# airfocus Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is airfocus the right Product Roadmap solution for you? Explore 124 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/172674/airfocus/reviews --- airfocus 4.5 (124) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of airfocus Ease of use 4.5 Customer Service 4.8 ## Pros and Cons in Reviews AM Andrea M Senior Principal Product Development EngineerTelecommunications, 501 - 1,000 employeesUsed the software for: More than 2 years. “Its prioritization features and ability to align stakeholders around a clear roadmap have made it a valuable asset in our strategic planning process.“ October 7, 2024 JR Janessa R Product Marketing MangerTelecommunications, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “Platform-wide search doesn't allow for searching within specific columns, no indication of collaborators present on platform, and limited collaboration features like comments.“ June 25, 2025 Łukasz J Product DirectorMarketing and Advertising, 201 - 500 employeesUsed the software for: 6-12 months. “The ability to create customizable roadmaps has enhanced our communication with both internal teams and stakeholders, showcasing our plans visually.“ August 25, 2023 FI Farhan I Creative LeadTelecommunications, 201 - 500 employeesUsed the software for: 6-12 months. “When the user send us a feedback the user doesn't receive a confirmation/notification email.“ October 24, 2024 YL Yin L Global Head of Product, Artificial IntelligenceInformation Technology and Services, 501 - 1,000 employeesUsed the software for: More than 2 years. “The best thing about Airfocus is its modularity, which enables an extremely high level of flexibility.“ October 31, 2024 Dv Daniel v Development ManagerInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years. “Editor accounts are expensive.“ October 11, 2022 AM Andrea M Senior Principal Product Development EngineerTelecommunications, 501 - 1,000 employeesUsed the software for: More than 2 years. “It has helped us visualizing and communicating our initiatives effectively across the organization.“ October 7, 2024 MM MIKE M Product OwnerAutomotive, 501 - 1,000 employeesUsed the software for: Less than 6 months. “There are some simple misses, what seems like very simple feature development and items that should be considered as part of an MVP (minimally viable product) should have been deployed by now.“ June 23, 2020 ## Showing most helpful reviews Showing 1-25 of 124 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ariel C. Senior Product Manager Computer Software Used the software for: 6-12 months ### "Great partner for product managers" March 25, 2022 4.0 Great experience, we use it weekly for all the products of our platform Pros The customization of the prioritization formula. Easy to learn and use. Capability to work with different views and different workspaces. Cons Great product, waiting for more features to come Switched from [Productboard](https://www.capterra.com/p/160651/productboard/) Looking for more flexibility on how to prioritize items Review Source YL Yin L. Global Head of Product, Artificial Intelligence Information Technology and Services Used the software for: 2+ years ### "The most flexible roadmapping tool on the market" October 31, 2024 5.0 Airfocus has been absolutely instrumental for our product team, both as a tool and as a framework for product management best practises. On a high level, there is nothing it cannot do - it is the most modular and customisable solution on the product management software market. What's more, customer support is exceptional. The customer success team is highly responsive and proactive, and all of the sessions we have had with them have been bespoke to our needs. We're far from reaching the full potential of what Airfocus can offer us, but we know we can definitely get there—and we have high levels of motivation to do so. Pros The best thing about Airfocus is its modularity, which enables an extremely high level of flexibility. Literally everything can be customised within each workspace: roadmap views, fields within each view, swimlane groupings... even if something I need isn't immediately obvious, there is a way to make it happen! Cons The user interface is quite overwhelming at first glance. There are many ways to configure every aspect of the product, so proper training and onboarding are critical. Some of my product colleagues have been hesitant to use Airfocus for this reason. Alternatives considered [Aha!](https://www.capterra.com/p/144020/Aha/)[Productboard](https://www.capterra.com/p/160651/productboard/) Reason for choosing airfocus It had a far better cost to value ratio, and its modularity allowed us a far higher degree of customisation. What's more, we had quite an extended free trial with