# Page 2 | UXPressia Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is UXPressia the right Customer Journey Mapping Tools solution for you? Explore 80 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/172668/UXPressia/reviews --- UXPressia 4.8 (80) [View alternatives](https://www.capterra.com/p/172668/UXPressia/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of UXPressia ## Showing most helpful reviews Showing 26-50 of 80 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use GR Gregg R. Founder E-Learning Used the software for: I used a free trial ### "Uxpressia for Journey Mapping and Personas" November 15, 2024 5.0 Very positive, many new features getting added. Pros Thrilled to integrate @uxpressia into our courses. Their tools and templates are intuitive and enhance the learning experience for oue students. Check them out here: https://uxpressia.com/w/templates" Cons No negative points, that I have found so far. Review Source Response from UXPressia November 26, 2024 Hi Gregg, We're grateful for your feedback and glad that UXPressia is contributing to your courses. If there's anything we can do to help or improve your experience, please let us know. VR Verified Reviewer Service Design Lead Information Technology and Services Used the software for: Less than 6 months ### "Easy to Use and Quick to Adopt" January 26, 2022 4.0 Easy to use out of the gate. It's clear the owner and staff have done their research in helping organizations get started and continue to iterate from the start. Pros I like that there are many templates to chose from in sectors and industries. You don't have to consider how to set up different possibilities with teams. Making research and/or assumptions explicit is easy. In addition, having recently added in an image library makes the process even easier. Cons Some of the cards are not adjustable. For example, skills in Personas is one block of five sliders that cannot be broken into individual cards, nor can the numbers be adjusted on a sliding scale. This is a small detail but if UXPressia dove into those areas of options, an excellent product would become even better. Review Source Response from UXPressia January 28, 2022 Hi there We thank you dearly for your detailed review! As for the Persona's 'skill' section, it is indeed flexible with adding multiple sliders, or on a bigger level, multiple sections. The sliders don't have a fixed stop, and you can create your own rating system by customizing it. Check out some examples : https://help.uxpressia.com/en/articles/2437030-editable-skills-section We wish you a great day ahead, UXPressia team :) AB Anna B. Manager Accounting Used the software for: I used a free trial ### "frustrating experience" February 13, 2021 1.0 they are trickers Pros There are plenty of templates But I would definitely recommend another software, which is more trustworthy to put money on it Cons I have got a very frustrating experience with the free version of UXPressia. I was given access to several templates after registration. I did spend 2-3 hours to find the appropriate templates and start to use one of them. Suddenly the access was prohibited, they have not just removed the projects from my free plan after I started using them, but claimed that I sort of trying to get access to something prohibited. And now these projects happen to be not available for my plan. I have only access to 2 of the templates. But I am not going to use them and I strongly advise all other users to find the alternative software. The reason why is there is no guarantee that after you pay and put lots of efforts and information into your project, these guys treat you exactly like they treated me. They will just remove them from your current plan and ask to pay more. There is plenty of alternative software thanks god. So if UXPressia wants to trick people, it is their problem. Review Source Response from UXPressia February 24, 2021 Hello Anna, We appreciate your feedback and we're really sorry that this is your impression of our platform. Seems like there was some misunderstanding about UXPressia pricing plans and available features. We're discussing with the team how we can avoid such confusion in the future in terms of clarity of the pricing plans description. In addition to that, please be assured that all your work stays safe in UXPressia for as long as you need it. If we can do anything to help you out, please contact our support team at support@uxpressia.com or text us in the live chat at uxpressia.com. Thank you, Nina KG Kim G. Community Engagement & Inclusion manager Non-Profit Organization Management Used the software for: Less than 6 months ### "Incredibly helpful and easy to use visualisation tool to translate ideas into actionable points" December 6, 2021 5.0 It's been