# Page 2 | airfocus Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is airfocus the right Product Roadmap solution for you? Explore 124 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/172674/airfocus/reviews --- airfocus 4.5 (124) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of airfocus ## Showing most helpful reviews Showing 26-50 of 124 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use FE Fabian E. Product Owner Medical Devices Used the software for: 1-2 years ### "Helpful and flexbile tool to visualize and order Todos" October 15, 2024 4.0 Pros \- flexible and various visualization of common data - helpful prioritization and rating tools - flexible and individual synchronization with JIRA (applying filters, indivudal field mappings aso) - great support and fast implementation of our new ideas Cons \- slow synch with JIRA, no "live" updates, status of synchronization not so visible - sometimes instabilities Review Source JM Julian M. IT Consultant Pharmaceuticals Used the software for: 2+ years ### "Great product!" September 26, 2024 5.0 Easy to use connected visual boards create a seamless way for us to present our work and connect to higher boards Pros Visually stunning way of presenting data Cons Some improvements required but roadmap requires us to wait a while Review Source Łukasz J. Product Director Marketing and Advertising Used the software for: 6-12 months ### "Super handy tool with great support!" August 25, 2023 4.0 My experience with Airfocus has been highly positive. The platform's simplicity has improved our roadmap management and reduced the learning curve for our team. The transparency it provides has enhanced communication internally and externally, aiding collaboration and stakeholder alignment. The exceptional support from the Airfocus team has been instrumental in resolving queries promptly. While no tool is without minor challenges, Airfocus's benefits in terms of simplicity, efficient management, transparency, and reliable support have far outweighed any drawbacks, making it an indispensable asset to our project prioritization and management endeavors. Pros As a Product Director, I've found Airfocus to be a game-changer for our team's prioritization and roadmap planning. The priority scoring system has been incredibly impactful, helping us identify high-value tasks aligned with our strategic goals. The ability to create customizable roadmaps has enhanced our communication with both internal teams and stakeholders, showcasing our plans visually. Integration with Jira speed up our workflow. Collaboration features enabled easy feedback collection. Additionally, we have great support from our Customer Success Manager, who proactively helps us achieve success with Airfocus. Cons Like every platform, Airfocus contains some limitations, but they are not very troublesome, and Support helps prepare the workaround if they occur. Review Source Cameron C. Project Coordinator Information Technology and Services Used the software for: Less than 6 months ### "Airfocus Review" September 6, 2019 5.0 Airfocus is helping our team organize our project activities into Sprints in the Kanban board as well as giving us a high-level overview in the Gantt Roadmap. The Priority Chart is a cool feature which is allowing us to evaluate projects based on voting/ranking. Overall our experience with Airfocus was been very positive. Pros The first thing my team and I liked most about this software is that it covers all the bases for project management: Gantt roadmap, Kanban board and the Priority Chart. The second thing we liked most was how easy it was to use and how it effortlessly integrated into Trello. The customization was the icing on the cake; it allows you to create custom weights for your items and then graphs those items in the Priority Chart which gives a nice high-level overview of your activities in terms of priority. My team was very impressed with this functionality. Finally, the customer service has been outstanding. Representative, their head of marketing & sales has promptly responded to every question and even took a call on short notice to help us address a couple of hiccups which their dev team quickly resolved. Cons At the moment Airfocus does not have a dependency feature, which would be great for the Gantt roadmap. Having a visual dependency link between items would make Airfocus and one-stop-shop for all things project management. However, representative has told me that this functionality should be available very soon. One other potential con is, depending on the size of your business, the cost of the editor license. It´s not cheap but for the scale and duration of my team´s projects, it certainly has been worth it so far. Reason for choosing airfocus Same reason as above. Review Source RB Rémi B. Product team manager Banking Used the software for: 6-12 months ### "Good product to involve multiple stakeholders" November 11, 2020 4.0 I am very happy for having selected that product, which changed completely the prioritization approach in my company. I work with 20 