Airfocus; the other vendors did not offer significant extensions to their free trials. Review Source MV Martin V. Head of Product Financial Services Used the software for: Less than 6 months ### "Still figuring out the best way to do this" March 21, 2022 3.0 We are just starting using the tool and I already found value but only after all my product processes can go through Airfocus I will not be able to fully achieve the full value of the tool Pros The prioritisation features and ability to share roadmaps dynamically with different stakeholders Cons The JIRA integration is still missing important features. I would like to be able to control more of JIRA from Airfocus itself. Alternatives considered [Strategic Roadmaps](https://www.capterra.com/p/145895/Roadmunk/)[Productboard](https://www.capterra.com/p/160651/productboard/) Reason for choosing airfocus Because of the ability of sharing roadmaps dynamically with stakeholders Review Source AM Andrea M. Senior Principal Product Development Engineer Telecommunications Used the software for: 2+ years ### "Airfocus has been an essential tool for managing our lean portfolio!" October 7, 2024 5.0 Our overall experience with Airfocus has been positive, particularly in how it supports our Lean Portfolio Management process. It has helped us visualizing and communicating our initiatives effectively across the organization. Its prioritization features and ability to align stakeholders around a clear roadmap have made it a valuable asset in our strategic planning process. Pros What I like best about Airfocus is its ability to help us visualize and communicate our strategic initiatives, especially in the context of lean portfolio management. The tool allows us to create compelling, well-structured roadmaps that make it easy to align various stakeholders within our organization. Cons We’d love to see even more dynamic and user-customizable views, to tailor roadmaps and reports to different stakeholder needs. Alternatives considered [ProductPlan](https://www.capterra.com/p/145894/ProductPlan/)[Productboard](https://www.capterra.com/p/160651/productboard/) Reason for choosing airfocus Easy of use, customer friendly and good way to communicate initiatives Switched from [Strategic Roadmaps](https://www.capterra.com/p/145895/Roadmunk/) We found Airfocus to be more customer centric and able to work around our needs. Review Source DM Dima M. Product Manager Computer Software Used the software for: 1-2 years ### "Great tool for keeping the roadmap clean and up to date" November 21, 2024 5.0 Pros \- Flexibility in creating custom views and fields - Ability to push stories to different Jira projects easily - Convinient flow for working with insights and feedback - Great customer support - Good and intuitive UI Cons \- Some things you still need to do in Jira, like setting parent links and updating ranks between issues Alternatives considered [Jira](https://www.capterra.com/p/19319/JIRA/) Reason for choosing airfocus Price, ease of use, Jira integration, customization features Review Source RB Rémi B. Product team manager Banking Used the software for: 6-12 months ### "Good product to involve multiple stakeholders" November 11, 2020 4.0 I am very happy for having selected that product, which changed completely the prioritization approach in my company. I work with 20 countries (international product) and I was looking for a nice & intuitive tool that would help me collect the business value input from all of them. I can very easily build the "Roadmap" using the priority score calculated in the system, which makes it transparent to everyone. Pros \- Priority poker are easy to use and very powerful to make people involved in the priorization process - Item mngt is intuitive (with a very nice filtering capability, thanks for that!) - talking with the support team is easy and productive - new features are released frequently improving the overall experience Cons \- Paying a full "contributor" fee for inviting my local product users to organize one priority poker every 3 months is expensive... Alternatives considered [Jira](https://www.capterra.com/p/19319/JIRA/) Reason for choosing airfocus much easier to use, more focused on what I was looking for. Review Source VR Verified Reviewer Consultant Professional Training & Coaching Used the software for: 6-12 months ### "Good tool" November 2, 2020 4.0 Pros I like it very customizable, so I can choose a template that I need and adjust it. I used a project management roadmap template, really like the way it's set up with tasks list, kanban board and timeline, 3 key views I need. Overall I like kanban board the most because it's quite clear for the team to know what's done, and what's in progress. Cons It's relatively quite expensive comparing to other tools. I'm using it for project