such a pleasure using UXPressia. The team have been so responsive and supportive whenever we've had questions, and the features themsleves have been super helpful in supporting us in our dicovery process as we've been going through our journey mapping process, and building personas and our impact map. The system capabilities allow for a good amount of customisation while still offering a helpful framework to make it easy to stay focused and on track with our project. We are till working through much of this and really enjoying what we're able to uncover and develop as part of this process. Thank you UXPressia team! Pros Easy to use. Great little explainers about what the differen boxes/sections are for. Set up to make it easy to facilitate a great discovery process - we are learning a lot by going through the process of the journey mapping, impact mapping and persona creation. We also love how all of these components fit together so seamlessly, and how you can pull the different elements into the different 'views' eg persona into the journey map etc. Also great tools for visualisation and great guidance for categorisation purposes, as well as the freedom to be able to chose which ones to utilise in each instance. Cons There is no way to get a view on one page for sharing purposes, 'scaling' it when the journey map or impact map is big. This can make it hard to take others who are not as inimately invovled on the journey with us, particularly those who are not as comfortable with this concept who we are trying to get 'buy-in' from. Reason for choosing UXPressia It looked like a great and easy to use tool, with good support capabilities. It also looked like decent value on many fronts. Review Source Response from UXPressia February 1, 2022 Hi Kim Thank you for your feedback! We are happy to meet many of your needs and expectations, and appreciate you contributing in the process of improving our platform! Have a amazing day :) RC Ronald C. Customer Insights Specialist Utilities Used the software for: 2+ years ### "Most complete and flexible Journey Mapping software" December 22, 2021 5.0 I use UXpressia to make journey maps that aim to give a complete view of the journey. I include a lot of data and documents (screenshots, emails, pdf's etc). This works really well. If your goal is to make more 'light' journey maps that give a quick overview of the journey then there might be more suitable alternatives. Pros UXpressia is easy to use but also has all the features I need to make both small and big/complex journey maps. It's highly customizable if you want it to be, or you can just use the default options and still get a great looking journey map. Cons Performance on big maps could be better. Alternatives considered [Smaply](https://www.capterra.com/p/177161/Smaply/) Reason for choosing UXPressia Customizability and look & feel. Review Source Response from UXPressia January 31, 2022 Hi Ronald, We are delighted to be your choice for the journey! Thank you for the constructive feedback, we are certainly looking to optimize performance on bigger/complex maps in the future. Have a great day ahead! :) DP David P. Instructor Education Management Used the software for: 2+ years ### "Amazing teaching tool for UX and Journey Mapping" January 6, 2023 5.0 Pros The product offers amazing flexibility to customize the various project elements to the needs of my students. Additionally, the speed at which they are able to learn and utilize the tool is a testament to the UXPressia's usability. Cons Managing users is a difficult process within the educational context as you have to manually invite users and then manually delete each user. This process can be a little time consuming since this has to be done every term for 40+ users. Reason for choosing UXPressia UXPressia's free pro account for educational use was a huge influence over my choice to use the tool, but the tool's depth, flexibility, and educational content were also important factors. Review Source Response from UXPressia January 10, 2023 Hi David! We are glad to serve your purpose, and thank you for this well-written and constructive feedback :) As far as managing your students more effectively, you can reach out to our live chat on our UXPressia platform and express your idea, and we will make sure to take it into consideration. BK Benjamin K. Associate Professor of Design Design Used the software for: 2+ years ### "A great tool for learning" January 12, 2022 5.0 This is an intuitive and easy-to-use product that makes it a go-to app for me. The customer service has been outstanding and I really like the overall design of the product as well. Pros I use UXPressia to help teach future UX designers about Personas, CJMs, and collaborating on a team. The software is not only easy for