countries (international product) and I was looking for a nice & intuitive tool that would help me collect the business value input from all of them. I can very easily build the "Roadmap" using the priority score calculated in the system, which makes it transparent to everyone. Pros \- Priority poker are easy to use and very powerful to make people involved in the priorization process - Item mngt is intuitive (with a very nice filtering capability, thanks for that!) - talking with the support team is easy and productive - new features are released frequently improving the overall experience Cons \- Paying a full "contributor" fee for inviting my local product users to organize one priority poker every 3 months is expensive... Alternatives considered [Jira](https://www.capterra.com/p/19319/JIRA/) Reason for choosing airfocus much easier to use, more focused on what I was looking for. Review Source CC Cristina C. VP, Product Financial Services Used the software for: 1-2 years ### "Great product roadmap tool" August 25, 2023 5.0 Pros I love how customizable everything is in AirFocus. You can build as many workspaces and views as you'd like that help you organize epics, ideas, feedback and initiatives. Really great tool for product roadmap socialization and prioritization. Cons Once you get it, you get it. However, some of the features are not as intuitive to figure out how they work or even their potential. I highly recommend scheduling time with the support representative to get set-up. After that initial setup time, you're good to go. Alternatives considered [Strategic Roadmaps](https://www.capterra.com/p/145895/Roadmunk/)[Aha!](https://www.capterra.com/p/144020/Aha/) Review Source JA Josh A. Director of Technology Research Used the software for: Less than 6 months ### "AirFocus help you get focus. " March 21, 2022 4.0 Pros Airfocus is powerful and once setup, it gets out of the way. This is exactly what you want in a product. I like the single-source of truth but with limitless views which makes creating tailored views for teams and stakeholders a breeze. Cons Airfocus can be daunting to setup. The team attempts to minimize this by proving templates. The real trick to using AirFocus is to start small and work outwards on what is needed. Review Source MJ Michael J. Product Manager - Core Technology Government Administration Used the software for: Less than 6 months ### "Intuitive Product Roadmapping" September 26, 2022 5.0 Excellent. Pros Airfocus is so easy to get stared with, the software is simple to use and the setup guides are really good. I really love the roadmapping capabilities of Airfocus, the ability to build powerful portfolio views and align initiatives to my strategy is so important. Cons Integrations are limited (unless you use Zapier, but then you're building in external dependencies). MS Teams native integration would be good to see. Slack is there already but if you're a Microsoft centric business you'll find it less simple. Reason for choosing airfocus Simplicity. Review Source DV Daniel V. Development Manager Information Technology and Services Used the software for: 1-2 years ### "Great for high level planning" October 11, 2022 5.0 We use it weekly for pipeline planning and for some roadmaps Pros It provides a good high-level planning tool with some good visualisation to look at your pipeline in different ways. Cons Editor accounts are expensive. So your whole team can't fully collaborate on it. Alternatives considered [Jira](https://www.capterra.com/p/19319/JIRA/)[Trello](https://www.capterra.com/p/211559/Trello/) Reason for choosing airfocus Different visualisations of the pipeline and roadmap items were good for high-level planning. Review Source Najmuzzaman M. Senior Product Manager Computer Software Used the software for: Less than 6 months ### "Makes Product Management non-overwhelming" August 26, 2021 5.0 Pros Loving Airfocus. I love the simplicity of the tool and it is helping me do some focused product planning without worrying about too many bells and whistles. It is simple but still is flexible enough for me to add my own custom fields and play around with the scoring formula. I also love how the standard template setup is still good enough to get started and the backlog flows smoothly into the roadmap and the roadmap into the release plan. The integration with JIRA also makes this so end-to-end because now I can turn my roadmaps into action items for engineering easily and have reverse visibility in JIRA as well. Cons I would have loved to share our roadmap publicly with our customers and get their feedback and feature requests here. Right now, this feature is missing. Review Source MK Mike K. Co-Founder & Creative Director Computer Software Used the software for: Less than 6 months ### "A great help for prioritizing your development roadmap" June 23, 2020 4.0 Our overall experience has been a fairly good one. Our team was pretty excited to see the voting feature and the chart view. We thought it was helpful. Like I mentioned above, I believe it took me a little too much