noted on the pricing—it's on our radar as we grow and evolve! GR Gregg R. Founder E-Learning ### "Uxpressia for Journey Mapping and Personas" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 November 15, 2024 Very positive, many new features getting added. Pros Thrilled to integrate @uxpressia into our courses. Their tools and templates are intuitive and enhance the learning experience for oue students. Check them out here: https://uxpressia.com/w/templates" Cons No negative points, that I have found so far. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor November 26, 2024 Hi Gregg, We're grateful for your feedback and glad that UXPressia is contributing to your courses. If there's anything we can do to help or improve your experience, please let us know. MP Monica P. UX research Food & Beverages ### "UXPressia for designers" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 March 13, 2023 Posso dire che la mia esperienza è ottima Pros Mi piacerebbe vedere una dashboard con funzionalità che riguardano alla mia attività di ricerca UX Cons Sarebbe utile avere le notifiche delle nuove funzionalità Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor June 10, 2024 Hi Monica! Thank you for taking the time to share your opinion with us :) As for keeping up to date with our new features, we invite you to subscribe to our newsletter: https://uxpressia.com/blog/ Best wishes! PP Pavel P. Management Board Member Non-Profit Organization Management ### "UEPresissia offers a great way to get the job done quicly!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 8, 2023 Pros The Freedom to visualize really complex tasks! Cons Too many options can be frustrating sometimes. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 10, 2024 Thank you for the flawless feedback! We are very happy to meet your needs :) FM Francesca M. CX Manager Human Resources ### "Beautiful Journey Mapping Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 February 22, 2023 Pros The easy to use platform means creating highly visual, customizable and engaging Personas and Customer Journey maps is an enjoyable part of my role and has helped me embed CX and design thinking across my organisation. Cons I wish I had more Personas included in my plan! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 24, 2023 Hi Francesca! Thank you for your short and sweet feedback, we are happy to receive it! Feel free to reach out on our live chat with any suggestions about adjusting our approach to plans :) Andrew C. Lecturer Higher Education ### "Excellent teaching tool with great support!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 13, 2023 Pros As a lecturer in experience design, this is a wonderful tool for both myself and students. In a 12-week semester, with so much theory to cover, there is limited time that I can devote to introducing a platform. However the intuitive nature of UXPressia, its adaptability and the availability of so many customizable templates and video guides ensure students can quickly get up to speed, with limited direction from me. As the administrator, I feel confident knowing that any little hiccups or questions are always very quickly addressed by the friendly, online support team. Cons Perhaps some differently constructed persona templates? My students tend to copy the existing ones without really understanding the contents - sliders in particular. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 15, 2023 Hi Andrew! We are glad to be of great use to you and your students, and hope to continue the mutual pleasure. Thank you for your constructive feedback! As for any ideas regarding persona templates, you can always reach out to support@uxpressia.com with a quick elaboration, and we will make sure to keep you in mind in the future improvement of our platform :) DP David P. Instructor Education Management ### "Amazing teaching tool for UX and Journey Mapping" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 6, 2023 Pros The product offers amazing flexibility to customize the various project elements to the needs of my students. Additionally, the speed at which they are able to learn and utilize the tool is a testament to the UXPressia's usability. Cons Managing users is a difficult process within the educational context as you have to manually invite users and then manually delete each user. This process can be a little time consuming since this has to be done every term for 40+ users. Reasons for choosing UXPressia UXPressia's free pro account for educational use was a huge influence over my choice to use the tool, but the tool's depth, flexibility, and educational content were also important factors. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 10, 2023 Hi David! We are glad to serve your purpose, and thank you for this well-written and constructive feedback :) As far as managing your students more effectively, you can reach out to our live chat on our UXPressia platform and express your idea, and we will make sure to take it into consideration. JG James G. Commercial Apprentice Electrical/Electronic Manufacturing ### "Excellent Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 13, 2022 Greater CX planning capability! Pros So easy to use- very simplistic whilst heuristic. Allows you to capture/ illustrate the customer clearly. Cons Can't say I have one :) Other than I wish I could use it more under the free trial! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 17, 2022 Hi James :) We are glad you're finding joy in our platform, and thank you for sharing your thoughts! Regards, UXPressia team! AU Anonymous User Service Design Lead Information Technology and Services ### "Easy to Use and Quick to Adopt" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 January 26, 2022 Easy to use out of the gate. It's clear the owner and staff have done their research in helping organizations get started and continue to iterate from the start. Pros I like that there are many templates to chose from in sectors and industries. You don't have to consider how to set up different possibilities with teams. Making research and/or assumptions explicit is easy. In addition, having recently added in an image library makes the process even easier. Cons Some of the cards are not adjustable. For example, skills in Personas is one block of five sliders that cannot be broken into individual cards, nor can the numbers be adjusted on a sliding scale. This is a small detail but if UXPressia dove into those areas of options, an excellent product would become even better. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 28, 2022 Hi there We thank you dearly for your detailed review! As for the Persona's 'skill' section, it is indeed flexible with adding multiple sliders, or on a bigger level, multiple sections. The sliders don't have a fixed stop, and you can create your own rating system by customizing it. Check out some examples : https://help.uxpressia.com/en/articles/2437030-editable-skills-section We wish you a great day ahead, UXPressia team :) SC Simon C. Course Coordinator - Digital Mktg E-Learning ### "Visual representation means we see the opportunities clearer" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 13, 2022 I teach 2nd year 156235 Social & Digital Mktg, 3rd year 156339 Omnichannel Retail Mktg, & Post-Grad 156756 Digital Mktg. Students have typically never worked at an agency or a business prior. UXPressia helps 'turn on' the students' understanding of a buyer persona, their interaction in the world, and provides a critical stepping stone to create integrated marketing campaigns. UXPressia brings research and data gathering together in a rich visual representation. Pros Easy to use and enable my digital marketing students to visualise the CJM prospective customers go on, and then clearly identify opportunities to improve processes or create content marketing pieces to potentially interact and improve touchpoint opportunities. Cons Minor bugs over the last 2 years that UXPressia were quick to fix. Otherwise, like any new tool, it took a while to become used to it. Videos you provide and case studies quickly speed up the learning curve. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 28, 2022 Hi Simon, We are pleased to hear this amazing feedback! Thank you, and have a great day ahead :) UXPressia team [View all Reviews](https://www.capterra.com/p/172668/UXPressia/reviews/) Popular comparisons [Miro vs UXPressia](https://www.capterra.com/compare/128955-172668/Miro-vs-UXPressia)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)