them to understand, it also encourages them to keep adding data and fields to their projects. I also really appreciate the examples and explanations that are built into many of the features of the product Cons this isn't really a complaint but I could see where integration with Figma, Adobe XD, or other prototyping apps could be useful. Review Source Response from UXPressia January 31, 2022 Hi Benjamin, We are happy to meet many of your expectations, and will do our best to continue doing so! Thank you for your feedback, and there is certainly a chance of integration dynamics being expanded within our platform in the future. Have an amazing day! VR Verified Reviewer Customer Service Manager Entertainment Used the software for: 6-12 months ### "Intuitive and reliable; knowing future problems without having to face them yet" October 9, 2018 5.0 Pros I have been tasked to create customer journey maps, being that I have been in the customer service manager position for some time now. I am aware of how some clients think and how they would react to a certain situation. I used to create these maps with pen and paper, present them in Powerpoints, until I started using UXPressia. It is amazing how intuitive this software is. Creation of different personas to act like customers is possible, creating different impact points, situations and obstacles. The available templates are amazing as well, they all suite my needs and style. Cons The price is a little high for individual use. Also, it seems that integration with other software is not available. Review Source SC Simon C. Course Coordinator - Digital Mktg E-Learning Used the software for: 1-2 years ### "Visual representation means we see the opportunities clearer" January 13, 2022 5.0 I teach 2nd year 156235 Social & Digital Mktg, 3rd year 156339 Omnichannel Retail Mktg, & Post-Grad 156756 Digital Mktg. Students have typically never worked at an agency or a business prior. UXPressia helps 'turn on' the students' understanding of a buyer persona, their interaction in the world, and provides a critical stepping stone to create integrated marketing campaigns. UXPressia brings research and data gathering together in a rich visual representation. Pros Easy to use and enable my digital marketing students to visualise the CJM prospective customers go on, and then clearly identify opportunities to improve processes or create content marketing pieces to potentially interact and improve touchpoint opportunities. Cons Minor bugs over the last 2 years that UXPressia were quick to fix. Otherwise, like any new tool, it took a while to become used to it. Videos you provide and case studies quickly speed up the learning curve. Review Source Response from UXPressia January 28, 2022 Hi Simon, We are pleased to hear this amazing feedback! Thank you, and have a great day ahead :) UXPressia team DM Deborah M. CEO Management Consulting Used the software for: Less than 6 months ### "Great software for fast turnaround client project!" December 22, 2020 5.0 Very good experience. Especially with customer support! Pros I selected UxPressia after reviewing several other options, for a client Persona and Journey Mapping project. I needed to learn how to use it, customize it for this client and deliver 3 personas and journey maps within less than 2 weeks. When I showed my client the first draft of my layout, he liked it so much he decided to order the software as well. I liked the fact they had templates, which allowed me to modify/customize the persona and journey map data sections. When I had questions, customer service was very responsive and followed up with me to make sure all was well. This was incredibly helpful and reassuring, especially under such a tight deadline! Senior management of the client company were really excited with the final product--they loved the content, layout, visuals and graphics--a home run! I highly recommend this platform! Cons Once I had a template layout I liked, I figured out how to copy it, but then needed to delete all the content specific to that persona, in order to create a new one with the same layout/headers. Would have liked to just save the template layout/headers for future use. I also thought some prior personas disappeared, because I couldn't see the slider to scroll down on the right. Reason for choosing UXPressia Templates; Looked easier to learn how to use. Being U.S. based, I assumed I would have access to better customer support (and a live person when needed). All true! Review Source VR Verified Reviewer Product Manager Computer Software Used the software for: 6-12 months ### "Helps to design customer journeys & personas in a collaborative way" March 31, 2018 5.0 Great templates for customer journeys, online editing, storage and collaboration on maps within