digging to figure out what to do after signing up. Pros The items and chart sections are my most frequently visited sections. I use the items view to see the prioritized list of projects and their scores and the chart view has been helpful to visualize and highlight the quick win projects. Your integration with Asana (and other project management platforms) is brilliant. It helped us get our data in quickly which helps our adoption rate of your product, and it helps us be efficient because we don't have to update information in multiple spots Cons I think educating your customers could be improved. You may have a lot of helpful content, but it wasn't at the forefront of my onboarding experience. For our business we use ActiveCampaign for our email automations and we setup an "onboarding sequence" that gives our users a nugget of help each day for the first 7 days (during their trial) to educate them on how to setup their websites with us. Those emails have a video tutorial for each feature which seems to really help. We've learned that the more information the user inputs into our system, the more likely they are to continue using it, which reduces our churn greatly. It seems you have a great product but I would really like to understand it more so I get the value out of it. Alternatives considered [ProductPlan](https://www.capterra.com/p/145894/ProductPlan/)[Craft.io](https://www.capterra.com/p/151111/craft/)[Strategic Roadmaps](https://www.capterra.com/p/145895/Roadmunk/)[Favro](https://www.capterra.com/p/151667/Favro/)[Aha!](https://www.capterra.com/p/144020/Aha/) Reason for choosing airfocus It integrated with Asana and I liked the interface over many of the others. Review Source DK Daniel K. Product manager Computer Software Used the software for: Less than 6 months ### "Good software, lacks some time planning features" November 3, 2020 4.0 It was really good for me to organize our team ideas and tasks. I used it to get an overview, but my main task was to organize nut just the priority but also make a time planning. The time planning failed for me because the timeline features did not match my expectations. Overall it is a good planning tool for me, but I only used it one time to organize our staff and then I exported it to make time planning in other tools. I would definitely recommend this tool to other product teams when it comes to prioritization and organization, but the time planning features need a little bit more features. Pros It is easy to use and manage your ideas/tasks. The categorization of ideas and value algorithms can be adjusted very easy, this gives the user maximum flexibility. Prioritization planning works really good. Cons The timeline usability was bad, setting up lots of tasks/ideas was really pain. What I was missing mostly was the ability to relate ideas/tasks to milestones. You can set milestones in time, but you can not assign ideas to milestones. Alternatives considered [Aha!](https://www.capterra.com/p/144020/Aha/)[Productboard](https://www.capterra.com/p/160651/productboard/) Reason for choosing airfocus Features seemed more straightforward and flexible for me than in other products. Review Source JW Jennifer W. Product Manager Information Technology and Services Used the software for: Less than 6 months ### "airfocus review" October 7, 2019 4.0 I think rep was very helpful, which made the whole trial experience much nicer for us. Pros It's easy to use, which makes it great for when you need to onboard new team members - the other tools were too complicated to use for what we needed at the moment The Board view is exactly what we needed for our roadmap The timeline feature is also very useful for our Hardware teams Aesthetics was also a very big reason why we decided to use this tool I also like that we can customize the value indicators Cons The one major thing I noticed, is that it's hard to close / archive a full month (column) in the Board view. You are only allowed to delete it, and then you have to archive all the cards. I think there are some key features missing: \* I wish we could see links for all the previous share views set up, not just the API key, this doesn't help \* I wish we could edit the settings we had for all previous share views \* I wish we could link workspaces so that I could make smaller workspaces but still see an overview of all workspaces \* I wish there was a way to save the custom colors and assign color to JIRA integrations so that I don't have to re-color everything everytime I have new items coming in Alternatives considered [ProductPlan](https://www.capterra.com/p/145894/ProductPlan/)[Hygger](https://www.capterra.com/p/165707/Atlaz/)[ProdPad](https://www.capterra.com/p/137028/ProdPad/) Reason for choosing airfocus See pros list. Review Source Response from Lucid Software October 9, 2019 Hi Jennifer, Thanks so much for your helpful feedback. I created feature requests from your feedback and hope to get most of it done soonish. All points make complete sense. Please find them on our public roadmap: http://bit.ly/airfocus-roadmap. Please also