management with several workstreams and departments, so not that interested in the prioritization, because things are planned beforehand. But seems that feature has to be there and can't get rid of the scoring when I don't need it. And also I can't trace history version or activities, so if someone did something wrong in my team, we need to manually fix it. Alternatives considered [Asana](https://www.capterra.com/p/184581/Asana-PM/) Reason for choosing airfocus Because people in the team has used Airfocus, so we go with the more familiar one for everyone. Review Source Rob H. Sr. Director, Product Management Internet Used the software for: Less than 6 months ### "Roadmaps Reimagined " September 11, 2019 4.0 I loved how quickly they responded to my set-up (team-related questions) issues. They have well-deserved confidence in their product and they were happy to let me share the product (for a limited amount of time) with other co-workers to get company buy-in for the purchase. Pros A the kids say, It is intuitive asf. It required almost little to no time to familiarize myself with the feature set and how to make use of them which is rare in a new piece of software. Cons Well I understand the reasons why, it is not all that easy to share/collaborate with teams outside of your product group. Alternatives considered [Airtable](https://www.capterra.com/p/146652/Airtable/)[Strategic Roadmaps](https://www.capterra.com/p/145895/Roadmunk/) Reason for choosing airfocus The product is simply better and more versatile while being easy to use. Review Source VR Verified Reviewer Senior Product Designer Hospital & Health Care Used the software for: 6-12 months ### "Airfocus brought much-needed objectivity in how we prioritize our projects" June 23, 2020 5.0 Pros Airfocus is magic, because it allowed my growth team to not work on the latest, shiniest idea. It allowed me to get my team to think more objectively about what projects will actually make the most impact. Cons I think onboarding could be a lot easier so I don't have to spend much time walking folks through how to use it. Alternatives considered [Airtable](https://www.capterra.com/p/146652/Airtable/) Reason for choosing airfocus I originally was looking to use Product Planner as a tool and stumbled upon Airfocus. To my surprise, it had a more effective way to more scientifically rate and prioritize projects. I love how easy it is to customize these values as well. The visual of showing what projects are low value and low impact has made conversations with my feature team and even leadership much easier. Review Source JR Janessa R. Product Marketing Manger Telecommunications Used the software for: 1-2 years ### "Great product, needs more collaboration features" June 25, 2025 4.0 Overall a good experience. Perfect for product launches. Excellent UI with high readability and organization. Pros Color-coded project trackers with customizable views using the Display feature with search functionality. Cons Platform-wide search doesn't allow for searching within specific columns, no indication of collaborators present on platform, and limited collaboration features like comments. Review Source JL Juraj L. Product Manager Information Technology and Services Used the software for: 1-2 years ### "Streamlining Product Management with Intuitive Prioritization" October 8, 2024 4.0 Airfocus is an excellent tool for managing prioritization and roadmaps. The customizable prioritization system makes it easy to align tasks with business goals, while its integration with tools like Jira streamlines workflows and saves time. The visual roadmaps are clear and intuitive, helping you track timelines and communicate priorities effectively with stakeholders. The collaboration features also make it easy for teams to share input and make decisions faster. Overall, Airfocus simplifies the roadmapping process and keeps everything organized. Pros Airfocus is an excellent tool for managing prioritization and roadmaps. Cons While Airfocus is great for prioritization and roadmapping, it might lack features like deep task tracking or workflow automation that you need for complex projects. Review Source JM Julian M. IT Consultant Pharmaceuticals Used the software for: 2+ years ### "Great product!" September 26, 2024 5.0 Easy to use connected visual boards create a seamless way for us to present our work and connect to higher boards Pros Visually stunning way of presenting data Cons Some improvements required but roadmap requires us to wait a while Review Source JA Josh A. Director of Technology Research Used the software for: Less than 6 months ### "AirFocus help you get focus. " March 21, 2022 4.0 Pros Airfocus is powerful and once setup, it gets out of the way. This is exactly what you want in a product. I like the single-source of truth