our company. Pros We can store and collaborate on customer journey maps & personas online, in a convenient template. No other tool gave us a nice way to create complex CJMs, paper ones don't last well and can't be properly updated. Their ready templates for CJMs are very useful as well and provide great example material. And their support team is doing extremely well, quick to reply and helpful. Cons Real-time collaboration could be better, but they announced they're working on it. I would also like a way to map UXpressia's personas to our analytics and data. Review Source PP Pavel P. Management Board Member Non-Profit Organization Management Used the software for: Less than 6 months ### "UEPresissia offers a great way to get the job done quicly!" March 8, 2023 5.0 Pros The Freedom to visualize really complex tasks! Cons Too many options can be frustrating sometimes. Review Source Response from UXPressia June 10, 2024 Thank you for the flawless feedback! We are very happy to meet your needs :) AB Adrian B. Founder and Chief Experience Officer Management Consulting Used the software for: 2+ years ### "Great For Journey Mapping!" February 25, 2021 5.0 Been a great tool for helping to visualize our customer and employee journey maps! Pros Easy to use, great for remote mapping sessions, easy to share with your team or clients! Cons Still looking for opportunities for where they can improve this tool. Review Source VR Verified Reviewer User Experience Designer Used the software for: 1-2 years ### "Feature-heavy, easy-to-use, quite an eye candy too" July 31, 2018 5.0 Pros Smooth & intuitive workflow. Synergy between features: e. g. persona's needs and frustrations displayed in impact ma, etc. Great explanations and examples, awesome copy in general both in the UI and blog. Emotion wheel in the latest version is absolutely awesome. Cons A bit on a pricey side if considered for infrequent individual use, otherwise no complaints whatsoever. Review Source MP Monica P. UX research Food & Beverages Used the software for: 1-2 years ### "UXPressia for designers" March 13, 2023 4.0 Posso dire che la mia esperienza è ottima Pros Mi piacerebbe vedere una dashboard con funzionalità che riguardano alla mia attività di ricerca UX Cons Sarebbe utile avere le notifiche delle nuove funzionalità Review Source Response from UXPressia June 10, 2024 Hi Monica! Thank you for taking the time to share your opinion with us :) As for keeping up to date with our new features, we invite you to subscribe to our newsletter: https://uxpressia.com/blog/ Best wishes! Vitali P. Product Manager Financial Services Used the software for: Less than 6 months ### "Intuitive Personas to Process Mapping" September 6, 2018 5.0 Pros Tool is really intuitive and easy to jump right in and start creating personas and journey maps. I really like that user goals can me associated with the process and visualized on the same screen - this really helps to uncover and understand customer's pain points. Adding emotions to each step of the process is also a great idea that was implemented in this tool as people tend to overlook where the problem lies in the bigger flows and this small feature helps quite a bit. Cons I just have ideas for improvements - like being able to mention/link personas anywhere in the text in any section and maybe adding a rich text editor to highlight some notes, or make lists where needed. Detailed emotion selection control is a bit overloaded and can be simplified. Review Source Kseniya K. UX Director Computer Software Used the software for: 6-12 months ### "UXPressia for Work" August 5, 2018 5.0 Pros I do love that I can easily setup a new User Journey and it will professionally! Can share with my team mattes and send URL to stakeholders. And to be honest, it's save my team time and optimize capacity Cons I now that the UXPressia team works hard to make designers & marketing team life easier, still some functions to be enhanced. Review Source KS KARL S. Founder, CEO Market Research Used the software for: 1-2 years ### "UXPressia Provides Quick Accessibility and Many Features" January 28, 2021 5.0 I run classes in the fundamental of Customer Experience (CX) aimed at those who manage CX for organizations plus those that lead or manage contact centers. Part of my curriculum focuses on the building of personas and the customer journey mapping process itself and I include both videos and descriptions of UXPressia within the course as a prime example of software to consider acquiring when it comes to automating the mapping process. Pros UXPressia is one of the more intuitive journey mapping products on the market. I love products that are easy to master without much investment in reading manuals or attending the training. Naturally, you need to understand the