get in touch via chat, whenever you have questions or feedback. YD Yoann D. UI Designer Financial Services Used the software for: I used a free trial ### "Such a complete product" June 23, 2020 4.0 Pros The design is really user-friendly. Even if there are lots of features and information, we can easily find what we're looking for. I also really appreciated the chart view (which is my preferred feature) and the priority poker. Cons I cannot manage to find a notification system, as we have the ability to comment and interact with people. Moreover, it would be great to have more dependencies options between tasks. Currently we just have the choice between "This item blocks..." and "This item is blocked by...". Could be cool to have dependencies like "Duplicates...", "Caused by...", "Fixes..." etc. Finally, I think that the scoring set-up is a little bit complex, because too complete. According to me, there are too many options. And the ability to set up the importance and weight of every notation would only be a powerful point if properly configured (which can be complicated at a first glance). Alternatives considered [ProductPlan](https://www.capterra.com/p/145894/ProductPlan/)[Strategic Roadmaps](https://www.capterra.com/p/145895/Roadmunk/)[Productboard](https://www.capterra.com/p/160651/productboard/) Reason for choosing airfocus Because of the overall design and features, especially chart view and priority poker. Switched from [Jira](https://www.capterra.com/p/19319/JIRA/) Because I don't really like the overall design of this tool and I find it a bit inflexible. Moreover, I needed a Roadmap tool, and Jira's options don't match with my expectations. Review Source RD Ruby D. Product Manager Information Technology and Services Used the software for: I used a free trial ### "Good product" April 19, 2022 4.0 It's a good product, looking forward to filling out more of the fields to experience the full extent of the product. Pros Easy to get started with listing and sorting items. Good and extensive variety of views available that you can toggle between Cons Drag and drop feature not available to drag items between objectives. A bit overwhelming to begin with as there are so many options and fields Switched from [Strategic Roadmaps](https://www.capterra.com/p/145895/Roadmunk/)[Productboard](https://www.capterra.com/p/160651/productboard/) Product board was too limiting and roadmunk was glitchy. On googling similar products, Airfocus was the next most popular Review Source DS Dee S. Head of Product Environmental Services Used the software for: Less than 6 months ### "An exceptional decision making tool" November 28, 2020 5.0 Decision making is super complex in our organizations. Airfocus makes it easier to align to our strategic priorities. I can see this being used as a feature level for releases too. An excellent platform for cross party alignment. Pros There are many roadmapping tools out there. I've tried them all. However none allowed me to prioritize with ease and display important initiatives in a visual & decisive manner such as Airfocus. The options to customize & visualize priorities are world class! Cons Perhaps the timeline view can become more visually appealing. It lacks some of the UI features that other tools may have. Alternatives considered [Productboard](https://www.capterra.com/p/160651/productboard/) Reason for choosing airfocus Lack of visual priorities. Also it was super expensive. Switched from [ProductPlan](https://www.capterra.com/p/145894/ProductPlan/) Poor prioritization options on Product Plan Review Source VR Verified Reviewer Head of Employee Experience Information Technology and Services Used the software for: 1-2 years ### "Great for managing inputs from multiple stakeholders" September 1, 2022 5.0 Excellent Pros Really appreciate how easy it is use for transparent prioritization of features among multiple stakeholders. Eliminates confusion and concerns about what we're going to build next. Cons Would like a little more flexibility with formatting the columns, but overall, it's quite easy to use Review Source Mariana M. Marketing Intern Internet Used the software for: 6-12 months ### "Amazing and beautiful project management and roadmapping tool" December 13, 2018 5.0 We do our complete marketing planning with airfocus. It's very easy and time efficient. Pros I really love the visualized priority charts. Haven't seen something like this before. airfocus is easy to use and makes our planning simple. Cons I have nothing bad to say. It could be a bit less time consuming to copy manually added items to another workspace. But I guess that is an edge case. Review Source IH Irma H. IT Project Manager and Product Manger Food & Beverages Used the software for: 6-12 months ### "Great tool for product managers" September 8, 2019 4.0 In general I am satisfied with it. Looking forward to seeing more improvements from the team. Pros I like that it gives option to create customized boards, ability to create customized tags for each board and also to create different ratings on each card per