but with limitless views which makes creating tailored views for teams and stakeholders a breeze. Cons Airfocus can be daunting to setup. The team attempts to minimize this by proving templates. The real trick to using AirFocus is to start small and work outwards on what is needed. Review Source JW Jennifer W. Product Manager Information Technology and Services Used the software for: Less than 6 months ### "airfocus review" October 7, 2019 4.0 I think rep was very helpful, which made the whole trial experience much nicer for us. Pros It's easy to use, which makes it great for when you need to onboard new team members - the other tools were too complicated to use for what we needed at the moment The Board view is exactly what we needed for our roadmap The timeline feature is also very useful for our Hardware teams Aesthetics was also a very big reason why we decided to use this tool I also like that we can customize the value indicators Cons The one major thing I noticed, is that it's hard to close / archive a full month (column) in the Board view. You are only allowed to delete it, and then you have to archive all the cards. I think there are some key features missing: \* I wish we could see links for all the previous share views set up, not just the API key, this doesn't help \* I wish we could edit the settings we had for all previous share views \* I wish we could link workspaces so that I could make smaller workspaces but still see an overview of all workspaces \* I wish there was a way to save the custom colors and assign color to JIRA integrations so that I don't have to re-color everything everytime I have new items coming in Alternatives considered [ProductPlan](https://www.capterra.com/p/145894/ProductPlan/)[Hygger](https://www.capterra.com/p/165707/Atlaz/)[ProdPad](https://www.capterra.com/p/137028/ProdPad/) Reason for choosing airfocus See pros list. Review Source Response from Lucid Software October 9, 2019 Hi Jennifer, Thanks so much for your helpful feedback. I created feature requests from your feedback and hope to get most of it done soonish. All points make complete sense. Please find them on our public roadmap: http://bit.ly/airfocus-roadmap. Please also get in touch via chat, whenever you have questions or feedback. IH Irma H. IT Project Manager and Product Manger Food & Beverages Used the software for: 6-12 months ### "Great tool for product managers" September 8, 2019 4.0 In general I am satisfied with it. Looking forward to seeing more improvements from the team. Pros I like that it gives option to create customized boards, ability to create customized tags for each board and also to create different ratings on each card per user value, financial benefit and also time for delivery. This helps me a lot when it comes to creating a priorities for next features to be delivered. I very much so like and use the preview of items that represent small wins and those that are to be dropped for now. Cons I did not like that I experienced kind of distability. Occasionally it is not working or it stops work and I am changing browsers to make it work. Review Source HS Hilary S. VP Product Banking Used the software for: Less than 6 months ### "Lightweight tool that does the job" November 17, 2022 5.0 Pros Easy to setup to mirror our current manual / ad hoc process, but provides a lot of time saving functionality. Does not feel bloated like some other product planning software that tries to do everything. Cons We have 20-30 features in progress at any point in time. It can be difficult to see this on the roadmap or the timeline view. Needs a "dense display" or the ability to "zoom out' to see the overall progress. Review Source KB Kenneth B. Product Manager Computer Games Used the software for: Less than 6 months ### "1 month in review" June 30, 2020 4.0 Pretty happy, AirFocus helped us reduce the time we have to invest in planning and grooming our roadmap. We're still deploying workspaces for Marketing and IT Operations, so will challenge the overall experience we had in creating the workspace for Product. Pros How easy it was to integrate to Jira and Trello and other existing tools. The priority poker feature to simplify scoring and prioritization. And the timeline management section. Cons Can't have an item with two integrations (i.e. a Jira ticket and a Trello card) JQL queries don't work exactly as JIRA's. Most templates change in the values used for scoring, but not in suggesting structures or organizations. Can't filter or search by colors. Reason for choosing airfocus Integration, Atlassian add-ons rating, price, and overall perception of quality. Review Source Philipp B. CEO Used the software for: 6-12 months ### "I have used airfocus since beta launch" July 19, 2018 5.0 Pros The results are very well in line with what I think is