fundamental elements of customer journey mapping first but assuming that you will be up and running in no time. I especially like the way I can easily build personas. Cons I'm using UXPressis stand-alone so I'm not faced with any integrations and for my needs, this product really provides all that I require and at a very low price-point. Review Source SL Samuel L. student Education Management Used the software for: 1-2 years ### "UXPressia is a great tool" May 20, 2019 5.0 I am a student and we made some cases using Service Blueprint and customer journey map, and I've used UXPressia on my exams. Pros I loved everything about this tool, very easy to use! Cons don't have any commons on this section! Review Source Raman B. Lead Business Analyst Management Consulting Used the software for: 1-2 years ### "Great tool for UX designers and Product managers" August 10, 2018 5.0 We use it for our customer profiling. When working with our customers: We build journey maps of their clients, educate stakeholders and then hand over the deliverables. So the customer stakeholders continue working with the tool they are already familiar with. This helps greatly to create living artefacts (personas, CJMs, sometimes impact maps) compared to sharing PDFs that are never updated afterwards. Pros Easy to use, super customizable. Has all needed export formats. Has collaboration features. Cons No integration with CRM but it's solved by exporting assets to the needed format. Review Source JL Jorge L. Procurement officer Government Administration Used the software for: 2+ years ### "It's a pleasure to buy from this firm" July 9, 2019 5.0 Excellent experience overall. Pros I'm writing from an acquisition point of vu. The procurement of this product is simple and the support of the staff is beyond comparison. Whether it be a technical issue, a billing question or other, the staff is knowledgeable, and supportive throughout the process. Thank you for keeping it simple. Great work. Cons I am very satisfied with the product and the company behind the product. Review Source Jorge O. G. Nueromanager Education Management Used the software for: Less than 6 months ### "Excellent Tool" April 20, 2021 5.0 Pros Easy to use, Uxpressia has a lot of options for business, in creating marketing personas and customer journey maps. For me personally, it has helped me a lot in teaching, it has provided me a friendly interface that helped students understand the concepts more clearly and visually. Cons Management of the projects was difficult for a class of more than 25 students, but in a collaborative environment, it works really well. Review Source Response from UXPressia February 7, 2022 Hi Jorge, We are extremely happy to meet your needs and hope to continue doing so in the future! Thank you for the amazing review and we wish you a great day :) GB Giovanni B. Diseño Experiencia de Cliente Electrical/Electronic Manufacturing Used the software for: 1-2 years ### "Journey Map al instante" November 22, 2021 5.0 Es un buen producto, hace lo que tiene que hacer, pero muchas opciones buenas son premium y quedo limitado con mi trabajo. Pros La facilidad de insertar secciones, fases o momentos, graficar la experiencia. Cons No puedo escoger plantillas para mapear Journey integrales de diferentes canales o modelos de venta Reason for choosing UXPressia Mas funcionalidades, mas graficos, mas modelos de Journey Review Source Response from UXPressia February 3, 2022 Hi Giovanni! Thank you for your feedback, we appreciate it dearly! Feel free to reach out on our live chat, for some best practices or advice on approaching your preferred map model. Have an amazing day! :) Gail S. ux student Accounting Used the software for: I used a free trial ### " excellent web-based package" February 17, 2019 5.0 easy setup -- no learning curve. Pros links person to journey map. built in images for channels and user emotions are spot-on. Journey map software organized my thoughts for me. Cons no cons Review Source VR Verified Reviewer Junior Marketing Manager Internet Used the software for: Less than 6 months ### "Best Customer Journey Mapping Tool we found" September 11, 2018 5.0 We used UXPressia to conduct our first customer journey mapping in order to find out more about our key target groups. After quite the research we chose UXPressia because of how easy it seemed for a beginner to try and make a start. Pros \- How easy is to add content and modify your customer journey maps - All the little hints and tips UXPressia gives you and the way it aids the proccess Cons \- I did use the free version, thus the cons come from having only 1 map available per account and not being able to export it, however I think this can be solved by purchasing the pro version. Review Source Similar Products Featured