user value, financial benefit and also time for delivery. This helps me a lot when it comes to creating a priorities for next features to be delivered. I very much so like and use the preview of items that represent small wins and those that are to be dropped for now. Cons I did not like that I experienced kind of distability. Occasionally it is not working or it stops work and I am changing browsers to make it work. Review Source Kultida Yee T. Founding Member/ Digital Strategist Internet Used the software for: 6-12 months ### "Awesome tool for marketing planning" July 20, 2018 5.0 Pros airfocus is by far one of the most sophisticated prioritization solutions I've tried that is still easy to use. I also really like that you can share and discuss the projects with a remote team. Cons It'd be nice to have an undo button. So far I've not felt the need to use it, but I think it can be a useful feature to have. Review Source RC Rishi C. Head of Digital Retail Used the software for: 6-12 months ### "Fantastic, simple and clear tool to see the wood from the tree's in our complex roadmaps" June 24, 2020 4.0 Pros On boarding of an existing list of items is very easy, the custom tags allow you to group features/items so that when deciding on next set of improvements and functions, you can achieve economies of scale. The swim lane style structure really helps us visualise where we are, what we have prioritised, and what we have completed allowing easy to create presentations for stakeholders when communicating roadmaps and progress. Cons I'm not sure the feature voting function is something we will use, and it would be great to have a MoSCoW feature. The user roles and permissions also need evolving, change history would be extremely handy and a function to allow you to create unique ticket ID's would be fantastic, but these are improvements more then dislikes. Alternatives considered [Airtable](https://www.capterra.com/p/146652/Airtable/)[Aha!](https://www.capterra.com/p/144020/Aha/)[Asana](https://www.capterra.com/p/184581/Asana-PM/) Reason for choosing airfocus UI, features, license discount and collaboration with the AirFocus team. Review Source BM Brian M. Product Manager Information Technology and Services Used the software for: Less than 6 months ### "Get started quickly!" June 23, 2020 4.0 Positive. Our biggest pain point is communicating vision, roadmap, and product releases. Airfocus allows us to do this at a strategic-level while tapping into our team-level kanban boards, where attention meets intention. The product is intuitive and augmented by inline customer support. You really feel there is a dedicated team behind you, and the post-sales support call furthers this sentiment. Pros The Timeline and Scoring features make prioritization, which most companies/teams can struggle with, easy to do. It's also nice to have bi-direction sync to everyday third-party products (trello/jira). Cons I'd like to see the pricing model change to allow for unlimited contributors. The value of this product is inclusion. That said, I'm looking forward to the public portal feature (Q3). Reason for choosing airfocus Ease of use, better fit for our company, and the customer support. Review Source Marc C. CEO Computer Software Used the software for: Less than 6 months ### "Product Management Software easy to use" April 19, 2022 5.0 Great product and great support team. Pros I like the different views provided by the software and the the new "portal" feature to present the public roadmap is really great! Cons Nice features like the "priority poker" are only available in the more expensive tiers. Switched from [Aha!](https://www.capterra.com/p/144020/Aha/) Pricing, ease of use, modern interface Review Source Hanna K. Marketing Manager Marketing and Advertising Used the software for: 6-12 months ### "Best roadmapping software" August 22, 2019 5.0 Helps to visualize our goals Pros Quick roadmap creation and clear interface Cons Freemium unavailable. That's sad but I wouldn't switch to some other service. Review Source SA Simon A. SVP Engineering Utilities Used the software for: I used a free trial ### "New User" September 6, 2019 4.0 Very satisfied and I will be taking on an editor subscription in order to keep using this product. Pros The software attachs well with Trello and gives the needed outputs that Trello does not provide alone, turning one data input into many useful visuals for use in managing tasks and projects while briefing at many levels. Cons Takes a while to get to grips with set ups for functionality, not as intuitive as I would like but then as I learn to adapt in my inputs this will be less of an issue. Reason for choosing airfocus The whole company rapidly became familiar with the use of airfocus and its visuals, added to the existing use of Trello within the company, this made a simple addition with excellent results, the trial period allowed it to become the experienced go to software. Your marketing plan worked just as it should with a very good product. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.