relevant for a successful roadmap. It also uses well know blueprints, which makes it really easy to understand for people with business backgrounds. Cons Its a little hard in the beginning and you have to dig in at least 15 minutes to get some valid results. Review Source VA Vivek A. Director, Product Management Computer Software Used the software for: Less than 6 months ### "Quick and handy tool" April 21, 2022 5.0 Pros fast and easy to deploy. simple intuitive user interface Cons licenses are pricy. Would love to see more tiering in the licencing Review Source Maryna N. SMM Specialist Computer Software Used the software for: 6-12 months ### "Must-have tool for product teams" August 23, 2019 5.0 Helps to visualize our goals Pros I like that our product teams has all data in one tool. Import from Jira is done with a few clicks. Cons Setting up the Jira itegration for the first time is a bit tricky. You need Jira admin status for that. Review Source VR Verified Reviewer Chief Product Officer Utilities Used the software for: Less than 6 months ### "Product Roadmapping with AirFocus" April 11, 2019 5.0 Overall we have really taken to AirFocus as a company and are using it across our organization's functions. The ease of use, nice UI, and ability to rank features is what makes it most impactful for us. Pros I like how this software is simple to use for Product Roadmapping - my main use case as Chief Product Officer. One feature that really stands out for me with AirFocus is the ability to define a weighting scale and weight your features. The view that shows you most important to least important features is very helpful in making decisions on what to prioritize on your roadmap. Cons I'd like to see more fine grained user controls (along with more user tracking of who makes what changes on the roadmap). There have been a few instances where other users changed my roadmap (we also use it for business/tech roadmapping) and it wasn't easy to tell what was changed. Review Source Response from Lucid Software April 16, 2019 Thanks for the inspiring and helpful review. We're already working on a granular item history/change log. 100% understood that this is needed. All the best. Yazan S. Co-Founder Computer Software Used the software for: Less than 6 months ### "Helps keep us on track" December 11, 2018 5.0 Very happy with the overall experience I had with Airfocus. Pros In a world where products are becoming more and more user-centric, Airfocus gives your team the ability to focus on what really matters. While there exists many other products that can help with planning the product feature rollouts, none actually gives you the power that Airfocus does. Their scoring system is very intuitive and can help you prioritize the updates/features based on a number of factors. Cons A bit of a steep learning curve as the use case changes with different user personas. Review Source Ivanna S. Content Marketer Design Used the software for: Less than 6 months ### "Tool I have been looking for" August 22, 2019 5.0 Great integrations with Jira, which saves us tons of time. Pros Easy to use tool for product teams, no special assistance required. Cons There is no activity stream. I hope they implement it soon. Review Source BG Brett G. Product Manager Entertainment Used the software for: Less than 6 months ### "Great at what it does" July 2, 2020 4.0 A simple, yet powerful, tool to use as a roadmap that can be published to stakeholders as needed. Pros The detailed and configurable initiative scoring is exactly what we needed to evaluate future projects. The priority poker tool they have created is also an amazing way to unearth really productive conversations with all of our seniors. Cons I had a few things, but then they released an update and all of my concerns were addressed. It's like they were listening! I would like to maybe see some deeper integration of OKRs or other ways to communicate and do a basic tracking of progress towards annual objectives. Reason for choosing airfocus It was the best at facilitating our initiative scoring rituals and publishing the overall roadmap and scores to our company. Other tools didn't do this as well and had a lot of overlap with JIRA, or project tool. Costs was easy to push through approvals. Review Source JT Joel T. Business Analyst Information Technology and Services Used the software for: 2+ years ### "Not expensive and sleek" October 6, 2019 4.0 Pros \- Has jira integration! - Has the bubble charts for drivers (rating system) - not expensive Cons \- doesn't have open voting for team/customers. Alternatives considered [Trello](https://www.capterra.com/p/211559/Trello/)[Asana](https://www.capterra.com/p/184581/Asana-PM/)[Productboard](https://www.capterra.com/p/160651/productboard/) Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.